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DVD Sales: Happy Feet's Debut Puts a Smile on Your Face

March 27th, 2012

Like last week, new releases dominated the DVD sales chart this week with three new releases topping the chart. The best of the best was Happy Feet Two with 896,000 units / $13.43 million during its first week on the home market. The film struggled at the box office, so this start on the home market is better than expected. The Descendants opened in second place with 655,000 units / $9.82 million, which is good for a film aimed at a more mature target demographic. The Adventures of Tintin was right behind with 505,000 units / $7.82 million. Hopefully it did better on Blu-ray. Puss in Boots rose to fourth place with 224,000 units / $4.35 million for the week giving it totals of 2.21 million / $37.09 million after a month of release. Immortals fell from first to fifth with 222,000 units / $3.75 million, while its running tallies rose to 764,000 units / $13.03 million.

My Week with Marilyn just missed the top five with 207,000 units / $3.11 million. This is an excellent beginning for a limited release. On the other hand, The Three Musketeers only managed ninth place with 165,000 units / $2.71 million. Then again, it bombed hard in theaters, so this result is not surprising. The final new release to chart was Young Adult, which landed in 98,000 units / $1.77 million during its first week on the home market. This isn't bad for a limited release, but I had higher expectations.


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Filed under: Video Review, Puss in Boots, Happy Feet Two, The Adventures of Tintin, Immortals, The Three Musketeers, The Descendants, Young Adult, My Week with Marilyn