Mama

Mama poster
Theatrical Performance
Domestic Box Office $71,628,180Details
International Box Office $76,459,032
Worldwide Box Office $148,087,212
Home Market Performance
Domestic DVD Sales $6,974,590 Details
Domestic Blu-ray Sales $3,868,369 Details
Total Domestic Video Sales $10,842,959
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer
  8. Buy

Synopsis

Guillermo del Toro presents Mama, a supernatural thriller that tells the haunting tale of two little girls who disappeared into the woods the day that their mother was murdered. When they are rescued years later and begin a new life, they find that someone or something still wants to come tuck them in at night. The day their father killed their mother, sisters Victoria and Lilly vanished near their suburban neighborhood. For five long years, their Uncle Lucas and his girlfriend, Annabel, have been madly searching for them. But when, incredibly, the kids are found alive in a decrepit cabin, the couple wonders if the girls are the only guests they have welcomed into their home. As Annabel tries to introduce the children to a normal life, she grows convinced of an evil presence in their house. Are the sisters experiencing traumatic stress, or is a ghost coming to visit them? How did the broken girls survive those years all by themselves? As she answers these disturbing questions, the new mother will find that the whispers she hears at bedtime are coming from the lips of a deadly presence.

Metrics

Rotten Tomatoes
Critics FreshAudience Spilled
Critics
65% - Fresh
Audience
56% - Spilled

Movie Details

Production Budget:$15,000,000
Theatrical Release: January 18th, 2013 (Wide) by Universal
Video Release: May 7th, 2013 by Universal Home Entertainment
MPAA Rating: PG-13 for violence and terror, some disturbing images and thematic elements.
(Rating bulletin 2248, 11/7/2012)
Keywords: Director Remaking Their Own Movie, Unexpected Families, Abandoned Child, Young Child Dealing with the Death of a Parent, Same Actor, Multiple Roles, Dream Sequence, Twins, Musicians, Punk Rock, Hauntings, Cabin in the Woods, Kidnap, Voiceover/Narration, Prologue, Murder - Suicide, Suicide, Spree Killer, Intertitle
Source:Based on Short Film
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production Companies: Universal Pictures, Guillermo del Toro, De Milo, Toma 78

Home Market Numbers: Massive Update: May 12th, 2013

There was a one-two punch when it came to new releases with Safe Haven topping the DVD chart, while Jack Reacher reached top spot on Blu-ray. Safe Haven sold 558,000 units / $9.54 million on DVD and 227,000 units / $5.22 million on Blu-ray. Its opening week Blu-ray share was 29%, which is better than expected, given its target demographic. In total, the film has sold 941,000 units / $16.09 million on DVD, while its Blu-ray running tallies are 373,000 units / $8.53 million. Jack Reacher opened in second place on the DVD chart with 320,000 units / $5.46 million, but earned first place on Blu-ray with 248,000 units / $5.01 million. An opening week Blu-ray share of 44% is good, but not great. After four weeks of release, the film has sold 539,000 units / $9.26 million on DVD and 383,000 units / $7.95 million on Blu-ray. I think the studio was expecting more. More...

DVD and Blu-ray Releases for May 7th, 2013

While there are a lot of new releases listed on Amazon.com, it isn't long before you run into filler. Worse still, the top two selling movies, Jack Reacher and Save Haven, are just mediocre movies. The Great Escape is coming out on Blu-ray this week, which would normally be a reason to celebrate. However, a lot of reviewers are complaining about the poor video quality. The film needed, and deserves, a full restoration, but that didn't happen. We need to look further down the list to find a Pick of the Week contender, and we find one in 30 Rock: Season Seven. More...

Featured Blu-ray / DVD Review: Mama

January is generally a terrible time of the year to release a movie. Not only are people still dealing with Christmas shopping bills, but there will be several Oscar contenders and holiday blockbusters that are still going strong. Because of this, January tends to be filled with bad films that struggle just to become midlevel hits. Mama opened in the middle of the month and earned enough during its opening weekend to cover its production budget. Worldwide, it managed $130 million on just a $15 million budget. Unless it cost an unreasonable amount to market, it has already broken even. Will it be an ever bigger hit on the home market? More...

International Box Office: Oz Powers Its Way to the Top

Oz the Great and Powerful began its international run in first place with $69.2 million on 11,250 screens in 46 markets. It crushed the competition is Russia with $14.65 million on 1,137 screens, but this particular market tends to reward fantasy films. It wasn't quite as strong in the U.K., but still earned first place with $5.53 million on 530 screens. It also topped the charts in Mexico ($5.26 million on 207 screens); in Australia ($4.88 million on 268); in Brazil ($4.39 million 732); Italy ($3.76 million 588); Germany ($3.74 million on 548); and in Spain ($2.62 million on 649). On the other hand, it had to settle for second place in Japan with $2.81 million on 584 screens over the weekend for a total opening of $3.50 million. It could do no better than fourth in South Korea with $1.58 million on 425 screens over the weekend for a total opening of $1.73 million. It is too soon to tell where it will end up, but this is a good start. More...

Weekend Wrap-Up: Warm Bodies is a Silver Lining for Slow Weekend

There were a number of factors that hurt the box office over the weekend, not the least of which was the rather exciting Super Bowl game. (At least it sounds like it was exciting. I Googled the score a couple times, but I didn't watch the game.) Warm Bodies easily won the weekend race and finished on the high end of expectations, while Silver Linings Playbook remains on pace to reach $100 million. On the other hand, Bullet to the Head bombed. Overall, the box office fell 21% to just $89 million. Again, the Super Bowl had a lot to do with that. Compared to last year, the box office was down 23%. 2013 is still ahead of 2012 by 3.4% at $917 million to $887 million but that lead could be gone by the end of next weekend. More...

Weekend Predictions: Will the Box Office Warm Up?

February begins with two wide releases, Warm Bodies and Bullet to the Head. Both will have to deal with holdovers, and more importantly, The Super Bowl. Bullet to the Head's target audience is nearly identical to that for the Super Bowl, while at least Warm Bodies has at least some chance of a breakout success. Last year there were three wide releases, two of which opened with more than $20 million. It is going to be almost impossible for 2013 to match that result. More...

Weekend Wrap-Up: New Releases Become the Hunted

January ended, and we should all be glad it did. Hansel and Gretel: Witch Hunters did beat modest expectations, but most of the rest failed that test with Movie 43 crashing worse than even my low expectations. The overall box office fell 20% from last weekend to $112 million. This was 11% less than the same weekend last year; fortunately, this was the first miss of 2013 and the year still has a lead of 10% over 2012 at $797 million to $721 million. More...

Weekend Predictions: Hunting the Competition

There are three wide releases during the final weekend of January, but it looks like none of them will please critics. As I write this, the three films have a total of seven reviews on Rotten Tomatoes, none of them are positive. Hansel and Gretel: Witch Hunters should easily be the biggest hit of the three new films, but not everyone thinks it will come out on top, as Mama could remain potent. Parker and Movie 43 will likely struggle and getting to just $10 million over the weekend might be asking too much. Fortunately, the combination of new releases and holdovers is very similar to last year, so 2013 could win yet another weekend to start the year. More...

Per Theater Chart: Love Leads the Way

Amour continues to show legs most limited releases can only dream of. Despite expanding its theater count to 36, the film topped the per theater chart with an average of $11,479. It is very rare for a wide release to reach the $10,000 level during this time of year, but that's exactly what Mama did, as it opened with an average of $10,730 during the three-day portion of the weekend. Quartet might have reached the $10,000 mark. We are still relying on studio estimates and at the moment the studio says it made $320,000 in 32 theaters for an average of exactly $10,000. More...

Contest: Coming Home: Winning Announcement

The winners of our Coming Home contest were determined and they are... More...

Weekend Wrap-Up: Mama Mia!

Mama easily won the box office race over the Martin Luther King, Jr. long weekend, with Zero Dark Thirty earning a solid second place. Unfortunately, the other two new releases, Broken City and The Last Stand, were weak and weaker. The overall box office was on par with last week, down less than 1% to $139 million, over the three-day weekend. This was 6% higher than the same weekend last year, over the same period. Adding on Monday, and the total weekend was $165 million, or about 1% higher than last year. It is still way too early to pay real attention to the year-to-date stats, but 2013 is ahead of 2012 by a 7.0% margin at $658 million to $615 million. More...

Weekend Estimates: Mama Wins MLK Weekend

For all the Oscar hype, moviegoers are voting with their feet this MLK weekend for a more straightforward entertainment bang for their buck. Mama is set to win the weekend by a large margin, with Universal estimating a $28.1 million three-day weekend and about $33 million over four days. With the film playing in a relatively modest 2,647 theaters, that translates into a per theater average of $10,625, comfortably ahead of any other wide release. Jessica Chastain has dual reasons to celebrate, with Zero Dark Thirty set to finish second for the weekend with $17.6 million. Fellow Oscar-hopeful Silver Linings Playbook will be third with about $11.35 million over three days in its first weekend in wide release. More...

Weekend Predictions: Will Zero Remain Number One?

There are a trio of new releases opening on Martin Luther King, Jr. weekend, but it looks like Zero Dark Thirty has a good chance to remain in first place. Mama is earning pretty good buzz, even if its reviews are only mixed. The Last Stand is the widest release of the week and the reviews are positive, but the buzz is mixed, to be kind. Finally, there's Broken City, which has the quietest buzz and the weakest reviews. Last year, Underworld: Awakening opened with just over $25 million and there's almost no chance that will happen again this year. Then again, we might have better depth. More...

Contest: Coming Home

Next week there are three films opening wide: Broken City, The Last Stand, and Mama. All three of them appear to be on track for a $15 million to $20 million opening, and none of them appear to be runaway favorites for top spot. To pick the target film for this week's box office prediction contest, I flipped a coin and Mama came out on top. In order to win, one must simply predict the opening weekend box office number for Mama. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Winx Club: The Secret of the Lost Kingdom Movie on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Winx Club: The Secret of the Lost Kingdom Movie on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2013 Preview: January

December ended on a positive note with 2012 topping 2011 with a week to spare. Hopefully this will translate into strong box office numbers going forward. There are several January releases that actually look very interesting, but you always have to ask, if the films are as good as they look, why are they opening in January? The biggest hit on this list will likely not be a January release, but a limited release from December that is expanding wide in January. Zero Dark Thirty opened in limited release the Wednesday before Christmas and right away it got off to an incredible start. If it can turn some of its Awards Season nominations into wins, which seems very likely at this point, it should be the biggest hit of January. If it can earn some major Oscars, then it might crack $100 million. Unfortunately, no other film on this release list is likely to come close to the $100 million mark. Last January was unseasonably strong with three films opening with $20 million or more and four films finishing with $50 million or more. It is possible that none of the new releases will reach those relatively weak standards. More...

Cast

Jessica Chastain    Annabel
Nikolaj Coster-Waldau    Lucas/Jeffrey
Megan Charpentier    Victoria
Isabelle Nelisse    Lilly
Daniel Kash    Dr. Dreyfuss
Javier Botet    Mama
Jane Moffat    Jean Podolski/Mama Voice
Morgan McGarry    Young Victoria
David Fox    Burnsie
Domenic Cuzzocrea    Ron
Chris Marren    Cop
Julia Chantrey    Nina
Ray Kahnert    Judge
Diane Gordon    Lousie
Matthew Edison    Young Cop
Maya Dawe    Young Lilly
Sierra Dawe    Young Lilly
Nick Hall    Annabel's Bandmate
Joey Proulx    Annabel's Bandmate
Hannah Cheesman    Beautiful Mama/Skinny Woman
Elvamai Hoover    Dr. Dreyfuss' Secretary
Pamela Susan Farrauto    Nun
Chrys Hobbs    Nun 2
Laura Guiteras    Mama Voice
Melina Matthews    Mama Voice

Production and Technical Credits

Director    Andres Muschietti
Screenwriter    Neil Cross
Screenwriter    Andy Muschietti
Screenwriter    Barbara Muschietti
Story Creator    Andy Muschietti
Story Creator    Barbara Muschietti
Producer    J. Miles Dale
Producer    Barbara Muschietti
Executive Producer    Guillermo Del Toro
Associate Producer    Christina Lera Gracia
Director of Photography    Antonio Riestra
Editor    Michele Conroy
Costume Designer    Luis Sequeira
Composer    Fernando Velazquez
Production Designer    Anastasia Masaro
Casting    Robin D. Cook
Unit Production Manager    Dennis Chapman
Line Producer    Ingrid Fdez De Castro
First Assistant Director    Jeff Authors
Assistant Director    Penny Charter
Post-Production Supervisor    Mariano Liwski
Art Director    Elis Lam
1st Assistant Director    Arlene Lott
1st Assistant Director    Julie Lugosi
1st Assistant Director    Aleks Marinkovich
Set Decorator    Patti Cuccia

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2013/01/18 1 $10,098,305   2,647 $3,815   $10,098,305 1
2013/01/19 1 $10,839,465 +7% 2,647 $4,095   $20,937,770 2
2013/01/20 1 $7,464,540 -31% 2,647 $2,820   $28,402,310 3
2013/01/21 1 $3,745,505 -50% 2,647 $1,415   $32,147,815 4
2013/01/22 1 $1,508,790 -60% 2,647 $570   $33,656,605 5
2013/01/23 1 $1,032,330 -32% 2,647 $390   $34,688,935 6
2013/01/24 1 $1,098,505 +6% 2,647 $415   $35,787,440 7
2013/01/25 2 $3,888,885 +254% 2,682 $1,450   $39,676,325 8
2013/01/26 2 $6,289,290 +62% 2,682 $2,345   $45,965,615 9
2013/01/27 2 $2,909,970 -54% 2,682 $1,085   $48,875,585 10
2013/01/28 3 $710,725 -76% 2,682 $265   $49,586,310 11
2013/01/29 4 $765,710 +8% 2,682 $285   $50,352,020 12
2013/01/30 4 $576,630 -25% 2,682 $215   $50,928,650 13
2013/01/31 4 $603,450 +5% 2,682 $225   $51,532,100 14
2013/02/01 4 $2,322,135 +285% 2,781 $835   $53,854,235 15
2013/02/02 4 $3,323,295 +43% 2,781 $1,195   $57,177,530 16
2013/02/03 4 $945,540 -72% 2,781 $340   $58,123,070 17
2013/02/04 6 $403,245 -57% 2,781 $145   $58,526,315 18
2013/02/05 7 $458,865 +14% 2,781 $165   $58,985,180 19
2013/02/06 6 $361,530 -21% 2,781 $130   $59,346,710 20
2013/02/07 5 $375,435 +4% 2,781 $135   $59,722,145 21
2013/02/08 6 $1,191,265 +217% 2,677 $445   $60,913,410 22
2013/02/09 6 $2,074,675 +74% 2,677 $775   $62,988,085 23
2013/02/10 7 $963,725 -54% 2,677 $360   $63,951,810 24
2013/02/11 7 $281,085 -71% 2,677 $105   $64,232,895 25
2013/02/12 7 $294,470 +5% 2,677 $110   $64,527,365 26
2013/02/13 8 $227,545 -23% 2,677 $85   $64,754,910 27
2013/02/14 9 $725,265 +219% 2,043 $355   $65,480,175 28
2013/02/15 10 $758,080 +5% 1,648 $460   $66,238,255 29
2013/02/16 11 $1,161,840 +53% 1,648 $705   $67,400,095 30
2013/02/17 11 $766,325 -34% 1,648 $465   $68,166,420 31
2013/02/18 14 $395,520 -48% 1,648 $240   $68,561,940 32
2013/02/19 13 $181,280 -54% 1,648 $110   $68,743,220 33
2013/02/20 13 $156,425 -14% 1,648 $95   $68,899,645 34
2013/02/21 14 $157,025 n/c 1,648 $95   $69,056,670 35
2013/02/22 16 $337,525 +115% 1,163 $290   $69,394,195 36
2013/02/23 16 $569,430 +69% 1,163 $490   $69,963,625 37
2013/02/24 16 $266,945 -53% 1,163 $230   $70,230,570 38
2013/02/25 - $75,595 -72% 1,163 $65   $70,306,165 39
2013/02/26 - $81,410 +8% 1,163 $70   $70,387,575 40
2013/02/27 - $75,595 -7% 1,163 $65   $70,463,170 41
2013/02/28 - $69,780 -8% 1,163 $60   $70,532,950 42
2013/03/01 - $102,810 +47% 447 $230   $70,635,760 43
2013/03/02 - $163,155 +59% 447 $365   $70,798,915 44
2013/03/03 - $75,990 -53% 447 $170   $70,874,905 45
2013/03/04 - $24,585 -68% 447 $55   $70,899,490 46
2013/03/05 - $22,350 -9% 447 $50   $70,921,840 47
2013/03/06 - $22,225 -1% 447 $50   $70,944,065 48
2013/03/07 - $20,115 -9% 447 $45   $70,964,180 49
2013/03/08 - $42,785 +113% 214 $200   $71,006,965 50
2013/03/09 - $72,760 +70% 214 $340   $71,079,725 51
2013/03/10 - $37,450 -49% 214 $175   $71,117,175 52
2013/03/11 - $17,120 -54% 214 $80   $71,134,295 53
2013/03/12 - $17,095 n/c 214 $80   $71,151,390 54
2013/03/13 - $13,910 -19% 214 $65   $71,165,300 55
2013/03/14 - $17,225 +24% 214 $80   $71,182,525 56
2013/03/15 - $45,900 +166% 204 $225   $71,228,425 57
2013/03/16 - $62,225 +36% 204 $305   $71,290,650 58
2013/03/17 - $34,680 -44% 204 $170   $71,325,330 59
2013/03/18 - $13,260 -62% 204 $65   $71,338,590 60
2013/03/19 - $13,350 +1% 204 $65   $71,351,940 61
2013/03/20 - $12,140 -9% 204 $60   $71,364,080 62
2013/03/21 - $13,165 +8% 204 $65   $71,377,245 63
2013/03/22 - $25,995 +97% 130 $200   $71,403,240 64
2013/03/23 - $41,600 +60% 130 $320   $71,444,840 65
2013/03/24 - $26,025 -37% 130 $200   $71,470,865 66
2013/03/25 - $10,400 -60% 130 $80   $71,481,265 67
2013/03/26 - $10,415 n/c 130 $80   $71,491,680 68
2013/03/27 - $9,750 -6% 130 $75   $71,501,430 69
2013/03/28 - $12,985 +33% 130 $100   $71,514,415 70
2013/03/29 - $26,445 +104% 123 $215   $71,540,860 71
2013/03/30 - $30,135 +14% 123 $245   $71,570,995 72
2013/03/31 - $17,225 -43% 123 $140   $71,588,220 73
2013/04/01 - $11,070 -36% 123 $90   $71,599,290 74
2013/04/02 - $9,840 -11% 123 $80   $71,609,130 75
2013/04/03 - $9,225 -6% 123 $75   $71,618,355 76
2013/04/04 - $9,825 +7% 123 $80   $71,628,180 77

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2013/01/18 1 $28,402,310   2,647 $10,730   $28,402,310 3
2013/01/25 2 $13,088,145 -54% 2,682 $4,880   $48,875,585 10
2013/02/01 4 $6,590,970 -50% 2,781 $2,370   $58,123,070 17
2013/02/08 6 $4,229,665 -36% 2,677 $1,580   $63,951,810 24
2013/02/15 11 $2,686,245 -36% 1,648 $1,630   $68,166,420 31
2013/02/22 16 $1,173,900 -56% 1,163 $1,009   $70,230,570 38
2013/03/01 25 $341,955 -71% 447 $765   $70,874,905 45
2013/03/08 31 $152,995 -55% 214 $715   $71,117,175 52
2013/03/15 34 $142,805 -7% 204 $700   $71,325,330 59
2013/03/22 42 $93,620 -34% 130 $720   $71,470,865 66
2013/03/29 41 $73,805 -21% 123 $600   $71,588,220 73

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
5/12/20134170,534 170,534$2,926,363$2,926,3631
5/19/2013684,398-51% 254,932$1,518,320$4,444,6832
5/26/20131538,212-55% 293,144$720,296$5,164,9803

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
5/12/2013398,671 98,671$2,166,807$2,166,8071
5/19/2013829,562-70% 128,233$649,185$2,815,9922
5/26/20131713,524-54% 141,757$296,579$3,112,5713

Mama HD Trailer

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