The Smurfs (2011)

The Smurfs poster
Theatrical Performance
Domestic Box Office $142,614,158Details
International Box Office $421,135,165Details
Worldwide Box Office $563,749,323
Home Market Performance
Est. Domestic DVD Sales $38,351,178 Details
Est. Domestic Blu-ray Sales $15,286,587 Details
Total Est. Domestic Video Sales $53,637,765
Further financial details...

Synopsis

The Smurfs make their first 3D trip to the big screen in Columbia Pictures'/Sony Pictures Animation’s hybrid live-action and animated family comedy, The Smurfs. When the evil wizard Gargamel chases the Smurfs out of their village, they’re forced through a portal, out of their world and into ours, landing in the middle of New York’s Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down.

Metrics

Opening Weekend:$35,611,637 (25.0% of total gross)
Legs:4.00 (domestic box office/biggest weekend)
Domestic Share:25.3% (domestic box office/worldwide)
Production Budget:$110,000,000 (worldwide box office is 5.1 times production budget)
Theater counts:3,395 opening theaters/3,427 max. theaters, 7.7 weeks average run per theater
Infl. Adj. Dom. BO $189,372,889

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 401-500) 451 $142,614,158
All Time International Box Office (Rank 101-200) 167 $421,135,165
All Time Worldwide Box Office (Rank 101-200) 199 $563,749,323

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play, Google Play
Netflix:Netflix

Movie Details

Domestic Releases: July 29th, 2011 (Wide) by Sony Pictures
International Releases: August 5th, 2011 (Wide) (Turkey)
August 11th, 2011 (Wide) (Serbia and Montenegro)
August 19th, 2011 (Wide) (Lithuania)
Video Release: December 2nd, 2011 by Sony Pictures Home Entertainment
MPAA Rating: PG for mild rude humor and action.
(Rating bulletin 2178, 6/29/2011)
Running Time: 103 minutes
Franchise: The Smurfs
Comparisons: vs. Scooby-Doo
Create your own comparison chart…
Keywords: 3-D, Live Action Cartoon, Invented Language, Secret Magic, Voiceover/Narration, Gratuitous Cameos, 3-D - Post-production Conversion, Family Adventure
Source:Based on Comic/Graphic Novel
Genre:Adventure
Production Method:Animation/Live Action
Creative Type:Kids Fiction
Production/Financing Companies: Sony Pictures Animation, Kerner Entertainment Company
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest 6th Monday 44 $1,624,615 Sep 5, 2011 39
Labor Day (All Movies, 3-Day, Inflation Adjusted) 397 $5,841,625 Sep 2, 2011 38
Labor Day (All Movies, 4-Day, Fri-Mon) 190 $5,724,093 Sep 2, 2011 38
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 216 $8,156,645 Sep 2, 2011 38
Biggest Domestic July Weekend 96 $35,611,637 Jul 29, 2011 3
Top Sony Pictures Weekend Domestic 73 $35,611,637 Jul 29, 2011 3
Never No. 1 Domestic 50 $142,614,158 Jul 29, 2011 0

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 29, 2011 2 $35,611,637   3,395 $10,489   $35,611,637 1
Aug 5, 2011 2 $20,702,415 -42% 3,395 $6,098   $75,904,246 2
Aug 12, 2011 4 $13,733,081 -34% 3,427 $4,007   $101,778,741 3
Aug 19, 2011 6 $7,802,377 -43% 3,057 $2,552   $117,546,882 4
Aug 26, 2011 7 $4,754,766 -39% 2,861 $1,662   $125,948,234 5
Sep 2, 2011 10 $4,099,478 -14% 2,706 $1,515   $132,052,090 6
Sep 9, 2011 14 $1,800,432 -56% 1,977 $911   $136,009,277 7
Sep 16, 2011 15 $1,243,268 -31% 1,419 $876   $137,593,881 8
Sep 23, 2011 18 $541,836 -56% 669 $810   $138,353,892 9
Sep 30, 2011 25 $336,049 -38% 411 $818   $138,809,045 10
Oct 7, 2011 15 $512,056 +52% 515 $994   $139,381,799 11
Oct 14, 2011 18 $440,526 -14% 370 $1,191   $140,037,807 12
Oct 21, 2011 23 $387,297 -12% 327 $1,184   $140,555,209 13
Oct 28, 2011 23 $250,972 -35% 303 $828   $140,900,457 14
Nov 4, 2011 23 $303,504 +21% 278 $1,092   $141,271,535 15
Nov 11, 2011 24 $318,803 +5% 269 $1,185   $141,671,842 16
Nov 18, 2011 27 $212,934 -33% 252 $845   $141,941,588 17
Nov 25, 2011 25 $239,511 +12% 248 $966   $142,324,120 18
Dec 2, 2011 32 $131,777 -45% 327 $403   $142,500,164 19
Dec 9, 2011 36 $81,564 -38% 181 $451   $142,614,158 20

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jul 29, 2011 1 $13,260,814     3,395 $3,906   $13,260,814 1
Jul 30, 2011 2 $12,610,312 -5%   3,395 $3,714   $25,871,126 2
Jul 31, 2011 2 $9,740,511 -23%   3,395 $2,869   $35,611,637 3
Aug 1, 2011 1 $5,004,689 -49%   3,395 $1,474   $40,616,326 4
Aug 2, 2011 1 $5,664,831 +13%   3,395 $1,669   $46,281,157 5
Aug 3, 2011 1 $4,828,115 -15%   3,395 $1,422   $51,109,272 6
Aug 4, 2011 1 $4,092,559 -15%   3,395 $1,205   $55,201,831 7
Aug 5, 2011 2 $5,962,691 +46% -55% 3,395 $1,756   $61,164,522 8
Aug 6, 2011 2 $8,058,980 +35% -36% 3,395 $2,374   $69,223,502 9
Aug 7, 2011 2 $6,680,744 -17% -31% 3,395 $1,968   $75,904,246 10
Aug 8, 2011 2 $2,889,166 -57% -42% 3,395 $851   $78,793,412 11
Aug 9, 2011 2 $3,796,195 +31% -33% 3,395 $1,118   $82,589,607 12
Aug 10, 2011 3 $2,981,329 -21% -38% 3,395 $878   $85,570,936 13
Aug 11, 2011 3 $2,474,724 -17% -40% 3,395 $729   $88,045,660 14
Aug 12, 2011 5 $3,781,614 +53% -37% 3,427 $1,103   $91,827,274 15
Aug 13, 2011 4 $5,297,423 +40% -34% 3,427 $1,546   $97,124,697 16
Aug 14, 2011 3 $4,654,044 -12% -30% 3,427 $1,358   $101,778,741 17
Aug 15, 2011 3 $2,277,561 -51% -21% 3,427 $665   $104,056,302 18
Aug 16, 2011 3 $2,488,558 +9% -34% 3,427 $726   $106,544,860 19
Aug 17, 2011 3 $1,610,657 -35% -46% 3,427 $470   $108,155,517 20
Aug 18, 2011 3 $1,588,988 -1% -36% 3,427 $464   $109,744,505 21
Aug 19, 2011 7 $2,229,504 +40% -41% 3,057 $729   $111,974,009 22
Aug 20, 2011 5 $3,167,563 +42% -40% 3,057 $1,036   $115,141,572 23
Aug 21, 2011 5 $2,405,310 -24% -48% 3,057 $787   $117,546,882 24
Aug 22, 2011 5 $883,289 -63% -61% 3,057 $289   $118,430,171 25
Aug 23, 2011 4 $1,088,739 +23% -56% 3,057 $356   $119,518,910 26
Aug 24, 2011 4 $779,492 -28% -52% 3,057 $255   $120,298,402 27
Aug 25, 2011 4 $895,066 +15% -44% 3,057 $293   $121,193,468 28
Aug 26, 2011 7 $1,281,661 +43% -43% 2,861 $448   $122,475,129 29
Aug 27, 2011 7 $2,045,107 +60% -35% 2,861 $715   $124,520,236 30
Aug 28, 2011 7 $1,427,998 -30% -41% 2,861 $499   $125,948,234 31
Aug 29, 2011 7 $480,553 -66% -46% 2,861 $168   $126,428,787 32
Aug 30, 2011 7 $627,855 +31% -42% 2,861 $219   $127,056,642 33
Aug 31, 2011 8 $466,924 -26% -40% 2,861 $163   $127,523,566 34
Sep 1, 2011 8 $429,046 -8% -52% 2,861 $150   $127,952,612 35
Sep 2, 2011 10 $891,888 +108% -30% 2,706 $330   $128,844,500 36
Sep 3, 2011 10 $1,590,444 +78% -22% 2,706 $588   $130,434,944 37
Sep 4, 2011 10 $1,617,146 +2% +13% 2,706 $598   $132,052,090 38
Sep 5, 2011 8 $1,624,615 n/c +238% 2,706 $600   $133,676,705 39
Sep 6, 2011 11 $243,875 -85% -61% 2,706 $90   $133,920,580 40
Sep 7, 2011 - $153,646 -37% -67% 2,706 $57   $134,074,226 41
Sep 8, 2011 - $134,619 -12% -69% 2,706 $50   $134,208,845 42
Sep 9, 2011 15 $351,256 +161% -61% 1,977 $178   $134,560,101 43
Sep 10, 2011 13 $879,648 +150% -45% 1,977 $445   $135,439,749 44
Sep 11, 2011 11 $569,528 -35% -65% 1,977 $288   $136,009,277 45
Sep 12, 2011 15 $75,202 -87% -95% 1,977 $38   $136,084,479 46
Sep 13, 2011 15 $93,413 +24% -62% 1,977 $47   $136,177,892 47
Sep 14, 2011 15 $83,986 -10% -45% 1,977 $42   $136,261,878 48
Sep 15, 2011 15 $88,735 +6% -34% 1,977 $45   $136,350,613 49
Sep 16, 2011 - $257,629 +190% -27% 1,419 $182   $136,608,242 50
Sep 17, 2011 14 $589,070 +129% -33% 1,419 $415   $137,197,312 51
Sep 18, 2011 13 $396,569 -33% -30% 1,419 $279   $137,593,881 52
Sep 19, 2011 - $49,806 -87% -34% 1,419 $35   $137,643,687 53
Sep 20, 2011 - $63,649 +28% -32% 1,419 $45   $137,707,336 54
Sep 21, 2011 - $51,764 -19% -38% 1,419 $36   $137,759,100 55
Sep 22, 2011 - $52,956 +2% -40% 1,419 $37   $137,812,056 56
Sep 23, 2011 - $127,577 +141% -50% 669 $191   $137,939,633 57
Sep 24, 2011 - $258,687 +103% -56% 669 $387   $138,198,320 58
Sep 25, 2011 - $155,572 -40% -61% 669 $233   $138,353,892 59
Sep 26, 2011 - $25,192 -84% -49% 669 $38   $138,379,084 60
Sep 27, 2011 - $27,990 +11% -56% 669 $42   $138,407,074 61
Sep 28, 2011 - $25,737 -8% -50% 669 $38   $138,432,811 62
Sep 29, 2011 - $40,185 +56% -24% 669 $60   $138,472,996 63
Sep 30, 2011 - $74,294 +85% -42% 411 $181   $138,547,290 64
Oct 1, 2011 - $161,364 +117% -38% 411 $393   $138,708,654 65
Oct 2, 2011 - $100,391 -38% -35% 411 $244   $138,809,045 66
Oct 7, 2011 - $128,755   +73% 515 $250   $138,998,498 71
Oct 8, 2011 - $223,365 +73% +38% 515 $434   $139,221,863 72
Oct 9, 2011 - $159,936 -28% +59% 515 $311   $139,381,799 73
Oct 14, 2011 - $117,729   -9% 370 $318   $139,715,010 78
Oct 15, 2011 - $194,948 +66% -13% 370 $527   $139,909,958 79
Oct 16, 2011 - $127,849 -34% -20% 370 $346   $140,037,807 80
Oct 21, 2011 - $108,766   -8% 327 $333   $140,276,678 85
Oct 22, 2011 - $168,090 +55% -14% 327 $514   $140,444,768 86
Oct 23, 2011 - $110,441 -34% -14% 327 $338   $140,555,209 87
Oct 28, 2011 - $64,546   -41% 303 $213   $140,714,031 92
Oct 29, 2011 - $112,369 +74% -33% 303 $371   $140,826,400 93
Oct 30, 2011 - $74,057 -34% -33% 303 $244   $140,900,457 94
Nov 4, 2011 - $67,524   +5% 278 $243   $141,035,555 99
Nov 5, 2011 - $145,089 +115% +29% 278 $522   $141,180,644 100
Nov 6, 2011 - $90,891 -37% +23% 278 $327   $141,271,535 101
Nov 11, 2011 - $108,848   +61% 269 $405   $141,461,887 106
Nov 12, 2011 - $130,344 +20% -10% 269 $485   $141,592,231 107
Nov 13, 2011 - $79,611 -39% -12% 269 $296   $141,671,842 108
Nov 18, 2011 - $46,236   -58% 252 $183   $141,774,890 113
Nov 19, 2011 - $101,634 +120% -22% 252 $403   $141,876,524 114
Nov 20, 2011 - $65,064 -36% -18% 252 $258   $141,941,588 115
Nov 25, 2011 - $86,491   +87% 248 $349   $142,171,100 120
Nov 26, 2011 - $99,151 +15% -2% 248 $400   $142,270,251 121
Nov 27, 2011 - $53,869 -46% -17% 248 $217   $142,324,120 122
Dec 2, 2011 - $30,689   -65% 327 $94   $142,399,076 127
Dec 3, 2011 - $63,293 +106% -36% 327 $194   $142,462,369 128
Dec 4, 2011 - $37,795 -40% -30% 327 $116   $142,500,164 129
Dec 9, 2011 - $16,834   -45% 181 $93   $142,549,428 134
Dec 10, 2011 - $40,827 +143% -35% 181 $226   $142,590,255 135
Dec 11, 2011 - $23,903 -41% -37% 181 $132   $142,614,158 136

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 29, 2011 1 $55,201,831   3,395 $16,260   $55,201,831 1
Aug 5, 2011 2 $32,843,829 -41% 3,395 $9,674   $88,045,660 2
Aug 12, 2011 4 $21,698,845 -34% 3,427 $6,332   $109,744,505 3
Aug 19, 2011 5 $11,448,963 -47% 3,057 $3,745   $121,193,468 4
Aug 26, 2011 7 $6,759,144 -41% 2,861 $2,363   $127,952,612 5
Sep 2, 2011 10 $6,256,233 -7% 2,706 $2,312   $134,208,845 6
Sep 9, 2011 14 $2,141,768 -66% 1,977 $1,083   $136,350,613 7
Sep 16, 2011 16 $1,461,443 -32% 1,419 $1,030   $137,812,056 8
Sep 23, 2011 18 $660,940 -55% 669 $988   $138,472,996 9
Sep 30, 2011 25 $396,747 -40% 411 $965   $138,869,743 10
Oct 7, 2011 14 $727,538 +83% 515 $1,413   $139,597,281 11
Oct 14, 2011 18 $570,631 -22% 370 $1,542   $140,167,912 12
Oct 21, 2011 23 $481,573 -16% 327 $1,473   $140,649,485 13
Oct 28, 2011 27 $318,546 -34% 303 $1,051   $140,968,031 14
Nov 4, 2011 24 $385,008 +21% 278 $1,385   $141,353,039 15
Nov 11, 2011 26 $375,615 -2% 269 $1,396   $141,728,654 16
Nov 18, 2011 28 $355,955 -5% 252 $1,413   $142,084,609 17
Nov 25, 2011 27 $283,778 -20% 248 $1,144   $142,368,387 18
Dec 2, 2011 34 $164,207 -42% 327 $502   $142,532,594 19

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Lithuania 8/19/2011 $0 0 1 1 $163,008 12/10/2015
Serbia and Montenegro 8/11/2011 $0 0 1 1 $169,967 12/29/2018
Turkey 8/5/2011 $0 0 8 11 $2,233,825 12/29/2018
 
Rest of World $418,568,365
 
International Total$421,135,165 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 20111480,818 480,818$8,169,098$8,169,0981
Dec 11, 20113583,163+21% 1,063,981$9,907,939$18,077,0372
Dec 18, 20116313,914-46% 1,377,895$5,603,365$23,680,4023
Dec 25, 20118288,183-8% 1,666,078$4,896,229$28,576,6314
Jan 1, 20121683,846-71% 1,749,924$1,448,859$30,025,4905
Jan 8, 20121662,774-25% 1,812,698$1,119,888$31,145,3786
Jan 15, 20122931,965-49% 1,844,663$589,754$31,735,1327
Jan 29, 20122915,840 1,874,969$266,904$32,264,4499
Feb 19, 20125111,112 2,006,495$1,932,238$34,572,85212

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 20111176,906 176,906$3,758,667$3,758,6671
Dec 11, 20114179,707+2% 356,613$4,323,795$8,082,4622
Dec 18, 20111080,222-55% 436,835$2,011,873$10,094,3353
Dec 25, 201116119,059+48% 555,894$2,837,979$12,932,3144

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Netflix Daily Charts

DateRankDays In
Top 10
Vierwership
Score
Sep 2, 202021 9
Sep 3, 202022 18
Sep 4, 202023 27
Sep 5, 202034 35
Sep 6, 202045 42
Sep 7, 202056 48
Sep 8, 202057 54
Sep 9, 202058 60
Sep 10, 202069 65
Sep 11, 20201010 66

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Katy Perry    Smurfette
Jonathan Winters    Papa Smurf

Supporting Cast

Neil Patrick Harris    Patrick Winslow
Jayma Mays    Grace Winslow
Sofia Vergara    Odile
Tim Gunn    Henri
Hank Azaria    Gargamel
Alan Cumming    Gutsy Smurf
B.J. Novak    Baker Smurf
Kenan Thompson    Greedy Smurf
John Oliver    Vanity Smurf
Gary Basaraba    Hefty Smurf
Paul Reubens    Jokey Smurf
Jeff Foxworthy    Handy Smurf
Fred Armisen    Brainy Smurf
George Lopez    Grouchy Smurf
Anton Yelchin    Clumsy Smurf
Wolfgang Puck    Chef Smurf
Frank Welker    Azrael

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Raja Gosnell    Director
Jordan Kerner    Producer
Ezra Swerdlow    Executive Producer
Ben Haber    Executive Producer
Paul Neesan    Executive Producer
J. David Stem    Screenwriter
David N. Weiss    Screenwriter
Jay Scherick    Screenwriter
David Ronn    Screenwriter
Peyo    Character Creator
Phil Meheux    Cinematographer
Bill Boes    Production Designer
Sabrina Plisco    Editor
Heitor Pereira    Composer
Chris Shriver    Art Director
Regina Graves    Set Decorator
Rita Ryack    Costume Designer
James J. Sabat    Sound Mixer
Robert L. Sephton    Supervising Sound Editor
Will Files    Sound Designer
Terry Porter    Re-recording Mixer
Dean A. Zupancic    Re-recording Mixer
Steve Kirshoff    Special Effects Supervisor
Richard R. Hoover    Visual Effects Supervisor
Rob Engle    Visual Effects Supervisor
G. A. Aguilar    Stunt Coordinator
Benita Allen    Assistant Director
G. A. Aguilar    Second Unit Director
David Rubin    Casting Director
Richard Hicks    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Twilight Sets

February 28th, 2012

The Twilight Saga: Breaking Dawn, Part 1 remained on top of the DVD sales chart, although it fell to 1.45 million units / $26.03 million for the week giving it a total of 3.80 million units / $68.77 million after two. By comparison, Eclipse actually grew during its first full week of release and had sold 5.38 million units at this point in its run. More...

Blu-ray Sales: Hanging Out on Top

December 21st, 2011

The Hangover II was the first of three new releases on top of this week's Blu-ray sales chart, selling 951,000 units while generating $16.89 million. Its opening week Blu-ray share was 42%, which was good for a comedy. More...

DVD Sales: Helping Itself to First Place

December 20th, 2011

New releases took four or five of the top five spots on the DVD sales chart this week. (The Smurfs is a bit of a complicated case, but more on that in a second.) First place went to The Help with 1.75 million units sold generating $29.78 million in revenue. More...

Blu-ray Sales: High Definition Looking Blue

December 15th, 2011

The Smurfs led a group of five new releases on the Blu-ray sales chart earning first place in the process. It sold 355,000 units while generating $8.88 million during its first week on the home market, which represents 42% of all units sold. That's a very strong opening week Blu-ray ratio for a live action kids movie. More...

DVD Sales: Smurfs Start the Final Stretch in Style

December 13th, 2011

We are in the final stretch for the Christmas shopping season, but there are still few more summer blockbusters coming out from now till Christmas week. This time around, there were half a dozen new releases on this week's DVD sales chart, led by The Smurfs with 491,000 units / $8.34 million. For a kids' film that sold more than $140 million in tickets, this is slow start. More...

DVD and Blu-ray Releases for November 29th, 2011

November 29th, 2011

It's another relatively slow week on the home market. The two biggest release of the week don't come out till Friday, while there are few other releases to pick up the slack. As for the search for best and not necessarily the biggest, there are a few contenders. Cave of Forgotten Dreams earned Oscar-worthy reviews and the 3D Blu-ray Combo Pack is a clear contender for Pick of the Week. But in the end I went with Tucker and Dale vs. Evil on DVD or Blu-ray. More...

International Box Office: Real Steel is the Real Deal

October 19th, 2011

Real Steel was able to stay on top of the international chart, just as it did domestically. Over the weekend, it earned $25.03 million on 4,116 screens in 29 markets for a total of $60.94 million internationally. Worldwide it has taken $112.67 million, which is just over what it cost to make. The film opened in several markets, including the U.K., but it had to settle for fourth place with $2.11 million on 385 screens there. On the other hand, it added $4.63 million on 881 screens in Russia and now has earnt $14.39 million in that market. It also remained in first place in Mexico with $2.77 million on 1,049 screens for a total of $7.31 million after two weeks. It also earned first place in Australia with $2.34 million on 349 screens over the weekend, for a total of $7.88 million after two. More...

International Box Office: Johnny and Steel Go the Distance

October 13th, 2011

Real Steel made its debut on the international chart in first place with $22.85 million on 3,089 screens in 21 markets over the weekend for a total opening of $28.51 million. Its biggest opening was in Russia where it dominated the chart with $7.45 million on 881 screens. It also earned first place in Australia with $4.21 million on 356 screens and in Mexico with $3.15 million on 1,097. More...

International Box Office: Snakes Swallow Smurfs

October 6th, 2011

The Smurfs were finally knocked off the top spot on the international chart, falling prey to The Sorcerer And The White Snake. This Chinese film opened in a trio of markets earning $15.88 million, but no other details were released. More...

International Box Office: Smurfs Lead Soft, Soft Box Office

September 28th, 2011

The Smurfs were the only film to top $10 million on the international chart this past weekend earning $12.61 million on 5,931 screens in 61 markets. This lifted its totals to $364.47 million internationally and $502.83 million worldwide after two months of release. The film has no major markets left to open in, but it remained in first place in Italy with $3.03 million on 559 screens over the weekend for a total of $8.26 million after two. It also remained in top spot in Australia with $2.55 million on 458 screens over the weekend for a total of $6.97 million after two. More...

International Box Office: Box Office is Starting to Feel Blue

September 21st, 2011

The dry season continues at the box office with the last of the summer blockbusters fading away while the first of the fall hits is a long way off. This has left The Smurfs without any real competition and for six weeks it has topped the international box office. During its eighth week of release, the film pulled in $17.93 million on 6,404 screens in 69 markets for totals of $345.44 million internationally and $483.04 million worldwide. The film opened in first place in Italy with $3.55 million on 542 screens, while it also placed first in Australia with $2.56 million on 458 screens over the weekend and $3.59 million in total. More...

International Box Office: Smurfs Still Large Overseas

September 14th, 2011

The Smurfs have taken top spot on the international chart for the fifth weekend in a row, this time earning $14.78 million on 6,425 screens in 80 markets for a total of $321.17 million internationally and $457.18 million worldwide. The film opened in Japan over the weekend, but was a non-entity placing fifth with $857,000 on 235 screens over the weekend and $994,000 in total. It opens in Australia and Italy this weekend and if it can do well in those two markets, it should reach $500 million worldwide before long. More...

International Box Office: Smurfy Way to Start September

September 8th, 2011

The Smurfs started September the same way they ended August, on top of the international chart. Over the weekend the film earned $25.09 million on 8,318 screens in 78 markets for totals of $297.72 million internationally and $429.77 million worldwide. The film opened in first place in the United Arab Emirates with $1.9 million on 37 screens, which was the second best opening in the market this year, behind only Pirates of Caribbean on Stranger Tides. It also earned first place in Sweden with $1.11 million on 128 screens and second place in Norway with $1.05 million on 132. Given its surprising strength over the weekend, getting to $500 million worldwide has become more of a reality. More...

International Box Office: Quarter Billion Reasons to Say Smurf

September 1st, 2011

For the third weekend in a row, The Smurfs earned first place on the international chart. This time they pulled in $26.82 million on 9,023 screens in 48 markets for a total of $258.27 million internationally and $384.22 million worldwide. It was a pretty slow weekend in terms of new releases (it earned $739,000 on 137 screens in Denmark) but that changes next weekend with an opening in Japan, while Australia and Italy are also just around the corner. Even if the film had no markets left to open in, it would still get to $300 million internationally and $400 million worldwide, but even with these three major markets, it probably won't hit any other major milestones. More...

International Box Office: Little Blue Guys Earning Lots of Green

August 24th, 2011

The Smurfs remained in first place with $35.18 million on 10,737 screens in 47 markets for a total of $211.52 million internationally and $329.07 million worldwide. The film had no major market openings this past weekend, but did add $3.95 million on 504 screens during its third weekend in Brazil and it now has $21.91 million in that market. That's like earning more than $200 million domestically. With openings in Italy, Japan, and Australia still ahead, the film should have no trouble getting to $400 million worldwide, which means it is on pace to earn a profit before the home market. More...

International Box Office: Tiny Heroes, Huge Box Office

August 18th, 2011

The Smurfs continued to expand this past weekend and reached first place with $61.48 million on 11,055 screens in 40 markets for a total of $143.23 million internationally. Its biggest opening came in China where it debuted in first place with $13.4 million on 3,110 screens from Wednesday through Sunday. It also opened in first place in Russia with $4.28 million on 662 screens, but had to settle for second place in the U.K. with $6.16 million on 447 and third place in South Korea with $2.07 million on 455 screens over the weekend and $2.42 million in total. It also held on really well in Brazil, down just 21% to $5.34 million on 559 over the weekend for a total of $15.36 million after two. More...

Weekend Wrap-Up: Box Office gets a Little Help

August 16th, 2011

While three of the four wide releases that opened this week missed expectations, the one that beat expectations did so by enough that we can still say the box office was a success pulling in $155 million. That was off by 7% when compared to last weekend, but more importantly it was 8% higher than the same weekend last year. The year-over-year winning streak has hit five weeks, while 2010's lead over 2011 has shrunk to just a hair over $300 million at $7.23 billion to $6.93 billion. Should 2011 continue its recent winning ways, the total box office should reach $10 billion for the year and perhaps show a little growth over 2010 in the end. More...

Weekend Predictions: Will New Releases Conquer Apes?

August 11th, 2011

Four wide releases open this week, but unless one of them is a surprise hit, I think it's safe to say that summer unofficially ends this weekend. That's not to say the films opening this weekend are all destined to bomb and most should at least become solid midlevel hits, but odds are Rise of the Planet of the Apes will retain top spot on the chart. Unfortunately, this weekend last year we did have a surprise hit and there's almost no chance any film this year will match The Expendables' opening and that could mean 2011's winning streak will come to an end. On the other hand, there's a lot more depth this time around and since the four wide releases share very little crossover appeal, they might all reach their potential and that might be enough to eek out a win. More...

International Box Office: Another Week, Another Potter Milestone

August 10th, 2011

Harry Potter and the Deathly Hallows, Part 2 became just the third film in history to reach $800 million internationally, and that wasn't the only big news of the week. Over the weekend, the film pulled in $62.43 million on 14,316 screens in 62 markets for totals of $801.32 million internationally and $1.14 billion worldwide. It is now the highest grossing non-James Cameron film of all time. The film opened with just shy of $30 million in China, which is more than twice the previous film's debut there. In fact, it is about 10% less than the previous film's final box office there. There is a chance Harry Potter and the Deathly Hallows, Part 2 will break the century mark in this market. Other big news of the weekend came from the U.K. where it earned $4.61 million on 525 screens for a total of $102.39 million. It's still very rare for films to earn $100 million or more in any individual box office, so this is good news. Its next biggest individual market is Japan at $82.19 million, including $4.76 million on 822 screens this past weekend. Looking forward, the film should have no trouble reaching $900 million internationally and it should top Titanic's international number worldwide. More...

Weekend Wrap-Up: Apes Conquer Box Office

August 8th, 2011

It seems summer is still around as the box office was stronger than expected. Not only did Rise of the Planet of the Apes earn more than last year's number one film, The Other Guys, by a large margin, but the rest of the box office was also able to gain ground on 2010. Granted, with a total haul of $167 million, it was down 7% from last weekend. But more importantly, it was up by 26% from last year. Year-to-date 2011 has pulled in $6.68 billion, which is still 5% lower than this point last year, but we are closing the gap and if the fall is as strong as the summer was, we could still squeeze out a win. More...

Weekend Predictions: Will Apes Rise Above the Competition?

August 4th, 2011

August begins with two wide releases, include one opening in well over 3,000 theaters, Rise of the Planet of the Apes, and one that's just below the saturation level, The Change-Up. This time last year, the one-two punch came from The Other Guys and Step Up 3D, which combined to earn just over $51 million. There are some who think Rise of the Planet of the Apes will earn that much by itself. That's a little too bullish for me, but it does suggest 2011 should extend its winning streak over 2010 to four weeks. More...

The Future of the Per Theater Chart

August 3rd, 2011

Miranda July's second film, The Future, opened about as well as her first film, Me and You and Everyone We Know, did. It earned $27,137 in its lone theater, which was enough for top spot on the per theater chart and suggests a strong potential for expansion. The Devil's Double and The Guard were in a virtual tie with averages of $19,283 and $19,209 respectively. Attack the Block was one of the wider limited releases of the week, and it had the biggest opening in terms of raw dollars. Furthermore, its average of $17,198 suggest potential to expand. El Bulli: Cooking in Progress opened in one theater earning $12,756 over the weekend and $20,699 since Wednesday. Sarah's Key expanded from 5 theaters to 33, but still managed a very strong per theater average of $11,112. The final film to cross the $10,000 per theater average was The Smurfs at $10,489. More...

Weekend Wrap-Up: Cowboys Win Close Race

August 1st, 2011

It was a very, very close race for top spot at box office this weekend with the top two films separated by less than $1 million. In the end, it was Cowboys and Aliens that came out on top, even though it finished on the low end of predictions. However, with The Smurfs earning much more than expected, the overall box office take was a surprisingly brisk $180 million. This was still 6% lower than last weekend, but more importantly, 24% higher than the same weekend last year. Year-to-date, 2011 has brought in $6.42 billion, or about 6% less than last year's pace. With a little luck, 2011 will be able to close that gap a bit more before the end of summer. More...

Weekend Estimates: Cowboys and Smurfs in Box Office Tie

July 31st, 2011

Universal and Sony showed how compromise is done on Sunday, as each studio settled on an identical weekend estimate, with Cowboys & Aliens and The Smurfs tied on an estimated $36,206,250. That's a slight disappointment for Cowboys (although certainly up from the worst fears of a few weeks ago) and above expectations for Smurfs, which showed the resilience of kids movies to weak reviews and gave 3D a needed boost. More...

Weekend Predictions: Can Cowboys Overtake Captain?

July 28th, 2011

Summer is starting to wind down and while there are no sure-fire monster hits opening from now until November, there are still a few more potential $100 million hits coming out before we can close the book on the summer. Cowboys and Aliens is one of these films, and while it is clearly the biggest new release of the week, it still has competition from Captain America: The First Avenger during its opening weekend. On the high end, the film could earn more than the combined openings of last year's three wide releases. Even on the low end, it should have no trouble topping last year's number one film. This should help 2011 win over 2010 for the third week in a row, which is enough to be considered a streak. More...

2011 Preview: July

June 28th, 2011

July starts with one of the most important holidays of the year, which is good news for the industry, as June was a little weaker than expected, at least on average. None of the films were shockingly bad at the box office, even if a few missed early predictions by significant degrees. But conversely, none really shocked analysts with their box office prowess. As such, 2011 continued to slide a little further behind 2010's pace, a trend the movie industry hopes will end this month. Fortunately, that is a reasonable goal. Last July was home to two $100 million movies, two $200 million movies, and a one $300 million movie, assuming you count The Twilight Saga: Eclipse as a July film. This time around, we could see two films top $300 million, assuming you count Transformers: Dark of the Moon as a July release. Meanwhile, there are several potential $100 million films. I count up to six films with a statistically significant shot at reaching the century mark, but I would be amazed if more than half of them got there. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

The Smurfs make their first 3D trip to the big screen in Columbia Pictures'/Sony Pictures Animation’s hybrid live-action and animated family comedy, The Smurfs. When the evil wizard Gargamel chases the Smurfs out of their village, they’re forced through a portal, out of their world and into ours, landing in the middle of New York’s Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down.

Metrics

Opening Weekend:$35,611,637 (25.0% of total gross)
Legs:4.00 (domestic box office/biggest weekend)
Domestic Share:25.3% (domestic box office/worldwide)
Production Budget:$110,000,000 (worldwide box office is 5.1 times production budget)
Theater counts:3,395 opening theaters/3,427 max. theaters, 7.7 weeks average run per theater
Infl. Adj. Dom. BO $189,372,889

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 401-500) 451 $142,614,158
All Time International Box Office (Rank 101-200) 167 $421,135,165
All Time Worldwide Box Office (Rank 101-200) 199 $563,749,323

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play, Google Play
Netflix:Netflix

Movie Details

Domestic Releases: July 29th, 2011 (Wide) by Sony Pictures
International Releases: August 5th, 2011 (Wide) (Turkey)
August 11th, 2011 (Wide) (Serbia and Montenegro)
August 19th, 2011 (Wide) (Lithuania)
Video Release: December 2nd, 2011 by Sony Pictures Home Entertainment
MPAA Rating: PG for mild rude humor and action.
(Rating bulletin 2178, 6/29/2011)
Running Time: 103 minutes
Franchise: The Smurfs
Comparisons: vs. Scooby-Doo
Create your own comparison chart…
Keywords: 3-D, Live Action Cartoon, Invented Language, Secret Magic, Voiceover/Narration, Gratuitous Cameos, 3-D - Post-production Conversion, Family Adventure
Source:Based on Comic/Graphic Novel
Genre:Adventure
Production Method:Animation/Live Action
Creative Type:Kids Fiction
Production/Financing Companies: Sony Pictures Animation, Kerner Entertainment Company
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest 6th Monday 44 $1,624,615 Sep 5, 2011 39
Labor Day (All Movies, 3-Day, Inflation Adjusted) 397 $5,841,625 Sep 2, 2011 38
Labor Day (All Movies, 4-Day, Fri-Mon) 190 $5,724,093 Sep 2, 2011 38
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 216 $8,156,645 Sep 2, 2011 38
Biggest Domestic July Weekend 96 $35,611,637 Jul 29, 2011 3
Top Sony Pictures Weekend Domestic 73 $35,611,637 Jul 29, 2011 3
Never No. 1 Domestic 50 $142,614,158 Jul 29, 2011 0

Leading Cast

Katy Perry    Smurfette
Jonathan Winters    Papa Smurf

Supporting Cast

Neil Patrick Harris    Patrick Winslow
Jayma Mays    Grace Winslow
Sofia Vergara    Odile
Tim Gunn    Henri
Hank Azaria    Gargamel
Alan Cumming    Gutsy Smurf
B.J. Novak    Baker Smurf
Kenan Thompson    Greedy Smurf
John Oliver    Vanity Smurf
Gary Basaraba    Hefty Smurf
Paul Reubens    Jokey Smurf
Jeff Foxworthy    Handy Smurf
Fred Armisen    Brainy Smurf
George Lopez    Grouchy Smurf
Anton Yelchin    Clumsy Smurf
Wolfgang Puck    Chef Smurf
Frank Welker    Azrael

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Raja Gosnell    Director
Jordan Kerner    Producer
Ezra Swerdlow    Executive Producer
Ben Haber    Executive Producer
Paul Neesan    Executive Producer
J. David Stem    Screenwriter
David N. Weiss    Screenwriter
Jay Scherick    Screenwriter
David Ronn    Screenwriter
Peyo    Character Creator
Phil Meheux    Cinematographer
Bill Boes    Production Designer
Sabrina Plisco    Editor
Heitor Pereira    Composer
Chris Shriver    Art Director
Regina Graves    Set Decorator
Rita Ryack    Costume Designer
James J. Sabat    Sound Mixer
Robert L. Sephton    Supervising Sound Editor
Will Files    Sound Designer
Terry Porter    Re-recording Mixer
Dean A. Zupancic    Re-recording Mixer
Steve Kirshoff    Special Effects Supervisor
Richard R. Hoover    Visual Effects Supervisor
Rob Engle    Visual Effects Supervisor
G. A. Aguilar    Stunt Coordinator
Benita Allen    Assistant Director
G. A. Aguilar    Second Unit Director
David Rubin    Casting Director
Richard Hicks    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Twilight Sets

February 28th, 2012

The Twilight Saga: Breaking Dawn, Part 1 remained on top of the DVD sales chart, although it fell to 1.45 million units / $26.03 million for the week giving it a total of 3.80 million units / $68.77 million after two. By comparison, Eclipse actually grew during its first full week of release and had sold 5.38 million units at this point in its run. More...

Blu-ray Sales: Hanging Out on Top

December 21st, 2011

The Hangover II was the first of three new releases on top of this week's Blu-ray sales chart, selling 951,000 units while generating $16.89 million. Its opening week Blu-ray share was 42%, which was good for a comedy. More...

DVD Sales: Helping Itself to First Place

December 20th, 2011

New releases took four or five of the top five spots on the DVD sales chart this week. (The Smurfs is a bit of a complicated case, but more on that in a second.) First place went to The Help with 1.75 million units sold generating $29.78 million in revenue. More...

Blu-ray Sales: High Definition Looking Blue

December 15th, 2011

The Smurfs led a group of five new releases on the Blu-ray sales chart earning first place in the process. It sold 355,000 units while generating $8.88 million during its first week on the home market, which represents 42% of all units sold. That's a very strong opening week Blu-ray ratio for a live action kids movie. More...

DVD Sales: Smurfs Start the Final Stretch in Style

December 13th, 2011

We are in the final stretch for the Christmas shopping season, but there are still few more summer blockbusters coming out from now till Christmas week. This time around, there were half a dozen new releases on this week's DVD sales chart, led by The Smurfs with 491,000 units / $8.34 million. For a kids' film that sold more than $140 million in tickets, this is slow start. More...

DVD and Blu-ray Releases for November 29th, 2011

November 29th, 2011

It's another relatively slow week on the home market. The two biggest release of the week don't come out till Friday, while there are few other releases to pick up the slack. As for the search for best and not necessarily the biggest, there are a few contenders. Cave of Forgotten Dreams earned Oscar-worthy reviews and the 3D Blu-ray Combo Pack is a clear contender for Pick of the Week. But in the end I went with Tucker and Dale vs. Evil on DVD or Blu-ray. More...

International Box Office: Real Steel is the Real Deal

October 19th, 2011

Real Steel was able to stay on top of the international chart, just as it did domestically. Over the weekend, it earned $25.03 million on 4,116 screens in 29 markets for a total of $60.94 million internationally. Worldwide it has taken $112.67 million, which is just over what it cost to make. The film opened in several markets, including the U.K., but it had to settle for fourth place with $2.11 million on 385 screens there. On the other hand, it added $4.63 million on 881 screens in Russia and now has earnt $14.39 million in that market. It also remained in first place in Mexico with $2.77 million on 1,049 screens for a total of $7.31 million after two weeks. It also earned first place in Australia with $2.34 million on 349 screens over the weekend, for a total of $7.88 million after two. More...

International Box Office: Johnny and Steel Go the Distance

October 13th, 2011

Real Steel made its debut on the international chart in first place with $22.85 million on 3,089 screens in 21 markets over the weekend for a total opening of $28.51 million. Its biggest opening was in Russia where it dominated the chart with $7.45 million on 881 screens. It also earned first place in Australia with $4.21 million on 356 screens and in Mexico with $3.15 million on 1,097. More...

International Box Office: Snakes Swallow Smurfs

October 6th, 2011

The Smurfs were finally knocked off the top spot on the international chart, falling prey to The Sorcerer And The White Snake. This Chinese film opened in a trio of markets earning $15.88 million, but no other details were released. More...

International Box Office: Smurfs Lead Soft, Soft Box Office

September 28th, 2011

The Smurfs were the only film to top $10 million on the international chart this past weekend earning $12.61 million on 5,931 screens in 61 markets. This lifted its totals to $364.47 million internationally and $502.83 million worldwide after two months of release. The film has no major markets left to open in, but it remained in first place in Italy with $3.03 million on 559 screens over the weekend for a total of $8.26 million after two. It also remained in top spot in Australia with $2.55 million on 458 screens over the weekend for a total of $6.97 million after two. More...

International Box Office: Box Office is Starting to Feel Blue

September 21st, 2011

The dry season continues at the box office with the last of the summer blockbusters fading away while the first of the fall hits is a long way off. This has left The Smurfs without any real competition and for six weeks it has topped the international box office. During its eighth week of release, the film pulled in $17.93 million on 6,404 screens in 69 markets for totals of $345.44 million internationally and $483.04 million worldwide. The film opened in first place in Italy with $3.55 million on 542 screens, while it also placed first in Australia with $2.56 million on 458 screens over the weekend and $3.59 million in total. More...

International Box Office: Smurfs Still Large Overseas

September 14th, 2011

The Smurfs have taken top spot on the international chart for the fifth weekend in a row, this time earning $14.78 million on 6,425 screens in 80 markets for a total of $321.17 million internationally and $457.18 million worldwide. The film opened in Japan over the weekend, but was a non-entity placing fifth with $857,000 on 235 screens over the weekend and $994,000 in total. It opens in Australia and Italy this weekend and if it can do well in those two markets, it should reach $500 million worldwide before long. More...

International Box Office: Smurfy Way to Start September

September 8th, 2011

The Smurfs started September the same way they ended August, on top of the international chart. Over the weekend the film earned $25.09 million on 8,318 screens in 78 markets for totals of $297.72 million internationally and $429.77 million worldwide. The film opened in first place in the United Arab Emirates with $1.9 million on 37 screens, which was the second best opening in the market this year, behind only Pirates of Caribbean on Stranger Tides. It also earned first place in Sweden with $1.11 million on 128 screens and second place in Norway with $1.05 million on 132. Given its surprising strength over the weekend, getting to $500 million worldwide has become more of a reality. More...

International Box Office: Quarter Billion Reasons to Say Smurf

September 1st, 2011

For the third weekend in a row, The Smurfs earned first place on the international chart. This time they pulled in $26.82 million on 9,023 screens in 48 markets for a total of $258.27 million internationally and $384.22 million worldwide. It was a pretty slow weekend in terms of new releases (it earned $739,000 on 137 screens in Denmark) but that changes next weekend with an opening in Japan, while Australia and Italy are also just around the corner. Even if the film had no markets left to open in, it would still get to $300 million internationally and $400 million worldwide, but even with these three major markets, it probably won't hit any other major milestones. More...

International Box Office: Little Blue Guys Earning Lots of Green

August 24th, 2011

The Smurfs remained in first place with $35.18 million on 10,737 screens in 47 markets for a total of $211.52 million internationally and $329.07 million worldwide. The film had no major market openings this past weekend, but did add $3.95 million on 504 screens during its third weekend in Brazil and it now has $21.91 million in that market. That's like earning more than $200 million domestically. With openings in Italy, Japan, and Australia still ahead, the film should have no trouble getting to $400 million worldwide, which means it is on pace to earn a profit before the home market. More...

International Box Office: Tiny Heroes, Huge Box Office

August 18th, 2011

The Smurfs continued to expand this past weekend and reached first place with $61.48 million on 11,055 screens in 40 markets for a total of $143.23 million internationally. Its biggest opening came in China where it debuted in first place with $13.4 million on 3,110 screens from Wednesday through Sunday. It also opened in first place in Russia with $4.28 million on 662 screens, but had to settle for second place in the U.K. with $6.16 million on 447 and third place in South Korea with $2.07 million on 455 screens over the weekend and $2.42 million in total. It also held on really well in Brazil, down just 21% to $5.34 million on 559 over the weekend for a total of $15.36 million after two. More...

Weekend Wrap-Up: Box Office gets a Little Help

August 16th, 2011

While three of the four wide releases that opened this week missed expectations, the one that beat expectations did so by enough that we can still say the box office was a success pulling in $155 million. That was off by 7% when compared to last weekend, but more importantly it was 8% higher than the same weekend last year. The year-over-year winning streak has hit five weeks, while 2010's lead over 2011 has shrunk to just a hair over $300 million at $7.23 billion to $6.93 billion. Should 2011 continue its recent winning ways, the total box office should reach $10 billion for the year and perhaps show a little growth over 2010 in the end. More...

Weekend Predictions: Will New Releases Conquer Apes?

August 11th, 2011

Four wide releases open this week, but unless one of them is a surprise hit, I think it's safe to say that summer unofficially ends this weekend. That's not to say the films opening this weekend are all destined to bomb and most should at least become solid midlevel hits, but odds are Rise of the Planet of the Apes will retain top spot on the chart. Unfortunately, this weekend last year we did have a surprise hit and there's almost no chance any film this year will match The Expendables' opening and that could mean 2011's winning streak will come to an end. On the other hand, there's a lot more depth this time around and since the four wide releases share very little crossover appeal, they might all reach their potential and that might be enough to eek out a win. More...

International Box Office: Another Week, Another Potter Milestone

August 10th, 2011

Harry Potter and the Deathly Hallows, Part 2 became just the third film in history to reach $800 million internationally, and that wasn't the only big news of the week. Over the weekend, the film pulled in $62.43 million on 14,316 screens in 62 markets for totals of $801.32 million internationally and $1.14 billion worldwide. It is now the highest grossing non-James Cameron film of all time. The film opened with just shy of $30 million in China, which is more than twice the previous film's debut there. In fact, it is about 10% less than the previous film's final box office there. There is a chance Harry Potter and the Deathly Hallows, Part 2 will break the century mark in this market. Other big news of the weekend came from the U.K. where it earned $4.61 million on 525 screens for a total of $102.39 million. It's still very rare for films to earn $100 million or more in any individual box office, so this is good news. Its next biggest individual market is Japan at $82.19 million, including $4.76 million on 822 screens this past weekend. Looking forward, the film should have no trouble reaching $900 million internationally and it should top Titanic's international number worldwide. More...

Weekend Wrap-Up: Apes Conquer Box Office

August 8th, 2011

It seems summer is still around as the box office was stronger than expected. Not only did Rise of the Planet of the Apes earn more than last year's number one film, The Other Guys, by a large margin, but the rest of the box office was also able to gain ground on 2010. Granted, with a total haul of $167 million, it was down 7% from last weekend. But more importantly, it was up by 26% from last year. Year-to-date 2011 has pulled in $6.68 billion, which is still 5% lower than this point last year, but we are closing the gap and if the fall is as strong as the summer was, we could still squeeze out a win. More...

Weekend Predictions: Will Apes Rise Above the Competition?

August 4th, 2011

August begins with two wide releases, include one opening in well over 3,000 theaters, Rise of the Planet of the Apes, and one that's just below the saturation level, The Change-Up. This time last year, the one-two punch came from The Other Guys and Step Up 3D, which combined to earn just over $51 million. There are some who think Rise of the Planet of the Apes will earn that much by itself. That's a little too bullish for me, but it does suggest 2011 should extend its winning streak over 2010 to four weeks. More...

The Future of the Per Theater Chart

August 3rd, 2011

Miranda July's second film, The Future, opened about as well as her first film, Me and You and Everyone We Know, did. It earned $27,137 in its lone theater, which was enough for top spot on the per theater chart and suggests a strong potential for expansion. The Devil's Double and The Guard were in a virtual tie with averages of $19,283 and $19,209 respectively. Attack the Block was one of the wider limited releases of the week, and it had the biggest opening in terms of raw dollars. Furthermore, its average of $17,198 suggest potential to expand. El Bulli: Cooking in Progress opened in one theater earning $12,756 over the weekend and $20,699 since Wednesday. Sarah's Key expanded from 5 theaters to 33, but still managed a very strong per theater average of $11,112. The final film to cross the $10,000 per theater average was The Smurfs at $10,489. More...

Weekend Wrap-Up: Cowboys Win Close Race

August 1st, 2011

It was a very, very close race for top spot at box office this weekend with the top two films separated by less than $1 million. In the end, it was Cowboys and Aliens that came out on top, even though it finished on the low end of predictions. However, with The Smurfs earning much more than expected, the overall box office take was a surprisingly brisk $180 million. This was still 6% lower than last weekend, but more importantly, 24% higher than the same weekend last year. Year-to-date, 2011 has brought in $6.42 billion, or about 6% less than last year's pace. With a little luck, 2011 will be able to close that gap a bit more before the end of summer. More...

Weekend Estimates: Cowboys and Smurfs in Box Office Tie

July 31st, 2011

Universal and Sony showed how compromise is done on Sunday, as each studio settled on an identical weekend estimate, with Cowboys & Aliens and The Smurfs tied on an estimated $36,206,250. That's a slight disappointment for Cowboys (although certainly up from the worst fears of a few weeks ago) and above expectations for Smurfs, which showed the resilience of kids movies to weak reviews and gave 3D a needed boost. More...

Weekend Predictions: Can Cowboys Overtake Captain?

July 28th, 2011

Summer is starting to wind down and while there are no sure-fire monster hits opening from now until November, there are still a few more potential $100 million hits coming out before we can close the book on the summer. Cowboys and Aliens is one of these films, and while it is clearly the biggest new release of the week, it still has competition from Captain America: The First Avenger during its opening weekend. On the high end, the film could earn more than the combined openings of last year's three wide releases. Even on the low end, it should have no trouble topping last year's number one film. This should help 2011 win over 2010 for the third week in a row, which is enough to be considered a streak. More...

2011 Preview: July

June 28th, 2011

July starts with one of the most important holidays of the year, which is good news for the industry, as June was a little weaker than expected, at least on average. None of the films were shockingly bad at the box office, even if a few missed early predictions by significant degrees. But conversely, none really shocked analysts with their box office prowess. As such, 2011 continued to slide a little further behind 2010's pace, a trend the movie industry hopes will end this month. Fortunately, that is a reasonable goal. Last July was home to two $100 million movies, two $200 million movies, and a one $300 million movie, assuming you count The Twilight Saga: Eclipse as a July film. This time around, we could see two films top $300 million, assuming you count Transformers: Dark of the Moon as a July release. Meanwhile, there are several potential $100 million films. I count up to six films with a statistically significant shot at reaching the century mark, but I would be amazed if more than half of them got there. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 29, 2011 2 $35,611,637   3,395 $10,489   $35,611,637 1
Aug 5, 2011 2 $20,702,415 -42% 3,395 $6,098   $75,904,246 2
Aug 12, 2011 4 $13,733,081 -34% 3,427 $4,007   $101,778,741 3
Aug 19, 2011 6 $7,802,377 -43% 3,057 $2,552   $117,546,882 4
Aug 26, 2011 7 $4,754,766 -39% 2,861 $1,662   $125,948,234 5
Sep 2, 2011 10 $4,099,478 -14% 2,706 $1,515   $132,052,090 6
Sep 9, 2011 14 $1,800,432 -56% 1,977 $911   $136,009,277 7
Sep 16, 2011 15 $1,243,268 -31% 1,419 $876   $137,593,881 8
Sep 23, 2011 18 $541,836 -56% 669 $810   $138,353,892 9
Sep 30, 2011 25 $336,049 -38% 411 $818   $138,809,045 10
Oct 7, 2011 15 $512,056 +52% 515 $994   $139,381,799 11
Oct 14, 2011 18 $440,526 -14% 370 $1,191   $140,037,807 12
Oct 21, 2011 23 $387,297 -12% 327 $1,184   $140,555,209 13
Oct 28, 2011 23 $250,972 -35% 303 $828   $140,900,457 14
Nov 4, 2011 23 $303,504 +21% 278 $1,092   $141,271,535 15
Nov 11, 2011 24 $318,803 +5% 269 $1,185   $141,671,842 16
Nov 18, 2011 27 $212,934 -33% 252 $845   $141,941,588 17
Nov 25, 2011 25 $239,511 +12% 248 $966   $142,324,120 18
Dec 2, 2011 32 $131,777 -45% 327 $403   $142,500,164 19
Dec 9, 2011 36 $81,564 -38% 181 $451   $142,614,158 20

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jul 29, 2011 1 $13,260,814     3,395 $3,906   $13,260,814 1
Jul 30, 2011 2 $12,610,312 -5%   3,395 $3,714   $25,871,126 2
Jul 31, 2011 2 $9,740,511 -23%   3,395 $2,869   $35,611,637 3
Aug 1, 2011 1 $5,004,689 -49%   3,395 $1,474   $40,616,326 4
Aug 2, 2011 1 $5,664,831 +13%   3,395 $1,669   $46,281,157 5
Aug 3, 2011 1 $4,828,115 -15%   3,395 $1,422   $51,109,272 6
Aug 4, 2011 1 $4,092,559 -15%   3,395 $1,205   $55,201,831 7
Aug 5, 2011 2 $5,962,691 +46% -55% 3,395 $1,756   $61,164,522 8
Aug 6, 2011 2 $8,058,980 +35% -36% 3,395 $2,374   $69,223,502 9
Aug 7, 2011 2 $6,680,744 -17% -31% 3,395 $1,968   $75,904,246 10
Aug 8, 2011 2 $2,889,166 -57% -42% 3,395 $851   $78,793,412 11
Aug 9, 2011 2 $3,796,195 +31% -33% 3,395 $1,118   $82,589,607 12
Aug 10, 2011 3 $2,981,329 -21% -38% 3,395 $878   $85,570,936 13
Aug 11, 2011 3 $2,474,724 -17% -40% 3,395 $729   $88,045,660 14
Aug 12, 2011 5 $3,781,614 +53% -37% 3,427 $1,103   $91,827,274 15
Aug 13, 2011 4 $5,297,423 +40% -34% 3,427 $1,546   $97,124,697 16
Aug 14, 2011 3 $4,654,044 -12% -30% 3,427 $1,358   $101,778,741 17
Aug 15, 2011 3 $2,277,561 -51% -21% 3,427 $665   $104,056,302 18
Aug 16, 2011 3 $2,488,558 +9% -34% 3,427 $726   $106,544,860 19
Aug 17, 2011 3 $1,610,657 -35% -46% 3,427 $470   $108,155,517 20
Aug 18, 2011 3 $1,588,988 -1% -36% 3,427 $464   $109,744,505 21
Aug 19, 2011 7 $2,229,504 +40% -41% 3,057 $729   $111,974,009 22
Aug 20, 2011 5 $3,167,563 +42% -40% 3,057 $1,036   $115,141,572 23
Aug 21, 2011 5 $2,405,310 -24% -48% 3,057 $787   $117,546,882 24
Aug 22, 2011 5 $883,289 -63% -61% 3,057 $289   $118,430,171 25
Aug 23, 2011 4 $1,088,739 +23% -56% 3,057 $356   $119,518,910 26
Aug 24, 2011 4 $779,492 -28% -52% 3,057 $255   $120,298,402 27
Aug 25, 2011 4 $895,066 +15% -44% 3,057 $293   $121,193,468 28
Aug 26, 2011 7 $1,281,661 +43% -43% 2,861 $448   $122,475,129 29
Aug 27, 2011 7 $2,045,107 +60% -35% 2,861 $715   $124,520,236 30
Aug 28, 2011 7 $1,427,998 -30% -41% 2,861 $499   $125,948,234 31
Aug 29, 2011 7 $480,553 -66% -46% 2,861 $168   $126,428,787 32
Aug 30, 2011 7 $627,855 +31% -42% 2,861 $219   $127,056,642 33
Aug 31, 2011 8 $466,924 -26% -40% 2,861 $163   $127,523,566 34
Sep 1, 2011 8 $429,046 -8% -52% 2,861 $150   $127,952,612 35
Sep 2, 2011 10 $891,888 +108% -30% 2,706 $330   $128,844,500 36
Sep 3, 2011 10 $1,590,444 +78% -22% 2,706 $588   $130,434,944 37
Sep 4, 2011 10 $1,617,146 +2% +13% 2,706 $598   $132,052,090 38
Sep 5, 2011 8 $1,624,615 n/c +238% 2,706 $600   $133,676,705 39
Sep 6, 2011 11 $243,875 -85% -61% 2,706 $90   $133,920,580 40
Sep 7, 2011 - $153,646 -37% -67% 2,706 $57   $134,074,226 41
Sep 8, 2011 - $134,619 -12% -69% 2,706 $50   $134,208,845 42
Sep 9, 2011 15 $351,256 +161% -61% 1,977 $178   $134,560,101 43
Sep 10, 2011 13 $879,648 +150% -45% 1,977 $445   $135,439,749 44
Sep 11, 2011 11 $569,528 -35% -65% 1,977 $288   $136,009,277 45
Sep 12, 2011 15 $75,202 -87% -95% 1,977 $38   $136,084,479 46
Sep 13, 2011 15 $93,413 +24% -62% 1,977 $47   $136,177,892 47
Sep 14, 2011 15 $83,986 -10% -45% 1,977 $42   $136,261,878 48
Sep 15, 2011 15 $88,735 +6% -34% 1,977 $45   $136,350,613 49
Sep 16, 2011 - $257,629 +190% -27% 1,419 $182   $136,608,242 50
Sep 17, 2011 14 $589,070 +129% -33% 1,419 $415   $137,197,312 51
Sep 18, 2011 13 $396,569 -33% -30% 1,419 $279   $137,593,881 52
Sep 19, 2011 - $49,806 -87% -34% 1,419 $35   $137,643,687 53
Sep 20, 2011 - $63,649 +28% -32% 1,419 $45   $137,707,336 54
Sep 21, 2011 - $51,764 -19% -38% 1,419 $36   $137,759,100 55
Sep 22, 2011 - $52,956 +2% -40% 1,419 $37   $137,812,056 56
Sep 23, 2011 - $127,577 +141% -50% 669 $191   $137,939,633 57
Sep 24, 2011 - $258,687 +103% -56% 669 $387   $138,198,320 58
Sep 25, 2011 - $155,572 -40% -61% 669 $233   $138,353,892 59
Sep 26, 2011 - $25,192 -84% -49% 669 $38   $138,379,084 60
Sep 27, 2011 - $27,990 +11% -56% 669 $42   $138,407,074 61
Sep 28, 2011 - $25,737 -8% -50% 669 $38   $138,432,811 62
Sep 29, 2011 - $40,185 +56% -24% 669 $60   $138,472,996 63
Sep 30, 2011 - $74,294 +85% -42% 411 $181   $138,547,290 64
Oct 1, 2011 - $161,364 +117% -38% 411 $393   $138,708,654 65
Oct 2, 2011 - $100,391 -38% -35% 411 $244   $138,809,045 66
Oct 7, 2011 - $128,755   +73% 515 $250   $138,998,498 71
Oct 8, 2011 - $223,365 +73% +38% 515 $434   $139,221,863 72
Oct 9, 2011 - $159,936 -28% +59% 515 $311   $139,381,799 73
Oct 14, 2011 - $117,729   -9% 370 $318   $139,715,010 78
Oct 15, 2011 - $194,948 +66% -13% 370 $527   $139,909,958 79
Oct 16, 2011 - $127,849 -34% -20% 370 $346   $140,037,807 80
Oct 21, 2011 - $108,766   -8% 327 $333   $140,276,678 85
Oct 22, 2011 - $168,090 +55% -14% 327 $514   $140,444,768 86
Oct 23, 2011 - $110,441 -34% -14% 327 $338   $140,555,209 87
Oct 28, 2011 - $64,546   -41% 303 $213   $140,714,031 92
Oct 29, 2011 - $112,369 +74% -33% 303 $371   $140,826,400 93
Oct 30, 2011 - $74,057 -34% -33% 303 $244   $140,900,457 94
Nov 4, 2011 - $67,524   +5% 278 $243   $141,035,555 99
Nov 5, 2011 - $145,089 +115% +29% 278 $522   $141,180,644 100
Nov 6, 2011 - $90,891 -37% +23% 278 $327   $141,271,535 101
Nov 11, 2011 - $108,848   +61% 269 $405   $141,461,887 106
Nov 12, 2011 - $130,344 +20% -10% 269 $485   $141,592,231 107
Nov 13, 2011 - $79,611 -39% -12% 269 $296   $141,671,842 108
Nov 18, 2011 - $46,236   -58% 252 $183   $141,774,890 113
Nov 19, 2011 - $101,634 +120% -22% 252 $403   $141,876,524 114
Nov 20, 2011 - $65,064 -36% -18% 252 $258   $141,941,588 115
Nov 25, 2011 - $86,491   +87% 248 $349   $142,171,100 120
Nov 26, 2011 - $99,151 +15% -2% 248 $400   $142,270,251 121
Nov 27, 2011 - $53,869 -46% -17% 248 $217   $142,324,120 122
Dec 2, 2011 - $30,689   -65% 327 $94   $142,399,076 127
Dec 3, 2011 - $63,293 +106% -36% 327 $194   $142,462,369 128
Dec 4, 2011 - $37,795 -40% -30% 327 $116   $142,500,164 129
Dec 9, 2011 - $16,834   -45% 181 $93   $142,549,428 134
Dec 10, 2011 - $40,827 +143% -35% 181 $226   $142,590,255 135
Dec 11, 2011 - $23,903 -41% -37% 181 $132   $142,614,158 136

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 29, 2011 1 $55,201,831   3,395 $16,260   $55,201,831 1
Aug 5, 2011 2 $32,843,829 -41% 3,395 $9,674   $88,045,660 2
Aug 12, 2011 4 $21,698,845 -34% 3,427 $6,332   $109,744,505 3
Aug 19, 2011 5 $11,448,963 -47% 3,057 $3,745   $121,193,468 4
Aug 26, 2011 7 $6,759,144 -41% 2,861 $2,363   $127,952,612 5
Sep 2, 2011 10 $6,256,233 -7% 2,706 $2,312   $134,208,845 6
Sep 9, 2011 14 $2,141,768 -66% 1,977 $1,083   $136,350,613 7
Sep 16, 2011 16 $1,461,443 -32% 1,419 $1,030   $137,812,056 8
Sep 23, 2011 18 $660,940 -55% 669 $988   $138,472,996 9
Sep 30, 2011 25 $396,747 -40% 411 $965   $138,869,743 10
Oct 7, 2011 14 $727,538 +83% 515 $1,413   $139,597,281 11
Oct 14, 2011 18 $570,631 -22% 370 $1,542   $140,167,912 12
Oct 21, 2011 23 $481,573 -16% 327 $1,473   $140,649,485 13
Oct 28, 2011 27 $318,546 -34% 303 $1,051   $140,968,031 14
Nov 4, 2011 24 $385,008 +21% 278 $1,385   $141,353,039 15
Nov 11, 2011 26 $375,615 -2% 269 $1,396   $141,728,654 16
Nov 18, 2011 28 $355,955 -5% 252 $1,413   $142,084,609 17
Nov 25, 2011 27 $283,778 -20% 248 $1,144   $142,368,387 18
Dec 2, 2011 34 $164,207 -42% 327 $502   $142,532,594 19

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Lithuania 8/19/2011 $0 0 1 1 $163,008 12/10/2015
Serbia and Montenegro 8/11/2011 $0 0 1 1 $169,967 12/29/2018
Turkey 8/5/2011 $0 0 8 11 $2,233,825 12/29/2018
 
Rest of World $418,568,365
 
International Total$421,135,165 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 20111480,818 480,818$8,169,098$8,169,0981
Dec 11, 20113583,163+21% 1,063,981$9,907,939$18,077,0372
Dec 18, 20116313,914-46% 1,377,895$5,603,365$23,680,4023
Dec 25, 20118288,183-8% 1,666,078$4,896,229$28,576,6314
Jan 1, 20121683,846-71% 1,749,924$1,448,859$30,025,4905
Jan 8, 20121662,774-25% 1,812,698$1,119,888$31,145,3786
Jan 15, 20122931,965-49% 1,844,663$589,754$31,735,1327
Jan 29, 20122915,840 1,874,969$266,904$32,264,4499
Feb 19, 20125111,112 2,006,495$1,932,238$34,572,85212

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Dec 4, 20111176,906 176,906$3,758,667$3,758,6671
Dec 11, 20114179,707+2% 356,613$4,323,795$8,082,4622
Dec 18, 20111080,222-55% 436,835$2,011,873$10,094,3353
Dec 25, 201116119,059+48% 555,894$2,837,979$12,932,3144

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Netflix Daily Charts

DateRankDays In
Top 10
Vierwership
Score
Sep 2, 202021 9
Sep 3, 202022 18
Sep 4, 202023 27
Sep 5, 202034 35
Sep 6, 202045 42
Sep 7, 202056 48
Sep 8, 202057 54
Sep 9, 202058 60
Sep 10, 202069 65
Sep 11, 20201010 66

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.