The Campaign (2012)
| Theatrical Performance | ||
| Domestic Box Office | $86,907,746 | Details |
| International Box Office | $18,000,000 | |
| Worldwide Box Office | $104,907,746 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $16,132,158 | |
| Blu-ray Sales (estimated) | $5,371,864 | |
| Total | $21,504,022 | |
| Further financial details... | ||
Synopsis
When long-term congressman Cam Brady commits a major public gaffe before an upcoming election, a pair of ultra-wealthy CEOs plot to put up a rival candidate and gain influence over their North Carolina district. Their man: naïve Marty Huggins, director of the local Tourism Center. At first, Marty appears to be the unlikeliest possible choice but, with the help of his new benefactors' support, a cutthroat campaign manager and his family's political connections, he soon becomes a contender who gives the charismatic Cam plenty to worry about. As Election Day closes in, the two are locked in a dead heat, with insults quickly escalating to injury until all they care about is burying each other, in this mud-slinging, back-stabbing, home-wrecking comedy.
Metrics
| Opening Weekend: | $26,588,460 (30.6% of total gross) |
| Legs: | 3.27 (domestic box office/biggest weekend) |
| Domestic Share: | 82.8% (domestic box office/worldwide) |
| Production Budget: | $95,000,000 (worldwide box office is 1.1 times production budget) |
| Theater counts: | 3,205 opening theaters/3,302 max. theaters, 6.1 weeks average run per theater |
| Infl. Adj. Dom. BO | $130,579,986 |
Movie Details
| Domestic Releases: | August 10th, 2012 (Wide) by Warner Bros. |
| Video Release: | October 30th, 2012 by Warner Home Video |
| MPA Rating: | R for crude sexual content, language and brief nudity. (Rating bulletin 2233, 7/25/2012) R for crude sexual content, language and brief nudity. (Rating bulletin 2240, 9/12/2012) |
| Running Time: | 85 minutes |
| Cast, crew, or production detail: | Gratuitous Cameos |
| Plot point: | Corporate Malfeasance, Government Corruption, Political, Satire |
| Social setting: | Political Campaign |
| Subgenre: | Satirical Comedy |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Warner Bros., Gary Sanchez Productions, Everyman Pictures |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 10, 2012 | 2 | $26,588,460 | 3,205 | $8,296 | $26,588,460 | 1 | |
| Aug 17, 2012 | 4 | $13,127,289 | -51% | 3,255 | $4,033 | $51,435,826 | 2 |
| Aug 24, 2012 | 4 | $7,472,397 | -43% | 3,302 | $2,263 | $64,575,569 | 3 |
| Aug 31, 2012 | 8 | $5,710,234 | -24% | 2,941 | $1,942 | $73,284,898 | 4 |
| Sep 7, 2012 | 8 | $3,377,189 | -41% | 2,542 | $1,329 | $79,320,621 | 5 |
| Sep 14, 2012 | 10 | $2,418,163 | -28% | 2,002 | $1,208 | $82,870,319 | 6 |
| Sep 21, 2012 | 15 | $1,205,136 | -50% | 1,250 | $964 | $84,986,201 | 7 |
| Sep 28, 2012 | 21 | $488,008 | -60% | 630 | $775 | $85,899,520 | 8 |
| Oct 5, 2012 | 27 | $175,836 | -64% | 303 | $580 | $86,265,371 | 9 |
| Oct 12, 2012 | 43 | $44,265 | -75% | 101 | $438 | $86,382,828 | 10 |
| Oct 19, 2012 | 49 | $34,336 | -22% | 74 | $464 | $86,437,566 | 11 |
| Oct 26, 2012 | 29 | $130,639 | +280% | 222 | $588 | $86,581,916 | 12 |
| Nov 2, 2012 | 32 | $104,196 | -20% | 188 | $554 | $86,744,503 | 13 |
| Nov 9, 2012 | 38 | $60,549 | -42% | 138 | $439 | $86,845,713 | 14 |
| Nov 16, 2012 | 48 | $29,381 | -51% | 101 | $291 | $86,897,182 | 15 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 10, 2012 | 2 | $10,177,051 | 3,205 | $3,175 | $10,177,051 | 1 | ||
| Aug 11, 2012 | 2 | $9,513,197 | -7% | 3,205 | $2,968 | $19,690,248 | 2 | |
| Aug 12, 2012 | 2 | $6,898,212 | -27% | 3,205 | $2,152 | $26,588,460 | 3 | |
| Aug 13, 2012 | 2 | $3,141,082 | -54% | 3,205 | $980 | $29,729,542 | 4 | |
| Aug 14, 2012 | 2 | $3,436,196 | +9% | 3,205 | $1,072 | $33,165,738 | 5 | |
| Aug 15, 2012 | 2 | $2,679,409 | -22% | 3,205 | $836 | $35,845,147 | 6 | |
| Aug 16, 2012 | 2 | $2,463,390 | -8% | 3,205 | $769 | $38,308,537 | 7 | |
| Aug 17, 2012 | 5 | $4,146,162 | +68% | -59% | 3,255 | $1,274 | $42,454,699 | 8 |
| Aug 18, 2012 | 4 | $5,259,824 | +27% | -45% | 3,255 | $1,616 | $47,714,523 | 9 |
| Aug 19, 2012 | 4 | $3,721,303 | -29% | -46% | 3,255 | $1,143 | $51,435,826 | 10 |
| Aug 20, 2012 | 3 | $1,531,586 | -59% | -51% | 3,255 | $471 | $52,967,412 | 11 |
| Aug 21, 2012 | 4 | $1,709,465 | +12% | -50% | 3,255 | $525 | $54,676,877 | 12 |
| Aug 22, 2012 | 3 | $1,257,872 | -26% | -53% | 3,255 | $386 | $55,934,749 | 13 |
| Aug 23, 2012 | 4 | $1,168,423 | -7% | -53% | 3,255 | $359 | $57,103,172 | 14 |
| Aug 24, 2012 | 5 | $2,227,144 | +91% | -46% | 3,302 | $674 | $59,330,316 | 15 |
| Aug 25, 2012 | 4 | $3,250,558 | +46% | -38% | 3,302 | $984 | $62,580,874 | 16 |
| Aug 26, 2012 | 6 | $1,994,695 | -39% | -46% | 3,302 | $604 | $64,575,569 | 17 |
| Aug 27, 2012 | 6 | $821,447 | -59% | -46% | 3,302 | $249 | $65,397,016 | 18 |
| Aug 28, 2012 | 6 | $903,386 | +10% | -47% | 3,302 | $274 | $66,300,402 | 19 |
| Aug 29, 2012 | 7 | $641,208 | -29% | -49% | 3,302 | $194 | $66,941,610 | 20 |
| Aug 30, 2012 | 7 | $633,054 | -1% | -46% | 3,302 | $192 | $67,574,664 | 21 |
| Aug 31, 2012 | 8 | $1,389,954 | +120% | -38% | 2,941 | $473 | $68,964,618 | 22 |
| Sep 1, 2012 | - | $2,030,691 | +46% | -38% | 2,941 | $690 | $70,995,309 | 23 |
| Sep 2, 2012 | - | $2,289,589 | +13% | +15% | 2,941 | $779 | $73,284,898 | 24 |
| Sep 3, 2012 | 9 | $1,499,029 | -35% | +82% | 2,941 | $510 | $74,783,927 | 25 |
| Sep 4, 2012 | 7 | $468,080 | -69% | -48% | 2,941 | $159 | $75,252,007 | 26 |
| Sep 5, 2012 | 8 | $335,249 | -28% | -48% | 2,941 | $114 | $75,587,256 | 27 |
| Sep 6, 2012 | 8 | $356,176 | +6% | -44% | 2,941 | $121 | $75,943,432 | 28 |
| Sep 7, 2012 | 7 | $1,003,085 | +182% | -28% | 2,542 | $395 | $76,946,517 | 29 |
| Sep 8, 2012 | 8 | $1,623,282 | +62% | -20% | 2,542 | $639 | $78,569,799 | 30 |
| Sep 9, 2012 | 10 | $750,822 | -54% | -67% | 2,542 | $295 | $79,320,621 | 31 |
| Sep 10, 2012 | 7 | $257,181 | -66% | -83% | 2,542 | $101 | $79,577,802 | 32 |
| Sep 11, 2012 | 8 | $331,037 | +29% | -29% | 2,542 | $130 | $79,908,839 | 33 |
| Sep 12, 2012 | 7 | $276,159 | -17% | -18% | 2,542 | $109 | $80,184,998 | 34 |
| Sep 13, 2012 | 8 | $267,158 | -3% | -25% | 2,542 | $105 | $80,452,156 | 35 |
| Sep 14, 2012 | 8 | $753,916 | +182% | -25% | 2,002 | $377 | $81,206,072 | 36 |
| Sep 15, 2012 | - | $1,105,535 | +47% | -32% | 2,002 | $552 | $82,311,607 | 37 |
| Sep 16, 2012 | - | $558,712 | -49% | -26% | 2,002 | $279 | $82,870,319 | 38 |
| Sep 17, 2012 | 10 | $221,115 | -60% | -14% | 2,002 | $110 | $83,091,434 | 39 |
| Sep 18, 2012 | 9 | $283,061 | +28% | -14% | 2,002 | $141 | $83,374,495 | 40 |
| Sep 19, 2012 | 9 | $203,124 | -28% | -26% | 2,002 | $101 | $83,577,619 | 41 |
| Sep 20, 2012 | 9 | $203,446 | n/c | -24% | 2,002 | $102 | $83,781,065 | 42 |
| Sep 21, 2012 | 13 | $376,348 | +85% | -50% | 1,250 | $301 | $84,157,413 | 43 |
| Sep 22, 2012 | 15 | $568,239 | +51% | -49% | 1,250 | $455 | $84,725,652 | 44 |
| Sep 23, 2012 | 15 | $260,549 | -54% | -53% | 1,250 | $208 | $84,986,201 | 45 |
| Sep 24, 2012 | - | $93,420 | -64% | -58% | 1,250 | $75 | $85,079,621 | 46 |
| Sep 25, 2012 | - | $124,238 | +33% | -56% | 1,250 | $99 | $85,203,859 | 47 |
| Sep 26, 2012 | - | $106,174 | -15% | -48% | 1,250 | $85 | $85,310,033 | 48 |
| Sep 27, 2012 | 15 | $101,479 | -4% | -50% | 1,250 | $81 | $85,411,512 | 49 |
| Sep 28, 2012 | 20 | $152,468 | +50% | -59% | 630 | $242 | $85,563,980 | 50 |
| Sep 29, 2012 | 21 | $233,955 | +53% | -59% | 630 | $371 | $85,797,935 | 51 |
| Sep 30, 2012 | 23 | $101,585 | -57% | -61% | 630 | $161 | $85,899,520 | 52 |
| Oct 1, 2012 | - | $41,419 | -59% | -56% | 630 | $66 | $85,940,939 | 53 |
| Oct 2, 2012 | - | $57,175 | +38% | -54% | 630 | $91 | $85,998,114 | 54 |
| Oct 3, 2012 | - | $44,233 | -23% | -58% | 630 | $70 | $86,042,347 | 55 |
| Oct 4, 2012 | - | $47,188 | +7% | -53% | 630 | $75 | $86,089,535 | 56 |
| Oct 5, 2012 | - | $54,467 | +15% | -64% | 303 | $180 | $86,144,002 | 57 |
| Oct 6, 2012 | - | $76,315 | +40% | -67% | 303 | $252 | $86,220,317 | 58 |
| Oct 7, 2012 | - | $45,054 | -41% | -56% | 303 | $149 | $86,265,371 | 59 |
| Oct 8, 2012 | - | $24,780 | -45% | -40% | 303 | $82 | $86,290,151 | 60 |
| Oct 9, 2012 | - | $17,097 | -31% | -70% | 303 | $56 | $86,307,248 | 61 |
| Oct 10, 2012 | - | $16,927 | -1% | -62% | 303 | $56 | $86,324,175 | 62 |
| Oct 11, 2012 | - | $14,388 | -15% | -70% | 303 | $47 | $86,338,563 | 63 |
| Oct 12, 2012 | - | $12,988 | -10% | -76% | 101 | $129 | $86,351,551 | 64 |
| Oct 13, 2012 | - | $20,726 | +60% | -73% | 101 | $205 | $86,372,277 | 65 |
| Oct 14, 2012 | - | $10,551 | -49% | -77% | 101 | $104 | $86,382,828 | 66 |
| Oct 15, 2012 | - | $4,226 | -60% | -83% | 101 | $42 | $86,387,054 | 67 |
| Oct 16, 2012 | - | $5,705 | +35% | -67% | 101 | $56 | $86,392,759 | 68 |
| Oct 17, 2012 | - | $5,160 | -10% | -70% | 101 | $51 | $86,397,919 | 69 |
| Oct 18, 2012 | - | $5,311 | +3% | -63% | 101 | $53 | $86,403,230 | 70 |
| Oct 19, 2012 | - | $11,323 | +113% | -13% | 74 | $153 | $86,414,553 | 71 |
| Oct 20, 2012 | - | $14,903 | +32% | -28% | 74 | $201 | $86,429,456 | 72 |
| Oct 21, 2012 | - | $8,110 | -46% | -23% | 74 | $110 | $86,437,566 | 73 |
| Oct 22, 2012 | - | $2,963 | -63% | -30% | 74 | $40 | $86,440,529 | 74 |
| Oct 23, 2012 | - | $3,803 | +28% | -33% | 74 | $51 | $86,444,332 | 75 |
| Oct 24, 2012 | - | $3,747 | -1% | -27% | 74 | $51 | $86,448,079 | 76 |
| Oct 25, 2012 | - | $3,198 | -15% | -40% | 74 | $43 | $86,451,277 | 77 |
| Oct 26, 2012 | - | $40,527 | +1,167% | +258% | 222 | $183 | $86,491,804 | 78 |
| Oct 27, 2012 | - | $51,673 | +28% | +247% | 222 | $233 | $86,543,477 | 79 |
| Oct 28, 2012 | - | $38,439 | -26% | +374% | 222 | $173 | $86,581,916 | 80 |
| Oct 29, 2012 | - | $13,890 | -64% | +369% | 222 | $63 | $86,595,806 | 81 |
| Oct 30, 2012 | - | $15,804 | +14% | +316% | 222 | $71 | $86,611,610 | 82 |
| Oct 31, 2012 | - | $12,435 | -21% | +232% | 222 | $56 | $86,624,045 | 83 |
| Nov 1, 2012 | - | $16,262 | +31% | +409% | 222 | $73 | $86,640,307 | 84 |
| Nov 2, 2012 | - | $31,918 | +96% | -21% | 188 | $170 | $86,672,225 | 85 |
| Nov 3, 2012 | - | $45,721 | +43% | -12% | 188 | $243 | $86,717,946 | 86 |
| Nov 4, 2012 | - | $26,557 | -42% | -31% | 188 | $141 | $86,744,503 | 87 |
| Nov 5, 2012 | - | $10,091 | -62% | -27% | 188 | $54 | $86,754,594 | 88 |
| Nov 6, 2012 | - | $11,302 | +12% | -28% | 188 | $60 | $86,765,896 | 89 |
| Nov 7, 2012 | - | $9,308 | -18% | -25% | 188 | $50 | $86,775,204 | 90 |
| Nov 8, 2012 | - | $9,960 | +7% | -39% | 188 | $53 | $86,785,164 | 91 |
| Nov 9, 2012 | - | $17,513 | +76% | -45% | 138 | $127 | $86,802,677 | 92 |
| Nov 10, 2012 | - | $26,327 | +50% | -42% | 138 | $191 | $86,829,004 | 93 |
| Nov 11, 2012 | - | $16,709 | -37% | -37% | 138 | $121 | $86,845,713 | 94 |
| Nov 12, 2012 | - | $7,687 | -54% | -24% | 138 | $56 | $86,853,400 | 95 |
| Nov 13, 2012 | - | $4,920 | -36% | -56% | 138 | $36 | $86,858,320 | 96 |
| Nov 14, 2012 | - | $4,625 | -6% | -50% | 138 | $34 | $86,862,945 | 97 |
| Nov 15, 2012 | - | $4,856 | +5% | -51% | 138 | $35 | $86,867,801 | 98 |
| Nov 16, 2012 | - | $9,228 | +90% | -47% | 101 | $91 | $86,877,029 | 99 |
| Nov 17, 2012 | - | $13,077 | +42% | -50% | 101 | $129 | $86,890,106 | 100 |
| Nov 18, 2012 | - | $7,076 | -46% | -58% | 101 | $70 | $86,897,182 | 101 |
| Nov 19, 2012 | - | $3,346 | -53% | -56% | 101 | $33 | $86,900,528 | 102 |
| Nov 20, 2012 | - | $3,814 | +14% | -22% | 101 | $38 | $86,904,342 | 103 |
| Nov 21, 2012 | - | $1,934 | -49% | -58% | 101 | $19 | $86,906,276 | 104 |
| Nov 22, 2012 | - | $1,470 | -24% | -70% | 101 | $15 | $86,907,746 | 105 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 10, 2012 | 2 | $38,308,537 | 3,205 | $11,953 | $38,308,537 | 1 | |
| Aug 17, 2012 | 4 | $18,794,635 | -51% | 3,255 | $5,774 | $57,103,172 | 2 |
| Aug 24, 2012 | 4 | $10,471,492 | -44% | 3,302 | $3,171 | $67,574,664 | 3 |
| Aug 31, 2012 | 9 | $8,368,768 | -20% | 2,941 | $2,846 | $75,943,432 | 4 |
| Sep 7, 2012 | 8 | $4,508,724 | -46% | 2,542 | $1,774 | $80,452,156 | 5 |
| Sep 14, 2012 | 10 | $3,328,909 | -26% | 2,002 | $1,663 | $83,781,065 | 6 |
| Sep 21, 2012 | 14 | $1,630,447 | -51% | 1,250 | $1,304 | $85,411,512 | 7 |
| Sep 28, 2012 | 21 | $678,023 | -58% | 630 | $1,076 | $86,089,535 | 8 |
| Oct 5, 2012 | 24 | $249,028 | -63% | 303 | $822 | $86,338,563 | 9 |
| Oct 12, 2012 | 44 | $64,667 | -74% | 101 | $640 | $86,403,230 | 10 |
| Oct 19, 2012 | 52 | $48,047 | -26% | 74 | $649 | $86,451,277 | 11 |
| Oct 26, 2012 | 28 | $189,030 | +293% | 222 | $851 | $86,640,307 | 12 |
| Nov 2, 2012 | 32 | $144,857 | -23% | 188 | $771 | $86,785,164 | 13 |
| Nov 9, 2012 | 36 | $82,637 | -43% | 138 | $599 | $86,867,801 | 14 |
| Nov 16, 2012 | 55 | $39,945 | -52% | 101 | $395 | $86,907,746 | 15 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
When long-term congressman Cam Brady commits a major public gaffe before an upcoming election, a pair of ultra-wealthy CEOs plot to put up a rival candidate and gain influence over their North Carolina district. Their man: naïve Marty Huggins, director of the local Tourism Center. At first, Marty appears to be the unlikeliest possible choice but, with the help of his new benefactors' support, a cutthroat campaign manager and his family's political connections, he soon becomes a contender who gives the charismatic Cam plenty to worry about. As Election Day closes in, the two are locked in a dead heat, with insults quickly escalating to injury until all they care about is burying each other, in this mud-slinging, back-stabbing, home-wrecking comedy.
Metrics
| Opening Weekend: | $26,588,460 (30.6% of total gross) |
| Legs: | 3.27 (domestic box office/biggest weekend) |
| Domestic Share: | 82.8% (domestic box office/worldwide) |
| Production Budget: | $95,000,000 (worldwide box office is 1.1 times production budget) |
| Theater counts: | 3,205 opening theaters/3,302 max. theaters, 6.1 weeks average run per theater |
| Infl. Adj. Dom. BO | $130,579,986 |
Movie Details
| Domestic Releases: | August 10th, 2012 (Wide) by Warner Bros. |
| Video Release: | October 30th, 2012 by Warner Home Video |
| MPA Rating: | R for crude sexual content, language and brief nudity. (Rating bulletin 2233, 7/25/2012) R for crude sexual content, language and brief nudity. (Rating bulletin 2240, 9/12/2012) |
| Running Time: | 85 minutes |
| Cast, crew, or production detail: | Gratuitous Cameos |
| Plot point: | Corporate Malfeasance, Government Corruption, Political, Satire |
| Social setting: | Political Campaign |
| Subgenre: | Satirical Comedy |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Warner Bros., Gary Sanchez Productions, Everyman Pictures |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 10, 2012 | 2 | $26,588,460 | 3,205 | $8,296 | $26,588,460 | 1 | |
| Aug 17, 2012 | 4 | $13,127,289 | -51% | 3,255 | $4,033 | $51,435,826 | 2 |
| Aug 24, 2012 | 4 | $7,472,397 | -43% | 3,302 | $2,263 | $64,575,569 | 3 |
| Aug 31, 2012 | 8 | $5,710,234 | -24% | 2,941 | $1,942 | $73,284,898 | 4 |
| Sep 7, 2012 | 8 | $3,377,189 | -41% | 2,542 | $1,329 | $79,320,621 | 5 |
| Sep 14, 2012 | 10 | $2,418,163 | -28% | 2,002 | $1,208 | $82,870,319 | 6 |
| Sep 21, 2012 | 15 | $1,205,136 | -50% | 1,250 | $964 | $84,986,201 | 7 |
| Sep 28, 2012 | 21 | $488,008 | -60% | 630 | $775 | $85,899,520 | 8 |
| Oct 5, 2012 | 27 | $175,836 | -64% | 303 | $580 | $86,265,371 | 9 |
| Oct 12, 2012 | 43 | $44,265 | -75% | 101 | $438 | $86,382,828 | 10 |
| Oct 19, 2012 | 49 | $34,336 | -22% | 74 | $464 | $86,437,566 | 11 |
| Oct 26, 2012 | 29 | $130,639 | +280% | 222 | $588 | $86,581,916 | 12 |
| Nov 2, 2012 | 32 | $104,196 | -20% | 188 | $554 | $86,744,503 | 13 |
| Nov 9, 2012 | 38 | $60,549 | -42% | 138 | $439 | $86,845,713 | 14 |
| Nov 16, 2012 | 48 | $29,381 | -51% | 101 | $291 | $86,897,182 | 15 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 10, 2012 | 2 | $10,177,051 | 3,205 | $3,175 | $10,177,051 | 1 | ||
| Aug 11, 2012 | 2 | $9,513,197 | -7% | 3,205 | $2,968 | $19,690,248 | 2 | |
| Aug 12, 2012 | 2 | $6,898,212 | -27% | 3,205 | $2,152 | $26,588,460 | 3 | |
| Aug 13, 2012 | 2 | $3,141,082 | -54% | 3,205 | $980 | $29,729,542 | 4 | |
| Aug 14, 2012 | 2 | $3,436,196 | +9% | 3,205 | $1,072 | $33,165,738 | 5 | |
| Aug 15, 2012 | 2 | $2,679,409 | -22% | 3,205 | $836 | $35,845,147 | 6 | |
| Aug 16, 2012 | 2 | $2,463,390 | -8% | 3,205 | $769 | $38,308,537 | 7 | |
| Aug 17, 2012 | 5 | $4,146,162 | +68% | -59% | 3,255 | $1,274 | $42,454,699 | 8 |
| Aug 18, 2012 | 4 | $5,259,824 | +27% | -45% | 3,255 | $1,616 | $47,714,523 | 9 |
| Aug 19, 2012 | 4 | $3,721,303 | -29% | -46% | 3,255 | $1,143 | $51,435,826 | 10 |
| Aug 20, 2012 | 3 | $1,531,586 | -59% | -51% | 3,255 | $471 | $52,967,412 | 11 |
| Aug 21, 2012 | 4 | $1,709,465 | +12% | -50% | 3,255 | $525 | $54,676,877 | 12 |
| Aug 22, 2012 | 3 | $1,257,872 | -26% | -53% | 3,255 | $386 | $55,934,749 | 13 |
| Aug 23, 2012 | 4 | $1,168,423 | -7% | -53% | 3,255 | $359 | $57,103,172 | 14 |
| Aug 24, 2012 | 5 | $2,227,144 | +91% | -46% | 3,302 | $674 | $59,330,316 | 15 |
| Aug 25, 2012 | 4 | $3,250,558 | +46% | -38% | 3,302 | $984 | $62,580,874 | 16 |
| Aug 26, 2012 | 6 | $1,994,695 | -39% | -46% | 3,302 | $604 | $64,575,569 | 17 |
| Aug 27, 2012 | 6 | $821,447 | -59% | -46% | 3,302 | $249 | $65,397,016 | 18 |
| Aug 28, 2012 | 6 | $903,386 | +10% | -47% | 3,302 | $274 | $66,300,402 | 19 |
| Aug 29, 2012 | 7 | $641,208 | -29% | -49% | 3,302 | $194 | $66,941,610 | 20 |
| Aug 30, 2012 | 7 | $633,054 | -1% | -46% | 3,302 | $192 | $67,574,664 | 21 |
| Aug 31, 2012 | 8 | $1,389,954 | +120% | -38% | 2,941 | $473 | $68,964,618 | 22 |
| Sep 1, 2012 | - | $2,030,691 | +46% | -38% | 2,941 | $690 | $70,995,309 | 23 |
| Sep 2, 2012 | - | $2,289,589 | +13% | +15% | 2,941 | $779 | $73,284,898 | 24 |
| Sep 3, 2012 | 9 | $1,499,029 | -35% | +82% | 2,941 | $510 | $74,783,927 | 25 |
| Sep 4, 2012 | 7 | $468,080 | -69% | -48% | 2,941 | $159 | $75,252,007 | 26 |
| Sep 5, 2012 | 8 | $335,249 | -28% | -48% | 2,941 | $114 | $75,587,256 | 27 |
| Sep 6, 2012 | 8 | $356,176 | +6% | -44% | 2,941 | $121 | $75,943,432 | 28 |
| Sep 7, 2012 | 7 | $1,003,085 | +182% | -28% | 2,542 | $395 | $76,946,517 | 29 |
| Sep 8, 2012 | 8 | $1,623,282 | +62% | -20% | 2,542 | $639 | $78,569,799 | 30 |
| Sep 9, 2012 | 10 | $750,822 | -54% | -67% | 2,542 | $295 | $79,320,621 | 31 |
| Sep 10, 2012 | 7 | $257,181 | -66% | -83% | 2,542 | $101 | $79,577,802 | 32 |
| Sep 11, 2012 | 8 | $331,037 | +29% | -29% | 2,542 | $130 | $79,908,839 | 33 |
| Sep 12, 2012 | 7 | $276,159 | -17% | -18% | 2,542 | $109 | $80,184,998 | 34 |
| Sep 13, 2012 | 8 | $267,158 | -3% | -25% | 2,542 | $105 | $80,452,156 | 35 |
| Sep 14, 2012 | 8 | $753,916 | +182% | -25% | 2,002 | $377 | $81,206,072 | 36 |
| Sep 15, 2012 | - | $1,105,535 | +47% | -32% | 2,002 | $552 | $82,311,607 | 37 |
| Sep 16, 2012 | - | $558,712 | -49% | -26% | 2,002 | $279 | $82,870,319 | 38 |
| Sep 17, 2012 | 10 | $221,115 | -60% | -14% | 2,002 | $110 | $83,091,434 | 39 |
| Sep 18, 2012 | 9 | $283,061 | +28% | -14% | 2,002 | $141 | $83,374,495 | 40 |
| Sep 19, 2012 | 9 | $203,124 | -28% | -26% | 2,002 | $101 | $83,577,619 | 41 |
| Sep 20, 2012 | 9 | $203,446 | n/c | -24% | 2,002 | $102 | $83,781,065 | 42 |
| Sep 21, 2012 | 13 | $376,348 | +85% | -50% | 1,250 | $301 | $84,157,413 | 43 |
| Sep 22, 2012 | 15 | $568,239 | +51% | -49% | 1,250 | $455 | $84,725,652 | 44 |
| Sep 23, 2012 | 15 | $260,549 | -54% | -53% | 1,250 | $208 | $84,986,201 | 45 |
| Sep 24, 2012 | - | $93,420 | -64% | -58% | 1,250 | $75 | $85,079,621 | 46 |
| Sep 25, 2012 | - | $124,238 | +33% | -56% | 1,250 | $99 | $85,203,859 | 47 |
| Sep 26, 2012 | - | $106,174 | -15% | -48% | 1,250 | $85 | $85,310,033 | 48 |
| Sep 27, 2012 | 15 | $101,479 | -4% | -50% | 1,250 | $81 | $85,411,512 | 49 |
| Sep 28, 2012 | 20 | $152,468 | +50% | -59% | 630 | $242 | $85,563,980 | 50 |
| Sep 29, 2012 | 21 | $233,955 | +53% | -59% | 630 | $371 | $85,797,935 | 51 |
| Sep 30, 2012 | 23 | $101,585 | -57% | -61% | 630 | $161 | $85,899,520 | 52 |
| Oct 1, 2012 | - | $41,419 | -59% | -56% | 630 | $66 | $85,940,939 | 53 |
| Oct 2, 2012 | - | $57,175 | +38% | -54% | 630 | $91 | $85,998,114 | 54 |
| Oct 3, 2012 | - | $44,233 | -23% | -58% | 630 | $70 | $86,042,347 | 55 |
| Oct 4, 2012 | - | $47,188 | +7% | -53% | 630 | $75 | $86,089,535 | 56 |
| Oct 5, 2012 | - | $54,467 | +15% | -64% | 303 | $180 | $86,144,002 | 57 |
| Oct 6, 2012 | - | $76,315 | +40% | -67% | 303 | $252 | $86,220,317 | 58 |
| Oct 7, 2012 | - | $45,054 | -41% | -56% | 303 | $149 | $86,265,371 | 59 |
| Oct 8, 2012 | - | $24,780 | -45% | -40% | 303 | $82 | $86,290,151 | 60 |
| Oct 9, 2012 | - | $17,097 | -31% | -70% | 303 | $56 | $86,307,248 | 61 |
| Oct 10, 2012 | - | $16,927 | -1% | -62% | 303 | $56 | $86,324,175 | 62 |
| Oct 11, 2012 | - | $14,388 | -15% | -70% | 303 | $47 | $86,338,563 | 63 |
| Oct 12, 2012 | - | $12,988 | -10% | -76% | 101 | $129 | $86,351,551 | 64 |
| Oct 13, 2012 | - | $20,726 | +60% | -73% | 101 | $205 | $86,372,277 | 65 |
| Oct 14, 2012 | - | $10,551 | -49% | -77% | 101 | $104 | $86,382,828 | 66 |
| Oct 15, 2012 | - | $4,226 | -60% | -83% | 101 | $42 | $86,387,054 | 67 |
| Oct 16, 2012 | - | $5,705 | +35% | -67% | 101 | $56 | $86,392,759 | 68 |
| Oct 17, 2012 | - | $5,160 | -10% | -70% | 101 | $51 | $86,397,919 | 69 |
| Oct 18, 2012 | - | $5,311 | +3% | -63% | 101 | $53 | $86,403,230 | 70 |
| Oct 19, 2012 | - | $11,323 | +113% | -13% | 74 | $153 | $86,414,553 | 71 |
| Oct 20, 2012 | - | $14,903 | +32% | -28% | 74 | $201 | $86,429,456 | 72 |
| Oct 21, 2012 | - | $8,110 | -46% | -23% | 74 | $110 | $86,437,566 | 73 |
| Oct 22, 2012 | - | $2,963 | -63% | -30% | 74 | $40 | $86,440,529 | 74 |
| Oct 23, 2012 | - | $3,803 | +28% | -33% | 74 | $51 | $86,444,332 | 75 |
| Oct 24, 2012 | - | $3,747 | -1% | -27% | 74 | $51 | $86,448,079 | 76 |
| Oct 25, 2012 | - | $3,198 | -15% | -40% | 74 | $43 | $86,451,277 | 77 |
| Oct 26, 2012 | - | $40,527 | +1,167% | +258% | 222 | $183 | $86,491,804 | 78 |
| Oct 27, 2012 | - | $51,673 | +28% | +247% | 222 | $233 | $86,543,477 | 79 |
| Oct 28, 2012 | - | $38,439 | -26% | +374% | 222 | $173 | $86,581,916 | 80 |
| Oct 29, 2012 | - | $13,890 | -64% | +369% | 222 | $63 | $86,595,806 | 81 |
| Oct 30, 2012 | - | $15,804 | +14% | +316% | 222 | $71 | $86,611,610 | 82 |
| Oct 31, 2012 | - | $12,435 | -21% | +232% | 222 | $56 | $86,624,045 | 83 |
| Nov 1, 2012 | - | $16,262 | +31% | +409% | 222 | $73 | $86,640,307 | 84 |
| Nov 2, 2012 | - | $31,918 | +96% | -21% | 188 | $170 | $86,672,225 | 85 |
| Nov 3, 2012 | - | $45,721 | +43% | -12% | 188 | $243 | $86,717,946 | 86 |
| Nov 4, 2012 | - | $26,557 | -42% | -31% | 188 | $141 | $86,744,503 | 87 |
| Nov 5, 2012 | - | $10,091 | -62% | -27% | 188 | $54 | $86,754,594 | 88 |
| Nov 6, 2012 | - | $11,302 | +12% | -28% | 188 | $60 | $86,765,896 | 89 |
| Nov 7, 2012 | - | $9,308 | -18% | -25% | 188 | $50 | $86,775,204 | 90 |
| Nov 8, 2012 | - | $9,960 | +7% | -39% | 188 | $53 | $86,785,164 | 91 |
| Nov 9, 2012 | - | $17,513 | +76% | -45% | 138 | $127 | $86,802,677 | 92 |
| Nov 10, 2012 | - | $26,327 | +50% | -42% | 138 | $191 | $86,829,004 | 93 |
| Nov 11, 2012 | - | $16,709 | -37% | -37% | 138 | $121 | $86,845,713 | 94 |
| Nov 12, 2012 | - | $7,687 | -54% | -24% | 138 | $56 | $86,853,400 | 95 |
| Nov 13, 2012 | - | $4,920 | -36% | -56% | 138 | $36 | $86,858,320 | 96 |
| Nov 14, 2012 | - | $4,625 | -6% | -50% | 138 | $34 | $86,862,945 | 97 |
| Nov 15, 2012 | - | $4,856 | +5% | -51% | 138 | $35 | $86,867,801 | 98 |
| Nov 16, 2012 | - | $9,228 | +90% | -47% | 101 | $91 | $86,877,029 | 99 |
| Nov 17, 2012 | - | $13,077 | +42% | -50% | 101 | $129 | $86,890,106 | 100 |
| Nov 18, 2012 | - | $7,076 | -46% | -58% | 101 | $70 | $86,897,182 | 101 |
| Nov 19, 2012 | - | $3,346 | -53% | -56% | 101 | $33 | $86,900,528 | 102 |
| Nov 20, 2012 | - | $3,814 | +14% | -22% | 101 | $38 | $86,904,342 | 103 |
| Nov 21, 2012 | - | $1,934 | -49% | -58% | 101 | $19 | $86,906,276 | 104 |
| Nov 22, 2012 | - | $1,470 | -24% | -70% | 101 | $15 | $86,907,746 | 105 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 10, 2012 | 2 | $38,308,537 | 3,205 | $11,953 | $38,308,537 | 1 | |
| Aug 17, 2012 | 4 | $18,794,635 | -51% | 3,255 | $5,774 | $57,103,172 | 2 |
| Aug 24, 2012 | 4 | $10,471,492 | -44% | 3,302 | $3,171 | $67,574,664 | 3 |
| Aug 31, 2012 | 9 | $8,368,768 | -20% | 2,941 | $2,846 | $75,943,432 | 4 |
| Sep 7, 2012 | 8 | $4,508,724 | -46% | 2,542 | $1,774 | $80,452,156 | 5 |
| Sep 14, 2012 | 10 | $3,328,909 | -26% | 2,002 | $1,663 | $83,781,065 | 6 |
| Sep 21, 2012 | 14 | $1,630,447 | -51% | 1,250 | $1,304 | $85,411,512 | 7 |
| Sep 28, 2012 | 21 | $678,023 | -58% | 630 | $1,076 | $86,089,535 | 8 |
| Oct 5, 2012 | 24 | $249,028 | -63% | 303 | $822 | $86,338,563 | 9 |
| Oct 12, 2012 | 44 | $64,667 | -74% | 101 | $640 | $86,403,230 | 10 |
| Oct 19, 2012 | 52 | $48,047 | -26% | 74 | $649 | $86,451,277 | 11 |
| Oct 26, 2012 | 28 | $189,030 | +293% | 222 | $851 | $86,640,307 | 12 |
| Nov 2, 2012 | 32 | $144,857 | -23% | 188 | $771 | $86,785,164 | 13 |
| Nov 9, 2012 | 36 | $82,637 | -43% | 138 | $599 | $86,867,801 | 14 |
| Nov 16, 2012 | 55 | $39,945 | -52% | 101 | $395 | $86,907,746 | 15 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.