Apollo 18 (2011)

Apollo 18 poster
Theatrical Performance
Domestic Box Office $17,686,929Details
International Box Office $8,830,890Details
Worldwide Box Office $26,517,819
Home Market Performance
Est. Domestic DVD Sales $4,877,401 Details
Est. Domestic Blu-ray Sales $1,507,284 Details
Total Est. Domestic Video Sales $6,384,685
Further financial details...

Synopsis

Officially, Apollo 17, launched December 17th, 1972, was the last manned mission to the moon. But a year later, in December of 1973, two American astronauts were sent on a secret mission to the moon funded by the US Department of Defense. What you are about to see is the actual footage which the astronauts captured on that mission. While NASA denies its authenticity, others say it's the real reason we've never gone back to the moon.

Metrics

Opening Weekend:$8,704,271 (49.2% of total gross)
Legs:2.03 (domestic box office/biggest weekend)
Domestic Share:66.7% (domestic box office/worldwide)
Production Budget:$5,000,000 (worldwide box office is 5.3 times production budget)
Theater counts:3,328 opening theaters/3,330 max. theaters, 2.8 weeks average run per theater
Infl. Adj. Dom. BO $24,043,507

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 4,001-4,100) 4,092 $17,686,929
All Time International Box Office (Rank 5,001-5,100) 5,100 $8,830,890
All Time Worldwide Box Office (Rank 4,601-4,700) 4,640 $26,517,819

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Google Play:Google Play
Vudu:Vudu
Hulu:Hulu

Movie Details

Domestic Releases: September 2nd, 2011 (Wide) by Weinstein Co.
International Releases: March 1st, 2012 (Wide) (Peru)
May 4th, 2012 (Wide) (Colombia)
August 31st, 2012 (Wide) (Venezuela)
Video Release: December 27th, 2011 by Weinstein Co./Anchor Bay
MPAA Rating: PG-13 for some disturbing sequences, and language.
(Rating bulletin 2186, 8/24/2011)
Running Time: 87 minutes
Comparisons: vs. Morgan
Create your own comparison chart…
Keywords: Found Footage, Space Program, Conspiracy Theory, Based on an UNTRUE Story, Mockumentary, Epilogue, Surprise Twist, Alien Invasion, Isolation Horror
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Science Fiction
Production/Financing Companies: Dimension Films, Bekmambetov Projects
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 3-Day) 70 $8,704,271 Sep 2, 2011 3
Labor Day (All Movies, 3-Day, Inflation Adjusted) 156 $12,403,309 Sep 2, 2011 3
Labor Day (All Movies, 4-Day, Fri-Mon) 69 $10,705,556 Sep 2, 2011 3
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 89 $15,255,079 Sep 2, 2011 3
Labor Day (Opening, 3-Day) 21 $8,704,271 Sep 2, 2011 3
Labor Day (Opening, 3-Day, Inflation Adjusted) 32 $12,403,309 Sep 2, 2011 3
Labor Day (Opening, 4-Day, Fri-Mon) 21 $10,705,556 Sep 2, 2011 3
Labor Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 26 $15,255,079 Sep 2, 2011 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 2, 2011 3 $8,704,271   3,328 $2,615   $8,704,271 1
Sep 9, 2011 8 $2,851,349 -67% 3,330 $856   $14,939,303 2
Sep 16, 2011 18 $1,097,433 -62% 1,795 $611   $16,885,842 3
Sep 23, 2011 32 $187,526 -83% 339 $553   $17,384,906 4
Sep 30, 2011 47 $52,239 -72% 114 $458   $17,486,059 5
Oct 7, 2011 67 $17,124 -67% 46 $372   $17,520,167 6
Oct 14, 2011 77 $13,091 -24% 18 $727   $17,540,132 7
Oct 21, 2011 88 $6,074 -54% 13 $467   $17,552,040 8
Oct 28, 2011 46 $50,813 +737% 120 $423   $17,605,192 9
Nov 4, 2011 49 $35,789 -30% 93 $385   $17,663,688 10
Nov 11, 2011 70 $7,749 -78% 18 $431   $17,683,670 11
Nov 18, 2011 96 $1,016 -87% 5 $203   $17,686,929 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 2, 2011 2 $2,847,309     3,328 $856   $2,847,309 1
Sep 3, 2011 3 $3,008,148 +6%   3,328 $904   $5,855,457 2
Sep 4, 2011 4 $2,848,814 -5%   3,328 $856   $8,704,271 3
Sep 5, 2011 5 $2,001,285 -30%   3,328 $601   $10,705,556 4
Sep 6, 2011 4 $606,592 -70%   3,328 $182   $11,312,148 5
Sep 7, 2011 6 $427,789 -29%   3,328 $129   $11,739,937 6
Sep 8, 2011 6 $348,017 -19%   3,328 $105   $12,087,954 7
Sep 9, 2011 8 $871,680 +150% -69% 3,330 $262   $12,959,634 8
Sep 10, 2011 8 $1,311,588 +50% -56% 3,330 $394   $14,271,222 9
Sep 11, 2011 9 $668,081 -49% -77% 3,330 $201   $14,939,303 10
Sep 12, 2011 9 $192,661 -71% -90% 3,330 $58   $15,131,964 11
Sep 13, 2011 9 $252,421 +31% -58% 3,330 $76   $15,384,385 12
Sep 14, 2011 8 $199,601 -21% -53% 3,330 $60   $15,583,986 13
Sep 15, 2011 8 $204,423 +2% -41% 3,330 $61   $15,788,409 14
Sep 16, 2011 16 $341,251 +67% -61% 1,795 $190   $16,129,660 15
Sep 17, 2011 17 $492,596 +44% -62% 1,795 $274   $16,622,256 16
Sep 18, 2011 18 $263,586 -46% -61% 1,795 $147   $16,885,842 17
Sep 19, 2011 - $77,761 -70% -60% 1,795 $43   $16,963,603 18
Sep 20, 2011 - $79,158 +2% -69% 1,795 $44   $17,042,761 19
Sep 21, 2011 - $76,783 -3% -62% 1,795 $43   $17,119,544 20
Sep 22, 2011 - $77,836 +1% -62% 1,795 $43   $17,197,380 21
Sep 23, 2011 - $57,423 -26% -83% 339 $169   $17,254,803 22
Sep 24, 2011 - $85,812 +49% -83% 339 $253   $17,340,615 23
Sep 25, 2011 - $44,291 -48% -83% 339 $131   $17,384,906 24
Sep 26, 2011 - $12,263 -72% -84% 339 $36   $17,397,169 25
Sep 27, 2011 - $12,143 -1% -85% 339 $36   $17,409,312 26
Sep 28, 2011 - $11,951 -2% -84% 339 $35   $17,421,263 27
Sep 29, 2011 - $12,557 +5% -84% 339 $37   $17,433,820 28
Sep 30, 2011 - $13,969 +11% -76% 114 $123   $17,447,789 29
Oct 1, 2011 - $23,591 +69% -73% 114 $207   $17,471,380 30
Oct 2, 2011 - $14,679 -38% -67% 114 $129   $17,486,059 31
Oct 3, 2011 - $4,108 -72% -67% 114 $36   $17,490,167 32
Oct 4, 2011 - $4,197 +2% -65% 114 $37   $17,494,364 33
Oct 5, 2011 - $4,529 +8% -62% 114 $40   $17,498,893 34
Oct 6, 2011 - $4,150 -8% -67% 114 $36   $17,503,043 35
Oct 7, 2011 - $5,441 +31% -61% 46 $118   $17,508,484 36
Oct 8, 2011 - $7,250 +33% -69% 46 $158   $17,515,734 37
Oct 9, 2011 - $4,433 -39% -70% 46 $96   $17,520,167 38
Oct 10, 2011 - $2,060 -54% -50% 46 $45   $17,522,227 39

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 2, 2011 3 $12,087,954   3,328 $3,632   $12,087,954 1
Sep 9, 2011 9 $3,700,455 -69% 3,330 $1,111   $15,788,409 2
Sep 16, 2011 17 $1,408,971 -62% 1,795 $785   $17,197,380 3
Sep 23, 2011 32 $236,440 -83% 339 $697   $17,433,820 4
Sep 30, 2011 52 $69,223 -71% 114 $607   $17,503,043 5
Oct 7, 2011 69 $23,998 -65% 46 $522   $17,527,041 6
Oct 14, 2011 71 $18,925 -21% 18 $1,051   $17,545,966 7
Oct 21, 2011 83 $8,413 -56% 13 $647   $17,554,379 8
Oct 28, 2011 46 $73,520 +774% 120 $613   $17,627,899 9
Nov 4, 2011 50 $48,022 -35% 93 $516   $17,675,921 10
Nov 11, 2011 72 $9,992 -79% 18 $555   $17,685,913 11

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Colombia 5/4/2012 $37,470 27 27 38 $54,973 12/29/2018
Peru 3/1/2012 $0 0 2 3 $182,049 12/29/2018
Venezuela 8/31/2012 $0 0 4,135 4,135 $112,671 12/11/2015
 
Rest of World $8,481,197
 
International Total$8,830,890 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 1, 201211108,309 108,309$1,623,552$1,623,5521
Jan 8, 20121761,435-43% 169,744$920,911$2,544,4632
Jan 15, 20122533,399-46% 203,143$550,750$3,095,2133
Jan 22, 20123021,000-37% 224,143$322,350$3,417,5634

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 1, 20121328,889 28,889$701,415$701,4151

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Warren Christie    Ben
Lloyd Owen    Nate
Ryan Robbins    John

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Gonzolo Lopez-Gallego    Director
Timur Bekmambetov    Producer
Michele Wolkoff    Producer
Bob Weinstein    Executive Producer
Harvey Weinstein    Executive Producer
Ron Schmidt    Executive Producer
Cody Zwieg    Executive Producer
Shawn Williamson    Executive Producer
Matthew Stein    Executive Producer
Brian Miller    Screenwriter
Jose David Montero    Cinematographer
Andrew Neskorommy    Production Designer
Patrick Lussier    Editor

Blu-ray Sales: New Releases Fail to Arrive on Top

January 11th, 2012

Rise of the Planet of the Apes returned to the top of the Blu-ray sales chart with 390,000 units / $5.84 million over the week for totals of 1.59 million units / $33.76 million after three. More...

DVD Sales: Brand New Year, Same Old DVDs

January 10th, 2012

There wasn't a lot of activity on this week's DVD sales chart. There were just two new releases that reached the top 30, neither of them reached the top five. In fact, there was only one film in the top five this week that was wasn't in the top five last week. The Hangover II remained in first place with 298,000 units / $2.96 million for the week giving it total sales of 2.91 million units / $38.35 million, after a month of release. More...

DVD and Blu-ray Releases for December 27th, 2011

December 26th, 2011

It's the week after Christmas, so it should come as no surprise that there's not a lot to talk about on the home market. Granted, there are a few releases that are noteworthy, but it is a very shallow list. That said, we didn't have to lower the standard for Pick of the Week, as Archer: Season Two came out on DVD and Blu-ray. Either format is worth the money, while the latter is the better deal. More...

Weekend Wrap-Up: Contagion is Catchy, the Rest of Box Office Is Sick

September 12th, 2011

The weekend after the Labor Day long weekend is often the worst weekend of the year, and that appears to be the case this time around. No film matched Thursday's predictions, although a couple came relatively close, like Contagion. Unfortunately, the rest of the new releases really bombed and most of the holdovers fell significantly more than expected. This led to the box office falling 24% from last weekend to just $82 million. This is the lowest it's been all year, and lower than last year, but by less than 1%. Unless next weekend will be even worse, and it is almost hard to imagine that as a possibility, this will be the lowest point for the year. On the other hand, there's a chance that we don't dip below this level for a long, long time, if ever. Given population growth and inflation, hitting these low points are less likely each year. More...

Contest: To the Moon: Winning Announcement

September 8th, 2011

The winners of our To the Moon contest were determined and they are... More...

Weekend Wrap-Up: Painless Labor Marks End of Summer

September 7th, 2011

We had a pleasant surprise over Labor Day long weekend as the holdover held on a lot better than expected, while the new releases were on par with expectations, at least on average. (One struggled, one came within a rounding error of the weekend prediction, and one crushed expectations.) This led to a total box office haul of $107 million from Friday through Sunday and $137 million if you include Monday. By comparison, last year the total box office was $106 million / $133 million. It was a close win, but a win's a win. Overall 2011 is behind 2010 by 4% at $7.46 billion to $7.78 billion. There's a slim chance 2011 will close the gap and come out on top in the end, but in order to do that, it will need to earn bigger victories than it did this weekend. More...

Weekend Predictions: Will Labor Day Weekend be a Painful End to Summer?

September 1st, 2011

Summer officially ends at the box office this weekend, although looking at the numbers it's clear that summer ended weeks ago. The selection of new releases includes two horror films that were not screened for critics and a film that I don't think it would be unfair to call busted Oscar bait. There is a chance all three films will bomb and The Help will remain in first place for the third week in a row. On the opposite end of that scale, all three films could find an audience and 2011 could squeak out a win over 2010. More...

2011 Preview: September

September 1st, 2011

After a strong start, August ended on a really low note, and that's bad news for September, as it means the positive momentum we had is gone. Looking at the upcoming month, there are 18 films opening wide over five weekends (including one re-release) but only four or five of them have a real shot at being midlevel hits, and it is unlikely that all of them will get there. Worse still, there are no films opening this month that look like they will match The Town, which made more than $90 million last September. In fact, the selection of releases is so weak that the film I'm most looking forward to is a limited release that has already come out on Video on Demand, Tucker and Dale vs. Evil. (It has seventeen reviews on Rotten Tomatoes and still not a negative one among them.) More...

Contest: To the Moon

August 26th, 2011

Next week is the beginning of September, which means the quality of films will continue to drop. (And it's not like there have been a lot of box office hits coming out the past few weeks.) There are two films that could battle it out for top spot: Apollo 18 and Shark Night 3D. I don't expect either to be anything more than a midlevel hit, but Apollo 18 will likely come out on top. Regardless of that prediction, it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Apollo 18. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Dora the Explorer: Dora's Halloween Parade on DVD. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Go, Diego, Go!: Fiercest Animal Rescues on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Officially, Apollo 17, launched December 17th, 1972, was the last manned mission to the moon. But a year later, in December of 1973, two American astronauts were sent on a secret mission to the moon funded by the US Department of Defense. What you are about to see is the actual footage which the astronauts captured on that mission. While NASA denies its authenticity, others say it's the real reason we've never gone back to the moon.

Metrics

Opening Weekend:$8,704,271 (49.2% of total gross)
Legs:2.03 (domestic box office/biggest weekend)
Domestic Share:66.7% (domestic box office/worldwide)
Production Budget:$5,000,000 (worldwide box office is 5.3 times production budget)
Theater counts:3,328 opening theaters/3,330 max. theaters, 2.8 weeks average run per theater
Infl. Adj. Dom. BO $24,043,507

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 4,001-4,100) 4,092 $17,686,929
All Time International Box Office (Rank 5,001-5,100) 5,100 $8,830,890
All Time Worldwide Box Office (Rank 4,601-4,700) 4,640 $26,517,819

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Google Play:Google Play
Vudu:Vudu
Hulu:Hulu

Movie Details

Domestic Releases: September 2nd, 2011 (Wide) by Weinstein Co.
International Releases: March 1st, 2012 (Wide) (Peru)
May 4th, 2012 (Wide) (Colombia)
August 31st, 2012 (Wide) (Venezuela)
Video Release: December 27th, 2011 by Weinstein Co./Anchor Bay
MPAA Rating: PG-13 for some disturbing sequences, and language.
(Rating bulletin 2186, 8/24/2011)
Running Time: 87 minutes
Comparisons: vs. Morgan
Create your own comparison chart…
Keywords: Found Footage, Space Program, Conspiracy Theory, Based on an UNTRUE Story, Mockumentary, Epilogue, Surprise Twist, Alien Invasion, Isolation Horror
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Science Fiction
Production/Financing Companies: Dimension Films, Bekmambetov Projects
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 3-Day) 70 $8,704,271 Sep 2, 2011 3
Labor Day (All Movies, 3-Day, Inflation Adjusted) 156 $12,403,309 Sep 2, 2011 3
Labor Day (All Movies, 4-Day, Fri-Mon) 69 $10,705,556 Sep 2, 2011 3
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 89 $15,255,079 Sep 2, 2011 3
Labor Day (Opening, 3-Day) 21 $8,704,271 Sep 2, 2011 3
Labor Day (Opening, 3-Day, Inflation Adjusted) 32 $12,403,309 Sep 2, 2011 3
Labor Day (Opening, 4-Day, Fri-Mon) 21 $10,705,556 Sep 2, 2011 3
Labor Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 26 $15,255,079 Sep 2, 2011 3

Leading Cast

Warren Christie    Ben
Lloyd Owen    Nate
Ryan Robbins    John

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Gonzolo Lopez-Gallego    Director
Timur Bekmambetov    Producer
Michele Wolkoff    Producer
Bob Weinstein    Executive Producer
Harvey Weinstein    Executive Producer
Ron Schmidt    Executive Producer
Cody Zwieg    Executive Producer
Shawn Williamson    Executive Producer
Matthew Stein    Executive Producer
Brian Miller    Screenwriter
Jose David Montero    Cinematographer
Andrew Neskorommy    Production Designer
Patrick Lussier    Editor

Blu-ray Sales: New Releases Fail to Arrive on Top

January 11th, 2012

Rise of the Planet of the Apes returned to the top of the Blu-ray sales chart with 390,000 units / $5.84 million over the week for totals of 1.59 million units / $33.76 million after three. More...

DVD Sales: Brand New Year, Same Old DVDs

January 10th, 2012

There wasn't a lot of activity on this week's DVD sales chart. There were just two new releases that reached the top 30, neither of them reached the top five. In fact, there was only one film in the top five this week that was wasn't in the top five last week. The Hangover II remained in first place with 298,000 units / $2.96 million for the week giving it total sales of 2.91 million units / $38.35 million, after a month of release. More...

DVD and Blu-ray Releases for December 27th, 2011

December 26th, 2011

It's the week after Christmas, so it should come as no surprise that there's not a lot to talk about on the home market. Granted, there are a few releases that are noteworthy, but it is a very shallow list. That said, we didn't have to lower the standard for Pick of the Week, as Archer: Season Two came out on DVD and Blu-ray. Either format is worth the money, while the latter is the better deal. More...

Weekend Wrap-Up: Contagion is Catchy, the Rest of Box Office Is Sick

September 12th, 2011

The weekend after the Labor Day long weekend is often the worst weekend of the year, and that appears to be the case this time around. No film matched Thursday's predictions, although a couple came relatively close, like Contagion. Unfortunately, the rest of the new releases really bombed and most of the holdovers fell significantly more than expected. This led to the box office falling 24% from last weekend to just $82 million. This is the lowest it's been all year, and lower than last year, but by less than 1%. Unless next weekend will be even worse, and it is almost hard to imagine that as a possibility, this will be the lowest point for the year. On the other hand, there's a chance that we don't dip below this level for a long, long time, if ever. Given population growth and inflation, hitting these low points are less likely each year. More...

Contest: To the Moon: Winning Announcement

September 8th, 2011

The winners of our To the Moon contest were determined and they are... More...

Weekend Wrap-Up: Painless Labor Marks End of Summer

September 7th, 2011

We had a pleasant surprise over Labor Day long weekend as the holdover held on a lot better than expected, while the new releases were on par with expectations, at least on average. (One struggled, one came within a rounding error of the weekend prediction, and one crushed expectations.) This led to a total box office haul of $107 million from Friday through Sunday and $137 million if you include Monday. By comparison, last year the total box office was $106 million / $133 million. It was a close win, but a win's a win. Overall 2011 is behind 2010 by 4% at $7.46 billion to $7.78 billion. There's a slim chance 2011 will close the gap and come out on top in the end, but in order to do that, it will need to earn bigger victories than it did this weekend. More...

Weekend Predictions: Will Labor Day Weekend be a Painful End to Summer?

September 1st, 2011

Summer officially ends at the box office this weekend, although looking at the numbers it's clear that summer ended weeks ago. The selection of new releases includes two horror films that were not screened for critics and a film that I don't think it would be unfair to call busted Oscar bait. There is a chance all three films will bomb and The Help will remain in first place for the third week in a row. On the opposite end of that scale, all three films could find an audience and 2011 could squeak out a win over 2010. More...

2011 Preview: September

September 1st, 2011

After a strong start, August ended on a really low note, and that's bad news for September, as it means the positive momentum we had is gone. Looking at the upcoming month, there are 18 films opening wide over five weekends (including one re-release) but only four or five of them have a real shot at being midlevel hits, and it is unlikely that all of them will get there. Worse still, there are no films opening this month that look like they will match The Town, which made more than $90 million last September. In fact, the selection of releases is so weak that the film I'm most looking forward to is a limited release that has already come out on Video on Demand, Tucker and Dale vs. Evil. (It has seventeen reviews on Rotten Tomatoes and still not a negative one among them.) More...

Contest: To the Moon

August 26th, 2011

Next week is the beginning of September, which means the quality of films will continue to drop. (And it's not like there have been a lot of box office hits coming out the past few weeks.) There are two films that could battle it out for top spot: Apollo 18 and Shark Night 3D. I don't expect either to be anything more than a midlevel hit, but Apollo 18 will likely come out on top. Regardless of that prediction, it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Apollo 18. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Dora the Explorer: Dora's Halloween Parade on DVD. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Go, Diego, Go!: Fiercest Animal Rescues on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 2, 2011 3 $8,704,271   3,328 $2,615   $8,704,271 1
Sep 9, 2011 8 $2,851,349 -67% 3,330 $856   $14,939,303 2
Sep 16, 2011 18 $1,097,433 -62% 1,795 $611   $16,885,842 3
Sep 23, 2011 32 $187,526 -83% 339 $553   $17,384,906 4
Sep 30, 2011 47 $52,239 -72% 114 $458   $17,486,059 5
Oct 7, 2011 67 $17,124 -67% 46 $372   $17,520,167 6
Oct 14, 2011 77 $13,091 -24% 18 $727   $17,540,132 7
Oct 21, 2011 88 $6,074 -54% 13 $467   $17,552,040 8
Oct 28, 2011 46 $50,813 +737% 120 $423   $17,605,192 9
Nov 4, 2011 49 $35,789 -30% 93 $385   $17,663,688 10
Nov 11, 2011 70 $7,749 -78% 18 $431   $17,683,670 11
Nov 18, 2011 96 $1,016 -87% 5 $203   $17,686,929 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 2, 2011 2 $2,847,309     3,328 $856   $2,847,309 1
Sep 3, 2011 3 $3,008,148 +6%   3,328 $904   $5,855,457 2
Sep 4, 2011 4 $2,848,814 -5%   3,328 $856   $8,704,271 3
Sep 5, 2011 5 $2,001,285 -30%   3,328 $601   $10,705,556 4
Sep 6, 2011 4 $606,592 -70%   3,328 $182   $11,312,148 5
Sep 7, 2011 6 $427,789 -29%   3,328 $129   $11,739,937 6
Sep 8, 2011 6 $348,017 -19%   3,328 $105   $12,087,954 7
Sep 9, 2011 8 $871,680 +150% -69% 3,330 $262   $12,959,634 8
Sep 10, 2011 8 $1,311,588 +50% -56% 3,330 $394   $14,271,222 9
Sep 11, 2011 9 $668,081 -49% -77% 3,330 $201   $14,939,303 10
Sep 12, 2011 9 $192,661 -71% -90% 3,330 $58   $15,131,964 11
Sep 13, 2011 9 $252,421 +31% -58% 3,330 $76   $15,384,385 12
Sep 14, 2011 8 $199,601 -21% -53% 3,330 $60   $15,583,986 13
Sep 15, 2011 8 $204,423 +2% -41% 3,330 $61   $15,788,409 14
Sep 16, 2011 16 $341,251 +67% -61% 1,795 $190   $16,129,660 15
Sep 17, 2011 17 $492,596 +44% -62% 1,795 $274   $16,622,256 16
Sep 18, 2011 18 $263,586 -46% -61% 1,795 $147   $16,885,842 17
Sep 19, 2011 - $77,761 -70% -60% 1,795 $43   $16,963,603 18
Sep 20, 2011 - $79,158 +2% -69% 1,795 $44   $17,042,761 19
Sep 21, 2011 - $76,783 -3% -62% 1,795 $43   $17,119,544 20
Sep 22, 2011 - $77,836 +1% -62% 1,795 $43   $17,197,380 21
Sep 23, 2011 - $57,423 -26% -83% 339 $169   $17,254,803 22
Sep 24, 2011 - $85,812 +49% -83% 339 $253   $17,340,615 23
Sep 25, 2011 - $44,291 -48% -83% 339 $131   $17,384,906 24
Sep 26, 2011 - $12,263 -72% -84% 339 $36   $17,397,169 25
Sep 27, 2011 - $12,143 -1% -85% 339 $36   $17,409,312 26
Sep 28, 2011 - $11,951 -2% -84% 339 $35   $17,421,263 27
Sep 29, 2011 - $12,557 +5% -84% 339 $37   $17,433,820 28
Sep 30, 2011 - $13,969 +11% -76% 114 $123   $17,447,789 29
Oct 1, 2011 - $23,591 +69% -73% 114 $207   $17,471,380 30
Oct 2, 2011 - $14,679 -38% -67% 114 $129   $17,486,059 31
Oct 3, 2011 - $4,108 -72% -67% 114 $36   $17,490,167 32
Oct 4, 2011 - $4,197 +2% -65% 114 $37   $17,494,364 33
Oct 5, 2011 - $4,529 +8% -62% 114 $40   $17,498,893 34
Oct 6, 2011 - $4,150 -8% -67% 114 $36   $17,503,043 35
Oct 7, 2011 - $5,441 +31% -61% 46 $118   $17,508,484 36
Oct 8, 2011 - $7,250 +33% -69% 46 $158   $17,515,734 37
Oct 9, 2011 - $4,433 -39% -70% 46 $96   $17,520,167 38
Oct 10, 2011 - $2,060 -54% -50% 46 $45   $17,522,227 39

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 2, 2011 3 $12,087,954   3,328 $3,632   $12,087,954 1
Sep 9, 2011 9 $3,700,455 -69% 3,330 $1,111   $15,788,409 2
Sep 16, 2011 17 $1,408,971 -62% 1,795 $785   $17,197,380 3
Sep 23, 2011 32 $236,440 -83% 339 $697   $17,433,820 4
Sep 30, 2011 52 $69,223 -71% 114 $607   $17,503,043 5
Oct 7, 2011 69 $23,998 -65% 46 $522   $17,527,041 6
Oct 14, 2011 71 $18,925 -21% 18 $1,051   $17,545,966 7
Oct 21, 2011 83 $8,413 -56% 13 $647   $17,554,379 8
Oct 28, 2011 46 $73,520 +774% 120 $613   $17,627,899 9
Nov 4, 2011 50 $48,022 -35% 93 $516   $17,675,921 10
Nov 11, 2011 72 $9,992 -79% 18 $555   $17,685,913 11

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Colombia 5/4/2012 $37,470 27 27 38 $54,973 12/29/2018
Peru 3/1/2012 $0 0 2 3 $182,049 12/29/2018
Venezuela 8/31/2012 $0 0 4,135 4,135 $112,671 12/11/2015
 
Rest of World $8,481,197
 
International Total$8,830,890 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 1, 201211108,309 108,309$1,623,552$1,623,5521
Jan 8, 20121761,435-43% 169,744$920,911$2,544,4632
Jan 15, 20122533,399-46% 203,143$550,750$3,095,2133
Jan 22, 20123021,000-37% 224,143$322,350$3,417,5634

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 1, 20121328,889 28,889$701,415$701,4151

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.