DVD Sales: New Releases Were Expendable

There were not many new releases to reach the top 30 on the November 25th edition of the DVD sales chart. This is not a surprise, as it was the Thanksgiving Sales weekend and holdovers tend to dominate the chart. Brave remained in top spot with 1.59 million units / $27.28 million during its second week of release. At this point, it had sold 3.75 million units and generated $61.79 million, which was enough for sixth place for 2012. Madagascar 3: Europe's Most Wanted rose second place with 681,000 units / $11.27 million for the week for a total of 2.43 million units / $41.26 million after six weeks of release. Dr. Seuss' The Lorax rose to third place with 651,000 units / $2.60 million for the week giving it totals of 4.11 million units / $64.23 million after nearly four months of release. Bridesmaids was released on DVD last year, but it rose to fourth place this week with 501,000 units / $4.89 million for the week. In total, the film has sold 5.01 million units / $66.34 million, which is amazing. Rounding out the top five was The Hunger Games with 500,000 units / $4.77 million for the week. After three months of release, the film has sold 6.65 million units / $112.92 million, which was the best for 2012.

The best new release was The Expendables 2, which opened in eighth place with 332,000 units / $4.31 million. This is only a fraction of what the original earned. The only other new release to chart was Santa Paws 2: The Santa Pups, which landed in 16th place 185,000 units / $3.15 million. Again, this is a fraction of the original's opening.

- C.S.Strowbridge

Filed under: Video Sales, Brave, Madagascar 3: Europe's Most Wanted, Doctor Seuss' The Lorax, Bridesmaids, The Hunger Games, The Expendables 2, Santa Paws 2: The Santa Pups