The Campaign

The Campaign poster
Theatrical Performance
Domestic Box Office $86,907,746Details
International Box Office $12,884,282
Worldwide Box Office $99,792,028
Home Market Performance
Domestic DVD Sales $17,248,405 Details
Domestic Blu-ray Sales $5,271,579 Details
Total Domestic Video Sales $22,519,984
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer

Synopsis

When long-term congressman Cam Brady commits a major public gaffe before an upcoming election, a pair of ultra-wealthy CEOs plot to put up a rival candidate and gain influence over their North Carolina district. Their man: na´ve Marty Huggins, director of the local Tourism Center. At first, Marty appears to be the unlikeliest possible choice but, with the help of his new benefactors' support, a cutthroat campaign manager and his family's political connections, he soon becomes a contender who gives the charismatic Cam plenty to worry about. As Election Day closes in, the two are locked in a dead heat, with insults quickly escalating to injury until all they care about is burying each other, in this mud-slinging, back-stabbing, home-wrecking comedy.

Metrics

Rotten Tomatoes
Critics FreshAudience Spilled
Critics
64% - Fresh
Audience
51% - Spilled

Movie Details

Domestic Releases: August 10th, 2012 (Wide) by Warner Bros.
Video Release: October 30th, 2012 by Warner Home Video
MPAA Rating: R for crude sexual content, language and brief nudity.
(Rating bulletin 2233, 7/25/2012)
R for crude sexual content, language and brief nudity.
(Rating bulletin 2240, 9/12/2012)
Running Time: 85 minutes
Keywords: Government Corruption, Corporate Malfeasance, Political Campaign, Political, Gratuitous Cameos
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: Gary Sanchez Productions, Everyman Pictures, Warner Bros.

Cast

   Cam Brady
   Marty Huggins
Jason Sudeikis    Mitch
Dylan McDermott    Tim Wattley
Katherine LaNasa    Rose Brady
Sarah Baker    Mitzi Huggins
John Lithgow    Glenn Motch
Dan Aykroyd    Wade Motch
Brian Cox    Raymond Huggins
Karen Maruyama    Mrs. Yao
Grant Goodman    Clay Huggins
Kya Haywood    Dylan Huggins
Randall Cunningham    Cam Jr.
Madison Wolfe    Jessica Brady
Thomas Middleditch    Travis
Josh Lawson    Tripp
Heather Lawless    Diane
Jack McBrayer    Mr. Mendenhall
Elizabeth Wells Berkes    Mrs. Mendenhall
Billy Slaughter    Demot
Aaron Jay Rome    Intern Jason
Kate Lang Johnson    Shana
Amelia Jackson-Gray    Becky
Bobby Tisdale    Huggins Supporter
Wolf Blitzer    Himself
Piers Morgan    Himself
Bill Maher    Himself
Chris Matthews    Himself
Dennis Miller    Himslef
Lawrence O'Donnell    Himself
Joe Scarborough    Himself
Mika Brazezinski    Herself
Willie Geist    Himself
Ed Schultz    Himself
P.J. Byrne    Rick - Ad Agency Guy
Patrick Weathers    Old Councilman
Gerry May    Carter Baines
Tzi Ma    Mr. Zheng
Bill Martin Williams    Senator Lloyd
Danny Vinson    Elder Dan
John D. Reaves    Banker
Scott A. Martin    Wes - Cam Brady Supporter
Rob Mariano    Boston Rob
Mike 'The Miz' Mizanin    The Miz
Randy Bachman    Bachman & Turner
Mick Dalla-Vee    Bachman & Turner
Marc LaFrance    Bachman & Turner
Brent Howard Knudsen    Bachman & Turner
Charles Frederick Turner    Bachman & Turner
Danny Hanemann    Hunter
Jason Kirkpatrick    Hunter
Taryn Terrell    Janette
JD Evermore    State Official
Matt Borel    Rainbowland Moderator
Millard Darden    Moderator Carl Terry
Mikki Val    Town Hall Moderator
Ramona Tyler    Reporter Brenda Britton
Steve Wilkins    Reporter Darren
Rowen Joseph    Reporter Gary
Dane Rhodes    Working-Class Man
Trey Burvant    Man at Debate
Joe Chrest    Rainbow Audience
Cranston Clements    Pentecostal Band
John Vidacovich    Pentecostal Band
Tommy Malone    Pentecostal Band
Sion Daneshrad    Rabbi
Peaches Davis    Mrs. Cutler
George Young    Choir Director
Stephanie Dotson    Choir Soloist
Dylan DePaula    Young Cam
Seth Morris    Confession Husband
Tara Copeland    Confession Wife
Frank Drank    Biker Guy
Luka Jones    Biker Guy
Paul Zies    Biker Guy
Early Whitesides    Elderly Man
Leslea Fisher    Election Night Girl
Steve Tom    Congressman
Catherine Shreves    Anchor Rachel
Amber Dawn Landrum    Punched Baby's Mother
Dustin Costine    Police Officer
Tim Hickey    Patriotic Passerby

Production and Technical Credits

Director   
Screenwriter    Chris Henchy
Screenwriter    Shawn Harwell
Story Creator    Adam McKay
Story Creator    Chris Henchy
Story Creator    Shawn Harwell
Producer    Will Ferrell
Producer    Adam McKay
Producer    Jay Roach
Producer    Zach Galifianakis
Executive Producer    Amy Sayres
Executive Producer    Jon Poll
Executive Producer    Chris Henchy
Director of Photography    Jim Denault
Production Designer    Michael Corenblith
Editor    Craig Alpert
Editor    Jon Poll
Composer    Theodore Shapiro
Costume Designer    Daniel Orlandi
Casting Director    Allison Jones
Unit Production Manager    Lenny Vullo
First Assistant Director    Josh King
Second Assistant Director    Brian F. Relyea
Associate Producer    Josh King
Associate Producer    Michelle Graham
Stunt Coordinator    G. A. Aguilar
Stunt Coordinator    Todd Bryant

Blu-ray Sales: The Average Spider-Man

There were half-a-dozen new releases to chart on the November 11th edition of the Blu-ray sales chart. This includes The Amazing Spider-Man, which earned first place with 641,000 units / $14.37 million. Its opening week Blu-ray share was 54%, which is impressive, but one has to assume the studio was hoping for more. Then again, the film is more than profitable enough to ensure a sequel. More...

DVD Sales: Not So Amazing Start

It was a soft week for new releases on the DVD sales chart and the holdovers were not a lot of help. The Amazing Spider-Man did earn first place, but with an unimpressive opening of 536,000 units / $9.62 million. There are two mitigating factors here. Firstly, the film will likely perform much better on Blu-ray. Secondly, it was released on Friday, so it had a shortened opening week. More...

Blu-ray Sales: Campaign Comes Out on Top

There were not many new releases to reach the top ten of the Blu-ray sales chart this week, or even the top thirty. However, we did have a new number one as The Campaign earned first place with 196,000 units sold and $4.17 million in revenue. This is not a good start, but at least its opening week Blu-ray share was strong for a comedy at 38%. More...

DVD Sales: A Secret No More

Tinker Bell: Secret of the Wings held off the new releases, all two of them, earning first place on the DVD sales chart with 360,000 units / $7.19 million for the week for totals of 1.12 million units / $20.04 million after two. Selling 1 million units is an impressive feat for a direct-to-DVD release. More...

DVD and Blu-ray Releases for October 30th, 2012

It's not a great week on the home market. The best first run release is The Campaign, but while the movie is good, the DVD and the Blu-ray Combo Pack don't have enough extras. There are a few limited releases that piqued my interested as far as Pick of the Week was concerned. Safety Not Guaranteed on DVD or Blu-ray, Ruby Sparks on DVD or Blu-ray, and Polisse on DVD were all contenders. However, in the end I went with Alfred Hitchcock: The Masterpiece Collection. The Blu-ray box set is awesome. More...

Weekend Wrap-Up: Dog Days of Summer

Ugh. That's really all I have to say. None of the new releases were able to make an impact at the box office; in fact, none of them even reached the top five. There was a new entrant in the top five, as The Dark Knight Rises rose to fifth place. That's how bad the box office was over the weekend. A film that's more than a month old returned to the top five. The best new release was Premium Rush, which only managed eighth place. Overall, the box office plummeted by 30% to just $97 million. Amazingly, this was still higher than the same weekend last year, albeit by just 4.6%. Year-to-date, 2012 maintains its lead over 2011. It is ahead of last year's pace by 4.2% at $7.43 billion to $7.13 billion. More...

Weekend Predictions: Will New Releases be Hits or will Moviegoers Run Away?

Last weekend there were seven films to earning more than $10 million. This weekend, it looks like none of the new releases will reach that mark, while there's a slim chance none of the holdovers will stay above that level either. Granted, it would take an epic collapse by The Expendables 2 to fail to top $10 million, but it is possible. Of the new releases, Premium Rush is the only one with a shot at $10 million. It has good reviews, but they probably won't be enough. I thought Hit and Run would be a disaster with critics, but its reviews are actually above 50% positive. On the other hand, its Wednesday opening was a disaster. Finally there's The Apparition. It is opening in less than 1000 theaters and was not screened for critics. Enough said. Last year was also terrible, so there a chance 2012 will squeak out a win. More...

Weekend Wrap-Up: Summer Has Set

Apparently summer ended over the weekend. It didn't go out with a thud, but more just faded away. The Expendables 2 was able to earn first place, but missed even the low end of expectations. In fact, the only new release to not struggle as much as analysts were expecting was Sparkle, and even that film missed expectations, it just did so by a tiny margin. There is some good news. There was a lot of depth with seven films earning more than $10 million over the weekend and overall the box office only slipped 2.3% from last weekend hitting $139 million. This was actually 12% higher than the same weekend last year. Analysts were obviously hoping for something more, but at this point, a win is a win. Year-to-date, 2012 is still ahead of 2011, but that lead has shrunk to 3.3% at $7.22 billion to $6.99 billion. Attendance is only up by 2.1%, so if the rest of August and September don't pull their weight, we might see 2012 lose that lead entirely. More...

Weekend Predictions: Are The Expendables Essential Viewing?

It looks like summer will be extended by one more week, as The Expendables 2 is tracking for an opening of close to $40 million, maybe a little more. Even better for the market, it isn't the only new release of the weekend. I think ParaNorman could be a solid hit in a counter-programming role. Not everyone agrees with me, on the other hand. ParaNorman is competing with The Odd Life of Timothy Green, but as a live action family film, it's chances are a lot weaker. The final new release is Sparkle, which only has a 50/50 chance of reaching the top five. Last year there were also four wide releases, but combined they made less than $40 million. The Expendables 2 could make more than that by itself. 2012 should finally break out of its losing streak. More...

Weekend Wrap-Up: Legacy Leads Competition, Weekend Still Weak

The Bourne Legacy was easily able to win the weekend box office race, finishing within $1 million of predictions. In fact, most of the top five finished within roughly $1 million of predictions. This helped the overall box office climb 16% from last weekend. However, the overall box office was still weak when compared to last year down 8.4%. 2012's lead over 2011 shrank to just 3.5% at $7.01 billion to $6.78 billion and if we don't turn things around soon, we might see 2012 relinquish the lead before the winter holiday season begins. More...

Weekend Estimates: Bourne and Campaign Knock Out Batman

After another lengthy run for the country's number one film, we will have a new top movie this weekend thanks to a strong debut for The Bourne Legacy, which will beat The Dark Knight Rises after Batman spent three weekends atop the chart. Universal is predicting that their franchise reboot will pick up about $40.3 million this weekend, somewhat behind The Bourne Legacy's $69.2 million debut, but very creditable for movie that takes the franchise in a new direction. Even better for the overall market, The Campaign is predicted to post $27.4 million for Warner Bros., which will be enough for second place. More...

Weekend Predictions: Will Bourne Live Up to Its Legacy?

The Bourne Legacy should have no trouble dominating the box office this weekend and it might become the last $100 million hit of the summer. On the other hand, it might not be the only $100 million hit opening this week. The Campaign is an R-rated comedy, which should do better than most and at least has an outside shot at reaching the century club. Hope Springs is counter-programming aimed at a more mature target demographic and its chances over the weekend are not great, but its legs could be strong. Finally, there's Nitro Circus: The Movie 3D, which is only playing in about 800 theaters, but it could squeeze into the top ten. This week last year the new releases were led by The Help while a returning film, Rise of the Planet of the Apes, topped the chart. Neither film made $30 million over the weekend, which is something The Bourne Legacy should do with ease, so 2012 should pull out a win. Hopefully that is the case, because year-over-year, 2012 has been losing big time lately. More...

2012 Preview: August

July was another bad month with five of the seven films missing expectations. Only one matched expectations, or came close enough to call it a victory, while another film is too close to call. 2012 is still ahead of 2011, but that margin did shrink last month, despite the performance of The Dark Knight Rises, which earned $300 million during the month. Looking ahead to August, there are fourteen films opening wide, maybe fifteen, making it the busiest month in a long time. Of those releases, five or six have a shot at $100 million, while none will get much beyond that point. Maybe The Bourne Legacy will be a surprise hit and match the average of its predecessors, but most analysts wouldn't be willing to bet money on that. By comparison, last August only had two films that topped $100 million, Rise of the Planet of the Apes and The Help. I don't think any film opening this August will match those two films, but we have much better depth this time around. Hopefully we will be able to extend our lead this month, unlike the last two months. More...

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/08/10 2 $10,177,051   3,205 $3,175   $10,177,051 1
2012/08/11 2 $9,513,197 -7% 3,205 $2,968   $19,690,248 2
2012/08/12 2 $6,898,212 -27% 3,205 $2,152   $26,588,460 3
2012/08/13 2 $3,141,082 -54% 3,205 $980   $29,729,542 4
2012/08/14 2 $3,436,196 +9% 3,205 $1,072   $33,165,738 5
2012/08/15 2 $2,679,409 -22% 3,205 $836   $35,845,147 6
2012/08/16 2 $2,463,390 -8% 3,205 $769   $38,308,537 7
2012/08/17 5 $4,146,162 +68% 3,255 $1,274   $42,454,699 8
2012/08/18 4 $5,259,824 +27% 3,255 $1,616   $47,714,523 9
2012/08/19 4 $3,721,303 -29% 3,255 $1,143   $51,435,826 10
2012/08/20 3 $1,531,586 -59% 3,255 $471   $52,967,412 11
2012/08/21 4 $1,709,465 +12% 3,255 $525   $54,676,877 12
2012/08/22 3 $1,257,872 -26% 3,255 $386   $55,934,749 13
2012/08/23 4 $1,168,423 -7% 3,255 $359   $57,103,172 14
2012/08/24 5 $2,227,144 +91% 3,302 $674   $59,330,316 15
2012/08/25 4 $3,250,558 +46% 3,302 $984   $62,580,874 16
2012/08/26 6 $1,994,695 -39% 3,302 $604   $64,575,569 17
2012/08/27 6 $821,447 -59% 3,302 $249   $65,397,016 18
2012/08/28 6 $903,386 +10% 3,302 $274   $66,300,402 19
2012/08/29 7 $641,208 -29% 3,302 $194   $66,941,610 20
2012/08/30 7 $633,054 -1% 3,302 $192   $67,574,664 21
2012/08/31 8 $1,389,954 +120% 2,941 $473   $68,964,618 22
2012/09/01 - $2,030,691 +46% 2,941 $690   $70,995,309 23
2012/09/02 - $2,289,589 +13% 2,941 $779   $73,284,898 24
2012/09/03 9 $1,499,029 -35% 2,941 $510   $74,783,927 25
2012/09/04 7 $468,080 -69% 2,941 $159   $75,252,007 26
2012/09/05 8 $335,249 -28% 2,941 $114   $75,587,256 27
2012/09/06 8 $356,176 +6% 2,941 $121   $75,943,432 28
2012/09/07 7 $1,003,085 +182% 2,542 $395   $76,946,517 29
2012/09/08 8 $1,623,282 +62% 2,542 $639   $78,569,799 30
2012/09/09 10 $750,822 -54% 2,542 $295   $79,320,621 31
2012/09/10 7 $257,181 -66% 2,542 $101   $79,577,802 32
2012/09/11 8 $331,037 +29% 2,542 $130   $79,908,839 33
2012/09/12 7 $276,159 -17% 2,542 $109   $80,184,998 34
2012/09/13 8 $267,158 -3% 2,542 $105   $80,452,156 35
2012/09/14 8 $753,916 +182% 2,002 $377   $81,206,072 36
2012/09/15 - $1,105,535 +47% 2,002 $552   $82,311,607 37
2012/09/16 - $558,712 -49% 2,002 $279   $82,870,319 38
2012/09/17 10 $221,115 -60% 2,002 $110   $83,091,434 39
2012/09/18 9 $283,061 +28% 2,002 $141   $83,374,495 40
2012/09/19 9 $203,124 -28% 2,002 $101   $83,577,619 41
2012/09/20 9 $203,446 n/c 2,002 $102   $83,781,065 42
2012/09/21 13 $376,348 +85% 1,250 $301   $84,157,413 43
2012/09/22 15 $568,239 +51% 1,250 $455   $84,725,652 44
2012/09/23 15 $260,549 -54% 1,250 $208   $84,986,201 45
2012/09/24 - $93,420 -64% 1,250 $75   $85,079,621 46
2012/09/25 - $124,238 +33% 1,250 $99   $85,203,859 47
2012/09/26 - $106,174 -15% 1,250 $85   $85,310,033 48
2012/09/27 15 $101,479 -4% 1,250 $81   $85,411,512 49
2012/09/28 20 $152,468 +50% 630 $242   $85,563,980 50
2012/09/29 21 $233,955 +53% 630 $371   $85,797,935 51
2012/09/30 23 $101,585 -57% 630 $161   $85,899,520 52
2012/10/01 - $41,419 -59% 630 $66   $85,940,939 53
2012/10/02 - $57,175 +38% 630 $91   $85,998,114 54
2012/10/03 - $44,233 -23% 630 $70   $86,042,347 55
2012/10/04 - $47,188 +7% 630 $75   $86,089,535 56
2012/10/05 - $54,467 +15% 303 $180   $86,144,002 57
2012/10/06 - $76,315 +40% 303 $252   $86,220,317 58
2012/10/07 - $45,054 -41% 303 $149   $86,265,371 59
2012/10/08 - $24,780 -45% 303 $82   $86,290,151 60
2012/10/09 - $17,097 -31% 303 $56   $86,307,248 61
2012/10/10 - $16,927 -1% 303 $56   $86,324,175 62
2012/10/11 - $14,388 -15% 303 $47   $86,338,563 63
2012/10/12 - $12,988 -10% 101 $129   $86,351,551 64
2012/10/13 - $20,726 +60% 101 $205   $86,372,277 65
2012/10/14 - $10,551 -49% 101 $104   $86,382,828 66
2012/10/15 - $4,226 -60% 101 $42   $86,387,054 67
2012/10/16 - $5,705 +35% 101 $56   $86,392,759 68
2012/10/17 - $5,160 -10% 101 $51   $86,397,919 69
2012/10/18 - $5,311 +3% 101 $53   $86,403,230 70
2012/10/19 - $11,323 +113% 74 $153   $86,414,553 71
2012/10/20 - $14,903 +32% 74 $201   $86,429,456 72
2012/10/21 - $8,110 -46% 74 $110   $86,437,566 73
2012/10/22 - $2,963 -63% 74 $40   $86,440,529 74
2012/10/23 - $3,803 +28% 74 $51   $86,444,332 75
2012/10/24 - $3,747 -1% 74 $51   $86,448,079 76
2012/10/25 - $3,198 -15% 74 $43   $86,451,277 77
2012/10/26 - $40,527 +1,167% 222 $183   $86,491,804 78
2012/10/27 - $51,673 +28% 222 $233   $86,543,477 79
2012/10/28 - $38,439 -26% 222 $173   $86,581,916 80
2012/10/29 - $13,890 -64% 222 $63   $86,595,806 81
2012/10/30 - $15,804 +14% 222 $71   $86,611,610 82
2012/10/31 - $12,435 -21% 222 $56   $86,624,045 83
2012/11/01 - $16,262 +31% 222 $73   $86,640,307 84
2012/11/02 - $31,918 +96% 188 $170   $86,672,225 85
2012/11/03 - $45,721 +43% 188 $243   $86,717,946 86
2012/11/04 - $26,557 -42% 188 $141   $86,744,503 87
2012/11/05 - $10,091 -62% 188 $54   $86,754,594 88
2012/11/06 - $11,302 +12% 188 $60   $86,765,896 89
2012/11/07 - $9,308 -18% 188 $50   $86,775,204 90
2012/11/08 - $9,960 +7% 188 $53   $86,785,164 91
2012/11/09 - $17,513 +76% 138 $127   $86,802,677 92
2012/11/10 - $26,327 +50% 138 $191   $86,829,004 93
2012/11/11 - $16,709 -37% 138 $121   $86,845,713 94
2012/11/12 - $7,687 -54% 138 $56   $86,853,400 95
2012/11/13 - $4,920 -36% 138 $36   $86,858,320 96
2012/11/14 - $4,625 -6% 138 $34   $86,862,945 97
2012/11/15 - $4,856 +5% 138 $35   $86,867,801 98
2012/11/16 - $9,228 +90% 101 $91   $86,877,029 99
2012/11/17 - $13,077 +42% 101 $129   $86,890,106 100
2012/11/18 - $7,076 -46% 101 $70   $86,897,182 101
2012/11/19 - $3,346 -53% 101 $33   $86,900,528 102
2012/11/20 - $3,814 +14% 101 $38   $86,904,342 103
2012/11/21 - $1,934 -49% 101 $19   $86,906,276 104
2012/11/22 - $1,470 -24% 101 $15   $86,907,746 105

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/08/10 2 $26,588,460   3,205 $8,296   $26,588,460 3
2012/08/17 4 $13,127,289 -51% 3,255 $4,033   $51,435,826 10
2012/08/24 4 $7,472,397 -43% 3,302 $2,263   $64,575,569 17
2012/08/31 8 $5,710,234 -24% 2,941 $1,942   $73,284,898 24
2012/09/07 8 $3,377,189 -41% 2,542 $1,329   $79,320,621 31
2012/09/14 10 $2,418,163 -28% 2,002 $1,208   $82,870,319 38
2012/09/21 15 $1,205,136 -50% 1,250 $964   $84,986,201 45
2012/09/28 21 $488,008 -60% 630 $775   $85,899,520 52
2012/10/05 27 $175,836 -64% 303 $580   $86,265,371 59
2012/10/12 43 $44,265 -75% 101 $438   $86,382,828 66
2012/10/19 49 $34,336 -22% 74 $464   $86,437,566 73
2012/10/26 29 $130,639 +280% 222 $588   $86,581,916 80
2012/11/02 32 $104,196 -20% 188 $554   $86,744,503 87
2012/11/09 38 $60,549 -42% 138 $439   $86,845,713 94
2012/11/16 48 $29,381 -51% 101 $291   $86,897,182 101

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
11/4/20122324,140 324,140$4,849,134$4,849,1341
11/11/20124225,851-30% 549,991$3,378,731$8,227,8652
11/18/20121196,040-57% 646,031$1,436,758$9,664,6243
11/25/201219163,401+70% 809,432$1,955,910$11,620,5344
12/2/201218132,298-19% 941,730$1,415,589$13,036,1225
12/9/20123048,233-64% 989,963$721,566$13,757,6886
12/16/20122945,843-5% 1,035,806$412,587$14,170,2757
12/23/20122969,325+51% 1,105,131$692,557$14,862,8328
12/30/20122974,993+8% 1,180,124$685,436$15,548,2689
1/6/20133034,392-54% 1,230,102$343,576$16,140,56310

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
11/4/20121116,256 116,256$2,715,740$2,715,7401
11/11/2012331,367-73% 147,623$782,916$3,498,6562
11/18/20121314,657-53% 162,280$365,832$3,864,4883

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

The Campaign HD Trailer