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When in Rome (2010)

When in Rome poster
Theatrical Performance
Domestic Box Office $32,680,633Details
International Box Office $11,116,304Details
Worldwide Box Office $43,796,937
Home Market Performance
Domestic DVD Sales $9,449,490 Details
Domestic Blu-ray Sales $1,159,926 Details
Total Domestic Video Sales $10,609,416
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,401-2,500) 2,421 $32,680,633
All Time International Box Office (Rank 3,201-3,300) 3,254 $11,116,304
All Time Worldwide Box Office (Rank 2,601-2,700) 2,700 $43,796,937

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: January 29th, 2010 (Wide) by Walt Disney
Video Release: June 15th, 2010 by Walt Disney Home Entertainment
MPAA Rating: PG-13 For some suggestive content
Comparisons: vs. 13 Going On 30
Create your own comparison chart…
Keywords: Romance, Tween
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production Countries: United States

Cast

   Beth Harper
Josh Duhamel    Nick Beamon
Alexis Dziena    Joan
Jon Heder   
Will Arnett   
Anjelica Huston   
Danny De Vito   
Don Johnson   
Dax Shepard   

Production and Technical Credits

Director   

DVD Sales: Booking Top Spot on the Chart

June 29th, 2010

Few new releases reached the top 30 on the sales chart this week, but one of them, The Book of Eli, led the way with 789,000 units / $17.62 million in opening week consumer spending at retail. More...

DVD and Blu-ray Releases for June 15th, 2010

June 14th, 2010

As it usually this time of year, the selection of first run releases on the home market is rather weak, with only one certified hit: The Book of Eli. That's not to say there are not a lot of interesting releases, as we have many summer TV series hitting the home market ahead of their premieres. However, looking for the Pick of the Week we have to dig deep to find a mostly undiscovered gem: Mary & Max. Both the DVD and the Blu-ray are worth buying, but the latter is the better deal. More...

Featured Blu-ray / DVD Review: When in Rome

June 13th, 2010

When in Rome is a romantic comedy that opened in late January, which is not the best time of year to open this kind of film, nor is it the worst. January is a dumping ground for bad films, so any January release is going to have a stigma attached to it for that reason. However, it is close to Valentine's Day, so the romance aspect of the film could help it draw in moviegoers. The particular film opened in a respectable third place with a per theater average just over $5000, which again is respectable. But despite this, it collapsed during its sophomore stint and by the time Valentine's Day rolled around, it was no longer a real factor at the box office. Was this the result of direct competition? This is a possibility, since two high profile romances opened in the following two weeks. Or is this the result of deservedly bad word-of-mouth? More...

The Streak Ends in More Ways Than One

February 9th, 2010

In a shocking development, Avatar didn't win at the box office race over the weekend. Instead, the romantic drama Dear John, based on the Nicholas Sparks novel, took top spot. Unfortunately, while Dear John did much better than expected, the overall box office was still weak. Total box office was $114 million, which was 9% lower than last weekend and 26% lower than the same weekend last year. Year-to-date, 2010 has brought it $1.21 billion, which is 1.2% more than last year; however, for the first time admissions are down, by 0.8%. This is a troubling sign. More...

Any Oscar Bounce for Avatar?

February 4th, 2010

It appears Avatar will walk away with yet another victory at the box office and it appears likely that it will set yet another record in the process. There are some factors that make the box office potential of all films a little more fluid this weekend. This includes the Super Bowl, which should draw away a lot of potential ticket buyers. Secondly, the Oscar nominations should help Avatar and a few other holdovers still playing in multiplexes. Depending on which factor is greater, we could keep pace with last year, or the slump could continue. More...

An Iceberg Named Avatar

February 2nd, 2010

It was a good new / bad news weekend at the box office. On the one hand, Avatar continued to set records and that helped 2010 start with the highest-grossing January of all time. On the other hand, new releases continue to under-perform, leading the overall box office to slump to $125 million. That was 13% lower than last weekend, but more importantly 1.1% lower than the same weekend last year, which is the third weekend in a row that 2010 was below 2009's pace. Granted, year-to-date 2010 is still ahead of 2009 by 5.5% at $1.06 billion to $1.00 billion, but if new releases are not stronger in February, that could change. More...

Weekend Estimates: Avatar Hits $2 Billion with Seventh Weekend Win

January 31st, 2010

Another weekend, another set of records for Avatar. In fact, there aren't many that it's left to break now, but it did reach one milestone that no movie has ever achieved before this weekend: $2 billion in global box office receipts. Its worldwide total now stands at an estimated $2.039 billion thanks to another big weekend both at home and abroad. In North America, it scored $30 million, according to Fox's Sunday estimates, to take it to $594.4 million in total. That will give it the biggest seventh weekend in history (see chart), and is down just 14% from last weekend. At this rate, it will overtake Titanic and become the top-grossing movie in North America on Tuesday or Wednesday this week. More...

The Unstoppable Avatar

January 28th, 2010

The consensus among box office trackers has Avatar remaining in top spot, again. The real question is whether or not the new releases will pull their weight and help 2010 stop its mini-slump. The best new release from last year was Taken, which didn't start like a movie destined to reach nearly $150 million, but it is unlikely either of the new releases will come that close to its nearly $25 million opening. More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...

Cast Updates - October 2, 2008

October 2nd, 2008

This week's round of new casting information contains updates for Paper Man, Sherlock Holmes, Kung Fu Panda 2, and more! More...

Cast Updates - April 17, 2008

April 17th, 2008

This week's round of new casting information contains updates for Mardi Gras, The Uninvited, A Thousand Words, and more! More...

Cast Updates - April 4, 2008

April 4th, 2008

This week's round of new casting information contains updates for The Informant, The Surrogates, War, Inc., and more! More...

Cast Updates - March 28, 2008

March 28th, 2008

This week's round of new casting information contains updates for Crazy on the Outside, Two Lovers, W., and more! More...

New Movie Announcements, Stars and Directors - March 25, 2008

March 25th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Domestic Cumulative Box Office Records


Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/01/29 3 $12,350,041   2,456 $5,029   $12,350,041 3
2010/02/05 6 $5,549,129 -55% 2,456 $2,259   $20,944,734 10
2010/02/12 10 $3,682,881 -34% 2,125 $1,733   $26,280,610 17
2010/02/19 12 $1,737,917 -53% 1,627 $1,068   $29,344,987 24
2010/02/26 15 $1,003,452 -42% 930 $1,079   $30,861,655 31
2010/03/05 17 $575,254 -43% 504 $1,141   $31,720,305 38
2010/03/12 26 $187,618 -67% 212 $885   $32,076,747 45
2010/03/19 34 $81,322 -57% 120 $678   $32,254,622 52
2010/03/26 29 $147,058 +81% 208 $707   $32,425,541 59
2010/04/02 38 $78,082 -47% 143 $546   $32,578,915 66
2010/04/09 44 $53,992 -31% 67 $806   $32,669,555 73

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/01/29 3 $4,347,214   2,456 $1,770   $4,347,214 1
2010/01/30 3 $5,211,717 +20% 2,456 $2,122   $9,558,931 2
2010/01/31 4 $2,791,110 -46% 2,456 $1,136   $12,350,041 3
2010/02/01 3 $779,434 -72% 2,456 $317   $13,129,475 4
2010/02/02 3 $872,247 +12% 2,456 $355   $14,001,722 5
2010/02/03 3 $706,772 -19% 2,456 $288   $14,708,494 6
2010/02/04 3 $687,111 -3% 2,456 $280   $15,395,605 7
2010/02/05 5 $2,053,604 +199% 2,456 $836   $17,449,209 8
2010/02/06 6 $2,607,965 +27% 2,456 $1,062   $20,057,174 9
2010/02/07 6 $887,560 -66% 2,456 $361   $20,944,734 10
2010/02/08 7 $390,557 -56% 2,456 $159   $21,335,291 11
2010/02/09 6 $429,764 +10% 2,456 $175   $21,765,055 12
2010/02/10 6 $379,402 -12% 2,456 $154   $22,144,457 13
2010/02/11 6 $453,272 +19% 2,456 $185   $22,597,729 14
2010/02/12 10 $812,486 +79% 2,125 $382   $23,410,215 15
2010/02/13 11 $1,283,805 +58% 2,125 $604   $24,694,020 16
2010/02/14 10 $1,586,590 +24% 2,125 $747   $26,280,610 17
2010/02/15 10 $595,044 -62% 2,125 $280   $26,875,654 18
2010/02/16 10 $256,901 -57% 2,125 $121   $27,132,555 19
2010/02/17 11 $226,480 -12% 2,125 $107   $27,359,035 20
2010/02/18 10 $248,035 +10% 2,125 $117   $27,607,070 21
2010/02/19 11 $547,393 +121% 1,627 $336   $28,154,463 22
2010/02/20 12 $798,433 +46% 1,627 $491   $28,952,896 23
2010/02/21 12 $392,091 -51% 1,627 $241   $29,344,987 24
2010/02/22 12 $118,661 -70% 1,627 $73   $29,463,648 25
2010/02/23 12 $133,448 +12% 1,627 $82   $29,597,096 26
2010/02/24 12 $121,771 -9% 1,627 $75   $29,718,867 27
2010/02/25 12 $139,336 +14% 1,627 $86   $29,858,203 28
2010/02/26 - $311,997 +124% 930 $335   $30,170,200 29
2010/02/27 - $478,352 +53% 930 $514   $30,648,552 30
2010/02/28 - $213,103 -55% 930 $229   $30,861,655 31
2010/03/01 - $60,615 -72% 930 $65   $30,922,270 32
2010/03/02 - $78,833 +30% 930 $85   $31,001,103 33
2010/03/03 - $70,333 -11% 930 $76   $31,071,436 34
2010/03/04 - $73,615 +5% 930 $79   $31,145,051 35

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2010/01/29 3 $15,395,605   2,456 $6,269   $15,395,605 7
2010/02/05 6 $7,202,124 -53% 2,456 $2,932   $22,597,729 14
2010/02/12 10 $5,009,341 -30% 2,125 $2,357   $27,607,070 21
2010/02/19 12 $2,251,133 -55% 1,627 $1,384   $29,858,203 28
2010/02/26 16 $1,286,848 -43% 930 $1,384   $31,145,051 35
2010/03/05 17 $744,078 -42% 504 $1,476   $31,889,129 42
2010/03/12 26 $284,171 -62% 212 $1,340   $32,173,300 49
2010/03/19 39 $105,183 -63% 120 $877   $32,278,483 56
2010/03/26 31 $222,350 +111% 208 $1,069   $32,500,833 63
2010/04/02 38 $114,730 -48% 143 $802   $32,615,563 70
2010/04/09 45 $65,070 -43% 67 $971   $32,680,633 77

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
6/20/20104184,363 184,363$3,320,378$3,320,3781
6/27/20101363,449-66% 247,812$982,825$4,303,2032

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
6/20/20101318,947 18,947$433,126$433,1261

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.