Beastly (2011)

Beastly poster
Theatrical Performance
Domestic Box Office $27,865,571Details
International Box Office $10,162,659Details
Worldwide Box Office $38,028,230
Home Market Performance
Est. Domestic DVD Sales $6,551,561 Details
Est. Domestic Blu-ray Sales $1,019,306 Details
Total Est. Domestic Video Sales $7,570,867
Further financial details...

Synopsis

Seventeen year old Kyle is the spoiled, shallow and incredibly popular prince of his high school kingdom. Entirely captivated and empowered by his own physical appearance, Kyle foolishly chooses Kendra, a goth classmate rumored to be a witch, as his latest target for humiliation. Unfazed by his cruel behavior, Kendra decides to teach him a lesson - she transforms him into someone as unattractive on the outside as he is on the inside. Now he has one year to find someone who can see past the surface and love him, or he will remain "Beastly" forever. His only hope, an unassuming classmate he never noticed named Lindy, may be his best chance to prove that love is never ugly.

Metrics

Opening Weekend:$9,851,102 (35.4% of total gross)
Legs:2.83 (domestic box office/biggest weekend)
Domestic Share:73.3% (domestic box office/worldwide)
Production Budget:$17,000,000 (worldwide box office is 2.2 times production budget)
Theater counts:1,952 opening theaters/1,959 max. theaters, 4.6 weeks average run per theater
Infl. Adj. Dom. BO $37,880,306

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,101-3,200) 3,114 $27,865,571
All Time International Box Office (Rank 4,701-4,800) 4,786 $10,162,659
All Time Worldwide Box Office (Rank 3,701-3,800) 3,706 $38,028,230

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: March 4th, 2011 (Wide) by CBS Films
International Releases: August 2nd, 2012 (Wide) (United Arab Emirates)
September 21st, 2012 (Wide) (Ecuador)
Video Release: June 28th, 2011 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for language including some crude comments, drug references and brief violence
(Rating bulletin 2107, 2/10/2010)
PG-13 for language including crude comments, brief violence and some thematic material.
(Rating bulletin 2156, 1/26/2011)
Running Time: 86 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Modern Adaptation, Romance, Curses, Secret Magic, High School Hell, Romantic Drama
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Storefront Pictures
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 4, 2011 3 $9,851,102   1,952 $5,047   $9,851,102 1
Mar 11, 2011 6 $5,021,232 -49% 1,959 $2,563   $16,911,633 2
Mar 18, 2011 9 $3,198,478 -36% 1,810 $1,767   $22,183,943 3
Mar 25, 2011 11 $2,167,645 -32% 1,585 $1,368   $25,296,218 4
Apr 1, 2011 16 $821,881 -62% 821 $1,001   $26,786,409 5
Apr 8, 2011 23 $271,363 -67% 339 $800   $27,328,306 6
Apr 15, 2011 41 $70,222 -74% 110 $638   $27,473,335 7
Apr 22, 2011 41 $90,241 +29% 137 $659   $27,598,467 8
Apr 29, 2011 41 $89,948 n/c 126 $714   $27,731,132 9
May 6, 2011 53 $41,284 -54% 76 $543   $27,812,328 10
May 13, 2011 61 $26,350 -36% 46 $573   $27,854,896 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 4, 2011 3 $3,613,400     1,952 $1,851   $3,613,400 1
Mar 5, 2011 3 $4,015,455 +11%   1,952 $2,057   $7,628,855 2
Mar 6, 2011 5 $2,222,247 -45%   1,952 $1,138   $9,851,102 3
Mar 7, 2011 4 $530,173 -76%   1,952 $272   $10,381,275 4
Mar 8, 2011 4 $615,095 +16%   1,952 $315   $10,996,370 5
Mar 9, 2011 5 $428,151 -30%   1,952 $219   $11,424,521 6
Mar 10, 2011 7 $465,880 +9%   1,952 $239   $11,890,401 7
Mar 11, 2011 6 $1,676,579 +260% -54% 1,959 $856   $13,566,980 8
Mar 12, 2011 6 $2,161,941 +29% -46% 1,959 $1,104   $15,728,921 9
Mar 13, 2011 7 $1,182,712 -45% -47% 1,959 $604   $16,911,633 10
Mar 14, 2011 8 $477,696 -60% -10% 1,959 $244   $17,389,329 11
Mar 15, 2011 8 $610,747 +28% -1% 1,959 $312   $18,000,076 12
Mar 16, 2011 8 $499,599 -18% +17% 1,959 $255   $18,499,675 13
Mar 17, 2011 7 $485,790 -3% +4% 1,959 $248   $18,985,465 14
Mar 18, 2011 9 $1,109,523 +128% -34% 1,810 $613   $20,094,988 15
Mar 19, 2011 9 $1,378,621 +24% -36% 1,810 $762   $21,473,609 16
Mar 20, 2011 9 $710,334 -48% -40% 1,810 $392   $22,183,943 17
Mar 21, 2011 10 $227,211 -68% -52% 1,810 $126   $22,411,154 18
Mar 22, 2011 10 $272,969 +20% -55% 1,810 $151   $22,684,123 19
Mar 23, 2011 10 $208,109 -24% -58% 1,810 $115   $22,892,232 20
Mar 24, 2011 10 $236,341 +14% -51% 1,810 $131   $23,128,573 21
Mar 25, 2011 10 $706,039 +199% -36% 1,585 $445   $23,834,612 22
Mar 26, 2011 11 $965,369 +37% -30% 1,585 $609   $24,799,981 23
Mar 27, 2011 11 $496,237 -49% -30% 1,585 $313   $25,296,218 24
Mar 28, 2011 12 $159,550 -68% -30% 1,585 $101   $25,455,768 25
Mar 29, 2011 11 $183,911 +15% -33% 1,585 $116   $25,639,679 26
Mar 30, 2011 12 $157,288 -14% -24% 1,585 $99   $25,796,967 27
Mar 31, 2011 12 $167,561 +7% -29% 1,585 $106   $25,964,528 28
Apr 1, 2011 16 $275,408 +64% -61% 821 $335   $26,239,936 29
Apr 2, 2011 16 $361,034 +31% -63% 821 $440   $26,600,970 30
Apr 3, 2011 16 $185,439 -49% -63% 821 $226   $26,786,409 31
Apr 4, 2011 17 $58,761 -68% -63% 821 $72   $26,845,170 32
Apr 5, 2011 16 $81,646 +39% -56% 821 $99   $26,926,816 33
Apr 6, 2011 17 $62,438 -24% -60% 821 $76   $26,989,254 34
Apr 7, 2011 17 $67,689 +8% -60% 821 $82   $27,056,943 35
Apr 8, 2011 - $87,855 +30% -68% 339 $259   $27,144,798 36
Apr 9, 2011 - $124,789 +42% -65% 339 $368   $27,269,587 37
Apr 10, 2011 - $58,719 -53% -68% 339 $173   $27,328,306 38
Apr 11, 2011 - $15,839 -73% -73% 339 $47   $27,344,145 39
Apr 12, 2011 - $24,151 +52% -70% 339 $71   $27,368,296 40
Apr 13, 2011 - $17,464 -28% -72% 339 $52   $27,385,760 41
Apr 14, 2011 - $17,353 -1% -74% 339 $51   $27,403,113 42
Apr 15, 2011 - $21,519 +24% -76% 110 $196   $27,424,632 43
Apr 16, 2011 - $31,637 +47% -75% 110 $288   $27,456,269 44
Apr 17, 2011 - $17,066 -46% -71% 110 $155   $27,473,335 45
Apr 18, 2011 - $5,856 -66% -63% 110 $53   $27,479,191 46
Apr 19, 2011 - $9,372 +60% -61% 110 $85   $27,488,563 47
Apr 20, 2011 - $7,310 -22% -58% 110 $66   $27,495,873 48
Apr 21, 2011 - $12,353 +69% -29% 110 $112   $27,508,226 49
Apr 22, 2011 - $34,586 +180% +61% 137 $252   $27,542,812 50
Apr 23, 2011 - $33,517 -3% +6% 137 $245   $27,576,329 51
Apr 24, 2011 - $22,138 -34% +30% 137 $162   $27,598,467 52
Apr 25, 2011 - $12,970 -41% +121% 137 $95   $27,611,437 53
Apr 26, 2011 - $10,333 -20% +10% 137 $75   $27,621,770 54
Apr 27, 2011 - $8,997 -13% +23% 137 $66   $27,630,767 55
Apr 28, 2011 - $10,417 +16% -16% 137 $76   $27,641,184 56
Apr 29, 2011 - $26,991 +159% -22% 126 $214   $27,668,175 57
Apr 30, 2011 - $39,860 +48% +19% 126 $316   $27,708,035 58
May 1, 2011 - $23,097 -42% +4% 126 $183   $27,731,132 59
May 2, 2011 - $11,406 -51% -12% 126 $91   $27,742,538 60
May 3, 2011 - $11,870 +4% +15% 126 $94   $27,754,408 61
May 4, 2011 - $7,916 -33% -12% 126 $63   $27,762,324 62
May 5, 2011 - $8,720 +10% -16% 126 $69   $27,771,044 63
May 6, 2011 - $12,221 +40% -55% 76 $161   $27,783,265 64
May 7, 2011 - $16,949 +39% -57% 76 $223   $27,800,214 65
May 8, 2011 - $12,114 -29% -48% 76 $159   $27,812,328 66
May 9, 2011 - $4,087 -66% -64% 76 $54   $27,816,415 67
May 10, 2011 - $4,626 +13% -61% 76 $61   $27,821,041 68
May 11, 2011 - $3,492 -25% -56% 76 $46   $27,824,533 69
May 12, 2011 - $4,013 +15% -54% 76 $53   $27,828,546 70
May 13, 2011 - $7,915 +97% -35% 46 $172   $27,836,461 71
May 14, 2011 - $11,431 +44% -33% 46 $249   $27,847,892 72
May 15, 2011 - $7,004 -39% -42% 46 $152   $27,854,896 73
May 16, 2011 - $2,707 -61% -34% 46 $59   $27,857,603 74
May 17, 2011 - $2,963 +9% -36% 46 $64   $27,860,566 75
May 18, 2011 - $2,388 -19% -32% 46 $52   $27,862,954 76
May 19, 2011 - $2,617 +10% -35% 46 $57   $27,865,571 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 4, 2011 3 $11,890,401   1,952 $6,091   $11,890,401 1
Mar 11, 2011 7 $7,095,064 -40% 1,959 $3,622   $18,985,465 2
Mar 18, 2011 9 $4,143,108 -42% 1,810 $2,289   $23,128,573 3
Mar 25, 2011 11 $2,835,955 -32% 1,585 $1,789   $25,964,528 4
Apr 1, 2011 16 $1,092,415 -61% 821 $1,331   $27,056,943 5
Apr 8, 2011 25 $346,170 -68% 339 $1,021   $27,403,113 6
Apr 15, 2011 40 $105,113 -70% 110 $956   $27,508,226 7
Apr 22, 2011 39 $132,958 +26% 137 $970   $27,641,184 8
Apr 29, 2011 39 $129,860 -2% 126 $1,031   $27,771,044 9
May 6, 2011 53 $57,502 -56% 76 $757   $27,828,546 10
May 13, 2011 62 $37,025 -36% 46 $805   $27,865,571 11

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Ecuador 9/21/2012 $15,201 7 7 21 $102,707 12/29/2018
United Arab Emirates 8/2/2012 $43,588 24 24 24 $43,588 12/29/2018
 
Rest of World $10,016,364
 
International Total$10,162,659 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 3, 20113110,588 110,588$1,878,890$1,878,8901
Jul 10, 2011946,293-58% 156,881$832,811$2,711,7012
Jul 17, 20111929,580-36% 186,461$530,074$3,241,7753
Jul 24, 20112624,441-17% 210,902$429,184$3,670,9594
Jul 31, 20113019,157-22% 230,059$331,033$4,001,9925
Aug 7, 20112912,431-35% 242,490$212,073$4,214,0656

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 3, 2011915,232 15,232$315,160$315,1601

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Alex Pettyfer    Kyle
Vanessa Hudgens    Lindy

Supporting Cast

Justin Bradley    Student
Mary-Kate Olsen    Kendra
Dakota Johnson    Sloan
Eric Knudsen    Trey
Karl Graboshas    Male Teacher
Peter Krause    Rob
Lisa Gay Hamilton    Zola
Jonathan Dubsky    Student at Green Party
David Francis    Dr. Davis
Neil Patrick Harris    Will
Rhiannon Moller-Trotter    Halloween Partygoer
Steve Godin    Junkie
Gio Perez    Victor
Roc Lafortune    Lindy's Father
Miguel Mendoza    Victor's Brother
Julie Dretzin    Rob's Assistant

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Sarah Halley Finn    Casting Director
Linda Cohen    Music Supervisor
Marcelo Zarvos    Composer
Tony Gardner    Make-up and Prosthetic Effects Designer
Suttirat Larlarb*    Costume Designer
Thomas J. Nordberg    Editor
Rusty Smith    Production Designer
Mandy Walker    Cinematographer
Michael Flynn    Executive Producer
Roz Weisberg    Executive Producer
Susan Cartsonis    Producer
Alex Flinn    Story Creator
Daniel Barnz    Screenwriter
Daniel Barnz    Director
Gregory H. Watkins    Re-recording Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Ring Sucker Punches New Releases

July 12th, 2011

While it's not common for a box set to lead the way on the Blu-ray sales chart, it is also no real surprise that Lord of the Rings: Extended Edition Trilogy managed to do just that, as it was clearly the biggest new release of the week. It took top spot with sales of 336,000 units, and thanks to its premium pricing, it generated $25.21 million in opening week consumer spending. More...

DVD Sales: New Releases Lack Punch

July 12th, 2011

While plenty of new releases reached the top of this week's sales chart, none were exactly burning up the chart. Leading the way was Sucker Punch, but with only 275,000 units / $4.13 million during its opening week on the chart. Season of the Witch could claim a share of first place with $4.28 million in opening week sales from 265,000 units sold. More...

DVD and Blu-ray Releases for June 28th, 2011

June 27th, 2011

It's a bit of a madhouse in terms of DVD and Blu-ray releases this week: Amazon.com has more than 400 listed. That said, a lot of them are catalogue titles that would barely warrant a mention during a slow week. The most intriguing first run release is Sucker Punch on Blu-ray / DVD / Digital Copy Combo Pack, but while I think it's worth picking up, it's appeal is limited enough that it is not worthy of the Pick of the Week honors. Fortunately, one of the catalogue titles is clearly Pick of the Week material. In fact, Lord of the Rings Trilogy: Extended Edition - Blu-ray is one of the most anticipated releases in the history of Blu-ray. More...

Winning the Battle but Losing the War

March 14th, 2011

While Battle: Los Angeles easily won the race at the box office this weekend, that was practically the only bit of good news, as it was the only film in the top five to top expectations. Overall the box office pulled in $129 million, which was 3% lower than last weekend and 12% lower than the same weekend last year. On the other hand, this is actually better than average for the year so far. Year-to-date, 2011 is just over 20% behind last year's pace at $1.85 billion to $2.33 billion. More...

Rango Leads 2011 but Can't End the Box Office Woes

March 7th, 2011

There's very little good news at the box office this weekend, but we will start with some happy thoughts. Rango had the best opening weekend of the year, which helped the box office climb 23% from last weekend to $134 million. On the other hand, this time last year Alice in Wonderland opened with $116 million by itself, which means 2011 lost the year-over-year comparison by 32%. Year-to-date, 2011 now has $1.69 billion compared to last year's pace of $2.13 billion and it's not like it's going to get better over the coming weeks. More...

Depp vs. Depp

March 3rd, 2011

So far 2011 has been a bit of a bust with only one weekend winning the year-over-year comparison and not a single film opening with more that $40 million. Hopefully one of those records will change this weekend, as Rango looks to become the biggest hit of the year so far. Unfortunately, this time last year saw the release of Alice in Wonderland, the biggest March opening of all time. I can't imagine a scenario where 2011 doesn't lose even more ground on 2010. More...

2011 Preview: March

March 1st, 2011

This is going to suck. February wasn't exactly a banner month at the box office and 2011 is already roughly $400 million behind 2010's pace. To make matters worse, last March broke records starting with the release of Alice in Wonderland. There is no movie coming out this month that will come close to Alice in Wonderland's performance; in fact, the number one film this March will likely not do as well as the second best film from last March. The best case scenario has the month producing three $100 million movies, plus a number of midlevel hits, while still failing to match last year's pace by about $100 million. The worst case scenario has two of the three potential $100 million hits missing that mark, plus the midlevel hits also struggling. In that case, we could end March about $300 million further behind 2010's pace. (Hopefully things will start to turn around in April.) More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Seventeen year old Kyle is the spoiled, shallow and incredibly popular prince of his high school kingdom. Entirely captivated and empowered by his own physical appearance, Kyle foolishly chooses Kendra, a goth classmate rumored to be a witch, as his latest target for humiliation. Unfazed by his cruel behavior, Kendra decides to teach him a lesson - she transforms him into someone as unattractive on the outside as he is on the inside. Now he has one year to find someone who can see past the surface and love him, or he will remain "Beastly" forever. His only hope, an unassuming classmate he never noticed named Lindy, may be his best chance to prove that love is never ugly.

Metrics

Opening Weekend:$9,851,102 (35.4% of total gross)
Legs:2.83 (domestic box office/biggest weekend)
Domestic Share:73.3% (domestic box office/worldwide)
Production Budget:$17,000,000 (worldwide box office is 2.2 times production budget)
Theater counts:1,952 opening theaters/1,959 max. theaters, 4.6 weeks average run per theater
Infl. Adj. Dom. BO $37,880,306

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,101-3,200) 3,114 $27,865,571
All Time International Box Office (Rank 4,701-4,800) 4,786 $10,162,659
All Time Worldwide Box Office (Rank 3,701-3,800) 3,706 $38,028,230

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: March 4th, 2011 (Wide) by CBS Films
International Releases: August 2nd, 2012 (Wide) (United Arab Emirates)
September 21st, 2012 (Wide) (Ecuador)
Video Release: June 28th, 2011 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for language including some crude comments, drug references and brief violence
(Rating bulletin 2107, 2/10/2010)
PG-13 for language including crude comments, brief violence and some thematic material.
(Rating bulletin 2156, 1/26/2011)
Running Time: 86 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Modern Adaptation, Romance, Curses, Secret Magic, High School Hell, Romantic Drama
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Storefront Pictures
Production Countries: United States
Languages: English

Leading Cast

Alex Pettyfer    Kyle
Vanessa Hudgens    Lindy

Supporting Cast

Justin Bradley    Student
Mary-Kate Olsen    Kendra
Dakota Johnson    Sloan
Eric Knudsen    Trey
Karl Graboshas    Male Teacher
Peter Krause    Rob
Lisa Gay Hamilton    Zola
Jonathan Dubsky    Student at Green Party
David Francis    Dr. Davis
Neil Patrick Harris    Will
Rhiannon Moller-Trotter    Halloween Partygoer
Steve Godin    Junkie
Gio Perez    Victor
Roc Lafortune    Lindy's Father
Miguel Mendoza    Victor's Brother
Julie Dretzin    Rob's Assistant

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Sarah Halley Finn    Casting Director
Linda Cohen    Music Supervisor
Marcelo Zarvos    Composer
Tony Gardner    Make-up and Prosthetic Effects Designer
Suttirat Larlarb*    Costume Designer
Thomas J. Nordberg    Editor
Rusty Smith    Production Designer
Mandy Walker    Cinematographer
Michael Flynn    Executive Producer
Roz Weisberg    Executive Producer
Susan Cartsonis    Producer
Alex Flinn    Story Creator
Daniel Barnz    Screenwriter
Daniel Barnz    Director
Gregory H. Watkins    Re-recording Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Ring Sucker Punches New Releases

July 12th, 2011

While it's not common for a box set to lead the way on the Blu-ray sales chart, it is also no real surprise that Lord of the Rings: Extended Edition Trilogy managed to do just that, as it was clearly the biggest new release of the week. It took top spot with sales of 336,000 units, and thanks to its premium pricing, it generated $25.21 million in opening week consumer spending. More...

DVD Sales: New Releases Lack Punch

July 12th, 2011

While plenty of new releases reached the top of this week's sales chart, none were exactly burning up the chart. Leading the way was Sucker Punch, but with only 275,000 units / $4.13 million during its opening week on the chart. Season of the Witch could claim a share of first place with $4.28 million in opening week sales from 265,000 units sold. More...

DVD and Blu-ray Releases for June 28th, 2011

June 27th, 2011

It's a bit of a madhouse in terms of DVD and Blu-ray releases this week: Amazon.com has more than 400 listed. That said, a lot of them are catalogue titles that would barely warrant a mention during a slow week. The most intriguing first run release is Sucker Punch on Blu-ray / DVD / Digital Copy Combo Pack, but while I think it's worth picking up, it's appeal is limited enough that it is not worthy of the Pick of the Week honors. Fortunately, one of the catalogue titles is clearly Pick of the Week material. In fact, Lord of the Rings Trilogy: Extended Edition - Blu-ray is one of the most anticipated releases in the history of Blu-ray. More...

Winning the Battle but Losing the War

March 14th, 2011

While Battle: Los Angeles easily won the race at the box office this weekend, that was practically the only bit of good news, as it was the only film in the top five to top expectations. Overall the box office pulled in $129 million, which was 3% lower than last weekend and 12% lower than the same weekend last year. On the other hand, this is actually better than average for the year so far. Year-to-date, 2011 is just over 20% behind last year's pace at $1.85 billion to $2.33 billion. More...

Rango Leads 2011 but Can't End the Box Office Woes

March 7th, 2011

There's very little good news at the box office this weekend, but we will start with some happy thoughts. Rango had the best opening weekend of the year, which helped the box office climb 23% from last weekend to $134 million. On the other hand, this time last year Alice in Wonderland opened with $116 million by itself, which means 2011 lost the year-over-year comparison by 32%. Year-to-date, 2011 now has $1.69 billion compared to last year's pace of $2.13 billion and it's not like it's going to get better over the coming weeks. More...

Depp vs. Depp

March 3rd, 2011

So far 2011 has been a bit of a bust with only one weekend winning the year-over-year comparison and not a single film opening with more that $40 million. Hopefully one of those records will change this weekend, as Rango looks to become the biggest hit of the year so far. Unfortunately, this time last year saw the release of Alice in Wonderland, the biggest March opening of all time. I can't imagine a scenario where 2011 doesn't lose even more ground on 2010. More...

2011 Preview: March

March 1st, 2011

This is going to suck. February wasn't exactly a banner month at the box office and 2011 is already roughly $400 million behind 2010's pace. To make matters worse, last March broke records starting with the release of Alice in Wonderland. There is no movie coming out this month that will come close to Alice in Wonderland's performance; in fact, the number one film this March will likely not do as well as the second best film from last March. The best case scenario has the month producing three $100 million movies, plus a number of midlevel hits, while still failing to match last year's pace by about $100 million. The worst case scenario has two of the three potential $100 million hits missing that mark, plus the midlevel hits also struggling. In that case, we could end March about $300 million further behind 2010's pace. (Hopefully things will start to turn around in April.) More...

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Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 4, 2011 3 $9,851,102   1,952 $5,047   $9,851,102 1
Mar 11, 2011 6 $5,021,232 -49% 1,959 $2,563   $16,911,633 2
Mar 18, 2011 9 $3,198,478 -36% 1,810 $1,767   $22,183,943 3
Mar 25, 2011 11 $2,167,645 -32% 1,585 $1,368   $25,296,218 4
Apr 1, 2011 16 $821,881 -62% 821 $1,001   $26,786,409 5
Apr 8, 2011 23 $271,363 -67% 339 $800   $27,328,306 6
Apr 15, 2011 41 $70,222 -74% 110 $638   $27,473,335 7
Apr 22, 2011 41 $90,241 +29% 137 $659   $27,598,467 8
Apr 29, 2011 41 $89,948 n/c 126 $714   $27,731,132 9
May 6, 2011 53 $41,284 -54% 76 $543   $27,812,328 10
May 13, 2011 61 $26,350 -36% 46 $573   $27,854,896 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 4, 2011 3 $3,613,400     1,952 $1,851   $3,613,400 1
Mar 5, 2011 3 $4,015,455 +11%   1,952 $2,057   $7,628,855 2
Mar 6, 2011 5 $2,222,247 -45%   1,952 $1,138   $9,851,102 3
Mar 7, 2011 4 $530,173 -76%   1,952 $272   $10,381,275 4
Mar 8, 2011 4 $615,095 +16%   1,952 $315   $10,996,370 5
Mar 9, 2011 5 $428,151 -30%   1,952 $219   $11,424,521 6
Mar 10, 2011 7 $465,880 +9%   1,952 $239   $11,890,401 7
Mar 11, 2011 6 $1,676,579 +260% -54% 1,959 $856   $13,566,980 8
Mar 12, 2011 6 $2,161,941 +29% -46% 1,959 $1,104   $15,728,921 9
Mar 13, 2011 7 $1,182,712 -45% -47% 1,959 $604   $16,911,633 10
Mar 14, 2011 8 $477,696 -60% -10% 1,959 $244   $17,389,329 11
Mar 15, 2011 8 $610,747 +28% -1% 1,959 $312   $18,000,076 12
Mar 16, 2011 8 $499,599 -18% +17% 1,959 $255   $18,499,675 13
Mar 17, 2011 7 $485,790 -3% +4% 1,959 $248   $18,985,465 14
Mar 18, 2011 9 $1,109,523 +128% -34% 1,810 $613   $20,094,988 15
Mar 19, 2011 9 $1,378,621 +24% -36% 1,810 $762   $21,473,609 16
Mar 20, 2011 9 $710,334 -48% -40% 1,810 $392   $22,183,943 17
Mar 21, 2011 10 $227,211 -68% -52% 1,810 $126   $22,411,154 18
Mar 22, 2011 10 $272,969 +20% -55% 1,810 $151   $22,684,123 19
Mar 23, 2011 10 $208,109 -24% -58% 1,810 $115   $22,892,232 20
Mar 24, 2011 10 $236,341 +14% -51% 1,810 $131   $23,128,573 21
Mar 25, 2011 10 $706,039 +199% -36% 1,585 $445   $23,834,612 22
Mar 26, 2011 11 $965,369 +37% -30% 1,585 $609   $24,799,981 23
Mar 27, 2011 11 $496,237 -49% -30% 1,585 $313   $25,296,218 24
Mar 28, 2011 12 $159,550 -68% -30% 1,585 $101   $25,455,768 25
Mar 29, 2011 11 $183,911 +15% -33% 1,585 $116   $25,639,679 26
Mar 30, 2011 12 $157,288 -14% -24% 1,585 $99   $25,796,967 27
Mar 31, 2011 12 $167,561 +7% -29% 1,585 $106   $25,964,528 28
Apr 1, 2011 16 $275,408 +64% -61% 821 $335   $26,239,936 29
Apr 2, 2011 16 $361,034 +31% -63% 821 $440   $26,600,970 30
Apr 3, 2011 16 $185,439 -49% -63% 821 $226   $26,786,409 31
Apr 4, 2011 17 $58,761 -68% -63% 821 $72   $26,845,170 32
Apr 5, 2011 16 $81,646 +39% -56% 821 $99   $26,926,816 33
Apr 6, 2011 17 $62,438 -24% -60% 821 $76   $26,989,254 34
Apr 7, 2011 17 $67,689 +8% -60% 821 $82   $27,056,943 35
Apr 8, 2011 - $87,855 +30% -68% 339 $259   $27,144,798 36
Apr 9, 2011 - $124,789 +42% -65% 339 $368   $27,269,587 37
Apr 10, 2011 - $58,719 -53% -68% 339 $173   $27,328,306 38
Apr 11, 2011 - $15,839 -73% -73% 339 $47   $27,344,145 39
Apr 12, 2011 - $24,151 +52% -70% 339 $71   $27,368,296 40
Apr 13, 2011 - $17,464 -28% -72% 339 $52   $27,385,760 41
Apr 14, 2011 - $17,353 -1% -74% 339 $51   $27,403,113 42
Apr 15, 2011 - $21,519 +24% -76% 110 $196   $27,424,632 43
Apr 16, 2011 - $31,637 +47% -75% 110 $288   $27,456,269 44
Apr 17, 2011 - $17,066 -46% -71% 110 $155   $27,473,335 45
Apr 18, 2011 - $5,856 -66% -63% 110 $53   $27,479,191 46
Apr 19, 2011 - $9,372 +60% -61% 110 $85   $27,488,563 47
Apr 20, 2011 - $7,310 -22% -58% 110 $66   $27,495,873 48
Apr 21, 2011 - $12,353 +69% -29% 110 $112   $27,508,226 49
Apr 22, 2011 - $34,586 +180% +61% 137 $252   $27,542,812 50
Apr 23, 2011 - $33,517 -3% +6% 137 $245   $27,576,329 51
Apr 24, 2011 - $22,138 -34% +30% 137 $162   $27,598,467 52
Apr 25, 2011 - $12,970 -41% +121% 137 $95   $27,611,437 53
Apr 26, 2011 - $10,333 -20% +10% 137 $75   $27,621,770 54
Apr 27, 2011 - $8,997 -13% +23% 137 $66   $27,630,767 55
Apr 28, 2011 - $10,417 +16% -16% 137 $76   $27,641,184 56
Apr 29, 2011 - $26,991 +159% -22% 126 $214   $27,668,175 57
Apr 30, 2011 - $39,860 +48% +19% 126 $316   $27,708,035 58
May 1, 2011 - $23,097 -42% +4% 126 $183   $27,731,132 59
May 2, 2011 - $11,406 -51% -12% 126 $91   $27,742,538 60
May 3, 2011 - $11,870 +4% +15% 126 $94   $27,754,408 61
May 4, 2011 - $7,916 -33% -12% 126 $63   $27,762,324 62
May 5, 2011 - $8,720 +10% -16% 126 $69   $27,771,044 63
May 6, 2011 - $12,221 +40% -55% 76 $161   $27,783,265 64
May 7, 2011 - $16,949 +39% -57% 76 $223   $27,800,214 65
May 8, 2011 - $12,114 -29% -48% 76 $159   $27,812,328 66
May 9, 2011 - $4,087 -66% -64% 76 $54   $27,816,415 67
May 10, 2011 - $4,626 +13% -61% 76 $61   $27,821,041 68
May 11, 2011 - $3,492 -25% -56% 76 $46   $27,824,533 69
May 12, 2011 - $4,013 +15% -54% 76 $53   $27,828,546 70
May 13, 2011 - $7,915 +97% -35% 46 $172   $27,836,461 71
May 14, 2011 - $11,431 +44% -33% 46 $249   $27,847,892 72
May 15, 2011 - $7,004 -39% -42% 46 $152   $27,854,896 73
May 16, 2011 - $2,707 -61% -34% 46 $59   $27,857,603 74
May 17, 2011 - $2,963 +9% -36% 46 $64   $27,860,566 75
May 18, 2011 - $2,388 -19% -32% 46 $52   $27,862,954 76
May 19, 2011 - $2,617 +10% -35% 46 $57   $27,865,571 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 4, 2011 3 $11,890,401   1,952 $6,091   $11,890,401 1
Mar 11, 2011 7 $7,095,064 -40% 1,959 $3,622   $18,985,465 2
Mar 18, 2011 9 $4,143,108 -42% 1,810 $2,289   $23,128,573 3
Mar 25, 2011 11 $2,835,955 -32% 1,585 $1,789   $25,964,528 4
Apr 1, 2011 16 $1,092,415 -61% 821 $1,331   $27,056,943 5
Apr 8, 2011 25 $346,170 -68% 339 $1,021   $27,403,113 6
Apr 15, 2011 40 $105,113 -70% 110 $956   $27,508,226 7
Apr 22, 2011 39 $132,958 +26% 137 $970   $27,641,184 8
Apr 29, 2011 39 $129,860 -2% 126 $1,031   $27,771,044 9
May 6, 2011 53 $57,502 -56% 76 $757   $27,828,546 10
May 13, 2011 62 $37,025 -36% 46 $805   $27,865,571 11

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Ecuador 9/21/2012 $15,201 7 7 21 $102,707 12/29/2018
United Arab Emirates 8/2/2012 $43,588 24 24 24 $43,588 12/29/2018
 
Rest of World $10,016,364
 
International Total$10,162,659 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 3, 20113110,588 110,588$1,878,890$1,878,8901
Jul 10, 2011946,293-58% 156,881$832,811$2,711,7012
Jul 17, 20111929,580-36% 186,461$530,074$3,241,7753
Jul 24, 20112624,441-17% 210,902$429,184$3,670,9594
Jul 31, 20113019,157-22% 230,059$331,033$4,001,9925
Aug 7, 20112912,431-35% 242,490$212,073$4,214,0656

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jul 3, 2011915,232 15,232$315,160$315,1601

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.