The Grey (2012)

The Grey poster
Theatrical Performance
Domestic Box Office $51,580,136Details
International Box Office $29,669,040Details
Worldwide Box Office $81,249,176
Home Market Performance
Est. Domestic DVD Sales $14,236,128 Details
Est. Domestic Blu-ray Sales $7,231,433 Details
Total Est. Domestic Video Sales $21,467,561
Further financial details...

Synopsis

An unruly group of oil-rig roughnecks fight for their lives when their plane crashes into the remote Alaskan wilderness. Battling mortal injuries and merciless weather, the survivors have only a few days to escape the icy elements—and a vicious pack of rogue wolves on the hunt—before their time runs out.

Metrics

Opening Weekend:$19,665,101 (38.1% of total gross)
Legs:2.62 (domestic box office/biggest weekend)
Domestic Share:63.5% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 3.2 times production budget)
Theater counts:3,185 opening theaters/3,207 max. theaters, 4.2 weeks average run per theater
Infl. Adj. Dom. BO $69,853,494

Latest Ranking on Cumulative Box Office Lists


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iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: January 27th, 2012 (Wide) by Open Road
International Releases: February 29th, 2012 (Wide) (Belgium)
March 16th, 2012 (Wide), released as Un Día para Sobrevivir (Mexico)
March 23rd, 2012 (Wide) (Turkey)
March 30th, 2012 (Wide) (Norway)
April 12th, 2012 (Wide) (Argentina)
... Show all releases
Video Release: May 15th, 2012 by Universal Home Entertainment
MPAA Rating: R for violence/disturbing content including bloody images, and for pervasive language.
(Rating bulletin 2203, 12/21/2011)
Running Time: 117 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Epilogue, Voiceover/Narration, Animal Lead, Marooned, Animals Gone Bad, Survival Thriller
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Open Road Films, Inferno, LD Entertainment, Scott Free Films, Chambara Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Washington's Birthday (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 254 $5,296,943 Feb 17, 2012 24
Super Bowl (All Movies, 3-Day) 49 $9,300,999 Feb 3, 2012 10
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 85 $13,253,634 Feb 3, 2012 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 27, 2012 1 $19,665,101   3,185 $6,174   $19,665,101 1
Feb 3, 2012 3 $9,300,999 -53% 3,207 $2,900   $34,557,532 2
Feb 10, 2012 7 $5,045,620 -46% 2,801 $1,801   $42,787,884 3
Feb 17, 2012 10 $3,142,111 -38% 2,107 $1,491   $48,035,170 4
Feb 24, 2012 18 $800,285 -75% 917 $873   $50,179,091 5
Mar 2, 2012 26 $258,960 -68% 308 $841   $50,735,510 6
Mar 9, 2012 35 $123,740 -52% 151 $819   $50,960,041 7
Mar 16, 2012 30 $152,780 +23% 219 $698   $51,170,062 8
Mar 23, 2012 37 $118,933 -22% 204 $583   $51,359,058 9
Mar 30, 2012 45 $61,399 -48% 131 $469   $51,475,172 10
Apr 6, 2012 54 $26,569 -57% 67 $397   $51,533,608 11
Apr 13, 2012 58 $23,513 -12% 41 $573   $51,571,846 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 27, 2012 1 $6,481,717     3,185 $2,035   $6,481,717 1
Jan 28, 2012 1 $8,180,679 +26%   3,185 $2,569   $14,662,396 2
Jan 29, 2012 1 $5,002,705 -39%   3,185 $1,571   $19,665,101 3
Jan 30, 2012 1 $1,451,030 -71%   3,185 $456   $21,116,131 4
Jan 31, 2012 1 $1,625,153 +12%   3,185 $510   $22,741,284 5
Feb 1, 2012 1 $1,251,368 -23%   3,185 $393   $23,992,652 6
Feb 2, 2012 1 $1,263,881 +1%   3,185 $397   $25,256,533 7
Feb 3, 2012 3 $3,069,378 +143% -53% 3,207 $957   $28,325,911 8
Feb 4, 2012 3 $4,833,811 +57% -41% 3,207 $1,507   $33,159,722 9
Feb 5, 2012 4 $1,397,810 -71% -72% 3,207 $436   $34,557,532 10
Feb 6, 2012 3 $819,707 -41% -44% 3,207 $256   $35,377,239 11
Feb 7, 2012 3 $950,860 +16% -41% 3,207 $296   $36,328,099 12
Feb 8, 2012 3 $713,145 -25% -43% 3,207 $222   $37,041,244 13
Feb 9, 2012 3 $701,020 -2% -45% 3,207 $219   $37,742,264 14
Feb 10, 2012 7 $1,362,317 +94% -56% 2,801 $486   $39,104,581 15
Feb 11, 2012 7 $2,320,985 +70% -52% 2,801 $829   $41,425,566 16
Feb 12, 2012 7 $1,362,318 -41% -3% 2,801 $486   $42,787,884 17
Feb 13, 2012 7 $405,011 -70% -51% 2,801 $145   $43,192,895 18
Feb 14, 2012 7 $874,021 +116% -8% 2,801 $312   $44,066,916 19
Feb 15, 2012 7 $405,022 -54% -43% 2,801 $145   $44,471,938 20
Feb 16, 2012 7 $421,121 +4% -40% 2,801 $150   $44,893,059 21
Feb 17, 2012 10 $777,101 +85% -43% 2,107 $369   $45,670,160 22
Feb 18, 2012 10 $1,321,000 +70% -43% 2,107 $627   $46,991,160 23
Feb 19, 2012 10 $1,044,010 -21% -23% 2,107 $495   $48,035,170 24
Feb 20, 2012 11 $575,123 -45% +42% 2,107 $273   $48,610,293 25
Feb 21, 2012 10 $289,003 -50% -67% 2,107 $137   $48,899,296 26
Feb 22, 2012 11 $235,500 -19% -42% 2,107 $112   $49,134,796 27
Feb 23, 2012 12 $244,010 +4% -42% 2,107 $116   $49,378,806 28
Feb 24, 2012 - $221,603 -9% -71% 917 $242   $49,600,409 29
Feb 25, 2012 - $369,328 +67% -72% 917 $403   $49,969,737 30
Feb 26, 2012 - $209,354 -43% -80% 917 $228   $50,179,091 31
Feb 27, 2012 - $72,011 -66% -87% 917 $79   $50,251,102 32
Feb 28, 2012 - $75,891 +5% -74% 917 $83   $50,326,993 33
Feb 29, 2012 - $70,123 -8% -70% 917 $76   $50,397,116 34
Mar 1, 2012 - $76,434 +9% -69% 917 $83   $50,473,550 35
Mar 2, 2012 - $73,012 -4% -67% 308 $237   $50,546,562 36
Mar 3, 2012 - $119,837 +64% -68% 308 $389   $50,666,399 37
Mar 4, 2012 - $66,111 -45% -68% 308 $215   $50,732,510 38
Mar 5, 2012 - $25,236 -62% -65% 308 $82   $50,757,746 39
Mar 6, 2012 - $28,516 +13% -62% 308 $93   $50,786,262 40
Mar 7, 2012 - $23,383 -18% -67% 308 $76   $50,809,645 41
Mar 8, 2012 - $26,656 +14% -65% 308 $87   $50,836,301 42
Mar 9, 2012 - $33,242 +25% -54% 151 $220   $50,869,543 43
Mar 10, 2012 - $54,517 +64% -55% 151 $361   $50,924,060 44
Mar 11, 2012 - $35,981 -34% -46% 151 $238   $50,960,041 45
Mar 12, 2012 - $13,085 -64% -48% 151 $87   $50,973,126 46
Mar 13, 2012 - $15,964 +22% -44% 151 $106   $50,989,090 47
Mar 14, 2012 - $13,888 -13% -41% 151 $92   $51,002,978 48
Mar 15, 2012 - $14,304 +3% -46% 151 $95   $51,017,282 49
Mar 16, 2012 - $44,823 +213% +35% 219 $205   $51,062,105 50
Mar 17, 2012 - $63,894 +43% +17% 219 $292   $51,125,999 51
Mar 18, 2012 - $44,063 -31% +22% 219 $201   $51,170,062 52
Mar 19, 2012 - $16,454 -63% +26% 219 $75   $51,186,516 53
Mar 20, 2012 - $19,580 +19% +23% 219 $89   $51,206,096 54
Mar 21, 2012 - $16,930 -14% +22% 219 $77   $51,223,026 55
Mar 22, 2012 - $17,099 +1% +20% 219 $78   $51,240,125 56
Mar 23, 2012 - $32,296 +89% -28% 204 $158   $51,272,421 57
Mar 24, 2012 - $53,231 +65% -17% 204 $261   $51,325,652 58
Mar 25, 2012 - $33,406 -37% -24% 204 $164   $51,359,058 59
Mar 26, 2012 - $12,694 -62% -23% 204 $62   $51,371,752 60
Mar 27, 2012 - $14,598 +15% -25% 204 $72   $51,386,350 61
Mar 28, 2012 - $13,576 -7% -20% 204 $67   $51,399,926 62
Mar 29, 2012 - $13,847 +2% -19% 204 $68   $51,413,773 63
Mar 30, 2012 - $16,929 +22% -48% 131 $129   $51,430,702 64
Mar 31, 2012 - $26,364 +56% -50% 131 $201   $51,457,066 65
Apr 1, 2012 - $18,106 -31% -46% 131 $138   $51,475,172 66
Apr 2, 2012 - $6,587 -64% -48% 131 $50   $51,481,759 67
Apr 3, 2012 - $8,150 +24% -44% 131 $62   $51,489,909 68
Apr 4, 2012 - $7,305 -10% -46% 131 $56   $51,497,214 69
Apr 5, 2012 - $9,825 +34% -29% 131 $75   $51,507,039 70
Apr 6, 2012 - $8,623 -12% -49% 67 $129   $51,515,662 71
Apr 7, 2012 - $11,288 +31% -57% 67 $168   $51,526,950 72
Apr 8, 2012 - $6,658 -41% -63% 67 $99   $51,533,608 73
Apr 9, 2012 - $3,691 -45% -44% 67 $55   $51,537,299 74
Apr 10, 2012 - $3,476 -6% -57% 67 $52   $51,540,775 75
Apr 11, 2012 - $3,805 +9% -48% 67 $57   $51,544,580 76
Apr 12, 2012 - $3,753 -1% -62% 67 $56   $51,548,333 77
Apr 13, 2012 - $7,064 +88% -18% 41 $172   $51,555,397 78
Apr 14, 2012 - $10,831 +53% -4% 41 $264   $51,566,228 79
Apr 15, 2012 - $5,618 -48% -16% 41 $137   $51,571,846 80
Apr 16, 2012 - $1,637 -71% -56% 41 $40   $51,573,483 81
Apr 17, 2012 - $2,584 +58% -26% 41 $63   $51,576,067 82
Apr 18, 2012 - $2,066 -20% -46% 41 $50   $51,578,133 83
Apr 19, 2012 - $2,003 -3% -47% 41 $49   $51,580,136 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 27, 2012 1 $25,256,533   3,185 $7,930   $25,256,533 1
Feb 3, 2012 3 $12,485,731 -51% 3,207 $3,893   $37,742,264 2
Feb 10, 2012 7 $7,150,795 -43% 2,801 $2,553   $44,893,059 3
Feb 17, 2012 10 $4,485,747 -37% 2,107 $2,129   $49,378,806 4
Feb 24, 2012 19 $1,094,744 -76% 917 $1,194   $50,473,550 5
Mar 2, 2012 24 $362,751 -67% 308 $1,178   $50,836,301 6
Mar 9, 2012 36 $180,981 -50% 151 $1,199   $51,017,282 7
Mar 16, 2012 30 $222,843 +23% 219 $1,018   $51,240,125 8
Mar 23, 2012 35 $173,648 -22% 204 $851   $51,413,773 9
Mar 30, 2012 45 $93,266 -46% 131 $712   $51,507,039 10
Apr 6, 2012 57 $41,294 -56% 67 $616   $51,548,333 11
Apr 13, 2012 60 $31,803 -23% 41 $776   $51,580,136 12

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Argentina 4/12/2012 $0 0 23 58 $511,931 12/29/2018
Austria 4/13/2012 $0 0 42 93 $257,940 12/6/2015
Belgium 2/29/2012 $0 0 2 2 $517,346 12/6/2015
Bolivia 1/10/2013 $9,625 3 3 8 $21,883 12/30/2018
Brazil 4/20/2012 $0 0 85 119 $953,484 12/10/2015
Chile 8/16/2012 $34,177 19 21 41 $66,777 12/29/2018
Colombia 8/8/2012 $63,267 52 52 84 $137,204 12/29/2018
Italy 12/5/2012 $549,421 179 179 316 $940,524 12/12/2015
Mexico 3/16/2012 $0 0 86 135 $1,574,611 12/6/2015
New Zealand 5/3/2012 $107,459 52 52 154 $298,777 12/10/2015
Norway 3/30/2012 $0 0 16 16 $269,627 12/6/2015
Peru 6/7/2012 $71,142 32 32 75 $169,378 12/29/2018
South Africa 4/20/2012 $0 0 44 44 $198,429 12/6/2015
Turkey 3/23/2012 $0 0 23 30 $354,507 12/29/2018
Uruguay 6/8/2012 $11,551 4 4 13 $31,409 12/29/2018
Venezuela 5/25/2012 $81,985 26 26 62 $258,351 12/10/2015
 
Rest of World $23,106,862
 
International Total$29,669,040 12/30/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 20, 20121342,334 342,334$5,812,831$5,812,8311
May 27, 20125125,943-63% 468,277$2,135,993$7,948,8242
Jun 3, 2012773,807-41% 542,084$1,251,767$9,200,5913
Jun 10, 20121938,801-47% 580,885$658,065$9,858,6564
Jun 17, 20122228,465-27% 609,350$482,766$10,341,4225
Jun 24, 20122228,137-1% 637,487$476,078$10,817,5006
Jul 1, 20122919,552-31% 657,039$330,233$11,147,7337

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 20, 20121180,015 180,015$3,852,321$3,852,3211
May 27, 2012539,810-78% 219,825$952,253$4,804,5742
Jun 3, 2012522,555-43% 242,380$538,616$5,343,1903
Jun 10, 20121411,440-49% 253,820$274,439$5,617,6294
Jun 24, 20121411,357 273,272$226,222$6,005,0966

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Liam Neeson    John Ottway

Supporting Cast

Frank Grillo    Diaz
Dermot Mulroney    Talget
Dallas Roberts    Henrick
Joe Anderson    Flannery
James Badge Dale    Lewenden
Nonso Anozie    Burke
Anne Openshaw    John's Wife

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Joe Carnahan    Director
Joe Carnahan    Screenwriter
Joe Mackenzie    Story Creator
Joe Carnahan    Producer
Jules Daly    Producer
Ridley Scott    Producer
Mickey Liddell    Producer
Tony Scott    Executive Producer
Jennifer Hilton Montroe    Executive Producer
Jim Seibel    Executive Producer
Bill Johnson    Executive Producer
Marc Butan    Executive Producer
Masanobu Takayanagi    Cinematographer
Roger Barton    Editor
Jason Hellman    Editor
Marc Streitenfeld    Composer
John Willett    Production Designer
Ross Dempster    Art Director
Nancy Anne Brown    Set Designer
Peter Lando    Set Decorator
Courtney Daniel    Costume Designer
Michael Williamson    Sound Designer
Mark Gingras    Supervising Sound Editor
David Evans    Supervising Sound Editor
Keith Elliot    Re-recording Mixer
Mark Zsifkovits    Re-recording Mixer
Gregory Nicotero    Special Make-up Effects
Howard Berger    Special Make-up Effects
James Paradis    Special Effects Coordinator
Leah Carnahan    Associate Producer
Lynn Givens    Associate Producer
James Bitonti    Assistant Director
John Papsidera    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: True to Form

June 13th, 2012

True Blood: Season Four led all new releases and earned top spot on the Blu-ray sales chart. During its first week of release, it sold 369,000 units and generated $12.93 million in revenue. Its opening week Blu-ray share was 34%, which is low for the format as a whole, but very strong for a TV on DVD release. More...

Blu-ray Sales: Red Revels in Blu

June 7th, 2012

New releases took the top four spots in the Blu-ray sales chart. Red Tails took first place with 446,000 units / $10.25 million for a 48% opening week Blu-ray share. The film was expensive to make and it didn't perform well enough in theaters, but its home market numbers are better. More...

Blu-ray Sales: Grey Brightens Up Blu-ray

June 7th, 2012

Getting caught up on the Blu-ray sales chart after a massive overhaul of the database, which hopefully you didn't notice too much. We're splitting the two weeks into two articles, otherwise they would be just too cumbersome. We start with the week ending May 20th, which featured six new releases on the chart. Top spot went to The Grey with 375,000 units sold, but in terms of revenue, it was in second place with $7.50 million. Its opening week Blu-ray share was 51%, which even just last year would have been momentous, but now is standard for a first-run release for any action or adventure film. More...

DVD Sales: A Colorful Couple Weeks on DVD

June 5th, 2012

After a major change on the back end of site, we have two weeks of home market numbers to get to, starting with the week ending on May 20th. New releases dominated the chart taking the top three spots and four of the top six. The Grey earned first place with 360,000 units / $6.12 million. This is a fine start given its theatrical run, but not an exceptional one. More...

Blu-ray Sales: Underworld Reaches for the Sky

May 23rd, 2012

The same four new releases that charted on the DVD sales chart also charted on the Blu-ray sales chart this week, with just one addition. (And that one addition is actually related to the top film.) Leading the way was Underworld: Awakening, which earned $11.77 million from 590,000 units sold. Its opening week Blu-ray share was 56%, which is becoming commonplace for action films. More...

DVD and Blu-ray Releases for May 15th, 2012

May 14th, 2012

It's not a bad week, for this time of year, with three films that are selling well, and two of those earned really good reviews. Unfortunately, I'm still waiting for those screeners. Also, after those three big releases, there's a sharp drop-off in sales strength and we quickly find releases that would be overlooked most weeks. As for the best of the best, both Chronicle and The Grey are contenders for Pick of the Week, but like I said, I don't have the screeners to judge the extras. Therefore, I'm giving that title to Being John Malkovich Criterion Collection Blu-ray. More...

Weekend Wrap-Up: Many Reasons to Celebrate Weekend Results

February 7th, 2012

It was Super Bowl weekend, which apparently some people care about. (Not me. Go B.C. Lions!) The crossover audience between the Super Bowl and most movies is quite high, so it is no real shock that the box office was down compared to last weekend. However, it was only down 8% to $116 million. This was 33% higher than the same weekend last year. Both Chronicle and The Woman in Black topped expectations by significant degrees, while the weakest movie the top five missed weekend predictions by less than $1 million. Year-to-date, 2012 is ahead of 2011's pace by 12% at $964 million to $850 million. Before we get too excited, by this weekend in 2010, the box office had already pulled in $1.21 billion. More...

Weekend Estimates: Chronicle and Woman in Black Vie for SuperBowl Honors

February 5th, 2012

The industry's healthy start to 2012 will continue this weekend thanks to two more good opening weekends. Chronicle is currently favorite to win the weekend, with Fox predicting a $22 million opening. CBS Films is pegging The Woman in Black at $21 million (a record for the fledgling studio). Both figures are predicated on historical models for SuperBowl Sunday, which can be a difficult day to predict, so the final order between the two could yet switch, although Chronicle is heavily favored to win at this point. Overall box office will be up about 35% from last year, although that reflects the very weak start to 2011. This weekend looks as though it will be about average for a SuperBowl weekend overall. More...

Weekend Predictions: Will the Box Office Remain in the Black?

February 2nd, 2012

There are two important dates in February: Valentine's Day and Presidents Day. This weekend deals with neither of those, so it is probably going to be a little soft at the box office. On the other hand, all three films opening this weekend, Big Miracle, Chronicle, and The Woman in Black, have overall positive reviews and are averaging around 75% positive (That might change by the end of the evening as more reviews come in.) By comparison, this weekend last year saw the release of The Roommate and Sanctum, both of which earned terrible reviews and neither of which earned a lot at the box office. Those two films combined earned just under $25 million over the weekend, while there's a slim, slim chance The Woman in Black will make that much by itself. Even on the low end, the top two new releases should match that, while this year appears to have the advantage with depth as well. I'm almost feeling optimistic. ... I may have just cursed the box office. More...

Contest: Colorful Character: Winning Announcement

February 1st, 2012

The winners of our Colorful Character contest were determined and they are... More...

Weekend Wrap-Up: Colorful Results over the Weekend

January 30th, 2012

January completed the sweep this weekend, despite slipping 6% from last weekend to $126 million over the weekend. This was still 16% higher than the same weekend last year, meaning three out of the four weekends in January saw double-digit gains over 2011 and by the end, 2012's lead over 2011 was 12% at $812 million to $726 million. I'm starting to get a little optimistic and hopefully this trend will continue next month. More...

Weekend Estimates: The Grey Continues Bright Start to 2012

January 29th, 2012

The industry will enjoy another weekend of increased revenue compared to last year, based on studio estimates released on Sunday, with The Grey starting out on the high end of expectations with $20 million, according to Open Road -- comfortably beating the $9.3 million of their previous film, The Killer Elite. In third place, One for the Money will post a surprisingly strong $11.75 million, according to Lionsgate, which will get to claim bragging rights over its new division Summit Entertainment, which is predicting $8.25 million for its new release, Man on a Ledge. The two films would most likely have ended up on different weekends if the combined studio had have had longer to rearrange their schedules. More...

Weekend Predictions: Will Grey Skies Clear Up?

January 26th, 2012

There are three important questions that need to be answered this weekend. Can the box office finish the January sweep this weekend? Will Liam Neeson's box office reliability overcome Open Road's inexperience? And shouldn't The Grey be spelled The Gray? That is how it is spelled in America, as opposed to the U.K. Last year the number one film, The Rite, opened with less than $15 million. However, there were a total of five films with more than $10 million over the weekend. This year does look weaker, but it should be close. All it will take is one film to be a surprise hit and 2012 can come out a head for the fourth weekend in a row. More...

Contest: Colorful Character

January 20th, 2012

A trio of wide releases debut next week, all of which will be opening in close to 2,800 theaters according to early estimates. I don't think any of them will be massive hits, but The Grey probably has the best shot at top spot. Liam Neeson is building a reputation for being reliable at this time of year. Because of this, it is the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for The Grey. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of SpongeBob SquarePants: Frozen Face-Off on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of SpongeBob SquarePants: Truth or Square on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: January

January 1st, 2012

2011 ended, and really that's the only good news we got from the entire month of December. That's not snark either. Of the eleven films opening or expanding wide that month, six will definitely miss expectations by significant margins and with the other five it is too soon to tell, (it depends on how well they hold up during the New Year's Day long weekend). Only Mission: Impossible: Ghost Protocol can be considered a pleasant surprise, and even then it might not match original expectations. Looking forward, the only really good piece of news for this January is that last January was a pretty bad as well. Only two films, The Green Hornet and No Strings Attached, beat expectations by significant margins, while The Dilemma bombed hard enough to nearly wipe out those gains. This time around, the biggest hit will likely be Beauty and the Beast's 3D re-release, but even then, I doubt it will do as well as The Lion King's 3D re-release. There's a good chance the year will start off on a sour note, just like 2011 ended. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

An unruly group of oil-rig roughnecks fight for their lives when their plane crashes into the remote Alaskan wilderness. Battling mortal injuries and merciless weather, the survivors have only a few days to escape the icy elements—and a vicious pack of rogue wolves on the hunt—before their time runs out.

Metrics

Opening Weekend:$19,665,101 (38.1% of total gross)
Legs:2.62 (domestic box office/biggest weekend)
Domestic Share:63.5% (domestic box office/worldwide)
Production Budget:$25,000,000 (worldwide box office is 3.2 times production budget)
Theater counts:3,185 opening theaters/3,207 max. theaters, 4.2 weeks average run per theater
Infl. Adj. Dom. BO $69,853,494

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: January 27th, 2012 (Wide) by Open Road
International Releases: February 29th, 2012 (Wide) (Belgium)
March 16th, 2012 (Wide), released as Un Día para Sobrevivir (Mexico)
March 23rd, 2012 (Wide) (Turkey)
March 30th, 2012 (Wide) (Norway)
April 12th, 2012 (Wide) (Argentina)
... Show all releases
Video Release: May 15th, 2012 by Universal Home Entertainment
MPAA Rating: R for violence/disturbing content including bloody images, and for pervasive language.
(Rating bulletin 2203, 12/21/2011)
Running Time: 117 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Epilogue, Voiceover/Narration, Animal Lead, Marooned, Animals Gone Bad, Survival Thriller
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Open Road Films, Inferno, LD Entertainment, Scott Free Films, Chambara Pictures
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Washington's Birthday (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 254 $5,296,943 Feb 17, 2012 24
Super Bowl (All Movies, 3-Day) 49 $9,300,999 Feb 3, 2012 10
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 85 $13,253,634 Feb 3, 2012 10

Leading Cast

Liam Neeson    John Ottway

Supporting Cast

Frank Grillo    Diaz
Dermot Mulroney    Talget
Dallas Roberts    Henrick
Joe Anderson    Flannery
James Badge Dale    Lewenden
Nonso Anozie    Burke
Anne Openshaw    John's Wife

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Joe Carnahan    Director
Joe Carnahan    Screenwriter
Joe Mackenzie    Story Creator
Joe Carnahan    Producer
Jules Daly    Producer
Ridley Scott    Producer
Mickey Liddell    Producer
Tony Scott    Executive Producer
Jennifer Hilton Montroe    Executive Producer
Jim Seibel    Executive Producer
Bill Johnson    Executive Producer
Marc Butan    Executive Producer
Masanobu Takayanagi    Cinematographer
Roger Barton    Editor
Jason Hellman    Editor
Marc Streitenfeld    Composer
John Willett    Production Designer
Ross Dempster    Art Director
Nancy Anne Brown    Set Designer
Peter Lando    Set Decorator
Courtney Daniel    Costume Designer
Michael Williamson    Sound Designer
Mark Gingras    Supervising Sound Editor
David Evans    Supervising Sound Editor
Keith Elliot    Re-recording Mixer
Mark Zsifkovits    Re-recording Mixer
Gregory Nicotero    Special Make-up Effects
Howard Berger    Special Make-up Effects
James Paradis    Special Effects Coordinator
Leah Carnahan    Associate Producer
Lynn Givens    Associate Producer
James Bitonti    Assistant Director
John Papsidera    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: True to Form

June 13th, 2012

True Blood: Season Four led all new releases and earned top spot on the Blu-ray sales chart. During its first week of release, it sold 369,000 units and generated $12.93 million in revenue. Its opening week Blu-ray share was 34%, which is low for the format as a whole, but very strong for a TV on DVD release. More...

Blu-ray Sales: Red Revels in Blu

June 7th, 2012

New releases took the top four spots in the Blu-ray sales chart. Red Tails took first place with 446,000 units / $10.25 million for a 48% opening week Blu-ray share. The film was expensive to make and it didn't perform well enough in theaters, but its home market numbers are better. More...

Blu-ray Sales: Grey Brightens Up Blu-ray

June 7th, 2012

Getting caught up on the Blu-ray sales chart after a massive overhaul of the database, which hopefully you didn't notice too much. We're splitting the two weeks into two articles, otherwise they would be just too cumbersome. We start with the week ending May 20th, which featured six new releases on the chart. Top spot went to The Grey with 375,000 units sold, but in terms of revenue, it was in second place with $7.50 million. Its opening week Blu-ray share was 51%, which even just last year would have been momentous, but now is standard for a first-run release for any action or adventure film. More...

DVD Sales: A Colorful Couple Weeks on DVD

June 5th, 2012

After a major change on the back end of site, we have two weeks of home market numbers to get to, starting with the week ending on May 20th. New releases dominated the chart taking the top three spots and four of the top six. The Grey earned first place with 360,000 units / $6.12 million. This is a fine start given its theatrical run, but not an exceptional one. More...

Blu-ray Sales: Underworld Reaches for the Sky

May 23rd, 2012

The same four new releases that charted on the DVD sales chart also charted on the Blu-ray sales chart this week, with just one addition. (And that one addition is actually related to the top film.) Leading the way was Underworld: Awakening, which earned $11.77 million from 590,000 units sold. Its opening week Blu-ray share was 56%, which is becoming commonplace for action films. More...

DVD and Blu-ray Releases for May 15th, 2012

May 14th, 2012

It's not a bad week, for this time of year, with three films that are selling well, and two of those earned really good reviews. Unfortunately, I'm still waiting for those screeners. Also, after those three big releases, there's a sharp drop-off in sales strength and we quickly find releases that would be overlooked most weeks. As for the best of the best, both Chronicle and The Grey are contenders for Pick of the Week, but like I said, I don't have the screeners to judge the extras. Therefore, I'm giving that title to Being John Malkovich Criterion Collection Blu-ray. More...

Weekend Wrap-Up: Many Reasons to Celebrate Weekend Results

February 7th, 2012

It was Super Bowl weekend, which apparently some people care about. (Not me. Go B.C. Lions!) The crossover audience between the Super Bowl and most movies is quite high, so it is no real shock that the box office was down compared to last weekend. However, it was only down 8% to $116 million. This was 33% higher than the same weekend last year. Both Chronicle and The Woman in Black topped expectations by significant degrees, while the weakest movie the top five missed weekend predictions by less than $1 million. Year-to-date, 2012 is ahead of 2011's pace by 12% at $964 million to $850 million. Before we get too excited, by this weekend in 2010, the box office had already pulled in $1.21 billion. More...

Weekend Estimates: Chronicle and Woman in Black Vie for SuperBowl Honors

February 5th, 2012

The industry's healthy start to 2012 will continue this weekend thanks to two more good opening weekends. Chronicle is currently favorite to win the weekend, with Fox predicting a $22 million opening. CBS Films is pegging The Woman in Black at $21 million (a record for the fledgling studio). Both figures are predicated on historical models for SuperBowl Sunday, which can be a difficult day to predict, so the final order between the two could yet switch, although Chronicle is heavily favored to win at this point. Overall box office will be up about 35% from last year, although that reflects the very weak start to 2011. This weekend looks as though it will be about average for a SuperBowl weekend overall. More...

Weekend Predictions: Will the Box Office Remain in the Black?

February 2nd, 2012

There are two important dates in February: Valentine's Day and Presidents Day. This weekend deals with neither of those, so it is probably going to be a little soft at the box office. On the other hand, all three films opening this weekend, Big Miracle, Chronicle, and The Woman in Black, have overall positive reviews and are averaging around 75% positive (That might change by the end of the evening as more reviews come in.) By comparison, this weekend last year saw the release of The Roommate and Sanctum, both of which earned terrible reviews and neither of which earned a lot at the box office. Those two films combined earned just under $25 million over the weekend, while there's a slim, slim chance The Woman in Black will make that much by itself. Even on the low end, the top two new releases should match that, while this year appears to have the advantage with depth as well. I'm almost feeling optimistic. ... I may have just cursed the box office. More...

Contest: Colorful Character: Winning Announcement

February 1st, 2012

The winners of our Colorful Character contest were determined and they are... More...

Weekend Wrap-Up: Colorful Results over the Weekend

January 30th, 2012

January completed the sweep this weekend, despite slipping 6% from last weekend to $126 million over the weekend. This was still 16% higher than the same weekend last year, meaning three out of the four weekends in January saw double-digit gains over 2011 and by the end, 2012's lead over 2011 was 12% at $812 million to $726 million. I'm starting to get a little optimistic and hopefully this trend will continue next month. More...

Weekend Estimates: The Grey Continues Bright Start to 2012

January 29th, 2012

The industry will enjoy another weekend of increased revenue compared to last year, based on studio estimates released on Sunday, with The Grey starting out on the high end of expectations with $20 million, according to Open Road -- comfortably beating the $9.3 million of their previous film, The Killer Elite. In third place, One for the Money will post a surprisingly strong $11.75 million, according to Lionsgate, which will get to claim bragging rights over its new division Summit Entertainment, which is predicting $8.25 million for its new release, Man on a Ledge. The two films would most likely have ended up on different weekends if the combined studio had have had longer to rearrange their schedules. More...

Weekend Predictions: Will Grey Skies Clear Up?

January 26th, 2012

There are three important questions that need to be answered this weekend. Can the box office finish the January sweep this weekend? Will Liam Neeson's box office reliability overcome Open Road's inexperience? And shouldn't The Grey be spelled The Gray? That is how it is spelled in America, as opposed to the U.K. Last year the number one film, The Rite, opened with less than $15 million. However, there were a total of five films with more than $10 million over the weekend. This year does look weaker, but it should be close. All it will take is one film to be a surprise hit and 2012 can come out a head for the fourth weekend in a row. More...

Contest: Colorful Character

January 20th, 2012

A trio of wide releases debut next week, all of which will be opening in close to 2,800 theaters according to early estimates. I don't think any of them will be massive hits, but The Grey probably has the best shot at top spot. Liam Neeson is building a reputation for being reliable at this time of year. Because of this, it is the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for The Grey. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of SpongeBob SquarePants: Frozen Face-Off on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of SpongeBob SquarePants: Truth or Square on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: January

January 1st, 2012

2011 ended, and really that's the only good news we got from the entire month of December. That's not snark either. Of the eleven films opening or expanding wide that month, six will definitely miss expectations by significant margins and with the other five it is too soon to tell, (it depends on how well they hold up during the New Year's Day long weekend). Only Mission: Impossible: Ghost Protocol can be considered a pleasant surprise, and even then it might not match original expectations. Looking forward, the only really good piece of news for this January is that last January was a pretty bad as well. Only two films, The Green Hornet and No Strings Attached, beat expectations by significant margins, while The Dilemma bombed hard enough to nearly wipe out those gains. This time around, the biggest hit will likely be Beauty and the Beast's 3D re-release, but even then, I doubt it will do as well as The Lion King's 3D re-release. There's a good chance the year will start off on a sour note, just like 2011 ended. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 27, 2012 1 $19,665,101   3,185 $6,174   $19,665,101 1
Feb 3, 2012 3 $9,300,999 -53% 3,207 $2,900   $34,557,532 2
Feb 10, 2012 7 $5,045,620 -46% 2,801 $1,801   $42,787,884 3
Feb 17, 2012 10 $3,142,111 -38% 2,107 $1,491   $48,035,170 4
Feb 24, 2012 18 $800,285 -75% 917 $873   $50,179,091 5
Mar 2, 2012 26 $258,960 -68% 308 $841   $50,735,510 6
Mar 9, 2012 35 $123,740 -52% 151 $819   $50,960,041 7
Mar 16, 2012 30 $152,780 +23% 219 $698   $51,170,062 8
Mar 23, 2012 37 $118,933 -22% 204 $583   $51,359,058 9
Mar 30, 2012 45 $61,399 -48% 131 $469   $51,475,172 10
Apr 6, 2012 54 $26,569 -57% 67 $397   $51,533,608 11
Apr 13, 2012 58 $23,513 -12% 41 $573   $51,571,846 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 27, 2012 1 $6,481,717     3,185 $2,035   $6,481,717 1
Jan 28, 2012 1 $8,180,679 +26%   3,185 $2,569   $14,662,396 2
Jan 29, 2012 1 $5,002,705 -39%   3,185 $1,571   $19,665,101 3
Jan 30, 2012 1 $1,451,030 -71%   3,185 $456   $21,116,131 4
Jan 31, 2012 1 $1,625,153 +12%   3,185 $510   $22,741,284 5
Feb 1, 2012 1 $1,251,368 -23%   3,185 $393   $23,992,652 6
Feb 2, 2012 1 $1,263,881 +1%   3,185 $397   $25,256,533 7
Feb 3, 2012 3 $3,069,378 +143% -53% 3,207 $957   $28,325,911 8
Feb 4, 2012 3 $4,833,811 +57% -41% 3,207 $1,507   $33,159,722 9
Feb 5, 2012 4 $1,397,810 -71% -72% 3,207 $436   $34,557,532 10
Feb 6, 2012 3 $819,707 -41% -44% 3,207 $256   $35,377,239 11
Feb 7, 2012 3 $950,860 +16% -41% 3,207 $296   $36,328,099 12
Feb 8, 2012 3 $713,145 -25% -43% 3,207 $222   $37,041,244 13
Feb 9, 2012 3 $701,020 -2% -45% 3,207 $219   $37,742,264 14
Feb 10, 2012 7 $1,362,317 +94% -56% 2,801 $486   $39,104,581 15
Feb 11, 2012 7 $2,320,985 +70% -52% 2,801 $829   $41,425,566 16
Feb 12, 2012 7 $1,362,318 -41% -3% 2,801 $486   $42,787,884 17
Feb 13, 2012 7 $405,011 -70% -51% 2,801 $145   $43,192,895 18
Feb 14, 2012 7 $874,021 +116% -8% 2,801 $312   $44,066,916 19
Feb 15, 2012 7 $405,022 -54% -43% 2,801 $145   $44,471,938 20
Feb 16, 2012 7 $421,121 +4% -40% 2,801 $150   $44,893,059 21
Feb 17, 2012 10 $777,101 +85% -43% 2,107 $369   $45,670,160 22
Feb 18, 2012 10 $1,321,000 +70% -43% 2,107 $627   $46,991,160 23
Feb 19, 2012 10 $1,044,010 -21% -23% 2,107 $495   $48,035,170 24
Feb 20, 2012 11 $575,123 -45% +42% 2,107 $273   $48,610,293 25
Feb 21, 2012 10 $289,003 -50% -67% 2,107 $137   $48,899,296 26
Feb 22, 2012 11 $235,500 -19% -42% 2,107 $112   $49,134,796 27
Feb 23, 2012 12 $244,010 +4% -42% 2,107 $116   $49,378,806 28
Feb 24, 2012 - $221,603 -9% -71% 917 $242   $49,600,409 29
Feb 25, 2012 - $369,328 +67% -72% 917 $403   $49,969,737 30
Feb 26, 2012 - $209,354 -43% -80% 917 $228   $50,179,091 31
Feb 27, 2012 - $72,011 -66% -87% 917 $79   $50,251,102 32
Feb 28, 2012 - $75,891 +5% -74% 917 $83   $50,326,993 33
Feb 29, 2012 - $70,123 -8% -70% 917 $76   $50,397,116 34
Mar 1, 2012 - $76,434 +9% -69% 917 $83   $50,473,550 35
Mar 2, 2012 - $73,012 -4% -67% 308 $237   $50,546,562 36
Mar 3, 2012 - $119,837 +64% -68% 308 $389   $50,666,399 37
Mar 4, 2012 - $66,111 -45% -68% 308 $215   $50,732,510 38
Mar 5, 2012 - $25,236 -62% -65% 308 $82   $50,757,746 39
Mar 6, 2012 - $28,516 +13% -62% 308 $93   $50,786,262 40
Mar 7, 2012 - $23,383 -18% -67% 308 $76   $50,809,645 41
Mar 8, 2012 - $26,656 +14% -65% 308 $87   $50,836,301 42
Mar 9, 2012 - $33,242 +25% -54% 151 $220   $50,869,543 43
Mar 10, 2012 - $54,517 +64% -55% 151 $361   $50,924,060 44
Mar 11, 2012 - $35,981 -34% -46% 151 $238   $50,960,041 45
Mar 12, 2012 - $13,085 -64% -48% 151 $87   $50,973,126 46
Mar 13, 2012 - $15,964 +22% -44% 151 $106   $50,989,090 47
Mar 14, 2012 - $13,888 -13% -41% 151 $92   $51,002,978 48
Mar 15, 2012 - $14,304 +3% -46% 151 $95   $51,017,282 49
Mar 16, 2012 - $44,823 +213% +35% 219 $205   $51,062,105 50
Mar 17, 2012 - $63,894 +43% +17% 219 $292   $51,125,999 51
Mar 18, 2012 - $44,063 -31% +22% 219 $201   $51,170,062 52
Mar 19, 2012 - $16,454 -63% +26% 219 $75   $51,186,516 53
Mar 20, 2012 - $19,580 +19% +23% 219 $89   $51,206,096 54
Mar 21, 2012 - $16,930 -14% +22% 219 $77   $51,223,026 55
Mar 22, 2012 - $17,099 +1% +20% 219 $78   $51,240,125 56
Mar 23, 2012 - $32,296 +89% -28% 204 $158   $51,272,421 57
Mar 24, 2012 - $53,231 +65% -17% 204 $261   $51,325,652 58
Mar 25, 2012 - $33,406 -37% -24% 204 $164   $51,359,058 59
Mar 26, 2012 - $12,694 -62% -23% 204 $62   $51,371,752 60
Mar 27, 2012 - $14,598 +15% -25% 204 $72   $51,386,350 61
Mar 28, 2012 - $13,576 -7% -20% 204 $67   $51,399,926 62
Mar 29, 2012 - $13,847 +2% -19% 204 $68   $51,413,773 63
Mar 30, 2012 - $16,929 +22% -48% 131 $129   $51,430,702 64
Mar 31, 2012 - $26,364 +56% -50% 131 $201   $51,457,066 65
Apr 1, 2012 - $18,106 -31% -46% 131 $138   $51,475,172 66
Apr 2, 2012 - $6,587 -64% -48% 131 $50   $51,481,759 67
Apr 3, 2012 - $8,150 +24% -44% 131 $62   $51,489,909 68
Apr 4, 2012 - $7,305 -10% -46% 131 $56   $51,497,214 69
Apr 5, 2012 - $9,825 +34% -29% 131 $75   $51,507,039 70
Apr 6, 2012 - $8,623 -12% -49% 67 $129   $51,515,662 71
Apr 7, 2012 - $11,288 +31% -57% 67 $168   $51,526,950 72
Apr 8, 2012 - $6,658 -41% -63% 67 $99   $51,533,608 73
Apr 9, 2012 - $3,691 -45% -44% 67 $55   $51,537,299 74
Apr 10, 2012 - $3,476 -6% -57% 67 $52   $51,540,775 75
Apr 11, 2012 - $3,805 +9% -48% 67 $57   $51,544,580 76
Apr 12, 2012 - $3,753 -1% -62% 67 $56   $51,548,333 77
Apr 13, 2012 - $7,064 +88% -18% 41 $172   $51,555,397 78
Apr 14, 2012 - $10,831 +53% -4% 41 $264   $51,566,228 79
Apr 15, 2012 - $5,618 -48% -16% 41 $137   $51,571,846 80
Apr 16, 2012 - $1,637 -71% -56% 41 $40   $51,573,483 81
Apr 17, 2012 - $2,584 +58% -26% 41 $63   $51,576,067 82
Apr 18, 2012 - $2,066 -20% -46% 41 $50   $51,578,133 83
Apr 19, 2012 - $2,003 -3% -47% 41 $49   $51,580,136 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 27, 2012 1 $25,256,533   3,185 $7,930   $25,256,533 1
Feb 3, 2012 3 $12,485,731 -51% 3,207 $3,893   $37,742,264 2
Feb 10, 2012 7 $7,150,795 -43% 2,801 $2,553   $44,893,059 3
Feb 17, 2012 10 $4,485,747 -37% 2,107 $2,129   $49,378,806 4
Feb 24, 2012 19 $1,094,744 -76% 917 $1,194   $50,473,550 5
Mar 2, 2012 24 $362,751 -67% 308 $1,178   $50,836,301 6
Mar 9, 2012 36 $180,981 -50% 151 $1,199   $51,017,282 7
Mar 16, 2012 30 $222,843 +23% 219 $1,018   $51,240,125 8
Mar 23, 2012 35 $173,648 -22% 204 $851   $51,413,773 9
Mar 30, 2012 45 $93,266 -46% 131 $712   $51,507,039 10
Apr 6, 2012 57 $41,294 -56% 67 $616   $51,548,333 11
Apr 13, 2012 60 $31,803 -23% 41 $776   $51,580,136 12

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Argentina 4/12/2012 $0 0 23 58 $511,931 12/29/2018
Austria 4/13/2012 $0 0 42 93 $257,940 12/6/2015
Belgium 2/29/2012 $0 0 2 2 $517,346 12/6/2015
Bolivia 1/10/2013 $9,625 3 3 8 $21,883 12/30/2018
Brazil 4/20/2012 $0 0 85 119 $953,484 12/10/2015
Chile 8/16/2012 $34,177 19 21 41 $66,777 12/29/2018
Colombia 8/8/2012 $63,267 52 52 84 $137,204 12/29/2018
Italy 12/5/2012 $549,421 179 179 316 $940,524 12/12/2015
Mexico 3/16/2012 $0 0 86 135 $1,574,611 12/6/2015
New Zealand 5/3/2012 $107,459 52 52 154 $298,777 12/10/2015
Norway 3/30/2012 $0 0 16 16 $269,627 12/6/2015
Peru 6/7/2012 $71,142 32 32 75 $169,378 12/29/2018
South Africa 4/20/2012 $0 0 44 44 $198,429 12/6/2015
Turkey 3/23/2012 $0 0 23 30 $354,507 12/29/2018
Uruguay 6/8/2012 $11,551 4 4 13 $31,409 12/29/2018
Venezuela 5/25/2012 $81,985 26 26 62 $258,351 12/10/2015
 
Rest of World $23,106,862
 
International Total$29,669,040 12/30/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 20, 20121342,334 342,334$5,812,831$5,812,8311
May 27, 20125125,943-63% 468,277$2,135,993$7,948,8242
Jun 3, 2012773,807-41% 542,084$1,251,767$9,200,5913
Jun 10, 20121938,801-47% 580,885$658,065$9,858,6564
Jun 17, 20122228,465-27% 609,350$482,766$10,341,4225
Jun 24, 20122228,137-1% 637,487$476,078$10,817,5006
Jul 1, 20122919,552-31% 657,039$330,233$11,147,7337

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 20, 20121180,015 180,015$3,852,321$3,852,3211
May 27, 2012539,810-78% 219,825$952,253$4,804,5742
Jun 3, 2012522,555-43% 242,380$538,616$5,343,1903
Jun 10, 20121411,440-49% 253,820$274,439$5,617,6294
Jun 24, 20121411,357 273,272$226,222$6,005,0966

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.