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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending October 21, 2012

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Madagascar 3: Europes's Most Wanted 943,652   943,652 $16,230,814 $16,230,814 1
2 new 2016: Obama's America 300,553   300,553 $3,020,558 $3,020,558 1
3 (2) The Avengers 236,857 -16% 3,271,085 $4,727,666 $59,618,764 4
4 (1) Prometheus 169,857 -51% 518,145 $3,091,397 $9,054,088 2
5 new That's My Boy 113,616   113,616 $2,000,778 $2,000,778 1
6 (6) Hocus Pocus 109,935 +19% 1,671,579 $772,843 $12,543,820 542
7 (4) Monster High Ghouls Rule 105,500 -34% 265,573 $1,543,465 $3,685,242 2
8 (5) Dark Shadows 104,934 -33% 689,759 $1,569,813 $10,318,795 3
9 new Moonrise Kingdom 103,519   103,519 $1,791,914 $1,791,914 1
10 (3) Rock of Ages 99,083 -63% 367,404 $1,482,282 $5,496,364 2
11 new Chernobyl Diaries 96,064   96,064 $1,447,684 $1,447,684 1
12 new Mad Men: Season Five 95,214   95,214 $3,039,231 $3,039,231 1
13 new Madagascar: The Complete Collection 88,231   88,231 $4,383,316 $4,383,316 1
14 new Psych: Season Six 68,792   68,792 $2,224,045 $2,224,045 1
15 (12) The Hunger Games 48,787 +9% 5,951,463 $959,152 $104,456,397 10
16 (11) Snow White and the Huntsman 44,540 -1% 1,249,044 $746,490 $22,789,447 6
17 (17) The Lorax 43,880 +20% 3,309,242 $655,128 $64,212,300 11
18 (13) Barbie: The Princess and The Popstar 43,691 n/c 792,884 $653,617 $10,802,055 6
19 (10) ET: The Extra-Terrestrial 32,273 -43% 89,253 $495,119 $1,311,945 1,252
25 (18) The Best Exotic Marigold Hotel 22,977 -24% 401,046 $344,425 $6,334,848 5
20 (19) Battleship 21,327 +10% 751,983 $319,478 $13,931,163 8
21 (21) Atlas Shrugged: Part I 18,031 +18% 282,707 $229,535 $3,823,709 50
22 (-) American Horror Story: Season 1 16,891 +36% 136,423 $589,496 $4,093,524 4
23 (24) Mary Poppins 16,714 +13% 5,345,055 $310,616 $110,602,724 761
25 (30) The Nightmare Before Christmas 16,596 +22% 2,466,245 $270,015 $58,766,787 777
26 (22) Katt Williams: Kattpacalypse 16,564 +9% 110,668 $223,283 $1,452,035 5
27 (20) The Cabin in the Woods 16,325 -9% 319,596 $249,609 $4,828,458 5
28 (27) Beverly Hills Chihuahua 3 16,288 +13% 482,986 $321,036 $8,983,664 5
29 (-) The Little Mermaid 16,214 +26% 11,850,116 $837,839 $153,376,491 672
30 (26) People Like Us 16,170 +12% 131,840 $323,238 $2,567,863 3

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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