DVD Sales: Interstellar's Earthbound Opening
April 20, 2015
Interstellar was the top new release and the top selling DVD. However, its opening week numbers were decidedly not stellar. The film sold 291,000 units and generated $4.45 million in revenue. This is barely more than The Hobbit: The Battle of the Five Armies managed during its second week of release.
The Hobbit: The Battle of the Five Armies was right behind with 267,000 units / $3.99 million for the week giving it totals of 949,000 units / $14.19 million after two. Big Hero 6 rose to third place with 188,000 units / $2.82 million over the week for totals of 1.84 million units / $29.34 million after six weeks of release. Penguins of Madagascar remained in fourth place with 166,000 units / $1.84 million over the week for totals of 467,000 units / $6.34 million after three weeks of release. The film failed to really find an audience in theaters here, so it is not surprising that it is not performing better on the home market. Into the Woods fell to fifth place with 164,000 units / $2.95 million for the week for totals of 558,000 and $9.00 million after two.
Wild opened in eighth place with 125,000 units / $1.31 million, while The Imitation Game was right behind in ninth place with 123,000 units / $2.11 million. Wild Card debuted in 12th place with 70,000 units / $857,000. The film cost $30 million to make, so clearly the studio was hoping for more than this. Monster High: Haunted opened last week on Blu-ray, but debuted on DVD this week with 59,000 units / $705,000. This was enough for 15th place.
Filed under: Video Sales, Interstellar, The Hobbit: The Battle of the Five Armies, Penguins of Madagascar, Big Hero 6, Into the Woods, Wild Card, The Imitation Game, Wild, Monster High: Haunted