For years, George Needleman, the gentle CFO of a Wall Street investment bank, has been living with his head in the clouds. His frustrated second wife, Kate, has reached her limit taking care of his senile mother, Barbara. His teenage daughter, Cindy, is spoiled beyond hope and his seven-year-old son, Howie, wishes his father were around more. But George is finally forced to wake up when he learns that his firm, Lockwise Industries, has been operating a mob-backed Ponzi scheme - and that he's been set up as the fall guy.
Facing criminal charges and death threats from the mob, George and his entire family are put under witness protection in the safest place that Brian, a federal prosecutor from Atlanta, can think of...
His Aunt Madea's house down South.
As a result, Madea and her live-in brother, Uncle Joe, find themselves managing a completely dysfunctional family from Connecticut. But as George tries to solve the mystery behind Lockwise's finances, Madea whips the Needlemans into shape using her hilarious brand of tough love. And together, they realize they just might have what it takes to unite George's family, outsmart the mob and change everyone's lives for the better.
||June 29th, 2012 (Wide) by Lionsgate|
||October 23rd, 2012 by Lionsgate Home Entertainment, released as Tyler Perry's Madeas Witness Protection|
||PG-13 for some crude sexual remarks and brief drug references.|
(Rating bulletin 2222, 5/9/2012)
||African-American, Dysfunctional Family, Mafia, Same Actor, Multiple Roles, Fat Suit, Cross-Dressing, White Collar Crime|
|Production Method:||Live Action|
|Creative Type:||Contemporary Fiction|
||Lionsgate, TPS Company|
Tinker Bell: Secret of the Wings held off the new releases, all two of them, earning first place on the DVD sales chart with 360,000 units / $7.19 million for the week for totals of 1.12 million units / $20.04 million after two. Selling 1 million units is an impressive feat for a direct-to-DVD release.
Tinker Bell: Secret of the Wings was one of six new releases to reach the top 11 on the Blu-ray sales chart this week. It was surprisingly strong for a direct-to-DVD release aimed at kids selling 424,000 units and generating $12.10 million for an opening week Blu-ray share of 36%.
Tinker Bell: Secret of the Wings continues the franchise's impressive run on the home market leading all new releases earning first place on the DVD sales chart. It sold 756,000 units and generated $12.85 million in opening week sales. This is amazing for a direct-to-DVD release.
There are not a lot of major releases on this week's list. The biggest box office hit was Magic Mike, which did cross $100 million, but I'm not sure its target audience is going to support it on DVD and especially not on Blu-ray Combo Pack. According to Amazon.com, Tinker Bell: Secret of the Wings is the best selling new release, and the DVD, Blu-ray Combo Pack, and 3D Combo Pack are selling very well. However, while that film is absolutely worth picking up, the Pick of the Week goes to The Invisible War on DVD. It could be an Oscar winner next year.
The Amazing Spider-Man started faster than expected, but stumbled a little bit over the weekend. Additionally, the other two wide releases, Savages and Katy Perry: Part of Me, were mixed and weak respectively. This left the overall box office down 6.5% from last weekend to $196 million. However, this was 26% higher than the same weekend last year. 2012 increased its lead over 2011 to 8% at $5.78 billion to $5.36 billion, so even if the rest of the year is completely flat compared to last year, it would still be a solid win.
The Amazing Spider-Man opened on Tuesday to better than expected numbers and should cruise to victory over the weekend, but it is not the only wide release this week. Katy Perry: Part of Me opens tonight while Savages opens tomorrow. They are not going to compete for top spot. In fact, very few people think they will compete with last week's winner, Ted, for second place and one or both could miss the top five entirely. Fortunately, the combined strength of the new releases, plus healthy holdovers, should help 2012 easily win over last year.
Beasts of the Southern Wild was the latest limited release to have a monster start on the per theater chart. It earned $170,000 in four theaters for an average of $42,426. To Rome With Love was pushed into second place with an average of $23,872 in 29 theaters. Up next was a trio of wide releases starting with Ted with $16,800. Magic Mike and Tyler Perry's Madea's Witness Protection were close behind with $13,354 and $11,749. It's rare for three wide releases to reach the $10,000 mark on the per theater chart.
The box office wasn't as close a race as some had predicted, as Ted ran away with things breaking records in the process. That's not to say the competition was weak. Both Magic Mike and Tyler Perry's Madeas Witness Protection beat expectations and this helped the overall box office grow 61% from last weekend. It also grew 4% from last year, which normally wouldn't seem like a big deal, but this weekend last year was the Independence Day long weekend. For 2012 to win despite the misalignment is amazing and hopefully this is a good sign for the coming weeks. Year-to-date, 2012 still holds a solid lead over 2011, $5.43 billion to $5.06 billion. Percentwise the lead is now 7%, which is a great position to be in at the halfway mark of the year.
A huge opening for Ted and better-than-expected starts for both Magic Mike and Tyler Perry's Madea's Witness Protection will add up to an impressive weekend for the industry, based on Sunday's studio estimates. Even with a tough comparison (July 4 fell on a Monday last year), the total for this weekend should be about on par with the same weekend last year.
There are three new releases and a holdover looking to battle for top spot over the weekend. Magic Mike will likely be the best of the new releases, but Ted could be close behind. Tyler Perry's Madea's Witness Protection is a wild card and could earn first or could struggle to reach $20 million. The only one of the four new releases that will not have a shot at first place is People Like Us, which at its lowest might not reach the top ten. Brave will also be in the race for first place and many believe it has the advantage over the newcomers. As for the year-over-year comparison, forget about it. This weekend last year was the Independence Day long weekend and the misalignment will result in 2012 taking a beating. In fact, the combined openings of the four wide releases will likely not be as much as Transformers: Dark of the Moon opened with last year. June is going to end on a really soft note, but July should start strong due to the same holiday misalignment.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
are available through our research services. For more information, please contact us at email@example.com.