When Jay and Annie first got together, their romantic connection was intense—but ten years and two kids later, the flame of their love needs a spark. To kick things up a notch, they decide—why not?—to make a video of themselves trying out every position in The Joy of Sex in one marathon three-hour session. It seems like a great idea—until they discover that their most private video is no longer private. With their reputations on the line, they know they’re just one click away from being laid bare to the world… but as their race to reclaim their video leads to a night they’ll never forget, they’ll find that their video will expose even more than they bargained for.
||July 18th, 2014 (Wide) by Sony Pictures|
||October 21st, 2014 by Sony Pictures Home Entertainment|
||R for strong sexual content, nudity, language and some drug use.|
(Rating bulletin 2328, 6/25/2014)
||Mid-Life Crisis, Amateur Porn, Dysfunctional Family, Internet, Teenage Sex Comedy|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
||Escape Artists, Media Rights Capital, LStar Capital|
Like last week, it is not a very busy week on the home market. However, unlike last week, there are not a lot of prime releases. The second to last DVD / Blu-ray release for Mad Men tops the list. Well, it is the second to last release, until the Full Season Megaset comes out. The biggest theatrical release is The Purge: Anarchy, which was a huge hit, given its budget, but not a monster hit. As for the Pick of the Week contenders, it's Mad Men and Snowpiercer on DVD or Blu-ray. In the end I had to flip a coin to decide. I came up heads. Then I realized I should probably decide which movie is heads before I flipped the coin. Let's try that again. Snowpiercer is the Pick of the Week.
The Maze Runner easily won the race for top spot on the international chart with $28.8 million in 62 markets for a three-week total of $92.4 million. This is already enough to cover its production budget, so the studio should be very, very happy. The film remained in first place in South Korea with $4.37 million on 655 screens over the weekend for a total of $11.94 million after two weeks of release. It also topped the charts in Russia with $3.13 million on 1,486 screens for a two-week total of $10.49 million. The film has yet to open in Italy, the U.K., Germany, France, Japan, and others. It should surpass $200 million internationally and $300 million worldwide before it is done. That is excellent for a film that cost $34 million to make.
Just as it did on the domestic chart, The Maze Runner earned first place on the international chart. It did so with $38.0 million in 51 markets for an early total of $50.7 million. Its biggest market was Russia, where it placed first with $5.59 million on 1,748 screens, while South Korea was close behind with $4.88 million on 648 screens over the weekend for a total opening of $5.41 million. It also earned first place in Australia with $3.19 million on 305 screens over the weekend for a total opening of $3.31 million. The final major market debut of the weekend was Brazil, where it earned first place with $1.96 million on 316 screens. It slipped to second place in Mexico with $1.73 million on 996 screens over the weekend for a two-week total of $5.92 million.
Since this time last week, Lucy topped $200 million internationally. Considering a significant number of people thought it wouldn't reach $200 million worldwide, this is a great result. Over the weekend, it remained in first place with $24.9 million in 59 markets for totals of $230.6 million internationally and $354.1 million worldwide. The film opened in first place in Russia with $9.77 million on 1,013 screens, which was more than $9 million more than the second place film.
There were two truly wide new releases that came out this weekend, and both of them did very well. In fact, Hercules placed second and earned as much as some people predicted Lucy would earn while placing first. Lucy topped the high end of expectations and unless its legs are really short, will easily become a surprise $100 million hit. This helped the overall box office rise 3.7% from last weekend up to $155 million, which is a pleasant surprise. Unfortunately, the weekend total was still down 10% from this weekend last year, meaning the 2014 slump continues. It has gotten so bad that 2014 is now behind 2013 by 6.1% at $6.01 billion to $6.40 billion. Next weekend should finally end the slump, but it might be too late to save 2014 overall.
As expected, Dawn of the Planet of the Apes remained on top of the box office chart with a healthy lead over The Purge: Anarchy. Unfortunately, the other two wide releases, Planes: Fire and Rescue and Sex Tape were anything but healthy and that led to a weakening box office. It fell less than 1% from last weekend to $149 million. This was 24% lower than the same weekend last year. Year-to-date, 2014 is now 5.6% or $340 million behind last year's pace at $5.79 billion to $6.13 billion. I think with summer wrapping up, it is close to the time to panic.
There are a trio of wide releases coming out this week looking to dethrone Dawn of the Planet of the Apes. The Purge: Anarchy is the most likely film to come out on top, but the original didn't win over many moviegoers. It opened big, but collapsed very quickly after that. Planes didn't perform much better with moviegoers, but there hasn't been an animated family film released wide since How to Train Your Dragon 2, so Planes: Fire and Rescue could benefit from the lack of competition. Sex Tape is the only non-sequel opening wide this week and that could help it do well. Or the fact that it is not based on a previous movie could hurt it. There is one last film that might reach the top ten, Persecuted, which is opening in 700 theaters. It would only need a per theater average of just over $4,000 to reach the top ten, which is doable. This year, we should have four films that earn more than $20 million. Last year there were only three. However, last year, The Conjuring earned more than $40 million, a milestone no film this year will reach, while seven films earned more than $10 million. This year there will be only four films earning more than $10 million. Again, it looks like 2014 is going to get crushed at the box office.
Overall, June was not good. Most films matched expectations, or came close enough that there weren't major disappointments. However, it looks like How to Train Your Dragon 2 will miss expectations by more than $100 million. This was such a massive amount that 2014 lost its lead over 2013 and not even Transformers: Age of Extinction's $100 million opening was able to turn things around. Looking forward to July, there's not a lot of good news. Dawn of the Planet of the Apes might be the only film coming out during July that will reach the $100 million milestone, but on the high end, it might reach the $200 million mark. There are a few others that have a shot, but are not favored to reach the century mark. On the other hand, there are more films that may or may not open / expand wide and even if they do, they will likely have no real impact at the box office. By comparison, last July, Despicable Me 2 was the top draw and finished with more than $350 million. There were also four other films that surpassed $100 million at the box office. It seems practically impossible for 2014 to match those numbers and will likely finish the month behind last year's pace. Overall, 2014 isn't doing poorly, but the summer has been much weaker than the spring was, so we've gone from potential record breaking year to merely average.
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