When long-term congressman Cam Brady commits a major public gaffe before an upcoming election, a pair of ultra-wealthy CEOs plot to put up a rival candidate and gain influence over their North Carolina district. Their man: na´ve Marty Huggins, director of the local Tourism Center. At first, Marty appears to be the unlikeliest possible choice but, with the help of his new benefactors' support, a cutthroat campaign manager and his family's political connections, he soon becomes a contender who gives the charismatic Cam plenty to worry about. As Election Day closes in, the two are locked in a dead heat, with insults quickly escalating to injury until all they care about is burying each other, in this mud-slinging, back-stabbing, home-wrecking comedy.
||August 10th, 2012 (Wide) by Warner Bros.|
||October 30th, 2012 by Warner Home Video|
||R for crude sexual content, language and brief nudity.|
(Rating bulletin 2233, 7/25/2012)
R for crude sexual content, language and brief nudity.
(Rating bulletin 2240, 9/12/2012)
||Government Corruption, Corporate Malfeasance, Political Campaign, Political, Gratuitous Cameos|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
||Gary Sanchez Productions, Everyman Pictures, Warner Bros.|
There were half-a-dozen new releases to chart on the November 11th edition of the Blu-ray sales chart. This includes The Amazing Spider-Man, which earned first place with 641,000 units / $14.37 million. Its opening week Blu-ray share was 54%, which is impressive, but one has to assume the studio was hoping for more. Then again, the film is more than profitable enough to ensure a sequel.
It was a soft week for new releases on the DVD sales chart and the holdovers were not a lot of help. The Amazing Spider-Man did earn first place, but with an unimpressive opening of 536,000 units / $9.62 million. There are two mitigating factors here. Firstly, the film will likely perform much better on Blu-ray. Secondly, it was released on Friday, so it had a shortened opening week.
There were not many new releases to reach the top ten of the Blu-ray sales chart this week, or even the top thirty. However, we did have a new number one as The Campaign earned first place with 196,000 units sold and $4.17 million in revenue. This is not a good start, but at least its opening week Blu-ray share was strong for a comedy at 38%.
Tinker Bell: Secret of the Wings held off the new releases, all two of them, earning first place on the DVD sales chart with 360,000 units / $7.19 million for the week for totals of 1.12 million units / $20.04 million after two. Selling 1 million units is an impressive feat for a direct-to-DVD release.
It's not a great week on the home market. The best first run release is The Campaign, but while the movie is good, the DVD and the Blu-ray Combo Pack don't have enough extras. There are a few limited releases that piqued my interested as far as Pick of the Week was concerned. Safety Not Guaranteed on DVD or Blu-ray, Ruby Sparks on DVD or Blu-ray, and Polisse on DVD were all contenders. However, in the end I went with Alfred Hitchcock: The Masterpiece Collection. The Blu-ray box set is awesome.
Ugh. That's really all I have to say. None of the new releases were able to make an impact at the box office; in fact, none of them even reached the top five. There was a new entrant in the top five, as The Dark Knight Rises rose to fifth place. That's how bad the box office was over the weekend. A film that's more than a month old returned to the top five. The best new release was Premium Rush, which only managed eighth place. Overall, the box office plummeted by 30% to just $97 million. Amazingly, this was still higher than the same weekend last year, albeit by just 4.6%. Year-to-date, 2012 maintains its lead over 2011. It is ahead of last year's pace by 4.2% at $7.43 billion to $7.13 billion.
Last weekend there were seven films to earning more than $10 million. This weekend, it looks like none of the new releases will reach that mark, while there's a slim chance none of the holdovers will stay above that level either. Granted, it would take an epic collapse by The Expendables 2 to fail to top $10 million, but it is possible. Of the new releases, Premium Rush is the only one with a shot at $10 million. It has good reviews, but they probably won't be enough. I thought Hit and Run would be a disaster with critics, but its reviews are actually above 50% positive. On the other hand, its Wednesday opening was a disaster. Finally there's The Apparition. It is opening in less than 1000 theaters and was not screened for critics. Enough said. Last year was also terrible, so there a chance 2012 will squeak out a win.
Apparently summer ended over the weekend. It didn't go out with a thud, but more just faded away. The Expendables 2 was able to earn first place, but missed even the low end of expectations. In fact, the only new release to not struggle as much as analysts were expecting was Sparkle, and even that film missed expectations, it just did so by a tiny margin. There is some good news. There was a lot of depth with seven films earning more than $10 million over the weekend and overall the box office only slipped 2.3% from last weekend hitting $139 million. This was actually 12% higher than the same weekend last year. Analysts were obviously hoping for something more, but at this point, a win is a win. Year-to-date, 2012 is still ahead of 2011, but that lead has shrunk to 3.3% at $7.22 billion to $6.99 billion. Attendance is only up by 2.1%, so if the rest of August and September don't pull their weight, we might see 2012 lose that lead entirely.
It looks like summer will be extended by one more week, as The Expendables 2 is tracking for an opening of close to $40 million, maybe a little more. Even better for the market, it isn't the only new release of the weekend. I think ParaNorman could be a solid hit in a counter-programming role. Not everyone agrees with me, on the other hand. ParaNorman is competing with The Odd Life of Timothy Green, but as a live action family film, it's chances are a lot weaker. The final new release is Sparkle, which only has a 50/50 chance of reaching the top five. Last year there were also four wide releases, but combined they made less than $40 million. The Expendables 2 could make more than that by itself. 2012 should finally break out of its losing streak.
The Bourne Legacy was easily able to win the weekend box office race, finishing within $1 million of predictions. In fact, most of the top five finished within roughly $1 million of predictions. This helped the overall box office climb 16% from last weekend. However, the overall box office was still weak when compared to last year down 8.4%. 2012's lead over 2011 shrank to just 3.5% at $7.01 billion to $6.78 billion and if we don't turn things around soon, we might see 2012 relinquish the lead before the winter holiday season begins.
After another lengthy run for the country's number one film, we will have a new top movie this weekend thanks to a strong debut for The Bourne Legacy, which will beat The Dark Knight Rises after Batman spent three weekends atop the chart. Universal is predicting that their franchise reboot will pick up about $40.3 million this weekend, somewhat behind The Bourne Legacy's $69.2 million debut, but very creditable for movie that takes the franchise in a new direction. Even better for the overall market, The Campaign is predicted to post $27.4 million for Warner Bros., which will be enough for second place.
The Bourne Legacy should have no trouble dominating the box office this weekend and it might become the last $100 million hit of the summer. On the other hand, it might not be the only $100 million hit opening this week. The Campaign is an R-rated comedy, which should do better than most and at least has an outside shot at reaching the century club. Hope Springs is counter-programming aimed at a more mature target demographic and its chances over the weekend are not great, but its legs could be strong. Finally, there's Nitro Circus: The Movie 3D, which is only playing in about 800 theaters, but it could squeeze into the top ten. This week last year the new releases were led by The Help while a returning film, Rise of the Planet of the Apes, topped the chart. Neither film made $30 million over the weekend, which is something The Bourne Legacy should do with ease, so 2012 should pull out a win. Hopefully that is the case, because year-over-year, 2012 has been losing big time lately.
July was another bad month with five of the seven films missing expectations. Only one matched expectations, or came close enough to call it a victory, while another film is too close to call. 2012 is still ahead of 2011, but that margin did shrink last month, despite the performance of The Dark Knight Rises, which earned $300 million during the month. Looking ahead to August, there are fourteen films opening wide, maybe fifteen, making it the busiest month in a long time. Of those releases, five or six have a shot at $100 million, while none will get much beyond that point. Maybe The Bourne Legacy will be a surprise hit and match the average of its predecessors, but most analysts wouldn't be willing to bet money on that. By comparison, last August only had two films that topped $100 million, Rise of the Planet of the Apes and The Help. I don't think any film opening this August will match those two films, but we have much better depth this time around. Hopefully we will be able to extend our lead this month, unlike the last two months.
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