Magic Mike (2012)

Magic Mike poster
Theatrical Performance
Domestic Box Office $113,721,571Details
International Box Office $56,828,182Details
Worldwide Box Office $170,549,753
Home Market Performance
Est. Domestic DVD Sales $37,918,129 Details
Est. Domestic Blu-ray Sales $8,873,371 Details
Total Est. Domestic Video Sales $46,791,500
Further financial details...

Synopsis

Mike is an entrepreneur. A man of many talents and loads of charm, he spends his days pursuing the American Dream from as many angles as he can handle: from roofing houses and detailing cars to designing furniture from his Tampa beach condo. But at night... he's just magic. The hot headliner in an all-male revue, Magic Mike has been rocking the stage at Club Xquisite for years with his original style and over-the-top dance moves. The more the ladies love him, the more they spend, and the happier that makes club owner Dallas. Seeing potential in a guy he calls the Kid, Mike takes the 19-year-old under his wing and schools him in the fine arts of dancing, partying, picking up women and making easy money. It's not long before the club's newest act has fans of his own, as the summer opens up to a world of fun, friendship and good times. Meanwhile, Mike meets the Kid's captivating sister, Brooke. She's definitely someone he'd like to know a lot better, and it looks like he has a chance...until his lifestyle gets in the way.

Metrics

Opening Weekend:$39,127,170 (34.4% of total gross)
Legs:2.91 (domestic box office/biggest weekend)
Domestic Share:66.7% (domestic box office/worldwide)
Production Budget:$7,000,000 (worldwide box office is 24.4 times production budget)
Theater counts:2,930 opening theaters/3,120 max. theaters, 5.4 weeks average run per theater
Infl. Adj. Dom. BO $154,009,861

Latest Ranking on Cumulative Box Office Lists


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iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix, Netflix, Netflix
Hulu:Hulu

Movie Details

Domestic Releases: June 29th, 2012 (Wide) by Warner Bros.
February 13th, 2022 (Special Engagement) by Iconic Releasing, released as Magic Mike: Galentine’s Day Event
International Releases: June 28th, 2012 (Wide) (Slovenia)
June 29th, 2012 (Wide) (Estonia)
June 29th, 2012 (Wide) (Latvia)
June 29th, 2012 (Wide) (Lithuania)
July 5th, 2012 (Wide) (Croatia)
... Show all releases
Video Release: October 23rd, 2012 by Warner Home Video
MPAA Rating: R for pervasive sexual content, brief graphic nudity, language and some drug use.
(Rating bulletin 2218, 4/11/2012)
Running Time: 109 minutes
Franchise: Magic Mike
Comparisons: vs. Easy A
Create your own comparison chart…
Keywords: Autobiographical, Screenplay Written By the Star, Inspired by a True Story, Strippers / Stripping, Romance, Comedy Drama
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Warner Bros., Nick Wechsler, Gregory Jacobs, Iron Horse, Extension 765
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Independence Day (All Movies, 3-Day) 87 $15,642,337 Jul 6, 2012 10
Independence Day (All Movies, 3-Day, Inflation Adjusted) 133 $22,289,838 Jul 6, 2012 10
Biggest Domestic June Weekend 91 $39,127,170 Jun 29, 2012 3
Top Comedy Weekend Domestic 37 $39,127,170 Jun 29, 2012 3
Top R Weekend Domestic 67 $39,127,170 Jun 29, 2012 3
Front-Loaded Opening Weekend 42 49.5% Jun 29, 2012 3
Top 2012 Theater Average 84 $13,354 Jun 29, 2012 3
Top Comedy Day Domestic 36 $19,371,387 Jun 29, 2012 1
Top R Day Domestic 77 $19,371,387 Jun 29, 2012 1

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 29, 2012 2 $39,127,170   2,930 $13,354   $39,127,170 1
Jul 6, 2012 5 $15,642,337 -60% 3,120 $5,014   $72,829,107 2
Jul 13, 2012 6 $9,021,123 -42% 3,090 $2,919   $91,841,198 3
Jul 20, 2012 6 $4,291,432 -52% 2,606 $1,647   $101,966,459 4
Jul 27, 2012 8 $2,619,128 -39% 2,075 $1,262   $107,625,983 5
Aug 3, 2012 10 $1,414,372 -46% 1,202 $1,177   $110,928,677 6
Aug 10, 2012 18 $422,331 -70% 450 $939   $112,238,949 7
Aug 17, 2012 30 $199,389 -53% 255 $782   $112,720,182 8
Aug 24, 2012 29 $228,442 +15% 355 $643   $113,086,544 9
Aug 31, 2012 36 $158,066 -31% 268 $590   $113,390,930 10
Sep 7, 2012 43 $92,919 -41% 202 $460   $113,578,737 11
Sep 14, 2012 50 $49,163 -47% 115 $428   $113,665,031 12
Sep 21, 2012 67 $20,557 -58% 55 $374   $113,709,992 13

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 28, 2012 P $2,050,000     1,100 $1,864   $2,050,000  
Jun 29, 2012 2 $19,371,387     2,930 $6,611   $19,371,387 1
Jun 30, 2012 3 $11,354,091 -41%   2,930 $3,875   $30,725,478 2
Jul 1, 2012 3 $8,401,692 -26%   2,930 $2,867   $39,127,170 3
Jul 2, 2012 3 $5,022,190 -40%   2,930 $1,714   $44,149,360 4
Jul 3, 2012 4 $5,468,403 +9%   2,930 $1,866   $49,617,763 5
Jul 4, 2012 5 $3,010,260 -45%   2,955 $1,019   $52,628,023 6
Jul 5, 2012 4 $4,558,747 +51%   2,955 $1,543   $57,186,770 7
Jul 6, 2012 4 $6,147,540 +35% -68% 3,120 $1,970   $63,334,310 8
Jul 7, 2012 5 $5,562,800 -10% -51% 3,120 $1,783   $68,897,110 9
Jul 8, 2012 5 $3,931,997 -29% -53% 3,120 $1,260   $72,829,107 10
Jul 9, 2012 4 $2,232,780 -43% -56% 3,120 $716   $75,061,887 11
Jul 10, 2012 4 $2,802,415 +26% -49% 3,120 $898   $77,864,302 12
Jul 11, 2012 4 $2,503,417 -11% -17% 3,120 $802   $80,367,719 13
Jul 12, 2012 4 $2,452,356 -2% -46% 3,120 $786   $82,820,075 14
Jul 13, 2012 4 $3,407,137 +39% -45% 3,090 $1,103   $86,227,212 15
Jul 14, 2012 6 $3,291,467 -3% -41% 3,090 $1,065   $89,518,679 16
Jul 15, 2012 6 $2,322,519 -29% -41% 3,090 $752   $91,841,198 17
Jul 16, 2012 5 $1,304,435 -44% -42% 3,090 $422   $93,145,633 18
Jul 17, 2012 5 $1,717,046 +32% -39% 3,090 $556   $94,862,679 19
Jul 18, 2012 5 $1,463,152 -15% -42% 3,090 $474   $96,325,831 20
Jul 19, 2012 5 $1,349,196 -8% -45% 3,090 $437   $97,675,027 21
Jul 20, 2012 6 $1,634,390 +21% -52% 2,606 $627   $99,309,417 22
Jul 21, 2012 6 $1,604,783 -2% -51% 2,606 $616   $100,914,200 23
Jul 22, 2012 7 $1,052,259 -34% -55% 2,606 $404   $101,966,459 24
Jul 23, 2012 6 $666,461 -37% -49% 2,606 $256   $102,632,920 25
Jul 24, 2012 6 $868,153 +30% -49% 2,606 $333   $103,501,073 26
Jul 25, 2012 6 $743,323 -14% -49% 2,606 $285   $104,244,396 27
Jul 26, 2012 6 $762,459 +3% -43% 2,606 $293   $105,006,855 28
Jul 27, 2012 8 $895,126 +17% -45% 2,075 $431   $105,901,981 29
Jul 28, 2012 8 $1,056,449 +18% -34% 2,075 $509   $106,958,430 30
Jul 29, 2012 8 $667,553 -37% -37% 2,075 $322   $107,625,983 31
Jul 30, 2012 8 $418,070 -37% -37% 2,075 $201   $108,044,053 32
Jul 31, 2012 8 $527,008 +26% -39% 2,075 $254   $108,571,061 33
Aug 1, 2012 8 $472,128 -10% -36% 2,075 $228   $109,043,189 34
Aug 2, 2012 8 $471,116 n/c -38% 2,075 $227   $109,514,305 35
Aug 3, 2012 10 $474,380 +1% -47% 1,202 $395   $109,988,685 36
Aug 4, 2012 10 $541,563 +14% -49% 1,202 $451   $110,530,248 37
Aug 5, 2012 10 $398,429 -26% -40% 1,202 $331   $110,928,677 38
Aug 6, 2012 10 $221,180 -44% -47% 1,202 $184   $111,149,857 39
Aug 7, 2012 10 $276,086 +25% -48% 1,202 $230   $111,425,943 40
Aug 8, 2012 12 $192,324 -30% -59% 1,202 $160   $111,618,267 41
Aug 9, 2012 12 $198,351 +3% -58% 1,202 $165   $111,816,618 42
Aug 10, 2012 - $146,887 -26% -69% 450 $326   $111,963,505 43
Aug 11, 2012 - $169,629 +15% -69% 450 $377   $112,133,134 44
Aug 12, 2012 - $105,815 -38% -73% 450 $235   $112,238,949 45
Aug 13, 2012 - $62,490 -41% -72% 450 $139   $112,301,439 46
Aug 14, 2012 - $84,004 +34% -70% 450 $187   $112,385,443 47
Aug 15, 2012 - $67,235 -20% -65% 450 $149   $112,452,678 48
Aug 16, 2012 - $68,115 +1% -66% 450 $151   $112,520,793 49
Aug 17, 2012 - $67,286 -1% -54% 255 $264   $112,588,079 50
Aug 18, 2012 - $81,744 +21% -52% 255 $321   $112,669,823 51
Aug 19, 2012 - $50,359 -38% -52% 255 $197   $112,720,182 52
Aug 20, 2012 - $32,825 -35% -47% 255 $129   $112,753,007 53
Aug 21, 2012 - $42,088 +28% -50% 255 $165   $112,795,095 54
Aug 22, 2012 - $30,647 -27% -54% 255 $120   $112,825,742 55
Aug 23, 2012 - $32,360 +6% -52% 255 $127   $112,858,102 56
Aug 24, 2012 - $74,058 +129% +10% 355 $209   $112,932,160 57
Aug 25, 2012 - $93,145 +26% +14% 355 $262   $113,025,305 58
Aug 26, 2012 - $61,239 -34% +22% 355 $173   $113,086,544 59
Aug 27, 2012 - $33,094 -46% +1% 355 $93   $113,119,638 60
Aug 28, 2012 - $41,667 +26% -1% 355 $117   $113,161,305 61
Aug 29, 2012 - $35,251 -15% +15% 355 $99   $113,196,556 62
Aug 30, 2012 - $36,308 +3% +12% 355 $102   $113,232,864 63
Aug 31, 2012 - $45,113 +24% -39% 268 $168   $113,277,977 64
Sep 1, 2012 - $56,729 +26% -39% 268 $212   $113,334,706 65
Sep 2, 2012 - $56,224 -1% -8% 268 $210   $113,390,930 66
Sep 3, 2012 - $36,110 -36% +9% 268 $135   $113,427,040 67
Sep 4, 2012 - $19,583 -46% -53% 268 $73   $113,446,623 68
Sep 5, 2012 - $18,331 -6% -48% 268 $68   $113,464,954 69
Sep 6, 2012 - $20,864 +14% -43% 268 $78   $113,485,818 70
Sep 7, 2012 - $31,103 +49% -31% 202 $154   $113,516,921 71
Sep 8, 2012 - $41,127 +32% -28% 202 $204   $113,558,048 72
Sep 9, 2012 - $20,689 -50% -63% 202 $102   $113,578,737 73
Sep 10, 2012 - $7,583 -63% -79% 202 $38   $113,586,320 74
Sep 11, 2012 - $10,419 +37% -47% 202 $52   $113,596,739 75
Sep 12, 2012 - $9,483 -9% -48% 202 $47   $113,606,222 76
Sep 13, 2012 - $9,646 +2% -54% 202 $48   $113,615,868 77
Sep 14, 2012 - $17,113 +77% -45% 115 $149   $113,632,981 78
Sep 15, 2012 - $21,456 +25% -48% 115 $187   $113,654,437 79
Sep 16, 2012 - $10,594 -51% -49% 115 $92   $113,665,031 80
Sep 17, 2012 - $5,227 -51% -31% 115 $45   $113,670,258 81
Sep 18, 2012 - $6,452 +23% -38% 115 $56   $113,676,710 82
Sep 19, 2012 - $6,394 -1% -33% 115 $56   $113,683,104 83
Sep 20, 2012 - $6,331 -1% -34% 115 $55   $113,689,435 84
Sep 21, 2012 - $7,771 +23% -55% 55 $141   $113,697,206 85
Sep 22, 2012 - $8,295 +7% -61% 55 $151   $113,705,501 86
Sep 23, 2012 - $4,491 -46% -58% 55 $82   $113,709,992 87
Sep 24, 2012 - $2,291 -49% -56% 55 $42   $113,712,283 88
Sep 25, 2012 - $3,265 +43% -49% 55 $59   $113,715,548 89
Sep 26, 2012 - $2,841 -13% -56% 55 $52   $113,718,389 90
Sep 27, 2012 - $3,182 +12% -50% 55 $58   $113,721,571 91

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 29, 2012 3 $57,186,770   2,955 $19,353   $57,186,770 1
Jul 6, 2012 4 $25,633,305 -55% 3,120 $8,216   $82,820,075 2
Jul 13, 2012 5 $14,854,952 -42% 3,090 $4,807   $97,675,027 3
Jul 20, 2012 6 $7,331,828 -51% 2,606 $2,813   $105,006,855 4
Jul 27, 2012 8 $4,507,450 -39% 2,075 $2,172   $109,514,305 5
Aug 3, 2012 11 $2,302,313 -49% 1,202 $1,915   $111,816,618 6
Aug 10, 2012 19 $704,175 -69% 450 $1,565   $112,520,793 7
Aug 17, 2012 28 $337,309 -52% 255 $1,323   $112,858,102 8
Aug 24, 2012 29 $374,762 +11% 355 $1,056   $113,232,864 9
Aug 31, 2012 35 $252,954 -33% 268 $944   $113,485,818 10
Sep 7, 2012 42 $130,050 -49% 202 $644   $113,615,868 11
Sep 14, 2012 49 $73,567 -43% 115 $640   $113,689,435 12
Sep 21, 2012 66 $32,136 -56% 55 $584   $113,721,571 13

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Argentina 2/28/2013 $30,264 22 22 25 $43,233 12/30/2018
Australia 7/26/2012 $3,914,701 332 333 1,683 $12,794,532 10/2/2020
Austria 8/15/2012 $91,064 53 53 277 $698,277 12/11/2015
Belgium 8/15/2012 $155,189 36 43 223 $1,191,710 12/12/2015
Brazil 11/2/2012 $273,861 97 97 213 $596,802 12/12/2015
Bulgaria 7/6/2012 $21,733 16 16 72 $143,253 12/29/2018
Chile 2/7/2013 $0 0 3 3 $64,348 12/30/2018
Croatia 7/5/2012 $7,579 7 7 56 $41,350 12/29/2018
Czech Republic 7/12/2012 $62,487 39 39 215 $394,966 12/29/2018
Denmark 8/23/2012 $0 0 36 132 $800,275 12/12/2015
Estonia 6/29/2012 $10,660 5 5 14 $40,868 12/11/2015
Finland 9/7/2012 $87,186 18 42 180 $644,110 12/12/2015
France 8/15/2012 $811,686 367 367 971 $2,052,125 12/11/2015
Germany 8/16/2012 $695,885 374 374 1,868 $3,541,602 12/11/2015
Greece 8/2/2012 $50,142 15 15 15 $50,142 12/11/2015
Hong Kong 9/27/2012 $56,694 26 26 32 $140,083 12/12/2015
Hungary 8/9/2012 $0 0 21 84 $205,003 12/29/2018
Iceland 7/13/2012 $0 0 3 9 $90,865 12/29/2018
Italy 9/21/2012 $1,700,661 359 359 903 $4,736,789 12/12/2015
Latvia 6/29/2012 $6,014 4 6 22 $49,240 12/29/2018
Lithuania 6/29/2012 $3,804 7 7 15 $13,010 12/11/2015
Mexico 11/30/2012 $101,565 130 130 482 $475,203 12/14/2015
Netherlands 7/12/2012 $787,698 87 93 784 $3,740,378 12/11/2015
New Zealand 7/26/2012 $339,954 47 51 296 $1,283,555 12/11/2015
Norway 7/20/2012 $208,150 73 73 253 $1,415,574 12/11/2015
Peru 3/21/2013 $50,927 32 32 62 $108,425 12/30/2018
Philippines 7/11/2012 $214,454 55 55 120 $428,909 12/29/2018
Poland 7/13/2012 $243,751 90 98 637 $1,232,490 12/29/2018
Portugal 7/12/2012 $117,526 51 51 241 $458,874 12/11/2015
Romania 8/3/2012 $32 1 8 24 $181,191 12/29/2018
Serbia and Montenegro 4/11/2013 $1,624 7 7 21 $5,832 12/30/2018
Singapore 8/9/2012 $175,655 22 22 65 $404,521 12/11/2015
Slovakia 7/12/2012 $36,761 18 18 60 $192,296 12/11/2015
Slovenia 6/28/2012 $4,788 4 4 32 $65,092 12/11/2015
South Africa 7/20/2012 $196,919 55 55 140 $638,990 12/11/2015
Spain 10/5/2012 $218,118 231 231 442 $542,921 12/12/2015
Sweden 8/15/2012 $69,940 24 29 132 $602,416 12/11/2015
Switzerland 8/15/2012 $44,675 21 62 276 $1,519,820 12/11/2015
Taiwan 11/9/2012 $71,646 31 31 64 $193,253 12/12/2015
Thailand 7/5/2012 $69,638 40 40 82 $159,750 12/11/2015
Turkey 10/5/2012 $33,975 27 27 66 $102,188 12/29/2018
United Kingdom 7/11/2012 $4,159,708 446 472 2,198 $13,173,821 12/11/2015
 
Rest of World $1,570,100
 
International Total$56,828,182 10/2/2020

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 28, 20122698,497 698,497$10,533,335$10,533,3351
Nov 4, 20123256,891-63% 955,388$3,843,089$14,376,4242
Nov 11, 20125176,127-31% 1,131,515$2,634,860$17,011,2843
Nov 18, 20121294,961-46% 1,226,476$1,420,617$18,431,9014
Nov 25, 201219161,490+70% 1,387,966$1,918,501$20,350,4025
Dec 2, 201221110,909-31% 1,498,875$1,156,781$21,507,1836
Dec 9, 201216129,336+17% 1,628,211$1,727,929$23,235,1127
Dec 16, 20128182,038+41% 1,810,249$1,636,522$24,871,6348
Dec 23, 201216147,427-19% 1,957,676$1,462,476$26,334,1109
Dec 30, 201210176,252+20% 2,133,928$1,559,830$27,893,94010
Jan 6, 20132837,048-79% 2,170,976$529,045$28,422,98511
Jan 13, 20132215,150-59% 2,186,126$159,530$28,582,51512
Feb 17, 20131675,516 2,300,628$816,328$29,961,53017
Apr 14, 20131639,461 2,396,191$394,215$30,981,15925
Apr 21, 20131530,436-23% 2,426,627$304,056$31,285,21526
Nov 30, 201412213,397 2,889,751$1,459,635$34,833,704110
Jul 26, 20152419,521 3,073,188$118,102$36,135,832144
Aug 2, 20152911,533-41% 3,084,721$74,619$36,210,451145
Oct 11, 20152315,664 3,162,028$104,792$36,676,216155

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 28, 20123175,472 175,472$3,982,521$3,982,5211
Nov 4, 2012836,688-79% 212,160$883,929$4,866,4502
Nov 11, 20121016,163-56% 228,323$396,207$5,262,6573
Nov 18, 20121610,545-35% 238,868$237,617$5,500,2744

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Channing Tatum    Magic Mike
Alex Pettyfer    Adam
Matt Bomer    Ken
Joe Manganiello    Big Dick Richie
Matthew McConaughey    Dallas

Supporting Cast

Olivia Munn    Joanna
James Martin Kelly    Sal
Cody Horn    Brooke
Reid Carolin    Paul
Avery Camp    Girl in Line
George Sack    George
Micaela Johnson    Portia
Denise Vasi    Ruby
Camryn Grimes    Birthday Girl
Kate Easton    Liz
Asher Wallis    Obnoxious Bar Guy
Adam Rodriguez    Tito
Kevin Nash    Tarzan
Gabriel Iglesias    Tobias
Alison Faulk    Havana Nights Girl
Catherine Lynn Stone    Blonde Bachelorette
Jennifer A. Skinner    Silhouette Girl
Vanessa Ryan    Cowboy Lap Dance Girl
Teresa Espinosa    Pony Girl
Betsy Brandt    Banker
Monica Garcia    Dr. Love Girl
Annette Houlihan Verdolino    Tarzan's Girl
Candace Marie Celmer    Boxing Girl
Lyss Remaly    Girl Richie Lifts
Jannel Diaz    Tito's Girl
Mircea Monroe    Ken's Wife
Riley Keough    Nora
Maynard The Pig    Herman the Pig
Caitlin Gerard    Kim
Yari De Lion    Sorority Girl
Cameron Banfield    Kim's Boyfriend
Michael Roark    Ryan
Keith Kurtz    Thug #1
Marland Burke    Thug #2
Ashley Hayes    Raver Girl

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Steven Soderbergh    Director
Reid Carolin    Screenwriter
Nick Wechsler    Producer
Gregory Jacobs    Producer
Channing Tatum    Producer
Reid Carolin    Producer
Peter Andrews    Director of Photography
Howard Cummings    Production Designer
Mary Ann Bernard    Editor
Christopher Peterson    Costume Designer
Carmen Cuba    Casting Director
Frankie Pine    Music Supervisor
Julie M. Anderson    Unit Production Manager
Jim Bigham    Unit Production Manager
Gregory Jacobs    First Assistant Director
Jody Spilkoman    Second Assistant Director

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Awards Season: Silver Linings for Limited Releases

November 28th, 2012

The Independent Spirit Awards has a special place in the Awards Season. The nominations are the unoffficial start of Awards Season, but the actual awards aren't given out until Oscar weekend, so they are the beginning at the end of Awards Season. They also help out a lot of limited releases that would otherwise not get enough buzz, although they are not so good at predicting Oscar wins. This year, two films tied for most nominations, Moonrise Kingdom and The Silver Linings Playbook, both of which earned five nominations. They weren't the only films to earn multiple nominations though. More...

Blu-ray Sales: Wings Sparkle on High Definition

November 15th, 2012

Tinker Bell: Secret of the Wings was one of six new releases to reach the top 11 on the Blu-ray sales chart this week. It was surprisingly strong for a direct-to-DVD release aimed at kids selling 424,000 units and generating $12.10 million for an opening week Blu-ray share of 36%. More...

DVD Sales: Not-So Secret of Her Success

November 14th, 2012

Tinker Bell: Secret of the Wings continues the franchise's impressive run on the home market leading all new releases earning first place on the DVD sales chart. It sold 756,000 units and generated $12.85 million in opening week sales. This is amazing for a direct-to-DVD release. More...

Blu-ray Sales: Mad Money for Madagascar

November 5th, 2012

Madagascar 3: Europe's Most Wanted was one of seven new releases to reach the top 20 on this week's Blu-ray sales chart. It took first place with 768,000 units / $15.36 million for an opening week Blu-ray share of 45%. This is good for a digitally animated kids movie. In fact, this wouldn't be bad if it were an action film. More...

DVD and Blu-ray Releases for October 23rd, 2012

October 23rd, 2012

There are not a lot of major releases on this week's list. The biggest box office hit was Magic Mike, which did cross $100 million, but I'm not sure its target audience is going to support it on DVD and especially not on Blu-ray Combo Pack. According to Amazon.com, Tinker Bell: Secret of the Wings is the best selling new release, and the DVD, Blu-ray Combo Pack, and 3D Combo Pack are selling very well. However, while that film is absolutely worth picking up, the Pick of the Week goes to The Invisible War on DVD. It could be an Oscar winner next year. More...

Weekend Predictions: Will Bourne Live Up to Its Legacy?

August 9th, 2012

The Bourne Legacy should have no trouble dominating the box office this weekend and it might become the last $100 million hit of the summer. On the other hand, it might not be the only $100 million hit opening this week. The Campaign is an R-rated comedy, which should do better than most and at least has an outside shot at reaching the century club. Hope Springs is counter-programming aimed at a more mature target demographic and its chances over the weekend are not great, but its legs could be strong. Finally, there's Nitro Circus: The Movie 3D, which is only playing in about 800 theaters, but it could squeeze into the top ten. This week last year the new releases were led by The Help while a returning film, Rise of the Planet of the Apes, topped the chart. Neither film made $30 million over the weekend, which is something The Bourne Legacy should do with ease, so 2012 should pull out a win. Hopefully that is the case, because year-over-year, 2012 has been losing big time lately. More...

International Box Office: Dark Knight Rises Rises in Sophomore Stint

August 2nd, 2012

The Dark Knight Rises overall numbers are still limited to studio estimates, but it was clearly the best film of the weekend with $126.2 million on 17,200 screens in 57 markets for a total of $252.0 million internationally and $539.1 million worldwide. Its best new market was France, where it made $10.91 million on 892 screens. It also dominated the box office in Mexico with $9.75 million on 2,765 screens and in Germany with $9.40 million on 718 screens over the weekend for a total opening of $11.40 million. Russia was close behind with $8.33 million on 1,312 screens. The film also earned first place in Brazil, but with $6.70 million on 944, which is a little more subdued, while it missed top spot in Japan with $4.76 million on 546 screens over the weekend for a total opening of $5.82 million. The film remained in first place in the U.K. with $11.42 million on 589 screens over the weekend for a two-week total of $47.96 million. It also remained champion in Australia with $7.77 million on 628 screens over the weekend for a total of $28.00 million after two. On the other hand, it was pushed into second place in South Korea with $5.93 million on 807 screens over the weekend for a total of $27.67 million after two. So far, The Dark Knight Rises has been about on par with Ice Age: Continental Drift, maybe a little behind that film's pace, and it is on track to earn close to $600 million internationally and about $1 billion worldwide. This is a fantastic result, but still below expectations. More...

Weekend Wrap-Up: Knight Rise, but Overshadowed by Darkness

July 23rd, 2012

There was tragedy over the weekend at a midnight showing of The Dark Knight Rises, which is clearly a more important story than any box office numbers. However, we try to avoid politics here, and try to stick with the numbers, but the two stories might be hard to untangle. As expected, The Dark Knight Rises led the box office, but with a more subdued opening. It failed to match The Avengers's opening from earlier in the summer, but was the biggest from the franchise. It helped propel the overall box office to $230 million, which was 39% higher than last weekend and 21% higher than the same weekend last year. Year-to-date, 2012 now leads 2011 by 6.7% at $6.37 billion to $5.96 billion. More...

Weekend Predictions: How High will The Dark Knight Rise?

July 19th, 2012

The Dark Knight Rises looks to crush the competition at the box office this weekend. No one is wondering if it will be the number one film this weekend. People are wondering if it will have the number one opening of all time. At the beginning the year, I would have put the odds of that happening at about 80%. However, after The Avengers opened with more than $200 million, the chance of The Dark Knight Rises breaking that record is now very slim. It has a better shot at earning more than the entire box office this weekend last year, or about $191 million. The odds of 2012 winning in the year-over-year comparison is nearly 100%. More...

Weekend Wrap-Up: Ice Age off to a Cold Start

July 16th, 2012

Ice Age: Continental Drift opened on the low end of expectations. The rest of the top five did better than predicted, but that wasn't enough to compensate and the overall box office fell 16% from last weekend to $165 million. This was 37% lower than the same weekend last year, and less than Harry Potter and the Deathly Hallows: Part II opened with. 2012 is still ahead of 2011, even if the margin is down to 6.6% at $6.05 billion to $5.68 million. The box office should bounce back next weekend with the release of The Dark Knight Rises. More...

Weekend Predictions: Will Ice Age Heat Up the Box Office?

July 12th, 2012

This weekend, Ice Age: Continental Drift has the weekend to itself, at least as far as new wide releases goes. It will still have to deal with holdovers, but The Amazing Spider-Man will likely be in a distant second place. Last year, the number one release was Harry Potter and the Deathly Hallows: Part II, which opened with a then record $169.19 million. Ice Age won't match that. In fact, there's a chance Ice Age won't make that much during its entire run. 2012 box office is going to take a tumble this weekend. More...

Weekend Wrap-Up: Amazing Start to July

July 9th, 2012

The Amazing Spider-Man started faster than expected, but stumbled a little bit over the weekend. Additionally, the other two wide releases, Savages and Katy Perry: Part of Me, were mixed and weak respectively. This left the overall box office down 6.5% from last weekend to $196 million. However, this was 26% higher than the same weekend last year. 2012 increased its lead over 2011 to 8% at $5.78 billion to $5.36 billion, so even if the rest of the year is completely flat compared to last year, it would still be a solid win. More...

Weekend Predictions: Spider-Man is Already Amazing

July 5th, 2012

The Amazing Spider-Man opened on Tuesday to better than expected numbers and should cruise to victory over the weekend, but it is not the only wide release this week. Katy Perry: Part of Me opens tonight while Savages opens tomorrow. They are not going to compete for top spot. In fact, very few people think they will compete with last week's winner, Ted, for second place and one or both could miss the top five entirely. Fortunately, the combined strength of the new releases, plus healthy holdovers, should help 2012 easily win over last year. More...

Per Theater Chart: Beast is Beautiful

July 4th, 2012

Beasts of the Southern Wild was the latest limited release to have a monster start on the per theater chart. It earned $170,000 in four theaters for an average of $42,426. To Rome With Love was pushed into second place with an average of $23,872 in 29 theaters. Up next was a trio of wide releases starting with Ted with $16,800. Magic Mike and Tyler Perry's Madea's Witness Protection were close behind with $13,354 and $11,749. It's rare for three wide releases to reach the $10,000 mark on the per theater chart. More...

Weekend Wrap-Up: Ted Helps the Box Office Come Alive

July 2nd, 2012

The box office wasn't as close a race as some had predicted, as Ted ran away with things breaking records in the process. That's not to say the competition was weak. Both Magic Mike and Tyler Perry's Madeas Witness Protection beat expectations and this helped the overall box office grow 61% from last weekend. It also grew 4% from last year, which normally wouldn't seem like a big deal, but this weekend last year was the Independence Day long weekend. For 2012 to win despite the misalignment is amazing and hopefully this is a good sign for the coming weeks. Year-to-date, 2012 still holds a solid lead over 2011, $5.43 billion to $5.06 billion. Percentwise the lead is now 7%, which is a great position to be in at the halfway mark of the year. More...

Weekend Estimates: Hollywood Hits Holidays on a High

July 1st, 2012

A huge opening for Ted and better-than-expected starts for both Magic Mike and Tyler Perry's Madea's Witness Protection will add up to an impressive weekend for the industry, based on Sunday's studio estimates. Even with a tough comparison (July 4 fell on a Monday last year), the total for this weekend should be about on par with the same weekend last year. More...

Weekend Predictions: Will There Be Box Office Magic?

June 28th, 2012

There are three new releases and a holdover looking to battle for top spot over the weekend. Magic Mike will likely be the best of the new releases, but Ted could be close behind. Tyler Perry's Madea's Witness Protection is a wild card and could earn first or could struggle to reach $20 million. The only one of the four new releases that will not have a shot at first place is People Like Us, which at its lowest might not reach the top ten. Brave will also be in the race for first place and many believe it has the advantage over the newcomers. As for the year-over-year comparison, forget about it. This weekend last year was the Independence Day long weekend and the misalignment will result in 2012 taking a beating. In fact, the combined openings of the four wide releases will likely not be as much as Transformers: Dark of the Moon opened with last year. June is going to end on a really soft note, but July should start strong due to the same holiday misalignment. More...

Contest: Bear With Me

June 22nd, 2012

Next weekend there are four films opening wide and I really have no idea which one will be the best. (I'm pretty sure Brave will remain in first place.) People Like Us is earning great early reviews, but it is the film mostly likely to slip between the cracks. Madea's Witness Protection is opening in just 2000 theaters, more or less, but his fans will come out regardless. That said, his recent box office numbers are down, so perhaps his fans have moved on. Magic Mike could be a surprise hit, but a film about male strippers could alienate moviegoers. Ted is the latest R-rated comedy to come out this summer, but while there were a string of hits in the past, this year the genre has struggled. This could mean moviegoers are waiting for one that looks good. Or it could mean we passed the point of saturation. Madea, Mike, and Ted have roughly the same chance to be the best of the new releases, but we are going with Ted as the target film for this week's box office prediction contest, because it has the largest early theater count estimate. In order to win, one must simply predict the opening weekend box office number for Ted. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Louie: Season Two on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Louie: Season Two on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: June

June 1st, 2012

As May ends and we look forward to June, we have some good news and some bad news to report from last month. First the bad news. Nearly every film missed expectations, sometimes by massive levels. The good news? The Avengers was a record-breaking hit and it managed to compensate for every miss of the month and May of 2012 was just as strong as May of 2011. Unfortunately, the month has ended on a low note and The Avengers is shedding theaters, so new releases will be really important for June's chances. There are two films that were supposed to open wide this month that are no longer doing so, although we did have one film moved up to replace G.I. Joe: Retaliation, but that still leaves just twelve films opening wide over the five weekends in June. This does include six films that have a real shot at earning $100 million or more at the box office, and three of those have a shot at $200 million. Prometheus is earning a ton of buzz and there are some that think it will be the biggest hit of the month. It might even be a $300 million hit. However, you can't count out Brave in the race to become the biggest hit of the month, as Pixar's average is over $250 million and $300 million is also not out of the question. It's hard to compare last June, because there were only four weekends last June, and Transformers: Dark of the Moon opened on the Wednesday before the July 1st long weekend, which throws off the numbers. If you consider Dark of the Moon a June release, then there were six $100 million movies and one $300 million this month last year. We will need nearly every film to match expectations in order for 2012 to continue to strengthen its lead on 2011. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Mike is an entrepreneur. A man of many talents and loads of charm, he spends his days pursuing the American Dream from as many angles as he can handle: from roofing houses and detailing cars to designing furniture from his Tampa beach condo. But at night... he's just magic. The hot headliner in an all-male revue, Magic Mike has been rocking the stage at Club Xquisite for years with his original style and over-the-top dance moves. The more the ladies love him, the more they spend, and the happier that makes club owner Dallas. Seeing potential in a guy he calls the Kid, Mike takes the 19-year-old under his wing and schools him in the fine arts of dancing, partying, picking up women and making easy money. It's not long before the club's newest act has fans of his own, as the summer opens up to a world of fun, friendship and good times. Meanwhile, Mike meets the Kid's captivating sister, Brooke. She's definitely someone he'd like to know a lot better, and it looks like he has a chance...until his lifestyle gets in the way.

Metrics

Opening Weekend:$39,127,170 (34.4% of total gross)
Legs:2.91 (domestic box office/biggest weekend)
Domestic Share:66.7% (domestic box office/worldwide)
Production Budget:$7,000,000 (worldwide box office is 24.4 times production budget)
Theater counts:2,930 opening theaters/3,120 max. theaters, 5.4 weeks average run per theater
Infl. Adj. Dom. BO $154,009,861

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix, Netflix, Netflix
Hulu:Hulu

Movie Details

Domestic Releases: June 29th, 2012 (Wide) by Warner Bros.
February 13th, 2022 (Special Engagement) by Iconic Releasing, released as Magic Mike: Galentine’s Day Event
International Releases: June 28th, 2012 (Wide) (Slovenia)
June 29th, 2012 (Wide) (Estonia)
June 29th, 2012 (Wide) (Latvia)
June 29th, 2012 (Wide) (Lithuania)
July 5th, 2012 (Wide) (Croatia)
... Show all releases
Video Release: October 23rd, 2012 by Warner Home Video
MPAA Rating: R for pervasive sexual content, brief graphic nudity, language and some drug use.
(Rating bulletin 2218, 4/11/2012)
Running Time: 109 minutes
Franchise: Magic Mike
Comparisons: vs. Easy A
Create your own comparison chart…
Keywords: Autobiographical, Screenplay Written By the Star, Inspired by a True Story, Strippers / Stripping, Romance, Comedy Drama
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Warner Bros., Nick Wechsler, Gregory Jacobs, Iron Horse, Extension 765
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Independence Day (All Movies, 3-Day) 87 $15,642,337 Jul 6, 2012 10
Independence Day (All Movies, 3-Day, Inflation Adjusted) 133 $22,289,838 Jul 6, 2012 10
Biggest Domestic June Weekend 91 $39,127,170 Jun 29, 2012 3
Top Comedy Weekend Domestic 37 $39,127,170 Jun 29, 2012 3
Top R Weekend Domestic 67 $39,127,170 Jun 29, 2012 3
Front-Loaded Opening Weekend 42 49.5% Jun 29, 2012 3
Top 2012 Theater Average 84 $13,354 Jun 29, 2012 3
Top Comedy Day Domestic 36 $19,371,387 Jun 29, 2012 1
Top R Day Domestic 77 $19,371,387 Jun 29, 2012 1

Leading Cast

Channing Tatum    Magic Mike
Alex Pettyfer    Adam
Matt Bomer    Ken
Joe Manganiello    Big Dick Richie
Matthew McConaughey    Dallas

Supporting Cast

Olivia Munn    Joanna
James Martin Kelly    Sal
Cody Horn    Brooke
Reid Carolin    Paul
Avery Camp    Girl in Line
George Sack    George
Micaela Johnson    Portia
Denise Vasi    Ruby
Camryn Grimes    Birthday Girl
Kate Easton    Liz
Asher Wallis    Obnoxious Bar Guy
Adam Rodriguez    Tito
Kevin Nash    Tarzan
Gabriel Iglesias    Tobias
Alison Faulk    Havana Nights Girl
Catherine Lynn Stone    Blonde Bachelorette
Jennifer A. Skinner    Silhouette Girl
Vanessa Ryan    Cowboy Lap Dance Girl
Teresa Espinosa    Pony Girl
Betsy Brandt    Banker
Monica Garcia    Dr. Love Girl
Annette Houlihan Verdolino    Tarzan's Girl
Candace Marie Celmer    Boxing Girl
Lyss Remaly    Girl Richie Lifts
Jannel Diaz    Tito's Girl
Mircea Monroe    Ken's Wife
Riley Keough    Nora
Maynard The Pig    Herman the Pig
Caitlin Gerard    Kim
Yari De Lion    Sorority Girl
Cameron Banfield    Kim's Boyfriend
Michael Roark    Ryan
Keith Kurtz    Thug #1
Marland Burke    Thug #2
Ashley Hayes    Raver Girl

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Steven Soderbergh    Director
Reid Carolin    Screenwriter
Nick Wechsler    Producer
Gregory Jacobs    Producer
Channing Tatum    Producer
Reid Carolin    Producer
Peter Andrews    Director of Photography
Howard Cummings    Production Designer
Mary Ann Bernard    Editor
Christopher Peterson    Costume Designer
Carmen Cuba    Casting Director
Frankie Pine    Music Supervisor
Julie M. Anderson    Unit Production Manager
Jim Bigham    Unit Production Manager
Gregory Jacobs    First Assistant Director
Jody Spilkoman    Second Assistant Director

2013 - Awards Season: Independent Spirit Awards are the Silver Linings for Smaller Films

February 24th, 2013

Independent Spirit Award were handed out yesterday and while the average moviegoer will be more focused on the Oscars tonight, a lot of great films were honored yesterday. This includes Silver Linings Playbook, which took home numerous awards, including the top prizes.

The categories and winners are...




More...

Awards Season: Lincoln Shows a United Front at the Golden Globes

December 13th, 2012

The Hollywood Foreign Press Association announced their nominations and the same list of films that have been mentioned since the beginning of Awards Season were rewarded today. Lincoln led the way with seven nods, while Argo and Django Unchained were close behind with five. More...

DVD Sales: Not So Amazing Start

December 9th, 2012

It was a soft week for new releases on the DVD sales chart and the holdovers were not a lot of help. The Amazing Spider-Man did earn first place, but with an unimpressive opening of 536,000 units / $9.62 million. There are two mitigating factors here. Firstly, the film will likely perform much better on Blu-ray. Secondly, it was released on Friday, so it had a shortened opening week. More...

DVD Sales: A Secret No More

December 4th, 2012

Tinker Bell: Secret of the Wings held off the new releases, all two of them, earning first place on the DVD sales chart with 360,000 units / $7.19 million for the week for totals of 1.12 million units / $20.04 million after two. Selling 1 million units is an impressive feat for a direct-to-DVD release. More...

Awards Season: Silver Linings for Limited Releases

November 28th, 2012

The Independent Spirit Awards has a special place in the Awards Season. The nominations are the unoffficial start of Awards Season, but the actual awards aren't given out until Oscar weekend, so they are the beginning at the end of Awards Season. They also help out a lot of limited releases that would otherwise not get enough buzz, although they are not so good at predicting Oscar wins. This year, two films tied for most nominations, Moonrise Kingdom and The Silver Linings Playbook, both of which earned five nominations. They weren't the only films to earn multiple nominations though. More...

Blu-ray Sales: Wings Sparkle on High Definition

November 15th, 2012

Tinker Bell: Secret of the Wings was one of six new releases to reach the top 11 on the Blu-ray sales chart this week. It was surprisingly strong for a direct-to-DVD release aimed at kids selling 424,000 units and generating $12.10 million for an opening week Blu-ray share of 36%. More...

DVD Sales: Not-So Secret of Her Success

November 14th, 2012

Tinker Bell: Secret of the Wings continues the franchise's impressive run on the home market leading all new releases earning first place on the DVD sales chart. It sold 756,000 units and generated $12.85 million in opening week sales. This is amazing for a direct-to-DVD release. More...

Blu-ray Sales: Mad Money for Madagascar

November 5th, 2012

Madagascar 3: Europe's Most Wanted was one of seven new releases to reach the top 20 on this week's Blu-ray sales chart. It took first place with 768,000 units / $15.36 million for an opening week Blu-ray share of 45%. This is good for a digitally animated kids movie. In fact, this wouldn't be bad if it were an action film. More...

DVD and Blu-ray Releases for October 23rd, 2012

October 23rd, 2012

There are not a lot of major releases on this week's list. The biggest box office hit was Magic Mike, which did cross $100 million, but I'm not sure its target audience is going to support it on DVD and especially not on Blu-ray Combo Pack. According to Amazon.com, Tinker Bell: Secret of the Wings is the best selling new release, and the DVD, Blu-ray Combo Pack, and 3D Combo Pack are selling very well. However, while that film is absolutely worth picking up, the Pick of the Week goes to The Invisible War on DVD. It could be an Oscar winner next year. More...

Weekend Predictions: Will Bourne Live Up to Its Legacy?

August 9th, 2012

The Bourne Legacy should have no trouble dominating the box office this weekend and it might become the last $100 million hit of the summer. On the other hand, it might not be the only $100 million hit opening this week. The Campaign is an R-rated comedy, which should do better than most and at least has an outside shot at reaching the century club. Hope Springs is counter-programming aimed at a more mature target demographic and its chances over the weekend are not great, but its legs could be strong. Finally, there's Nitro Circus: The Movie 3D, which is only playing in about 800 theaters, but it could squeeze into the top ten. This week last year the new releases were led by The Help while a returning film, Rise of the Planet of the Apes, topped the chart. Neither film made $30 million over the weekend, which is something The Bourne Legacy should do with ease, so 2012 should pull out a win. Hopefully that is the case, because year-over-year, 2012 has been losing big time lately. More...

International Box Office: Dark Knight Rises Rises in Sophomore Stint

August 2nd, 2012

The Dark Knight Rises overall numbers are still limited to studio estimates, but it was clearly the best film of the weekend with $126.2 million on 17,200 screens in 57 markets for a total of $252.0 million internationally and $539.1 million worldwide. Its best new market was France, where it made $10.91 million on 892 screens. It also dominated the box office in Mexico with $9.75 million on 2,765 screens and in Germany with $9.40 million on 718 screens over the weekend for a total opening of $11.40 million. Russia was close behind with $8.33 million on 1,312 screens. The film also earned first place in Brazil, but with $6.70 million on 944, which is a little more subdued, while it missed top spot in Japan with $4.76 million on 546 screens over the weekend for a total opening of $5.82 million. The film remained in first place in the U.K. with $11.42 million on 589 screens over the weekend for a two-week total of $47.96 million. It also remained champion in Australia with $7.77 million on 628 screens over the weekend for a total of $28.00 million after two. On the other hand, it was pushed into second place in South Korea with $5.93 million on 807 screens over the weekend for a total of $27.67 million after two. So far, The Dark Knight Rises has been about on par with Ice Age: Continental Drift, maybe a little behind that film's pace, and it is on track to earn close to $600 million internationally and about $1 billion worldwide. This is a fantastic result, but still below expectations. More...

Weekend Wrap-Up: Knight Rise, but Overshadowed by Darkness

July 23rd, 2012

There was tragedy over the weekend at a midnight showing of The Dark Knight Rises, which is clearly a more important story than any box office numbers. However, we try to avoid politics here, and try to stick with the numbers, but the two stories might be hard to untangle. As expected, The Dark Knight Rises led the box office, but with a more subdued opening. It failed to match The Avengers's opening from earlier in the summer, but was the biggest from the franchise. It helped propel the overall box office to $230 million, which was 39% higher than last weekend and 21% higher than the same weekend last year. Year-to-date, 2012 now leads 2011 by 6.7% at $6.37 billion to $5.96 billion. More...

Weekend Predictions: How High will The Dark Knight Rise?

July 19th, 2012

The Dark Knight Rises looks to crush the competition at the box office this weekend. No one is wondering if it will be the number one film this weekend. People are wondering if it will have the number one opening of all time. At the beginning the year, I would have put the odds of that happening at about 80%. However, after The Avengers opened with more than $200 million, the chance of The Dark Knight Rises breaking that record is now very slim. It has a better shot at earning more than the entire box office this weekend last year, or about $191 million. The odds of 2012 winning in the year-over-year comparison is nearly 100%. More...

Weekend Wrap-Up: Ice Age off to a Cold Start

July 16th, 2012

Ice Age: Continental Drift opened on the low end of expectations. The rest of the top five did better than predicted, but that wasn't enough to compensate and the overall box office fell 16% from last weekend to $165 million. This was 37% lower than the same weekend last year, and less than Harry Potter and the Deathly Hallows: Part II opened with. 2012 is still ahead of 2011, even if the margin is down to 6.6% at $6.05 billion to $5.68 million. The box office should bounce back next weekend with the release of The Dark Knight Rises. More...

Weekend Predictions: Will Ice Age Heat Up the Box Office?

July 12th, 2012

This weekend, Ice Age: Continental Drift has the weekend to itself, at least as far as new wide releases goes. It will still have to deal with holdovers, but The Amazing Spider-Man will likely be in a distant second place. Last year, the number one release was Harry Potter and the Deathly Hallows: Part II, which opened with a then record $169.19 million. Ice Age won't match that. In fact, there's a chance Ice Age won't make that much during its entire run. 2012 box office is going to take a tumble this weekend. More...

Weekend Wrap-Up: Amazing Start to July

July 9th, 2012

The Amazing Spider-Man started faster than expected, but stumbled a little bit over the weekend. Additionally, the other two wide releases, Savages and Katy Perry: Part of Me, were mixed and weak respectively. This left the overall box office down 6.5% from last weekend to $196 million. However, this was 26% higher than the same weekend last year. 2012 increased its lead over 2011 to 8% at $5.78 billion to $5.36 billion, so even if the rest of the year is completely flat compared to last year, it would still be a solid win. More...

Weekend Predictions: Spider-Man is Already Amazing

July 5th, 2012

The Amazing Spider-Man opened on Tuesday to better than expected numbers and should cruise to victory over the weekend, but it is not the only wide release this week. Katy Perry: Part of Me opens tonight while Savages opens tomorrow. They are not going to compete for top spot. In fact, very few people think they will compete with last week's winner, Ted, for second place and one or both could miss the top five entirely. Fortunately, the combined strength of the new releases, plus healthy holdovers, should help 2012 easily win over last year. More...

Per Theater Chart: Beast is Beautiful

July 4th, 2012

Beasts of the Southern Wild was the latest limited release to have a monster start on the per theater chart. It earned $170,000 in four theaters for an average of $42,426. To Rome With Love was pushed into second place with an average of $23,872 in 29 theaters. Up next was a trio of wide releases starting with Ted with $16,800. Magic Mike and Tyler Perry's Madea's Witness Protection were close behind with $13,354 and $11,749. It's rare for three wide releases to reach the $10,000 mark on the per theater chart. More...

Weekend Wrap-Up: Ted Helps the Box Office Come Alive

July 2nd, 2012

The box office wasn't as close a race as some had predicted, as Ted ran away with things breaking records in the process. That's not to say the competition was weak. Both Magic Mike and Tyler Perry's Madeas Witness Protection beat expectations and this helped the overall box office grow 61% from last weekend. It also grew 4% from last year, which normally wouldn't seem like a big deal, but this weekend last year was the Independence Day long weekend. For 2012 to win despite the misalignment is amazing and hopefully this is a good sign for the coming weeks. Year-to-date, 2012 still holds a solid lead over 2011, $5.43 billion to $5.06 billion. Percentwise the lead is now 7%, which is a great position to be in at the halfway mark of the year. More...

Weekend Estimates: Hollywood Hits Holidays on a High

July 1st, 2012

A huge opening for Ted and better-than-expected starts for both Magic Mike and Tyler Perry's Madea's Witness Protection will add up to an impressive weekend for the industry, based on Sunday's studio estimates. Even with a tough comparison (July 4 fell on a Monday last year), the total for this weekend should be about on par with the same weekend last year. More...

Weekend Predictions: Will There Be Box Office Magic?

June 28th, 2012

There are three new releases and a holdover looking to battle for top spot over the weekend. Magic Mike will likely be the best of the new releases, but Ted could be close behind. Tyler Perry's Madea's Witness Protection is a wild card and could earn first or could struggle to reach $20 million. The only one of the four new releases that will not have a shot at first place is People Like Us, which at its lowest might not reach the top ten. Brave will also be in the race for first place and many believe it has the advantage over the newcomers. As for the year-over-year comparison, forget about it. This weekend last year was the Independence Day long weekend and the misalignment will result in 2012 taking a beating. In fact, the combined openings of the four wide releases will likely not be as much as Transformers: Dark of the Moon opened with last year. June is going to end on a really soft note, but July should start strong due to the same holiday misalignment. More...

Contest: Bear With Me

June 22nd, 2012

Next weekend there are four films opening wide and I really have no idea which one will be the best. (I'm pretty sure Brave will remain in first place.) People Like Us is earning great early reviews, but it is the film mostly likely to slip between the cracks. Madea's Witness Protection is opening in just 2000 theaters, more or less, but his fans will come out regardless. That said, his recent box office numbers are down, so perhaps his fans have moved on. Magic Mike could be a surprise hit, but a film about male strippers could alienate moviegoers. Ted is the latest R-rated comedy to come out this summer, but while there were a string of hits in the past, this year the genre has struggled. This could mean moviegoers are waiting for one that looks good. Or it could mean we passed the point of saturation. Madea, Mike, and Ted have roughly the same chance to be the best of the new releases, but we are going with Ted as the target film for this week's box office prediction contest, because it has the largest early theater count estimate. In order to win, one must simply predict the opening weekend box office number for Ted. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Louie: Season Two on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Louie: Season Two on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: June

June 1st, 2012

As May ends and we look forward to June, we have some good news and some bad news to report from last month. First the bad news. Nearly every film missed expectations, sometimes by massive levels. The good news? The Avengers was a record-breaking hit and it managed to compensate for every miss of the month and May of 2012 was just as strong as May of 2011. Unfortunately, the month has ended on a low note and The Avengers is shedding theaters, so new releases will be really important for June's chances. There are two films that were supposed to open wide this month that are no longer doing so, although we did have one film moved up to replace G.I. Joe: Retaliation, but that still leaves just twelve films opening wide over the five weekends in June. This does include six films that have a real shot at earning $100 million or more at the box office, and three of those have a shot at $200 million. Prometheus is earning a ton of buzz and there are some that think it will be the biggest hit of the month. It might even be a $300 million hit. However, you can't count out Brave in the race to become the biggest hit of the month, as Pixar's average is over $250 million and $300 million is also not out of the question. It's hard to compare last June, because there were only four weekends last June, and Transformers: Dark of the Moon opened on the Wednesday before the July 1st long weekend, which throws off the numbers. If you consider Dark of the Moon a June release, then there were six $100 million movies and one $300 million this month last year. We will need nearly every film to match expectations in order for 2012 to continue to strengthen its lead on 2011. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 29, 2012 2 $39,127,170   2,930 $13,354   $39,127,170 1
Jul 6, 2012 5 $15,642,337 -60% 3,120 $5,014   $72,829,107 2
Jul 13, 2012 6 $9,021,123 -42% 3,090 $2,919   $91,841,198 3
Jul 20, 2012 6 $4,291,432 -52% 2,606 $1,647   $101,966,459 4
Jul 27, 2012 8 $2,619,128 -39% 2,075 $1,262   $107,625,983 5
Aug 3, 2012 10 $1,414,372 -46% 1,202 $1,177   $110,928,677 6
Aug 10, 2012 18 $422,331 -70% 450 $939   $112,238,949 7
Aug 17, 2012 30 $199,389 -53% 255 $782   $112,720,182 8
Aug 24, 2012 29 $228,442 +15% 355 $643   $113,086,544 9
Aug 31, 2012 36 $158,066 -31% 268 $590   $113,390,930 10
Sep 7, 2012 43 $92,919 -41% 202 $460   $113,578,737 11
Sep 14, 2012 50 $49,163 -47% 115 $428   $113,665,031 12
Sep 21, 2012 67 $20,557 -58% 55 $374   $113,709,992 13

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 28, 2012 P $2,050,000     1,100 $1,864   $2,050,000  
Jun 29, 2012 2 $19,371,387     2,930 $6,611   $19,371,387 1
Jun 30, 2012 3 $11,354,091 -41%   2,930 $3,875   $30,725,478 2
Jul 1, 2012 3 $8,401,692 -26%   2,930 $2,867   $39,127,170 3
Jul 2, 2012 3 $5,022,190 -40%   2,930 $1,714   $44,149,360 4
Jul 3, 2012 4 $5,468,403 +9%   2,930 $1,866   $49,617,763 5
Jul 4, 2012 5 $3,010,260 -45%   2,955 $1,019   $52,628,023 6
Jul 5, 2012 4 $4,558,747 +51%   2,955 $1,543   $57,186,770 7
Jul 6, 2012 4 $6,147,540 +35% -68% 3,120 $1,970   $63,334,310 8
Jul 7, 2012 5 $5,562,800 -10% -51% 3,120 $1,783   $68,897,110 9
Jul 8, 2012 5 $3,931,997 -29% -53% 3,120 $1,260   $72,829,107 10
Jul 9, 2012 4 $2,232,780 -43% -56% 3,120 $716   $75,061,887 11
Jul 10, 2012 4 $2,802,415 +26% -49% 3,120 $898   $77,864,302 12
Jul 11, 2012 4 $2,503,417 -11% -17% 3,120 $802   $80,367,719 13
Jul 12, 2012 4 $2,452,356 -2% -46% 3,120 $786   $82,820,075 14
Jul 13, 2012 4 $3,407,137 +39% -45% 3,090 $1,103   $86,227,212 15
Jul 14, 2012 6 $3,291,467 -3% -41% 3,090 $1,065   $89,518,679 16
Jul 15, 2012 6 $2,322,519 -29% -41% 3,090 $752   $91,841,198 17
Jul 16, 2012 5 $1,304,435 -44% -42% 3,090 $422   $93,145,633 18
Jul 17, 2012 5 $1,717,046 +32% -39% 3,090 $556   $94,862,679 19
Jul 18, 2012 5 $1,463,152 -15% -42% 3,090 $474   $96,325,831 20
Jul 19, 2012 5 $1,349,196 -8% -45% 3,090 $437   $97,675,027 21
Jul 20, 2012 6 $1,634,390 +21% -52% 2,606 $627   $99,309,417 22
Jul 21, 2012 6 $1,604,783 -2% -51% 2,606 $616   $100,914,200 23
Jul 22, 2012 7 $1,052,259 -34% -55% 2,606 $404   $101,966,459 24
Jul 23, 2012 6 $666,461 -37% -49% 2,606 $256   $102,632,920 25
Jul 24, 2012 6 $868,153 +30% -49% 2,606 $333   $103,501,073 26
Jul 25, 2012 6 $743,323 -14% -49% 2,606 $285   $104,244,396 27
Jul 26, 2012 6 $762,459 +3% -43% 2,606 $293   $105,006,855 28
Jul 27, 2012 8 $895,126 +17% -45% 2,075 $431   $105,901,981 29
Jul 28, 2012 8 $1,056,449 +18% -34% 2,075 $509   $106,958,430 30
Jul 29, 2012 8 $667,553 -37% -37% 2,075 $322   $107,625,983 31
Jul 30, 2012 8 $418,070 -37% -37% 2,075 $201   $108,044,053 32
Jul 31, 2012 8 $527,008 +26% -39% 2,075 $254   $108,571,061 33
Aug 1, 2012 8 $472,128 -10% -36% 2,075 $228   $109,043,189 34
Aug 2, 2012 8 $471,116 n/c -38% 2,075 $227   $109,514,305 35
Aug 3, 2012 10 $474,380 +1% -47% 1,202 $395   $109,988,685 36
Aug 4, 2012 10 $541,563 +14% -49% 1,202 $451   $110,530,248 37
Aug 5, 2012 10 $398,429 -26% -40% 1,202 $331   $110,928,677 38
Aug 6, 2012 10 $221,180 -44% -47% 1,202 $184   $111,149,857 39
Aug 7, 2012 10 $276,086 +25% -48% 1,202 $230   $111,425,943 40
Aug 8, 2012 12 $192,324 -30% -59% 1,202 $160   $111,618,267 41
Aug 9, 2012 12 $198,351 +3% -58% 1,202 $165   $111,816,618 42
Aug 10, 2012 - $146,887 -26% -69% 450 $326   $111,963,505 43
Aug 11, 2012 - $169,629 +15% -69% 450 $377   $112,133,134 44
Aug 12, 2012 - $105,815 -38% -73% 450 $235   $112,238,949 45
Aug 13, 2012 - $62,490 -41% -72% 450 $139   $112,301,439 46
Aug 14, 2012 - $84,004 +34% -70% 450 $187   $112,385,443 47
Aug 15, 2012 - $67,235 -20% -65% 450 $149   $112,452,678 48
Aug 16, 2012 - $68,115 +1% -66% 450 $151   $112,520,793 49
Aug 17, 2012 - $67,286 -1% -54% 255 $264   $112,588,079 50
Aug 18, 2012 - $81,744 +21% -52% 255 $321   $112,669,823 51
Aug 19, 2012 - $50,359 -38% -52% 255 $197   $112,720,182 52
Aug 20, 2012 - $32,825 -35% -47% 255 $129   $112,753,007 53
Aug 21, 2012 - $42,088 +28% -50% 255 $165   $112,795,095 54
Aug 22, 2012 - $30,647 -27% -54% 255 $120   $112,825,742 55
Aug 23, 2012 - $32,360 +6% -52% 255 $127   $112,858,102 56
Aug 24, 2012 - $74,058 +129% +10% 355 $209   $112,932,160 57
Aug 25, 2012 - $93,145 +26% +14% 355 $262   $113,025,305 58
Aug 26, 2012 - $61,239 -34% +22% 355 $173   $113,086,544 59
Aug 27, 2012 - $33,094 -46% +1% 355 $93   $113,119,638 60
Aug 28, 2012 - $41,667 +26% -1% 355 $117   $113,161,305 61
Aug 29, 2012 - $35,251 -15% +15% 355 $99   $113,196,556 62
Aug 30, 2012 - $36,308 +3% +12% 355 $102   $113,232,864 63
Aug 31, 2012 - $45,113 +24% -39% 268 $168   $113,277,977 64
Sep 1, 2012 - $56,729 +26% -39% 268 $212   $113,334,706 65
Sep 2, 2012 - $56,224 -1% -8% 268 $210   $113,390,930 66
Sep 3, 2012 - $36,110 -36% +9% 268 $135   $113,427,040 67
Sep 4, 2012 - $19,583 -46% -53% 268 $73   $113,446,623 68
Sep 5, 2012 - $18,331 -6% -48% 268 $68   $113,464,954 69
Sep 6, 2012 - $20,864 +14% -43% 268 $78   $113,485,818 70
Sep 7, 2012 - $31,103 +49% -31% 202 $154   $113,516,921 71
Sep 8, 2012 - $41,127 +32% -28% 202 $204   $113,558,048 72
Sep 9, 2012 - $20,689 -50% -63% 202 $102   $113,578,737 73
Sep 10, 2012 - $7,583 -63% -79% 202 $38   $113,586,320 74
Sep 11, 2012 - $10,419 +37% -47% 202 $52   $113,596,739 75
Sep 12, 2012 - $9,483 -9% -48% 202 $47   $113,606,222 76
Sep 13, 2012 - $9,646 +2% -54% 202 $48   $113,615,868 77
Sep 14, 2012 - $17,113 +77% -45% 115 $149   $113,632,981 78
Sep 15, 2012 - $21,456 +25% -48% 115 $187   $113,654,437 79
Sep 16, 2012 - $10,594 -51% -49% 115 $92   $113,665,031 80
Sep 17, 2012 - $5,227 -51% -31% 115 $45   $113,670,258 81
Sep 18, 2012 - $6,452 +23% -38% 115 $56   $113,676,710 82
Sep 19, 2012 - $6,394 -1% -33% 115 $56   $113,683,104 83
Sep 20, 2012 - $6,331 -1% -34% 115 $55   $113,689,435 84
Sep 21, 2012 - $7,771 +23% -55% 55 $141   $113,697,206 85
Sep 22, 2012 - $8,295 +7% -61% 55 $151   $113,705,501 86
Sep 23, 2012 - $4,491 -46% -58% 55 $82   $113,709,992 87
Sep 24, 2012 - $2,291 -49% -56% 55 $42   $113,712,283 88
Sep 25, 2012 - $3,265 +43% -49% 55 $59   $113,715,548 89
Sep 26, 2012 - $2,841 -13% -56% 55 $52   $113,718,389 90
Sep 27, 2012 - $3,182 +12% -50% 55 $58   $113,721,571 91

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 29, 2012 3 $57,186,770   2,955 $19,353   $57,186,770 1
Jul 6, 2012 4 $25,633,305 -55% 3,120 $8,216   $82,820,075 2
Jul 13, 2012 5 $14,854,952 -42% 3,090 $4,807   $97,675,027 3
Jul 20, 2012 6 $7,331,828 -51% 2,606 $2,813   $105,006,855 4
Jul 27, 2012 8 $4,507,450 -39% 2,075 $2,172   $109,514,305 5
Aug 3, 2012 11 $2,302,313 -49% 1,202 $1,915   $111,816,618 6
Aug 10, 2012 19 $704,175 -69% 450 $1,565   $112,520,793 7
Aug 17, 2012 28 $337,309 -52% 255 $1,323   $112,858,102 8
Aug 24, 2012 29 $374,762 +11% 355 $1,056   $113,232,864 9
Aug 31, 2012 35 $252,954 -33% 268 $944   $113,485,818 10
Sep 7, 2012 42 $130,050 -49% 202 $644   $113,615,868 11
Sep 14, 2012 49 $73,567 -43% 115 $640   $113,689,435 12
Sep 21, 2012 66 $32,136 -56% 55 $584   $113,721,571 13

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Argentina 2/28/2013 $30,264 22 22 25 $43,233 12/30/2018
Australia 7/26/2012 $3,914,701 332 333 1,683 $12,794,532 10/2/2020
Austria 8/15/2012 $91,064 53 53 277 $698,277 12/11/2015
Belgium 8/15/2012 $155,189 36 43 223 $1,191,710 12/12/2015
Brazil 11/2/2012 $273,861 97 97 213 $596,802 12/12/2015
Bulgaria 7/6/2012 $21,733 16 16 72 $143,253 12/29/2018
Chile 2/7/2013 $0 0 3 3 $64,348 12/30/2018
Croatia 7/5/2012 $7,579 7 7 56 $41,350 12/29/2018
Czech Republic 7/12/2012 $62,487 39 39 215 $394,966 12/29/2018
Denmark 8/23/2012 $0 0 36 132 $800,275 12/12/2015
Estonia 6/29/2012 $10,660 5 5 14 $40,868 12/11/2015
Finland 9/7/2012 $87,186 18 42 180 $644,110 12/12/2015
France 8/15/2012 $811,686 367 367 971 $2,052,125 12/11/2015
Germany 8/16/2012 $695,885 374 374 1,868 $3,541,602 12/11/2015
Greece 8/2/2012 $50,142 15 15 15 $50,142 12/11/2015
Hong Kong 9/27/2012 $56,694 26 26 32 $140,083 12/12/2015
Hungary 8/9/2012 $0 0 21 84 $205,003 12/29/2018
Iceland 7/13/2012 $0 0 3 9 $90,865 12/29/2018
Italy 9/21/2012 $1,700,661 359 359 903 $4,736,789 12/12/2015
Latvia 6/29/2012 $6,014 4 6 22 $49,240 12/29/2018
Lithuania 6/29/2012 $3,804 7 7 15 $13,010 12/11/2015
Mexico 11/30/2012 $101,565 130 130 482 $475,203 12/14/2015
Netherlands 7/12/2012 $787,698 87 93 784 $3,740,378 12/11/2015
New Zealand 7/26/2012 $339,954 47 51 296 $1,283,555 12/11/2015
Norway 7/20/2012 $208,150 73 73 253 $1,415,574 12/11/2015
Peru 3/21/2013 $50,927 32 32 62 $108,425 12/30/2018
Philippines 7/11/2012 $214,454 55 55 120 $428,909 12/29/2018
Poland 7/13/2012 $243,751 90 98 637 $1,232,490 12/29/2018
Portugal 7/12/2012 $117,526 51 51 241 $458,874 12/11/2015
Romania 8/3/2012 $32 1 8 24 $181,191 12/29/2018
Serbia and Montenegro 4/11/2013 $1,624 7 7 21 $5,832 12/30/2018
Singapore 8/9/2012 $175,655 22 22 65 $404,521 12/11/2015
Slovakia 7/12/2012 $36,761 18 18 60 $192,296 12/11/2015
Slovenia 6/28/2012 $4,788 4 4 32 $65,092 12/11/2015
South Africa 7/20/2012 $196,919 55 55 140 $638,990 12/11/2015
Spain 10/5/2012 $218,118 231 231 442 $542,921 12/12/2015
Sweden 8/15/2012 $69,940 24 29 132 $602,416 12/11/2015
Switzerland 8/15/2012 $44,675 21 62 276 $1,519,820 12/11/2015
Taiwan 11/9/2012 $71,646 31 31 64 $193,253 12/12/2015
Thailand 7/5/2012 $69,638 40 40 82 $159,750 12/11/2015
Turkey 10/5/2012 $33,975 27 27 66 $102,188 12/29/2018
United Kingdom 7/11/2012 $4,159,708 446 472 2,198 $13,173,821 12/11/2015
 
Rest of World $1,570,100
 
International Total$56,828,182 10/2/2020

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 28, 20122698,497 698,497$10,533,335$10,533,3351
Nov 4, 20123256,891-63% 955,388$3,843,089$14,376,4242
Nov 11, 20125176,127-31% 1,131,515$2,634,860$17,011,2843
Nov 18, 20121294,961-46% 1,226,476$1,420,617$18,431,9014
Nov 25, 201219161,490+70% 1,387,966$1,918,501$20,350,4025
Dec 2, 201221110,909-31% 1,498,875$1,156,781$21,507,1836
Dec 9, 201216129,336+17% 1,628,211$1,727,929$23,235,1127
Dec 16, 20128182,038+41% 1,810,249$1,636,522$24,871,6348
Dec 23, 201216147,427-19% 1,957,676$1,462,476$26,334,1109
Dec 30, 201210176,252+20% 2,133,928$1,559,830$27,893,94010
Jan 6, 20132837,048-79% 2,170,976$529,045$28,422,98511
Jan 13, 20132215,150-59% 2,186,126$159,530$28,582,51512
Feb 17, 20131675,516 2,300,628$816,328$29,961,53017
Apr 14, 20131639,461 2,396,191$394,215$30,981,15925
Apr 21, 20131530,436-23% 2,426,627$304,056$31,285,21526
Nov 30, 201412213,397 2,889,751$1,459,635$34,833,704110
Jul 26, 20152419,521 3,073,188$118,102$36,135,832144
Aug 2, 20152911,533-41% 3,084,721$74,619$36,210,451145
Oct 11, 20152315,664 3,162,028$104,792$36,676,216155

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 28, 20123175,472 175,472$3,982,521$3,982,5211
Nov 4, 2012836,688-79% 212,160$883,929$4,866,4502
Nov 11, 20121016,163-56% 228,323$396,207$5,262,6573
Nov 18, 20121610,545-35% 238,868$237,617$5,500,2744

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.