When Jay and Annie first got together, their romantic connection was intense—but ten years and two kids later, the flame of their love needs a spark. To kick things up a notch, they decide—why not?—to make a video of themselves trying out every position in The Joy of Sex in one marathon three-hour session. It seems like a great idea—until they discover that their most private video is no longer private. With their reputations on the line, they know they’re just one click away from being laid bare to the world… but as their race to reclaim their video leads to a night they’ll never forget, they’ll find that their video will expose even more than they bargained for.
As expected, Dawn of the Planet of the Apes remained on top of the box office chart with a healthy lead over The Purge: Anarchy. Unfortunately, the other two wide releases, Planes: Fire and Rescue and Sex Tape were anything but healthy and that led to a weakening box office. It fell less than 1% from last weekend to $149 million. This was 24% lower than the same weekend last year. Year-to-date, 2014 is now 5.6% or $340 million behind last year's pace at $5.79 billion to $6.13 billion. I think with summer wrapping up, it is close to the time to panic.
There are a trio of wide releases coming out this week looking to dethrone Dawn of the Planet of the Apes. The Purge: Anarchy is the most likely film to come out on top, but the original didn't win over many moviegoers. It opened big, but collapsed very quickly after that. Planes didn't perform much better with moviegoers, but there hasn't been an animated family film released wide since How to Train Your Dragon 2, so Planes: Fire and Rescue could benefit from the lack of competition. Sex Tape is the only non-sequel opening wide this week and that could help it do well. Or the fact that it is not based on a previous movie could hurt it. There is one last film that might reach the top ten, Persecuted, which is opening in 700 theaters. It would only need a per theater average of just over $4,000 to reach the top ten, which is doable. This year, we should have four films that earn more than $20 million. Last year there were only three. However, last year, The Conjuring earned more than $40 million, a milestone no film this year will reach, while seven films earned more than $10 million. This year there will be only four films earning more than $10 million. Again, it looks like 2014 is going to get crushed at the box office.
Overall, June was not good. Most films matched expectations, or came close enough that there weren't major disappointments. However, it looks like How to Train Your Dragon 2 will miss expectations by more than $100 million. This was such a massive amount that 2014 lost its lead over 2013 and not even Transformers: Age of Extinction's $100 million opening was able to turn things around. Looking forward to July, there's not a lot of good news. Dawn of the Planet of the Apes might be the only film coming out during July that will reach the $100 million milestone, but on the high end, it might reach the $200 million mark. There are a few others that have a shot, but are not favored to reach the century mark. On the other hand, there are more films that may or may not open / expand wide and even if they do, they will likely have no real impact at the box office. By comparison, last July, Despicable Me 2 was the top draw and finished with more than $350 million. There were also four other films that surpassed $100 million at the box office. It seems practically impossible for 2014 to match those numbers and will likely finish the month behind last year's pace. Overall, 2014 isn't doing poorly, but the summer has been much weaker than the spring was, so we've gone from potential record breaking year to merely average.
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