She's Out of My League (2010)

She's Out of My League poster
Theatrical Performance
Domestic Box Office $32,010,860Details
International Box Office $16,670,117Details
Worldwide Box Office $48,680,977
Home Market Performance
Est. Domestic DVD Sales $10,816,898 Details
Est. Domestic Blu-ray Sales $2,027,028 Details
Total Est. Domestic Video Sales $12,843,926
Further financial details...

Synopsis

Kirk, an average guy stuck in a dead-end job, can’t believe his luck when a gorgeous, successful woman named Molly falls in love with him. With no help from his stunned friends, relatives and ex-girlfriend, Kirk must figure out how to make this unlikely relationship work, even though he’s the first to admit that Molly is way beyond him.

Metrics

Opening Weekend:$9,775,278 (30.5% of total gross)
Legs:3.27 (domestic box office/biggest weekend)
Domestic Share:65.8% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 2.4 times production budget)
Theater counts:2,956 opening theaters/2,958 max. theaters, 4.0 weeks average run per theater
Infl. Adj. Dom. BO $43,736,002

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: March 12th, 2010 (Wide) by Paramount Pictures
International Releases: June 17th, 2010 (Wide), released as Ela É Demais Para Mim (Portugal)
Video Release: June 22nd, 2010 by Dreamworks Video
MPAA Rating: R for language and sexual content
(Rated 1/1/2010)
Running Time: 105 minutes
Comparisons: vs. What's Your Number?
Create your own comparison chart…
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: DreamWorks Pictures, Mosaic Media
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 12, 2010 3 $9,775,278   2,956 $3,307   $9,775,278 1
Mar 19, 2010 6 $5,802,363 -41% 2,958 $1,962   $19,741,174 2
Mar 26, 2010 6 $3,512,218 -39% 2,432 $1,444   $25,586,560 3
Apr 2, 2010 9 $1,516,952 -57% 1,390 $1,091   $28,712,974 4
Apr 9, 2010 14 $645,893 -57% 765 $844   $30,122,867 5
Apr 16, 2010 24 $233,247 -64% 377 $619   $30,583,734 6
Apr 23, 2010 33 $105,694 -55% 209 $506   $30,773,475 7
Apr 30, 2010 31 $143,142 +35% 243 $589   $30,959,317 8
May 7, 2010 25 $261,411 +83% 261 $1,002   $31,284,080 9
May 14, 2010 27 $245,602 -6% 206 $1,192   $31,584,722 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 12, 2010 4 $3,348,833     2,956 $1,133   $3,348,833 1
Mar 13, 2010 3 $3,729,257 +11%   2,956 $1,262   $7,078,090 2
Mar 14, 2010 3 $2,697,188 -28%   2,956 $912   $9,775,278 3
Mar 15, 2010 3 $1,140,514 -58%   2,956 $386   $10,915,792 4
Mar 16, 2010 3 $1,173,329 +3%   2,956 $397   $12,089,121 5
Mar 17, 2010 3 $822,240 -30%   2,956 $278   $12,911,361 6
Mar 18, 2010 2 $1,027,450 +25%   2,956 $348   $13,938,811 7
Mar 19, 2010 5 $1,883,011 +83% -44% 2,958 $637   $15,821,822 8
Mar 20, 2010 5 $2,360,573 +25% -37% 2,958 $798   $18,182,395 9
Mar 21, 2010 6 $1,558,779 -34% -42% 2,958 $527   $19,741,174 10
Mar 22, 2010 5 $591,781 -62% -48% 2,958 $200   $20,332,955 11
Mar 23, 2010 5 $629,995 +6% -46% 2,958 $213   $20,962,950 12
Mar 24, 2010 4 $539,207 -14% -34% 2,958 $182   $21,502,157 13
Mar 25, 2010 4 $572,185 +6% -44% 2,958 $193   $22,074,342 14
Mar 26, 2010 6 $1,182,547 +107% -37% 2,432 $486   $23,256,889 15
Mar 27, 2010 7 $1,381,397 +17% -41% 2,432 $568   $24,638,286 16
Mar 28, 2010 7 $948,274 -31% -39% 2,432 $390   $25,586,560 17
Mar 29, 2010 6 $403,180 -57% -32% 2,432 $166   $25,989,740 18
Mar 30, 2010 6 $412,860 +2% -34% 2,432 $170   $26,402,600 19
Mar 31, 2010 7 $380,409 -8% -29% 2,432 $156   $26,783,009 20
Apr 1, 2010 8 $413,013 +9% -28% 2,432 $170   $27,196,022 21
Apr 2, 2010 9 $558,406 +35% -53% 1,390 $402   $27,754,428 22
Apr 3, 2010 10 $567,706 +2% -59% 1,390 $408   $28,322,134 23
Apr 4, 2010 9 $390,840 -31% -59% 1,390 $281   $28,712,974 24
Apr 5, 2010 9 $203,321 -48% -50% 1,390 $146   $28,916,295 25
Apr 6, 2010 9 $186,089 -8% -55% 1,390 $134   $29,102,384 26
Apr 7, 2010 9 $184,899 -1% -51% 1,390 $133   $29,287,283 27
Apr 8, 2010 9 $189,691 +3% -54% 1,390 $136   $29,476,974 28
Apr 9, 2010 - $225,254 +19% -60% 765 $294   $29,702,228 29
Apr 10, 2010 - $268,699 +19% -53% 765 $351   $29,970,927 30
Apr 11, 2010 - $151,940 -43% -61% 765 $199   $30,122,867 31
Apr 12, 2010 - $58,203 -62% -71% 765 $76   $30,181,070 32
Apr 13, 2010 - $64,728 +11% -65% 765 $85   $30,245,798 33
Apr 14, 2010 - $53,153 -18% -71% 765 $69   $30,298,951 34
Apr 15, 2010 - $51,536 -3% -73% 765 $67   $30,350,487 35
Apr 16, 2010 - $78,460 +52% -65% 377 $208   $30,428,947 36
Apr 17, 2010 - $100,426 +28% -63% 377 $266   $30,529,373 37
Apr 18, 2010 - $54,361 -46% -64% 377 $144   $30,583,734 38
Apr 19, 2010 - $20,264 -63% -65% 377 $54   $30,603,998 39
Apr 20, 2010 - $23,082 +14% -64% 377 $61   $30,627,080 40
Apr 21, 2010 - $22,281 -3% -58% 377 $59   $30,649,361 41
Apr 22, 2010 - $18,420 -17% -64% 377 $49   $30,667,781 42
Apr 23, 2010 - $35,952 +95% -54% 209 $172   $30,703,733 43
Apr 24, 2010 - $45,524 +27% -55% 209 $218   $30,749,257 44
Apr 25, 2010 - $24,218 -47% -55% 209 $116   $30,773,475 45
Apr 26, 2010 - $9,402 -61% -54% 209 $45   $30,782,877 46
Apr 27, 2010 - $11,586 +23% -50% 209 $55   $30,794,463 47
Apr 28, 2010 - $10,695 -8% -52% 209 $51   $30,805,158 48
Apr 29, 2010 - $11,017 +3% -40% 209 $53   $30,816,175 49
Apr 30, 2010 - $44,585 +305% +24% 243 $183   $30,860,760 50
May 1, 2010 - $60,675 +36% +33% 243 $250   $30,921,435 51
May 2, 2010 - $37,882 -38% +56% 243 $156   $30,959,317 52
May 3, 2010 - $15,188 -60% +62% 243 $63   $30,974,505 53
May 4, 2010 - $17,112 +13% +48% 243 $70   $30,991,617 54
May 5, 2010 - $14,918 -13% +39% 243 $61   $31,006,535 55
May 6, 2010 - $16,134 +8% +46% 243 $66   $31,022,669 56
May 7, 2010 - $108,137 +570% +143% 261 $414   $31,130,806 57
May 8, 2010 - $110,848 +3% +83% 261 $425   $31,241,654 58
May 9, 2010 - $42,426 -62% +12% 261 $163   $31,284,080 59
May 10, 2010 - $12,912 -70% -15% 261 $49   $31,296,992 60
May 11, 2010 - $14,280 +11% -17% 261 $55   $31,311,272 61
May 12, 2010 - $14,043 -2% -6% 261 $54   $31,325,315 62
May 13, 2010 - $13,805 -2% -14% 261 $53   $31,339,120 63
May 14, 2010 - $83,811 +507% -22% 206 $407   $31,422,931 64
May 15, 2010 - $128,576 +53% +16% 206 $624   $31,551,507 65
May 16, 2010 - $33,215 -74% -22% 206 $161   $31,584,722 66
May 17, 2010 - $10,365 -69% -20% 206 $50   $31,595,087 67
May 18, 2010 - $10,731 +4% -25% 206 $52   $31,605,818 68
May 19, 2010 - $11,047 +3% -21% 206 $54   $31,616,865 69
May 20, 2010 - $11,452 +4% -17% 206 $56   $31,628,317 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 12, 2010 3 $13,938,811   2,956 $4,715   $13,938,811 1
Mar 19, 2010 6 $8,135,531 -42% 2,958 $2,750   $22,074,342 2
Mar 26, 2010 7 $5,121,680 -37% 2,432 $2,106   $27,196,022 3
Apr 2, 2010 9 $2,280,952 -55% 1,390 $1,641   $29,476,974 4
Apr 9, 2010 14 $873,513 -62% 765 $1,142   $30,350,487 5
Apr 16, 2010 25 $317,294 -64% 377 $842   $30,667,781 6
Apr 23, 2010 34 $148,394 -53% 209 $710   $30,816,175 7
Apr 30, 2010 30 $206,494 +39% 243 $850   $31,022,669 8
May 7, 2010 26 $316,451 +53% 261 $1,212   $31,339,120 9
May 14, 2010 29 $289,197 -9% 206 $1,404   $31,628,317 10

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Portugal 6/17/2010 $0 0 2 2 $446,516 10/20/2022
 
Rest of World $16,223,601
 
International Total$16,670,117 10/20/2022

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 27, 20105143,603 143,603$2,791,642$2,791,6421
Jul 4, 20101070,543-51% 214,146$1,374,883$4,166,5252
Jul 11, 20101746,102-35% 260,248$855,653$5,022,1783
Jul 18, 20102245,219-2% 305,467$768,271$5,790,4494
Jul 25, 20102633,026-27% 338,493$568,047$6,358,4965

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 27, 2010825,735 25,735$682,242$682,2421
Jul 4, 20101410,096-61% 35,831$177,291$859,5332

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Jay Baruchel    Kirk
Alice Eve    Molly

Supporting Cast

T.J. Miller    Stainer
Mike Vogel    Jack
Nate Torrence    Devon
Krysten Ritter    Patty
Geoff Stults    Cam
Lindsay Sloane    Marnie
Debra Jo Rupp    Mrs. Kettner
Adam LeFevre    Mr. Kettner

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jim Field Smith    Director
Sean Anders    Screenwriter
John Morris    Screenwriter
Jimmy Miller    Producer
David Householter    Producer
George Gatins    Executive Producer
Jim Denault    Director of Photography
Clayton Hartley    Production Designer
Daniel Schalk    Editor
Molly Maginnis    Costume Designer
Deva Anderson    Music Supervisor
Michael Andrews    Composer

DVD Sales: New Releases Fail to Pull in the Green

July 7th, 2010

Only a handful of new releases reached the top 30 on the sales chart this week, and none of them were able to dethrown The Book of Eli. The DVD sold an additional 291,000 units for the week to lift its total to 1.08 million units and $24.04 million in consumer spending at retail. More...

DVD and Blu-ray Releases for June 22nd, 2010

June 21st, 2010

We have reached the slowest time of the year on the home market. The biggest first-run release coming out this week is Green Zone, which was a box office disappointment. The second biggest first-run release is She's Out of My League, which was also a box office disappointment, as was Remember Me. Worst still, there are very few limited releases, TV on DVD releases, or classics to make up the difference. However, many releases are worth picking up for certain target demographics, although very few that will likely sell a lot of units. For instance, Avatar: The Last Airbender: The Complete Book 1: Collector's Edition is a must have if you don't own the series on DVD yet, but there's not enough new material to make the upgrade. Cinematic Titanic: Danger on Tiki Island continues the tradition started with MST3K, but either you love you show or you're simply not interested in the DVD. Cloudy with a Chance of Meatballs makes its 3D Blu-ray debut, but the number of people who have made the leap to 3D is so small that it can't really be pick of the week material. To find the Pick of the Week, I'm instead going with two films that couldn't be more dissimilar if it were a contest. Death Race 2000 and The Last Station. Both are worth owning, but in both cases the Blu-ray release is not the obvious better deal. More...

Featured Blu-ray / DVD Review: She's Out of My League

June 17th, 2010

She's Out of My League represents Jay Baruchel's first starring role in a major movie, having previously had supporting roles in hits like Tropic Thunder and Knocked Up, as well as starring roles in smaller films like I'm Reed Fish. There was a real possibility that this would be his break-out hit. However, the film wasn't able to become a big hit at the box office. Was this because its stars didn't have enough drawing power, or was the film flawed in some way? More...

International Details: Date Night an International Affair

April 18th, 2010

Date Night started its international run in sixth place with $7.05 million on 1616 screens in 34 markets. While it is playing in a large number of markets, these were mostly of the smaller variety. The largest was Australia, where it placed third with $1.99 million on 304 screens. It also placed third in Brazil with $1.02 million on 174. It managed second place in Mexico, but with only $863,000 on 305 screens. More...

International Details: Shutter Slips to Sixth

April 11th, 2010

Shutter Island fell to sixth place with $6.64 million on 2870 screens in 39 markets for a total of $135.53 million internationally and $258.97 million worldwide. With a debut in Japan this weekend, it could climb back into the top five. Even if it doesn't, it still has to be considered a financial success. More...

Alice Completes (Mad) Hat-Trick

March 22nd, 2010

For the third weekend in a row, Alice in Wonderland topped the chart at the box office. The number one new release was also bigger than expected. However, the rest of the chart failed to live up to expectations, which led to a total weekend of $126 million, a nearly 14% drop-off from the previous weekend. That said, this was a 20% increase from the same weekend last year, which is obviously a much more important number. Year-to-date, 2010 has pulled in $2.42 billion, 9.0% higher than the same pace last year. It's still way too early to crack open the champagne, but this is a great start. More...

Audiences Stay Mad over Alice

March 16th, 2010

The box office results were mostly fantastic over the weekend, thanks almost entirely to one film, Alice in Wonderland. The movie was able to hold on better than almost everyone predicted, but the rest of the new releases failed to connect. This resulted in a 26% drop from last weekend, as the overall market pulled in $147 million. However, this was 45% higher than the same weekend last year. Meanwhile, year-to-date 2010 has now pulled in $2.24 billion, which is nearly 9.0% higher than last year's pace. More...

Weekend Estimates: Alice Leads Way for Second Weekend

March 14th, 2010

Alice in Wonderland comfortably held top spot at the box office this weekend, according to studio estimates released on Sunday. In these days of 60% drops for big releases, its decline of 47% can be considered a victory for Disney and earned it an impressive $62 million in its second outing. Its total cume to date passed $200 million, and the movie is already Tim Burton's second-highest grossing movie after 1989's Batman. More...

Alice is out of New Releases' League

March 11th, 2010

There are three or four new wide releases coming out this week (depending on your definition of wide) but it appears that none of them have a real shot at taking top spot away from Alice in Wonderland. This is true despite the overwhelming majority of analysts who are predicting that the film will suffer at least a 55% drop-off this weekend. Fortunately for the box office as a whole, this should still be more than enough to keep pace with last year, even if none of the new releases match the best of last year's crop. More...

2010 Preview: March

March 1st, 2010

February was a stronger than expected month, for the most part, but 2010 continued to lose ground to 2009. Hopefully this trend will reverse itself, but it could be tough. Last March started with Watchmen, which earned just over $100 million at the box office. The month ended with Monsters vs. Aliens, which earned nearly $200 million. Granted, between these two releases there were a fair number of bombs, but it might be hard for this year to match last year at the top. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Kirk, an average guy stuck in a dead-end job, can’t believe his luck when a gorgeous, successful woman named Molly falls in love with him. With no help from his stunned friends, relatives and ex-girlfriend, Kirk must figure out how to make this unlikely relationship work, even though he’s the first to admit that Molly is way beyond him.

Metrics

Opening Weekend:$9,775,278 (30.5% of total gross)
Legs:3.27 (domestic box office/biggest weekend)
Domestic Share:65.8% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 2.4 times production budget)
Theater counts:2,956 opening theaters/2,958 max. theaters, 4.0 weeks average run per theater
Infl. Adj. Dom. BO $43,736,002

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: March 12th, 2010 (Wide) by Paramount Pictures
International Releases: June 17th, 2010 (Wide), released as Ela É Demais Para Mim (Portugal)
Video Release: June 22nd, 2010 by Dreamworks Video
MPAA Rating: R for language and sexual content
(Rated 1/1/2010)
Running Time: 105 minutes
Comparisons: vs. What's Your Number?
Create your own comparison chart…
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: DreamWorks Pictures, Mosaic Media
Production Countries: United States
Languages: English

Leading Cast

Jay Baruchel    Kirk
Alice Eve    Molly

Supporting Cast

T.J. Miller    Stainer
Mike Vogel    Jack
Nate Torrence    Devon
Krysten Ritter    Patty
Geoff Stults    Cam
Lindsay Sloane    Marnie
Debra Jo Rupp    Mrs. Kettner
Adam LeFevre    Mr. Kettner

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jim Field Smith    Director
Sean Anders    Screenwriter
John Morris    Screenwriter
Jimmy Miller    Producer
David Householter    Producer
George Gatins    Executive Producer
Jim Denault    Director of Photography
Clayton Hartley    Production Designer
Daniel Schalk    Editor
Molly Maginnis    Costume Designer
Deva Anderson    Music Supervisor
Michael Andrews    Composer

DVD Sales: New Releases Fail to Pull in the Green

July 7th, 2010

Only a handful of new releases reached the top 30 on the sales chart this week, and none of them were able to dethrown The Book of Eli. The DVD sold an additional 291,000 units for the week to lift its total to 1.08 million units and $24.04 million in consumer spending at retail. More...

DVD and Blu-ray Releases for June 22nd, 2010

June 21st, 2010

We have reached the slowest time of the year on the home market. The biggest first-run release coming out this week is Green Zone, which was a box office disappointment. The second biggest first-run release is She's Out of My League, which was also a box office disappointment, as was Remember Me. Worst still, there are very few limited releases, TV on DVD releases, or classics to make up the difference. However, many releases are worth picking up for certain target demographics, although very few that will likely sell a lot of units. For instance, Avatar: The Last Airbender: The Complete Book 1: Collector's Edition is a must have if you don't own the series on DVD yet, but there's not enough new material to make the upgrade. Cinematic Titanic: Danger on Tiki Island continues the tradition started with MST3K, but either you love you show or you're simply not interested in the DVD. Cloudy with a Chance of Meatballs makes its 3D Blu-ray debut, but the number of people who have made the leap to 3D is so small that it can't really be pick of the week material. To find the Pick of the Week, I'm instead going with two films that couldn't be more dissimilar if it were a contest. Death Race 2000 and The Last Station. Both are worth owning, but in both cases the Blu-ray release is not the obvious better deal. More...

Featured Blu-ray / DVD Review: She's Out of My League

June 17th, 2010

She's Out of My League represents Jay Baruchel's first starring role in a major movie, having previously had supporting roles in hits like Tropic Thunder and Knocked Up, as well as starring roles in smaller films like I'm Reed Fish. There was a real possibility that this would be his break-out hit. However, the film wasn't able to become a big hit at the box office. Was this because its stars didn't have enough drawing power, or was the film flawed in some way? More...

International Details: Date Night an International Affair

April 18th, 2010

Date Night started its international run in sixth place with $7.05 million on 1616 screens in 34 markets. While it is playing in a large number of markets, these were mostly of the smaller variety. The largest was Australia, where it placed third with $1.99 million on 304 screens. It also placed third in Brazil with $1.02 million on 174. It managed second place in Mexico, but with only $863,000 on 305 screens. More...

International Details: Shutter Slips to Sixth

April 11th, 2010

Shutter Island fell to sixth place with $6.64 million on 2870 screens in 39 markets for a total of $135.53 million internationally and $258.97 million worldwide. With a debut in Japan this weekend, it could climb back into the top five. Even if it doesn't, it still has to be considered a financial success. More...

Alice Completes (Mad) Hat-Trick

March 22nd, 2010

For the third weekend in a row, Alice in Wonderland topped the chart at the box office. The number one new release was also bigger than expected. However, the rest of the chart failed to live up to expectations, which led to a total weekend of $126 million, a nearly 14% drop-off from the previous weekend. That said, this was a 20% increase from the same weekend last year, which is obviously a much more important number. Year-to-date, 2010 has pulled in $2.42 billion, 9.0% higher than the same pace last year. It's still way too early to crack open the champagne, but this is a great start. More...

Audiences Stay Mad over Alice

March 16th, 2010

The box office results were mostly fantastic over the weekend, thanks almost entirely to one film, Alice in Wonderland. The movie was able to hold on better than almost everyone predicted, but the rest of the new releases failed to connect. This resulted in a 26% drop from last weekend, as the overall market pulled in $147 million. However, this was 45% higher than the same weekend last year. Meanwhile, year-to-date 2010 has now pulled in $2.24 billion, which is nearly 9.0% higher than last year's pace. More...

Weekend Estimates: Alice Leads Way for Second Weekend

March 14th, 2010

Alice in Wonderland comfortably held top spot at the box office this weekend, according to studio estimates released on Sunday. In these days of 60% drops for big releases, its decline of 47% can be considered a victory for Disney and earned it an impressive $62 million in its second outing. Its total cume to date passed $200 million, and the movie is already Tim Burton's second-highest grossing movie after 1989's Batman. More...

Alice is out of New Releases' League

March 11th, 2010

There are three or four new wide releases coming out this week (depending on your definition of wide) but it appears that none of them have a real shot at taking top spot away from Alice in Wonderland. This is true despite the overwhelming majority of analysts who are predicting that the film will suffer at least a 55% drop-off this weekend. Fortunately for the box office as a whole, this should still be more than enough to keep pace with last year, even if none of the new releases match the best of last year's crop. More...

2010 Preview: March

March 1st, 2010

February was a stronger than expected month, for the most part, but 2010 continued to lose ground to 2009. Hopefully this trend will reverse itself, but it could be tough. Last March started with Watchmen, which earned just over $100 million at the box office. The month ended with Monsters vs. Aliens, which earned nearly $200 million. Granted, between these two releases there were a fair number of bombs, but it might be hard for this year to match last year at the top. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 12, 2010 3 $9,775,278   2,956 $3,307   $9,775,278 1
Mar 19, 2010 6 $5,802,363 -41% 2,958 $1,962   $19,741,174 2
Mar 26, 2010 6 $3,512,218 -39% 2,432 $1,444   $25,586,560 3
Apr 2, 2010 9 $1,516,952 -57% 1,390 $1,091   $28,712,974 4
Apr 9, 2010 14 $645,893 -57% 765 $844   $30,122,867 5
Apr 16, 2010 24 $233,247 -64% 377 $619   $30,583,734 6
Apr 23, 2010 33 $105,694 -55% 209 $506   $30,773,475 7
Apr 30, 2010 31 $143,142 +35% 243 $589   $30,959,317 8
May 7, 2010 25 $261,411 +83% 261 $1,002   $31,284,080 9
May 14, 2010 27 $245,602 -6% 206 $1,192   $31,584,722 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 12, 2010 4 $3,348,833     2,956 $1,133   $3,348,833 1
Mar 13, 2010 3 $3,729,257 +11%   2,956 $1,262   $7,078,090 2
Mar 14, 2010 3 $2,697,188 -28%   2,956 $912   $9,775,278 3
Mar 15, 2010 3 $1,140,514 -58%   2,956 $386   $10,915,792 4
Mar 16, 2010 3 $1,173,329 +3%   2,956 $397   $12,089,121 5
Mar 17, 2010 3 $822,240 -30%   2,956 $278   $12,911,361 6
Mar 18, 2010 2 $1,027,450 +25%   2,956 $348   $13,938,811 7
Mar 19, 2010 5 $1,883,011 +83% -44% 2,958 $637   $15,821,822 8
Mar 20, 2010 5 $2,360,573 +25% -37% 2,958 $798   $18,182,395 9
Mar 21, 2010 6 $1,558,779 -34% -42% 2,958 $527   $19,741,174 10
Mar 22, 2010 5 $591,781 -62% -48% 2,958 $200   $20,332,955 11
Mar 23, 2010 5 $629,995 +6% -46% 2,958 $213   $20,962,950 12
Mar 24, 2010 4 $539,207 -14% -34% 2,958 $182   $21,502,157 13
Mar 25, 2010 4 $572,185 +6% -44% 2,958 $193   $22,074,342 14
Mar 26, 2010 6 $1,182,547 +107% -37% 2,432 $486   $23,256,889 15
Mar 27, 2010 7 $1,381,397 +17% -41% 2,432 $568   $24,638,286 16
Mar 28, 2010 7 $948,274 -31% -39% 2,432 $390   $25,586,560 17
Mar 29, 2010 6 $403,180 -57% -32% 2,432 $166   $25,989,740 18
Mar 30, 2010 6 $412,860 +2% -34% 2,432 $170   $26,402,600 19
Mar 31, 2010 7 $380,409 -8% -29% 2,432 $156   $26,783,009 20
Apr 1, 2010 8 $413,013 +9% -28% 2,432 $170   $27,196,022 21
Apr 2, 2010 9 $558,406 +35% -53% 1,390 $402   $27,754,428 22
Apr 3, 2010 10 $567,706 +2% -59% 1,390 $408   $28,322,134 23
Apr 4, 2010 9 $390,840 -31% -59% 1,390 $281   $28,712,974 24
Apr 5, 2010 9 $203,321 -48% -50% 1,390 $146   $28,916,295 25
Apr 6, 2010 9 $186,089 -8% -55% 1,390 $134   $29,102,384 26
Apr 7, 2010 9 $184,899 -1% -51% 1,390 $133   $29,287,283 27
Apr 8, 2010 9 $189,691 +3% -54% 1,390 $136   $29,476,974 28
Apr 9, 2010 - $225,254 +19% -60% 765 $294   $29,702,228 29
Apr 10, 2010 - $268,699 +19% -53% 765 $351   $29,970,927 30
Apr 11, 2010 - $151,940 -43% -61% 765 $199   $30,122,867 31
Apr 12, 2010 - $58,203 -62% -71% 765 $76   $30,181,070 32
Apr 13, 2010 - $64,728 +11% -65% 765 $85   $30,245,798 33
Apr 14, 2010 - $53,153 -18% -71% 765 $69   $30,298,951 34
Apr 15, 2010 - $51,536 -3% -73% 765 $67   $30,350,487 35
Apr 16, 2010 - $78,460 +52% -65% 377 $208   $30,428,947 36
Apr 17, 2010 - $100,426 +28% -63% 377 $266   $30,529,373 37
Apr 18, 2010 - $54,361 -46% -64% 377 $144   $30,583,734 38
Apr 19, 2010 - $20,264 -63% -65% 377 $54   $30,603,998 39
Apr 20, 2010 - $23,082 +14% -64% 377 $61   $30,627,080 40
Apr 21, 2010 - $22,281 -3% -58% 377 $59   $30,649,361 41
Apr 22, 2010 - $18,420 -17% -64% 377 $49   $30,667,781 42
Apr 23, 2010 - $35,952 +95% -54% 209 $172   $30,703,733 43
Apr 24, 2010 - $45,524 +27% -55% 209 $218   $30,749,257 44
Apr 25, 2010 - $24,218 -47% -55% 209 $116   $30,773,475 45
Apr 26, 2010 - $9,402 -61% -54% 209 $45   $30,782,877 46
Apr 27, 2010 - $11,586 +23% -50% 209 $55   $30,794,463 47
Apr 28, 2010 - $10,695 -8% -52% 209 $51   $30,805,158 48
Apr 29, 2010 - $11,017 +3% -40% 209 $53   $30,816,175 49
Apr 30, 2010 - $44,585 +305% +24% 243 $183   $30,860,760 50
May 1, 2010 - $60,675 +36% +33% 243 $250   $30,921,435 51
May 2, 2010 - $37,882 -38% +56% 243 $156   $30,959,317 52
May 3, 2010 - $15,188 -60% +62% 243 $63   $30,974,505 53
May 4, 2010 - $17,112 +13% +48% 243 $70   $30,991,617 54
May 5, 2010 - $14,918 -13% +39% 243 $61   $31,006,535 55
May 6, 2010 - $16,134 +8% +46% 243 $66   $31,022,669 56
May 7, 2010 - $108,137 +570% +143% 261 $414   $31,130,806 57
May 8, 2010 - $110,848 +3% +83% 261 $425   $31,241,654 58
May 9, 2010 - $42,426 -62% +12% 261 $163   $31,284,080 59
May 10, 2010 - $12,912 -70% -15% 261 $49   $31,296,992 60
May 11, 2010 - $14,280 +11% -17% 261 $55   $31,311,272 61
May 12, 2010 - $14,043 -2% -6% 261 $54   $31,325,315 62
May 13, 2010 - $13,805 -2% -14% 261 $53   $31,339,120 63
May 14, 2010 - $83,811 +507% -22% 206 $407   $31,422,931 64
May 15, 2010 - $128,576 +53% +16% 206 $624   $31,551,507 65
May 16, 2010 - $33,215 -74% -22% 206 $161   $31,584,722 66
May 17, 2010 - $10,365 -69% -20% 206 $50   $31,595,087 67
May 18, 2010 - $10,731 +4% -25% 206 $52   $31,605,818 68
May 19, 2010 - $11,047 +3% -21% 206 $54   $31,616,865 69
May 20, 2010 - $11,452 +4% -17% 206 $56   $31,628,317 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 12, 2010 3 $13,938,811   2,956 $4,715   $13,938,811 1
Mar 19, 2010 6 $8,135,531 -42% 2,958 $2,750   $22,074,342 2
Mar 26, 2010 7 $5,121,680 -37% 2,432 $2,106   $27,196,022 3
Apr 2, 2010 9 $2,280,952 -55% 1,390 $1,641   $29,476,974 4
Apr 9, 2010 14 $873,513 -62% 765 $1,142   $30,350,487 5
Apr 16, 2010 25 $317,294 -64% 377 $842   $30,667,781 6
Apr 23, 2010 34 $148,394 -53% 209 $710   $30,816,175 7
Apr 30, 2010 30 $206,494 +39% 243 $850   $31,022,669 8
May 7, 2010 26 $316,451 +53% 261 $1,212   $31,339,120 9
May 14, 2010 29 $289,197 -9% 206 $1,404   $31,628,317 10

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Portugal 6/17/2010 $0 0 2 2 $446,516 10/20/2022
 
Rest of World $16,223,601
 
International Total$16,670,117 10/20/2022

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 27, 20105143,603 143,603$2,791,642$2,791,6421
Jul 4, 20101070,543-51% 214,146$1,374,883$4,166,5252
Jul 11, 20101746,102-35% 260,248$855,653$5,022,1783
Jul 18, 20102245,219-2% 305,467$768,271$5,790,4494
Jul 25, 20102633,026-27% 338,493$568,047$6,358,4965

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jun 27, 2010825,735 25,735$682,242$682,2421
Jul 4, 20101410,096-61% 35,831$177,291$859,5332

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.