Need for Speed captures the thrills of the game in a real-world setting. An exciting return to the great car-culture films of the 1960s and '70s, when authenticity brought a new level of intensity to the action, "Need for Speed" taps into what makes the American myth of the open road so enticing. The story chronicles a near-impossible cross-country race against time-one that begins as a mission for revenge, but proves to be one of redemption. In a last attempt to save his struggling garage, blue-collar mechanic Tobey Marshall-who with his team skillfully builds and races muscle cars on the side-reluctantly partners with wealthy, arrogant ex-NASCAR driver Dino Brewster. Just as a major sale to car broker Julia Bonet looks like it will save the business, a disastrous, unsanctioned race results in Dino framing Tobey for manslaughter.
||March 14th, 2014 (Wide) by Walt Disney|
||August 5th, 2014 by Walt Disney Home Entertainment|
||PG-13 for sequences of reckless street racing, disturbing crash scenes, nudity and crude language.|
(Rating bulletin 2306, 1/22/2014)
||3-D, Street Racing, Life on the Outside, Revenge, Wrongfully Convicted|
|Source:||Based on Game|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
||Electronic Arts, Bandito Brothers, Mark Sourian, John Gatins|
Captain America: The Winter Soldier started its international run a week earlier than its domestic run and it started out really well. It earned first place with $75.2 million in 32 markets. This includes a number of major markets, led by the U.K. with $10.05 million on 535 screens. By comparison, the first Captain America made $14.75 million in the U.K., in total, including a $4.90 million start. It also cracked $10 million in South Korea with $8.89 million on 1,268 screens over the weekend for a total opening of $10.99 million. The first film made $3.81 million in South Korea in total. The Winter Soldier also opened in Mexico, earning $8.60 million on 2,681, which was a little bit above its predecessor opening. It is too soon to tell if it will reach $20 million, like The First Avenger did. The first film made $10.28 million in France in total, while this film opened with $6.06 million on 664 screens. In Germany, the film only managed $3.66 million on 626 screens over the weekend for a total opening of $3.99 million, compared to $4.81 million the original made in total. It had a near identical opening in Italy with $3.60 million on 648 screens over the weekend, for a total opening of $4.06 million. This is close to half of the $8.60 million the first film made in total in that market. On the other hand, the film had to settle for second place in Spain with $2.93 million in 709 screens, which is just a little bit more than the $2.54 million the original opened with. As you can tell, The Winter Soldier topped The First Avenger's opening in every major market. It topped its predecessor's total in one major market. This is an amazing start and with several major markets left ahead of it, an international total of $300 million is a reasonable goal.
Need for Speed remained in first place on the international chart with $29.2 million in 55 markets for a two-week total of $96.1 million. This includes $10.5 million over the weekend in China, and $24.22 million for the full week. After two weeks of release, the film has $45.54 million in that one market. The film opened in first place in Germany with $2.91 million on 455 screens over the weekend for a total opening of $3.06 million. The film opens in Spain and France, among other markets, in April, while by the time it debuts in Japan, it might have covered its production budget internationally.
Need for Speed performed a lot better internationally than it did domestically earning first place with $45.6 million in 40 markets. Unfortunately, $21.09 million was earned during its opening weekend in China. I say unfortunately, because studios only get about 20% of the box office haul in that market, compared to 40% in most other international markets and 60% domestically. It also earned first place in Russia with $5.84 million on 1,050 screens and in the U.K., with $3.35 million on 469. The surprise result came in Malaysia where it earned $1.89 million on 184 screens. On the other hand, the film had a trio of third place debuts in Australia ($1.38 million on 457 screens); Brazil ($1.29 on 335); and Italy ($1.07 million on 426). The film opens in Germany this weekend, while it doesn't open in Japan till June. It likely topped its production budget worldwide by Monday, so as long as its legs are not really short, it should break even sometime on the home market.
Another week, another pair of wide releases. That's becoming a common thing to say. It is also a good thing to say, because too many movies tend to hurt all films involved and it is much better to have one big release and the counter-programing film. This week the big release is Divergent, which the studio is hoping will be the start of a new franchise. The box office tracking for the film looks good, even if the reviews do not. The counter-programing this week is Muppets Most Wanted, which is also opening with a saturation level theater count and it looks to do as well as The Muppets did. Last year there was also a strong one-two punch with The Croods topping Olympus has Fallen $43.64 million to $30.37 million. I'm not sure that Muppets Most Wanted will hold up its end of the bargain, but Divergent is poised for an opening of at least $50 million. It looks likes 2014 will again win over 2013.
The winner of our Speed It Up contest was determined and it is...
The weekend box office didn't shake out as expected with the new films failing to live up to the low end of predictions. Need for Speed didn't earn first place, in fact, it only managed third place. Tyler Perry's Single Mothers Club barely managed fifth place and was the worst opening for Tyler Perry in his directing career. On the positive side, Mr. Peabody and Sherman held on better than expected allowing it to rise to first place. The overall box office sank compared to last weekend, down 21% to $114 million. This is still above last year's box office total by 6%. Year-to-date, 2014 has pulled in almost $2.00 billion, which is 11% ahead of 2013's pace.
Another week, another pair of wide releases. This time around, Need for Speed is competing with Tyler Perry's Single Mothers Club. Neither film is expected to be a huge hit, but Need for Speed has a better chance at earning first place. 300: Rise of an Empire does have a shot at repeating on top, but it could also collapse due to mixed reviews and direct competition. Last year, the box office was led by Oz the Great and Powerful with $41.25 million during its second weekend of release. No single film is going to come close to that figure this weekend. On the other hand, 2014 has better depth than 2013 had, so it could still come out on top.
Next week there are two wide releases, Need for Speed
and Tyler Perry's The Single Moms Club
. Neither film is expected to be a major hit, but Need for Speed
will likely start faster, and might even have better legs. It is a close call, but it is the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Need for Speed
. We have a first when it comes to prizes... Food. Snickers
is giving a prize pack that includes $15 of tickets from Fandango
, as well as five Snickers bars.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), regardless if they go over or not, will win the Snickers' prize pack.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
2014 continued its strong run in February with The Lego Movie beating even the high end expectations and will become the first film released in 2014 to reach $200 million. March doesn't look as strong, as no film is on track to hit $200 million, but there are five films that have a chance at $100 million. Granted, not all of them will get there; in fact, there's a chance only one of them will get there. Divergent is the film I think has the best shot at the century club, but it could be joined by Mr. Peabody and Sherman, for instance, which is earning surprisingly strong reviews. Noah is a big-budget Bible epic and the studio has to be hoping for at least $100 million, but the buzz is quite negative and there have been reports of troubles behind-the-scenes. Last March was led by Oz The Great and Powerful, which pulled in more than $200 million domestically. I don't think any film opening this March will match that figure. In addition, The Croods and G.I. Joe: Retaliation also hit the $100 million milestone, while Olympus Has Fallen came very close. Granted, there were also some big bombs last March, like The Host, but even so, I think 2014 will lose ground in the year-over-year comparison.
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