No Strings Attached

No Strings Attached poster
Theatrical Performance
Domestic Box Office $70,662,220Details
International Box Office $78,565,858
Worldwide Box Office $149,228,078
Home Market Performance
Domestic DVD Sales $12,234,676 Details
Domestic Blu-ray Sales $3,710,384 Details
Total Domestic Video Sales $15,945,060
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. Video Sales
  5. Full Financials
  6. Cast & Crew
  7. Trailer

Synopsis

In this comedy, Emma and Adam are life-long friends who almost ruin everything by having sex one morning. In order to protect their friendship, they make a pact to keep their relationship strictly "no strings attached." "No Strings" means no jealousy, no expectations, no fighting, no flowers, no baby voices. It means they can do whatever they want, in whatever public place they want, as long as they don't fall in love. The question becomes - who’s going to fall first? And can their friendship survive?

Metrics

Rotten Tomatoes
Critics RottenAudience Spilled
Critics
49% - Rotten
Audience
52% - Spilled

Movie Details

Production Budget:$25,000,000
Domestic Releases: January 21st, 2011 (Wide) by Paramount Pictures
Video Release: May 10th, 2011 by Dreamworks Video
MPAA Rating: R for sexual content, language and some drug material.
(Rating bulletin 2152, 12/22/2010)
Keywords: Epilogue, Directing Yourself, Dysfunctional Family, Relationships Gone Wrong, Writing and Writers, TV Industry, Prologue, Doctors, Medical and Hospitals, LGBT, Relationship Advice, Romance
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Companies: Cold Springs Pictures, Spyglass Entertainment, Montecito Picture Company

Blu-ray Sales: The Fix is in for The Mechanic

While The Mechanic had to settle for second place on this week's DVD Sales Chart, it led the way with ease on the Blu-ray Sales Chart with 230,000 units / $3.90 million. Its Blu-ray sales ratio of 37% is strong for a decidedly second-tier release. More...

DVD Sales: Never Repeats During First Full Week

It's not like there were no new releases, but Justin Bieber: Never Say Never didn't have a lot of trouble keeping top spot on the DVD sales chart to itself. During its first full week of release it sold an additional 476,000 units, lifting its totals to 967,000 units / $17.26 million after two. Given its target demographic, Fangirls, it's not exactly surprising that it is selling so well on DVD. More...

Blu-ray Sales: New Releases Not Attached to Top Spot

As I mentioned at the time, the list of Blu-rays were weak this week, so weak that Harry Potter and the Deathly Hallows, Part I was able to return to top spot. That said, its weekly sales of 94,000 units and $2.16 million was terribly weak for the number one Blu-ray. On the other hand, its totals after five weeks of release are 2.79 million units and $63.26 million, which are the best of the year so far. More...

DVD Sales: Bieber Makes Short Work of Competition

Despite coming out a few days later than the rest of the new releases, Justin Bieber: Never Say Never topped the DVD sales chart this week with 471,000 units sold and $7.26 million in consumer spending at retail. No Strings Attached opened in second place with 315,000 units / $5.41 million, which is not particularly strong, but not too bad, all things considered. Harry Potter and the Deathly Hallows, Part I remained in third place adding 168,000 units / $2.68 million for the week for running tallies of 4.92 million units / $68.61 million after five. It should quickly become the second DVD release of 2011 to sell 5 million units. More...

DVD and Blu-ray Releases for May 17th, 2011

It's kind of an odd week for DVD / Blu-ray releases. While it is a busier week than average when it comes to first run releases, none of them did well with critics and I don't think any of them will be big sellers. There are a few limited releases, TV on DVD releases, and catalogue titles that are vying to make up the difference. As far the best, there's not a lot here that can even compete with The Hustler's Blu-ray debut. More...

Featured Blu-ray / DVD Review: No Strings Attached

No Strings Attached came out right when Natalie Portman's Oscar buzz for Black Swan was reaching its peak. To have an Oscar-nominated actress in the lead could only help matters. On the other hand, Ashton Kutcher has been acting in movies for a decade and not once, not once, have any of his films earned overall positive reviews. When these two forces combine, what is the result? More...

DVD and Blu-ray Releases for May 10th, 2011

While summer is the busiest time of year at the box office, it's the weakest time of year on the home market. That said, this week isn't bad with a few high profile releases. Unfortunately for me, I'm still waiting on the screeners for several of these. As far as the best of the best is concerned, there are a few contenders for Pick of the Week, including the pair of Doctor Who releases. But in the end I went with The Illusionist on Blu-ray / DVD Combo Pack. More...

International Box Office: Swan's Song a Three-Part Harmony

For the third weekend in a row, Black Swan led the way on the international chart, pulling in $17.50 million on 3,950 screens in 45 markets for a total of $123.37 million internationally and $226.95 million worldwide. In Spain it remained in first place with $2.52 million on 319 screens over the weekend for a total of $6.47 million after two. It added $2.81 million on 363 screens over the weekend for a total of $13.74 million after three. It doesn't have many markets left to open in, but the film has already made nearly a quarter billion dollars on a production budget of just $13 million, so it is fantastically profitable. More...

International Box Office: Swan and Speech Have Unlimited Success

As I've stated in the past, it is quite rare for a film that opened in limited release in the United States to go on and have success internationally. Most markets are simply too small to have the infrastructure to support limited releases. So it's quite a pleasant surprise to find two such films atop the international box office. Leading the way for the second weekend in a row is Black Swan, this time earning $17.60 million on 3,699 screens in 39 markets. In total it has $98.24 million and it has likely already reached the century mark. It opened in first place in Spain with $2.91 million on 296 screens, but it was not as strong in Italy with $1.50 million on 257 screens, which was only enough for third place. Oscar contenders tend to perform really well in Italy, so this is a bit of a disappointment. As far as holdovers are concerned, the film was down just 18% in France, adding $3.82 million on 338 screens over the weekend for a total of $9.77 million after just two weeks of release. More...

Room Can't Fill the Vacancy at the Box Office

The Super Bowl turned out to be a rather good game and it broke ratings records with 111 million people turning in to watch at least part of it. On the other hand, the box office was anything but record-breaking. Overall the box office was down 20% from last weekend to $87 million. Even worse, that was 24% lower than the same weekend last year. Year-to-date, 2011 is already $310 million behind 2010 with a total of $988 million. 2011 is almost two full weeks behind 2010's pace, and I don't think things will get a whole lot better next weekend. More...

Room for Improvement

It's a new month and the industry is hoping for a fresh start, as January was not a month that will remembered fondly. Unfortunately, a fresh start likely won't be the case. There are two wide releases coming out this week, but they are best described as middling. Conversely, this time last year, Dear John opened with more than $30 million, and there's almost no chance that will happen this weekend, so 2011 will fall further behind 2010. More...

New Releases Can't Rite Sinking Box Office

Twelve. The year-over-year slump has reached twelve weeks, and it won't be long before that story becomes the biggest news in the industry. (Thank goodness for Oscars, otherwise that would already be the case.) The final weekend of January pulled in $109 million, which was 6% higher than last weekend, but it was also 13% lower than the same weekend last year. Year-to-date, 2011 has managed $872 million, but that pales compared to the $1.15 billion 2010 had earned at this point. 2011 is already nearly $300 million behind last year's pace after just one month. And sadly, I'm not seeing a lot of reason for optimism over the next month either. More...

Hitmen vs. Exorcists

It's the last weekend of January, so it's one last chance for 2011 to avoid a catastrophic start. At the beginning of the month I thought that if January 2011 was 20% lower than January 2010, it would be bad news. As of the end of last weekend, that figure was closer to 30%. This weekend, there's almost no chance things will improve, as this time last year Avatar earned more than $30 million, while this year the top two films combined likely won't earn that much. Hopefully the two wide releases this weekend will be competitive with last year's two wide releases, but even that doesn't seem particularly likely. More...

Contest: No Complications: Winning Announcement

The winners of our No Complications contest were determined and they are... More...

Strings Provides No Boost for Box Office

It's getting harder and harder to to spin the weekend numbers, as this time around the overall box office was down significantly, even if you ignore Avatar. The total box office was $103 million, which was 21% lower than last weekend and a stunning 29% lower than the same weekend last year. Year-to-date 2011 is already almost $250 million behind $2010 at $730 million to $979 million. Granted, it's far too early in the year to panic, but we haven't seen year-over-year growth for nearly three months. More...

Weekend Estimates: No Strings Attached Tops with $20 Million

A decent $20.3 million estimated opening for No Strings Attached and some surprisingly good holds in the top four wasn't enough to halt 2011's early box office slump. Overall, the weekend's box office take looks like it will be about $35 million below last year's total, once more uncannily close to the haul of Avatar in the equivalent period. More...

No Competition for No Strings

There's only one wide release this week, and it has a clear path to first place at the box office. However, while No Strings Attached will have little trouble winning, the real question box office watchers are asking is: How well will 2011 do compared to 2010? So far the answer to that question as been, "Disastrously." That trend will continue. This weekend last year, Avatar earned close to $35 million, while no new release will make that much. In fact, the top two films will barely earn more than that. If both No Strings Attached and The Green Hornet can earn more than Legion opened with last year, then I'll be willing to call it a victory, of sorts. Not a true victory, but at least we can look at things with some optimism. More...

Contest: No Complications

It's a very simple week for the box office prediction contest, as there's only one wide release next week, No Strings Attached. So obviously, it is the only choice for target film. In order to win, one must simply predict the opening weekend box office number for No Strings Attached. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Alpha and Omega on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Diego's Ultimate Rescue League on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: January

Well, 2010 is over and while it started amazingly, it ended on a real down note. I'm not saying December was a disaster. ... Actually I am. There were only ten wide releases, and of those, eight missed expectations, some by very wide margins. Despite having a $200 million lead going into the month, 2010 still managed to lose out to 2009. The bad news continues in 2011, as Avatar made $300 million during January alone. With no strong holdovers to help power the box office, and only one or two potential solid hits among the new releases, 2011 will likely get off to a very weak start. More...

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/01/21 1 $7,289,609   3,018 $2,415   $7,289,609 1
2011/01/22 2 $8,222,236 +13% 3,018 $2,724   $15,511,845 2
2011/01/23 1 $4,141,076 -50% 3,018 $1,372   $19,652,921 3
2011/01/24 1 $1,542,171 -63% 3,018 $511   $21,195,092 4
2011/01/25 1 $1,873,218 +21% 3,018 $621   $23,068,310 5
2011/01/26 1 $1,414,887 -24% 3,018 $469   $24,483,197 6
2011/01/27 1 $1,608,878 +14% 3,018 $533   $26,092,075 7
2011/01/28 2 $4,369,239 +172% 3,022 $1,446   $30,461,314 8
2011/01/29 2 $5,758,627 +32% 3,022 $1,906   $36,219,941 9
2011/01/30 2 $3,282,363 -43% 3,022 $1,086   $39,502,304 10
2011/01/31 3 $908,445 -72% 3,022 $301   $40,410,749 11
2011/02/01 1 $976,126 +7% 3,022 $323   $41,386,875 12
2011/02/02 1 $982,078 +1% 3,022 $325   $42,368,953 13
2011/02/03 1 $1,018,918 +4% 3,022 $337   $43,387,871 14
2011/02/04 3 $2,944,117 +189% 3,050 $965   $46,331,988 15
2011/02/05 4 $3,924,380 +33% 3,050 $1,287   $50,256,368 16
2011/02/06 4 $1,136,337 -71% 3,050 $373   $51,392,705 17
2011/02/07 3 $653,440 -42% 3,050 $214   $52,046,145 18
2011/02/08 3 $796,022 +22% 3,050 $261   $52,842,167 19
2011/02/09 3 $665,879 -16% 3,050 $218   $53,508,046 20
2011/02/10 2 $712,741 +7% 3,050 $234   $54,220,787 21
2011/02/11 7 $1,686,791 +137% 2,756 $612   $55,907,578 22
2011/02/12 7 $2,625,218 +56% 2,756 $953   $58,532,796 23
2011/02/13 8 $1,498,282 -43% 2,756 $544   $60,031,078 24
2011/02/14 5 $1,528,835 +2% 2,756 $555   $61,559,913 25
2011/02/15 6 $502,524 -67% 2,756 $182   $62,062,437 26
2011/02/16 6 $415,426 -17% 2,756 $151   $62,477,863 27
2011/02/17 6 $435,424 +5% 2,756 $158   $62,913,287 28
2011/02/18 10 $897,576 +106% 1,966 $457   $63,810,863 29
2011/02/19 10 $1,272,654 +42% 1,966 $647   $65,083,517 30
2011/02/20 10 $909,803 -29% 1,966 $463   $65,993,320 31
2011/02/21 10 $496,764 -45% 1,966 $253   $66,490,084 32
2011/02/22 10 $295,038 -41% 1,966 $150   $66,785,122 33
2011/02/23 9 $258,055 -13% 1,966 $131   $67,043,177 34
2011/02/24 9 $266,212 +3% 1,966 $135   $67,309,389 35
2011/02/25 12 $469,039 +76% 1,366 $343   $67,778,428 36
2011/02/26 15 $661,873 +41% 1,366 $485   $68,440,301 37
2011/02/27 14 $319,737 -52% 1,366 $234   $68,760,038 38
2011/02/28 14 $120,100 -62% 1,366 $88   $68,880,138 39
2011/03/01 12 $145,852 +21% 1,366 $107   $69,025,990 40
2011/03/02 12 $127,536 -13% 1,366 $93   $69,153,526 41
2011/03/03 12 $135,947 +7% 1,366 $100   $69,289,473 42
2011/03/04 - $116,547 -14% 425 $274   $69,406,020 43
2011/03/05 - $162,276 +39% 425 $382   $69,568,296 44
2011/03/06 - $91,498 -44% 425 $215   $69,659,794 45
2011/03/07 - $35,152 -62% 425 $83   $69,694,946 46
2011/03/08 - $41,959 +19% 425 $99   $69,736,905 47
2011/03/09 - $39,177 -7% 425 $92   $69,776,082 48
2011/03/10 - $39,692 +1% 425 $93   $69,815,774 49
2011/03/11 - $55,902 +41% 254 $220   $69,871,676 50
2011/03/12 - $84,284 +51% 254 $332   $69,955,960 51
2011/03/13 - $46,450 -45% 254 $183   $70,002,410 52
2011/03/14 - $21,512 -54% 254 $85   $70,023,922 53
2011/03/15 - $28,768 +34% 254 $113   $70,052,690 54
2011/03/16 - $24,605 -14% 254 $97   $70,077,295 55
2011/03/17 - $19,567 -20% 254 $77   $70,096,862 56
2011/03/18 - $52,951 +171% 232 $228   $70,149,813 57
2011/03/19 - $66,574 +26% 232 $287   $70,216,387 58
2011/03/20 - $41,380 -38% 232 $178   $70,257,767 59
2011/03/21 - $19,500 -53% 232 $84   $70,277,267 60
2011/03/22 - $22,874 +17% 232 $99   $70,300,141 61
2011/03/23 - $20,384 -11% 232 $88   $70,320,525 62
2011/03/24 - $21,003 +3% 232 $91   $70,341,528 63
2011/03/25 - $42,135 +101% 213 $198   $70,383,663 64
2011/03/26 - $57,876 +37% 213 $272   $70,441,539 65
2011/03/27 - $36,238 -37% 213 $170   $70,477,777 66
2011/03/28 - $15,031 -59% 213 $71   $70,492,808 67
2011/03/29 - $18,320 +22% 213 $86   $70,511,128 68
2011/03/30 - $16,440 -10% 213 $77   $70,527,568 69
2011/03/31 - $17,012 +3% 213 $80   $70,544,580 70
2011/04/01 - $26,396 +55% 145 $182   $70,570,976 71
2011/04/02 - $33,804 +28% 145 $233   $70,604,780 72
2011/04/03 - $21,206 -37% 145 $146   $70,625,986 73
2011/04/04 - $7,369 -65% 145 $51   $70,633,355 74
2011/04/05 - $10,266 +39% 145 $71   $70,643,621 75
2011/04/06 - $8,708 -15% 145 $60   $70,652,329 76
2011/04/07 - $9,891 +14% 145 $68   $70,662,220 77

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2011/01/21 1 $19,652,921   3,018 $6,512   $19,652,921 3
2011/01/28 2 $13,410,229 -32% 3,022 $4,438   $39,502,304 10
2011/02/04 3 $8,004,834 -40% 3,050 $2,625   $51,392,705 17
2011/02/11 7 $5,810,291 -27% 2,756 $2,108   $60,031,078 24
2011/02/18 10 $3,080,033 -47% 1,966 $1,567   $65,993,320 31
2011/02/25 14 $1,450,649 -53% 1,366 $1,062   $68,760,038 38
2011/03/04 22 $370,321 -74% 425 $871   $69,659,794 45
2011/03/11 26 $186,636 -50% 254 $735   $70,002,410 52
2011/03/18 28 $160,905 -14% 232 $694   $70,257,767 59
2011/03/25 34 $136,249 -15% 213 $640   $70,477,777 66
2011/04/01 38 $81,406 -40% 145 $561   $70,625,986 73

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
5/15/20112284,724 284,724$4,888,711$4,888,7111
5/22/20113165,202-42% 449,926$2,476,378$7,365,0892
5/29/20117105,778-36% 555,704$1,479,834$8,844,9233
6/5/20111540,206-62% 595,910$548,008$9,392,9314
6/12/20112328,655-29% 624,565$386,556$9,779,4875
6/19/20112237,363+30% 661,928$530,555$10,310,0426
6/26/20112524,611-34% 686,539$386,393$10,696,4347
7/3/20113016,027-35% 689,823$180,785$10,688,6508
7/10/20113012,968-19% 702,791$103,614$10,792,2649
7/17/20111920,440+58% 723,231$186,617$10,978,88110
7/24/20112823,569+15% 746,800$208,586$11,187,46711
7/31/20112621,186-10% 767,986$184,318$11,371,78512

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
5/15/2011275,866 75,866$1,606,843$1,606,8431
5/22/2011535,130-54% 110,996$616,529$2,223,3722
5/29/2011920,535-42% 131,531$369,432$2,592,8043

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Cast

Natalie Portman    Emma
Ashton Kutcher    Adam
Kevin Kline    Alvin
Cary Elwes    Dr. Metzner
Greta Gerwig    Patrice
Lake Bell    Lucy
Olivia Thirlby    Katie
Chris 'Ludacris' Bridges    Wallace
Jake Johnson    Eli
Mindy Kaling    Shira
Talia Balsam    Sandra Kurtzman
Ophelia Lovibond    Vanessa
Guy Branum    Guy
Ben Lawson    Sam
Jennifer Irwin    Megan
Adhir Kalyan    Kevin
Brian Dierker    Bones
Abby Elliott    Joy
Vedette Lim    Lisa
Gary David Goldberg    Emma's Relative
Armen Weitzman    Taxi Driver
T. Shaun Russell    LACMA Guard
Nealla Gordon    Lydia (Female Dr)
Seth Morris    Man with Dog
Nasim Pedrad    Writer
Elizabeth Meriwether    Writer
Mollee Gray    Sari
Derek Ferguson    Benji
Matthew Moy    Chuck
Tyne Stecklein    Victoria
Kym Connor    Stage Mom
Renna Bartlett    Stage Assistant Director
Jennifer Hamilton    On Camera Choreographer

Production and Technical Credits

Producer    Ivan Reitman
Producer    Joe Medjuck
Producer    Jeffrey Clifford
Executive Producer    Roger Birnbaum
Executive Producer    Gary Barber
Executive Producer    Jonathan Glickman
Executive Producer    Natalie Portman
Executive Producer    Tom Pollock
Co-Producer    Ali Bell
Co-Producer    Annette Savitch
Co-Executive Producer    Lisa Bruce
Director    Ivan Reitman
Screenwriter    Elizabeth Meriwether
Story Creator    Mike Samonek
Story Creator    Elizabeth Meriwether
Cinematographer    Rogier Stoffers
Editor    Dana E. Glauberman
Composer    John Debney
Production Designer    Ida Random
Art Director    Greg Berry
Set Designer    Anshuman Prasad
Art Director    Jim Wallis
Set Decorator    Danielle Berman
Sound Mixer    Edward Tise
Supervising Sound Editor    Michael J. Benavente
Re-recording Mixer    Steve Pederson
Re-recording Mixer    Brad Sherman
Special Effects Coordinator    John Hartigan
Visual Effects Supervisor    Jamie Dixon
Stunt Coordinator    Conrad Palmisano
Choreographer    Marguerite Pomerhn Derricks
Associate Producer    John Wildermuth
Assistant Director    John Wildermuth

No Strings Attached HD Trailer