Hit & Run (2012)

Hit & Run poster
Theatrical Performance
Domestic Box Office $13,749,300Details
International Box Office $3,467,655Details
Worldwide Box Office $17,216,955
Home Market Performance
Est. Domestic DVD Sales $3,756,530 Details
Est. Domestic Blu-ray Sales $1,738,665 Details
Total Est. Domestic Video Sales $5,495,195
Further financial details...

Synopsis

Charlie Bronson is a nice guy with a questionable past who risks everything when he busts out of the witness protection program to deliver his fiancé to Los Angeles to seize a once-in-a-lifetime opportunity. Their road trip grows awkwardly complicated when they are chased by the feds... and increasingly dangerous, when Charlie's former pals, a band of gangsters, enter the fray.

Metrics

Opening Weekend:$4,526,222 (32.9% of total gross)
Legs:3.04 (domestic box office/biggest weekend)
Domestic Share:79.9% (domestic box office/worldwide)
Production Budget:$22,000,000 (worldwide box office is 0.8 times production budget)
Theater counts:2,870 opening theaters/2,870 max. theaters, 3.0 weeks average run per theater
Infl. Adj. Dom. BO $18,620,272

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes

Movie Details

Domestic Releases: August 22nd, 2012 (Wide) by Open Road
Video Release: January 8th, 2013 by Universal Home Entertainment
MPAA Rating: R for pervasive language including sexual references, graphic nudity, some violence and drug content.
(Rating bulletin 2227, 6/13/2012)
Running Time: 95 minutes
Comparisons: vs. The Game Plan
Create your own comparison chart…
Keywords: Revenge, Witness Protection, Fugitive / On the Run, Road Trip, Life on the Outside, Directing Yourself, Screenplay Written By the Star, Action Comedy, Set in California
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Open Road Films, Exclusive Media Group, Panay Films, Primate, Kim and Jim Productions
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 24, 2012 10 $4,526,222   2,870 $1,577   $5,719,256 1
Aug 31, 2012 12 $2,586,456 -43% 2,870 $901   $10,055,846 2
Sep 7, 2012 15 $1,077,146 -58% 1,810 $595   $12,503,750 3
Sep 14, 2012 27 $365,135 -66% 651 $561   $13,321,816 4
Sep 21, 2012 39 $135,377 -63% 291 $465   $13,606,218 5
Sep 28, 2012 54 $41,176 -70% 132 $312   $13,714,137 6
Oct 5, 2012 65 $11,027 -73% 51 $216   $13,746,550 7

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 22, 2012 8 $625,011     2,698 $232   $625,011 1
Aug 23, 2012 9 $568,023 -9%   2,698 $211   $1,193,034 2
Aug 24, 2012 10 $1,420,001 +150%   2,870 $495   $2,613,035 3
Aug 25, 2012 10 $1,860,013 +31%   2,870 $648   $4,473,048 4
Aug 26, 2012 10 $1,246,208 -33%   2,870 $434   $5,719,256 5
Aug 27, 2012 10 $490,231 -61%   2,870 $171   $6,209,487 6
Aug 28, 2012 10 $573,570 +17%   2,870 $200   $6,783,057 7
Aug 29, 2012 11 $355,613 -38% -43% 2,870 $124   $7,138,670 8
Aug 30, 2012 11 $330,720 -7% -42% 2,870 $115   $7,469,390 9
Aug 31, 2012 - $661,440 +100% -53% 2,870 $230   $8,130,830 10
Sep 1, 2012 - $925,013 +40% -50% 2,870 $322   $9,055,843 11
Sep 2, 2012 - $1,000,003 +8% -20% 2,870 $348   $10,055,846 12
Sep 3, 2012 - $675,001 -33% +38% 2,870 $235   $10,730,847 13
Sep 4, 2012 12 $281,001 -58% -51% 2,870 $98   $11,011,848 14
Sep 5, 2012 12 $202,320 -28% -43% 2,870 $70   $11,214,168 15
Sep 6, 2012 12 $212,436 +5% -36% 2,870 $74   $11,426,604 16
Sep 7, 2012 - $315,022 +48% -52% 1,810 $174   $11,741,626 17
Sep 8, 2012 - $495,001 +57% -46% 1,810 $273   $12,236,627 18
Sep 9, 2012 - $267,123 -46% -73% 1,810 $148   $12,503,750 19
Sep 10, 2012 15 $103,212 -61% -85% 1,810 $57   $12,606,962 20
Sep 11, 2012 - $130,047 +26% -54% 1,810 $72   $12,737,009 21
Sep 12, 2012 - $113,233 -13% -44% 1,810 $63   $12,850,242 22
Sep 13, 2012 - $106,439 -6% -50% 1,810 $59   $12,956,681 23
Sep 14, 2012 - $115,011 +8% -63% 651 $177   $13,071,692 24
Sep 15, 2012 - $166,023 +44% -66% 651 $255   $13,237,715 25
Sep 16, 2012 - $84,101 -49% -69% 651 $129   $13,321,816 26
Sep 17, 2012 - $35,322 -58% -66% 651 $54   $13,357,138 27
Sep 18, 2012 - $47,684 +35% -63% 651 $73   $13,404,822 28
Sep 19, 2012 - $33,856 -29% -70% 651 $52   $13,438,678 29
Sep 20, 2012 - $32,163 -5% -70% 651 $49   $13,470,841 30
Sep 21, 2012 - $41,233 +28% -64% 291 $142   $13,512,074 31
Sep 22, 2012 - $60,021 +46% -64% 291 $206   $13,572,095 32
Sep 23, 2012 - $34,123 -43% -59% 291 $117   $13,606,218 33
Sep 24, 2012 - $14,226 -58% -60% 291 $49   $13,620,444 34
Sep 25, 2012 - $19,636 +38% -59% 291 $67   $13,640,080 35
Sep 26, 2012 - $16,691 -15% -51% 291 $57   $13,656,771 36
Sep 27, 2012 - $16,190 -3% -50% 291 $56   $13,672,961 37
Sep 28, 2012 - $13,164 -19% -68% 132 $100   $13,686,125 38
Sep 29, 2012 - $17,508 +33% -71% 132 $133   $13,703,633 39
Sep 30, 2012 - $10,504 -40% -69% 132 $80   $13,714,137 40
Oct 1, 2012 - $4,516 -57% -68% 132 $34   $13,718,653 41
Oct 2, 2012 - $6,141 +36% -69% 132 $47   $13,724,794 42
Oct 3, 2012 - $5,588 -9% -67% 132 $42   $13,730,382 43
Oct 4, 2012 - $5,141 -8% -68% 132 $39   $13,735,523 44
Oct 5, 2012 - $3,557 -31% -73% 51 $70   $13,739,080 45
Oct 6, 2012 - $4,980 +40% -72% 51 $98   $13,744,060 46
Oct 7, 2012 - $2,490 -50% -76% 51 $49   $13,746,550 47

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 17, 2012 17 $1,193,011   2,698 $442   $1,193,011 1
Aug 24, 2012 10 $6,276,379 +426% 2,870 $2,187   $7,469,390 2
Aug 31, 2012 12 $3,957,214 -37% 2,870 $1,379   $11,426,604 3
Sep 7, 2012 15 $1,530,077 -61% 1,810 $845   $12,956,681 4
Sep 14, 2012 26 $514,160 -66% 651 $790   $13,470,841 5
Sep 21, 2012 35 $219,124 -57% 291 $753   $13,689,965 6
Sep 28, 2012 61 $45,558 -79% 132 $345   $13,735,523 7
Oct 5, 2012 58 $24,506 -46% 8 $3,063   $13,749,300 8

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 13, 20131659,572 59,572$1,041,914$1,041,9141
Jan 20, 20132819,526-67% 79,098$390,325$1,432,2392
Jan 27, 20132328,420+46% 107,518$568,116$2,000,3553

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 13, 2013533,275 33,275$774,979$774,9791

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Dax Shepard    Charlie Bronson / Yul Perkins
Kristen Bell    Annie Bean
Bradley Cooper    Alex Demitri
Tom Arnold    Randy Anderson
Kristin Chenoweth    Debby Kreeger

Supporting Cast

Joy Bryant    Neve Tatum
David Koechner    Sanders
Michael Rosenbaum    Gil

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Dax Shepard    Director
Dax Shepard    Screenwriter
David S. Palmer    Co-Director
Andrew Panay    Producer
Nate Tuck    Producer
Kim Waltrip    Producer
Jim Casey    Executive Producer
Erica Murray    Executive Producer
Tobin Armbrust    Executive Producer
Guy East    Executive Producer
Nigel Sinclair    Executive Producer
Julian Wass    Composer
Brooke Dulien    Costume Designer
Emily Bloom    Production Designer
Keith Croket    Editor
Bradley Stonesifer    Cinematographer

Blu-ray Sales: January 13th, 2013: Dredd is Feeling Blu

March 2nd, 2013

New releases dominated the top five of the Blu-ray sales chart for the week of January 13th, 2003. Dredd led the way in terms of units with 184,000 units, but was second in terms of revenue with $3.68 million. Its opening week Blu-ray share was just 37%, which is weak for an action film like this. More...

DVD Sales: January 13th, 2013: Chart Filled with Dredd

March 2nd, 2013

There were seven new releases to reach the top 30 on this week's DVD Sales Chart, including four releases that reached the top five. Leading the way, at least in terms of units, was Dredd, which sold 320,000 units, while it generated $4.80 million. This is weak compared to its reviews, but great compared to its box office numbers. More...

DVD and Blu-ray Releases for January 8th, 2013

January 7th, 2013

After two weeks of almost nothing worth talking about on the home market, there's plenty to talk about this week. ... Actually, to be totally honest, it is another slow week, it's just not painfully slow. (Also, I'm unwilling to pad the list like I had to do the last couple weeks.) Worse still, because the holiday just ended, a lot of the screeners that were supposed to arrive have not, including a few Pick of the Week contenders. Compliance, Dredd, and Frankenweenie are all contenders that are currently late, and I really don't like choosing a late screener. In the end, it was literally a coin toss between Archer: Season Three on DVD or Blu-ray and Red Dwarf: X on DVD or Blu-ray. And the coin said... Red Dwarf: X. More...

Weekend Wrap-Up: Box Office Gets Possessive

September 4th, 2012

There's good news and bad news for the Labor Day long weekend. Overall, the box office was a little stronger than predicted with The Possession having the second best Labor Day long weekend opening of all time. (Only Halloween had a stronger opening.) This helped the overall box office rise 7.0% from last weekend to $104 million. However, despite this performance, the overall weekend was softer than last year down 2.5% over the three-day portion of the weekend and 3.3% over the four-day portion of the weekend. Year-to-date, 2012 still maintains a lead of 2011 at $7.61 billion to $7.34 billion. The lead is down to 3.6% in terms of revenue and just 2.4% in terms of tickets sold. We might see a further drop in attendance, which would be a huge collapse after an incredibly strong spring and early summer. More...

Weekend Predictions: Will New Releases Work?

August 30th, 2012

It's the Labor Day long weekend, a weekend that a lot of families like to spend outdoors, or on a last minute vacation before school starts. It is generally a bad time to release a film, but three films hope to outperform the historical averages for the weekend. I don't think it will work. The Possession could win the weekend, but Lawless also has a shot. The other wide release, The Oogieloves in the BIG Balloon Adventure, doesn’t have a shot at top spot. It doesn't have a shot at the top ten. It does have a shot at breaking records, on the other hand. As for the holdovers, The Expendables has a shot at the threepeat, but that would be really bad news for the overall box office. Speaking of which, last year, none of the new wide releases were able to crack $10 million, which left The Help in first place. I don't think any film this year will top that film's weekend haul, but overall the depth is better this year and perhaps we can eke out a win in the year-over-year comparison. More...

Weekend Wrap-Up: Dog Days of Summer

August 27th, 2012

Ugh. That's really all I have to say. None of the new releases were able to make an impact at the box office; in fact, none of them even reached the top five. There was a new entrant in the top five, as The Dark Knight Rises rose to fifth place. That's how bad the box office was over the weekend. A film that's more than a month old returned to the top five. The best new release was Premium Rush, which only managed eighth place. Overall, the box office plummeted by 30% to just $97 million. Amazingly, this was still higher than the same weekend last year, albeit by just 4.6%. Year-to-date, 2012 maintains its lead over 2011. It is ahead of last year's pace by 4.2% at $7.43 billion to $7.13 billion. More...

Weekend Estimates: Expendables Leads as Openers Falter

August 26th, 2012

The Summer box office season will come to an abrupt halt this weekend as returning films dominate the chart thanks to some decidedly lackluster openings. The top holdover, The Expendables 2, will win by default with a decent second weekend of $13.5 million, according to Lionsgate's Sunday morning estimate. That's down a fairly respectable 53% from its debut figure. The standout performer among returning films is political documentary 2016: Obama's America, which is projected to earn $6.2 million from 1,091 theaters -- the best per theater average in the top 10. That film will end up in 8th place, though, after an impressive 4th place on Friday, suggesting that it has a fairly narrow, if enthusiastic, fan base. More...

Weekend Predictions: Will New Releases be Hits or will Moviegoers Run Away?

August 23rd, 2012

Last weekend there were seven films to earning more than $10 million. This weekend, it looks like none of the new releases will reach that mark, while there's a slim chance none of the holdovers will stay above that level either. Granted, it would take an epic collapse by The Expendables 2 to fail to top $10 million, but it is possible. Of the new releases, Premium Rush is the only one with a shot at $10 million. It has good reviews, but they probably won't be enough. I thought Hit and Run would be a disaster with critics, but its reviews are actually above 50% positive. On the other hand, its Wednesday opening was a disaster. Finally there's The Apparition. It is opening in less than 1000 theaters and was not screened for critics. Enough said. Last year was also terrible, so there a chance 2012 will squeak out a win. More...

Contest: Special Delivery

August 16th, 2012

Next week there are two wide releases, Premium Rush and Hit and Run. (The Apparition is set to open in only 800 theaters.) While the latter is opening in more theaters, I think the former will be the bigger hit. It has more buzz, a better cast, and a more experienced studio backing it up. As such, it is the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Premium Rush. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Dora the Explorer: Fantastic Gymnastics Adventure on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Dora the Explorer: Fantastic Gymnastics Adventure on DVD. Finally, one other entrant will be chosen regardless of what they predicted, and they will win the last copy of Dora the Explorer: Fantastic Gymnastics Adventure on DVD too. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: August

August 1st, 2012

July was another bad month with five of the seven films missing expectations. Only one matched expectations, or came close enough to call it a victory, while another film is too close to call. 2012 is still ahead of 2011, but that margin did shrink last month, despite the performance of The Dark Knight Rises, which earned $300 million during the month. Looking ahead to August, there are fourteen films opening wide, maybe fifteen, making it the busiest month in a long time. Of those releases, five or six have a shot at $100 million, while none will get much beyond that point. Maybe The Bourne Legacy will be a surprise hit and match the average of its predecessors, but most analysts wouldn't be willing to bet money on that. By comparison, last August only had two films that topped $100 million, Rise of the Planet of the Apes and The Help. I don't think any film opening this August will match those two films, but we have much better depth this time around. Hopefully we will be able to extend our lead this month, unlike the last two months. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Charlie Bronson is a nice guy with a questionable past who risks everything when he busts out of the witness protection program to deliver his fiancé to Los Angeles to seize a once-in-a-lifetime opportunity. Their road trip grows awkwardly complicated when they are chased by the feds... and increasingly dangerous, when Charlie's former pals, a band of gangsters, enter the fray.

Metrics

Opening Weekend:$4,526,222 (32.9% of total gross)
Legs:3.04 (domestic box office/biggest weekend)
Domestic Share:79.9% (domestic box office/worldwide)
Production Budget:$22,000,000 (worldwide box office is 0.8 times production budget)
Theater counts:2,870 opening theaters/2,870 max. theaters, 3.0 weeks average run per theater
Infl. Adj. Dom. BO $18,620,272

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes

Movie Details

Domestic Releases: August 22nd, 2012 (Wide) by Open Road
Video Release: January 8th, 2013 by Universal Home Entertainment
MPAA Rating: R for pervasive language including sexual references, graphic nudity, some violence and drug content.
(Rating bulletin 2227, 6/13/2012)
Running Time: 95 minutes
Comparisons: vs. The Game Plan
Create your own comparison chart…
Keywords: Revenge, Witness Protection, Fugitive / On the Run, Road Trip, Life on the Outside, Directing Yourself, Screenplay Written By the Star, Action Comedy, Set in California
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Open Road Films, Exclusive Media Group, Panay Films, Primate, Kim and Jim Productions
Production Countries: United States
Languages: English

Leading Cast

Dax Shepard    Charlie Bronson / Yul Perkins
Kristen Bell    Annie Bean
Bradley Cooper    Alex Demitri
Tom Arnold    Randy Anderson
Kristin Chenoweth    Debby Kreeger

Supporting Cast

Joy Bryant    Neve Tatum
David Koechner    Sanders
Michael Rosenbaum    Gil

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Dax Shepard    Director
Dax Shepard    Screenwriter
David S. Palmer    Co-Director
Andrew Panay    Producer
Nate Tuck    Producer
Kim Waltrip    Producer
Jim Casey    Executive Producer
Erica Murray    Executive Producer
Tobin Armbrust    Executive Producer
Guy East    Executive Producer
Nigel Sinclair    Executive Producer
Julian Wass    Composer
Brooke Dulien    Costume Designer
Emily Bloom    Production Designer
Keith Croket    Editor
Bradley Stonesifer    Cinematographer

Blu-ray Sales: January 13th, 2013: Dredd is Feeling Blu

March 2nd, 2013

New releases dominated the top five of the Blu-ray sales chart for the week of January 13th, 2003. Dredd led the way in terms of units with 184,000 units, but was second in terms of revenue with $3.68 million. Its opening week Blu-ray share was just 37%, which is weak for an action film like this. More...

DVD Sales: January 13th, 2013: Chart Filled with Dredd

March 2nd, 2013

There were seven new releases to reach the top 30 on this week's DVD Sales Chart, including four releases that reached the top five. Leading the way, at least in terms of units, was Dredd, which sold 320,000 units, while it generated $4.80 million. This is weak compared to its reviews, but great compared to its box office numbers. More...

DVD and Blu-ray Releases for January 8th, 2013

January 7th, 2013

After two weeks of almost nothing worth talking about on the home market, there's plenty to talk about this week. ... Actually, to be totally honest, it is another slow week, it's just not painfully slow. (Also, I'm unwilling to pad the list like I had to do the last couple weeks.) Worse still, because the holiday just ended, a lot of the screeners that were supposed to arrive have not, including a few Pick of the Week contenders. Compliance, Dredd, and Frankenweenie are all contenders that are currently late, and I really don't like choosing a late screener. In the end, it was literally a coin toss between Archer: Season Three on DVD or Blu-ray and Red Dwarf: X on DVD or Blu-ray. And the coin said... Red Dwarf: X. More...

Weekend Wrap-Up: Box Office Gets Possessive

September 4th, 2012

There's good news and bad news for the Labor Day long weekend. Overall, the box office was a little stronger than predicted with The Possession having the second best Labor Day long weekend opening of all time. (Only Halloween had a stronger opening.) This helped the overall box office rise 7.0% from last weekend to $104 million. However, despite this performance, the overall weekend was softer than last year down 2.5% over the three-day portion of the weekend and 3.3% over the four-day portion of the weekend. Year-to-date, 2012 still maintains a lead of 2011 at $7.61 billion to $7.34 billion. The lead is down to 3.6% in terms of revenue and just 2.4% in terms of tickets sold. We might see a further drop in attendance, which would be a huge collapse after an incredibly strong spring and early summer. More...

Weekend Predictions: Will New Releases Work?

August 30th, 2012

It's the Labor Day long weekend, a weekend that a lot of families like to spend outdoors, or on a last minute vacation before school starts. It is generally a bad time to release a film, but three films hope to outperform the historical averages for the weekend. I don't think it will work. The Possession could win the weekend, but Lawless also has a shot. The other wide release, The Oogieloves in the BIG Balloon Adventure, doesn’t have a shot at top spot. It doesn't have a shot at the top ten. It does have a shot at breaking records, on the other hand. As for the holdovers, The Expendables has a shot at the threepeat, but that would be really bad news for the overall box office. Speaking of which, last year, none of the new wide releases were able to crack $10 million, which left The Help in first place. I don't think any film this year will top that film's weekend haul, but overall the depth is better this year and perhaps we can eke out a win in the year-over-year comparison. More...

Weekend Wrap-Up: Dog Days of Summer

August 27th, 2012

Ugh. That's really all I have to say. None of the new releases were able to make an impact at the box office; in fact, none of them even reached the top five. There was a new entrant in the top five, as The Dark Knight Rises rose to fifth place. That's how bad the box office was over the weekend. A film that's more than a month old returned to the top five. The best new release was Premium Rush, which only managed eighth place. Overall, the box office plummeted by 30% to just $97 million. Amazingly, this was still higher than the same weekend last year, albeit by just 4.6%. Year-to-date, 2012 maintains its lead over 2011. It is ahead of last year's pace by 4.2% at $7.43 billion to $7.13 billion. More...

Weekend Estimates: Expendables Leads as Openers Falter

August 26th, 2012

The Summer box office season will come to an abrupt halt this weekend as returning films dominate the chart thanks to some decidedly lackluster openings. The top holdover, The Expendables 2, will win by default with a decent second weekend of $13.5 million, according to Lionsgate's Sunday morning estimate. That's down a fairly respectable 53% from its debut figure. The standout performer among returning films is political documentary 2016: Obama's America, which is projected to earn $6.2 million from 1,091 theaters -- the best per theater average in the top 10. That film will end up in 8th place, though, after an impressive 4th place on Friday, suggesting that it has a fairly narrow, if enthusiastic, fan base. More...

Weekend Predictions: Will New Releases be Hits or will Moviegoers Run Away?

August 23rd, 2012

Last weekend there were seven films to earning more than $10 million. This weekend, it looks like none of the new releases will reach that mark, while there's a slim chance none of the holdovers will stay above that level either. Granted, it would take an epic collapse by The Expendables 2 to fail to top $10 million, but it is possible. Of the new releases, Premium Rush is the only one with a shot at $10 million. It has good reviews, but they probably won't be enough. I thought Hit and Run would be a disaster with critics, but its reviews are actually above 50% positive. On the other hand, its Wednesday opening was a disaster. Finally there's The Apparition. It is opening in less than 1000 theaters and was not screened for critics. Enough said. Last year was also terrible, so there a chance 2012 will squeak out a win. More...

Contest: Special Delivery

August 16th, 2012

Next week there are two wide releases, Premium Rush and Hit and Run. (The Apparition is set to open in only 800 theaters.) While the latter is opening in more theaters, I think the former will be the bigger hit. It has more buzz, a better cast, and a more experienced studio backing it up. As such, it is the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Premium Rush. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Dora the Explorer: Fantastic Gymnastics Adventure on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Dora the Explorer: Fantastic Gymnastics Adventure on DVD. Finally, one other entrant will be chosen regardless of what they predicted, and they will win the last copy of Dora the Explorer: Fantastic Gymnastics Adventure on DVD too. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: August

August 1st, 2012

July was another bad month with five of the seven films missing expectations. Only one matched expectations, or came close enough to call it a victory, while another film is too close to call. 2012 is still ahead of 2011, but that margin did shrink last month, despite the performance of The Dark Knight Rises, which earned $300 million during the month. Looking ahead to August, there are fourteen films opening wide, maybe fifteen, making it the busiest month in a long time. Of those releases, five or six have a shot at $100 million, while none will get much beyond that point. Maybe The Bourne Legacy will be a surprise hit and match the average of its predecessors, but most analysts wouldn't be willing to bet money on that. By comparison, last August only had two films that topped $100 million, Rise of the Planet of the Apes and The Help. I don't think any film opening this August will match those two films, but we have much better depth this time around. Hopefully we will be able to extend our lead this month, unlike the last two months. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 24, 2012 10 $4,526,222   2,870 $1,577   $5,719,256 1
Aug 31, 2012 12 $2,586,456 -43% 2,870 $901   $10,055,846 2
Sep 7, 2012 15 $1,077,146 -58% 1,810 $595   $12,503,750 3
Sep 14, 2012 27 $365,135 -66% 651 $561   $13,321,816 4
Sep 21, 2012 39 $135,377 -63% 291 $465   $13,606,218 5
Sep 28, 2012 54 $41,176 -70% 132 $312   $13,714,137 6
Oct 5, 2012 65 $11,027 -73% 51 $216   $13,746,550 7

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 22, 2012 8 $625,011     2,698 $232   $625,011 1
Aug 23, 2012 9 $568,023 -9%   2,698 $211   $1,193,034 2
Aug 24, 2012 10 $1,420,001 +150%   2,870 $495   $2,613,035 3
Aug 25, 2012 10 $1,860,013 +31%   2,870 $648   $4,473,048 4
Aug 26, 2012 10 $1,246,208 -33%   2,870 $434   $5,719,256 5
Aug 27, 2012 10 $490,231 -61%   2,870 $171   $6,209,487 6
Aug 28, 2012 10 $573,570 +17%   2,870 $200   $6,783,057 7
Aug 29, 2012 11 $355,613 -38% -43% 2,870 $124   $7,138,670 8
Aug 30, 2012 11 $330,720 -7% -42% 2,870 $115   $7,469,390 9
Aug 31, 2012 - $661,440 +100% -53% 2,870 $230   $8,130,830 10
Sep 1, 2012 - $925,013 +40% -50% 2,870 $322   $9,055,843 11
Sep 2, 2012 - $1,000,003 +8% -20% 2,870 $348   $10,055,846 12
Sep 3, 2012 - $675,001 -33% +38% 2,870 $235   $10,730,847 13
Sep 4, 2012 12 $281,001 -58% -51% 2,870 $98   $11,011,848 14
Sep 5, 2012 12 $202,320 -28% -43% 2,870 $70   $11,214,168 15
Sep 6, 2012 12 $212,436 +5% -36% 2,870 $74   $11,426,604 16
Sep 7, 2012 - $315,022 +48% -52% 1,810 $174   $11,741,626 17
Sep 8, 2012 - $495,001 +57% -46% 1,810 $273   $12,236,627 18
Sep 9, 2012 - $267,123 -46% -73% 1,810 $148   $12,503,750 19
Sep 10, 2012 15 $103,212 -61% -85% 1,810 $57   $12,606,962 20
Sep 11, 2012 - $130,047 +26% -54% 1,810 $72   $12,737,009 21
Sep 12, 2012 - $113,233 -13% -44% 1,810 $63   $12,850,242 22
Sep 13, 2012 - $106,439 -6% -50% 1,810 $59   $12,956,681 23
Sep 14, 2012 - $115,011 +8% -63% 651 $177   $13,071,692 24
Sep 15, 2012 - $166,023 +44% -66% 651 $255   $13,237,715 25
Sep 16, 2012 - $84,101 -49% -69% 651 $129   $13,321,816 26
Sep 17, 2012 - $35,322 -58% -66% 651 $54   $13,357,138 27
Sep 18, 2012 - $47,684 +35% -63% 651 $73   $13,404,822 28
Sep 19, 2012 - $33,856 -29% -70% 651 $52   $13,438,678 29
Sep 20, 2012 - $32,163 -5% -70% 651 $49   $13,470,841 30
Sep 21, 2012 - $41,233 +28% -64% 291 $142   $13,512,074 31
Sep 22, 2012 - $60,021 +46% -64% 291 $206   $13,572,095 32
Sep 23, 2012 - $34,123 -43% -59% 291 $117   $13,606,218 33
Sep 24, 2012 - $14,226 -58% -60% 291 $49   $13,620,444 34
Sep 25, 2012 - $19,636 +38% -59% 291 $67   $13,640,080 35
Sep 26, 2012 - $16,691 -15% -51% 291 $57   $13,656,771 36
Sep 27, 2012 - $16,190 -3% -50% 291 $56   $13,672,961 37
Sep 28, 2012 - $13,164 -19% -68% 132 $100   $13,686,125 38
Sep 29, 2012 - $17,508 +33% -71% 132 $133   $13,703,633 39
Sep 30, 2012 - $10,504 -40% -69% 132 $80   $13,714,137 40
Oct 1, 2012 - $4,516 -57% -68% 132 $34   $13,718,653 41
Oct 2, 2012 - $6,141 +36% -69% 132 $47   $13,724,794 42
Oct 3, 2012 - $5,588 -9% -67% 132 $42   $13,730,382 43
Oct 4, 2012 - $5,141 -8% -68% 132 $39   $13,735,523 44
Oct 5, 2012 - $3,557 -31% -73% 51 $70   $13,739,080 45
Oct 6, 2012 - $4,980 +40% -72% 51 $98   $13,744,060 46
Oct 7, 2012 - $2,490 -50% -76% 51 $49   $13,746,550 47

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 17, 2012 17 $1,193,011   2,698 $442   $1,193,011 1
Aug 24, 2012 10 $6,276,379 +426% 2,870 $2,187   $7,469,390 2
Aug 31, 2012 12 $3,957,214 -37% 2,870 $1,379   $11,426,604 3
Sep 7, 2012 15 $1,530,077 -61% 1,810 $845   $12,956,681 4
Sep 14, 2012 26 $514,160 -66% 651 $790   $13,470,841 5
Sep 21, 2012 35 $219,124 -57% 291 $753   $13,689,965 6
Sep 28, 2012 61 $45,558 -79% 132 $345   $13,735,523 7
Oct 5, 2012 58 $24,506 -46% 8 $3,063   $13,749,300 8

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 13, 20131659,572 59,572$1,041,914$1,041,9141
Jan 20, 20132819,526-67% 79,098$390,325$1,432,2392
Jan 27, 20132328,420+46% 107,518$568,116$2,000,3553

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 13, 2013533,275 33,275$774,979$774,9791

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.