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Blu-ray Sales: Taken 3 Leads Trio of New Releases

May 23rd, 2015

New releases were not terrible, which makes this week on the Blu-ray sales chart better than the past couple of weeks. Taken 3 earned first place with 253,000 units / $5.03 million over the week for an opening week Blu-ray share of 37%. Its raw numbers are significantly lower than Taken 2's opening week Blu-ray sales. Additionally, its opening week Blu-ray share was just 37%, which is lower than most action films. Then again, its reviews were awful, so even fans of the franchise might not be interested in spending extra to get the high definition version.

Interstellar remained in second place with 48,000 units / $965,000 over the week for totals of 922,000 units / $18.48 million. The Hobbit: The Battle of the Five Armies remained in third place with 37,000 units / $1.03 million over the week and 1.20 million units / $33.49 million in total. Batman vs. Robin fell from first to fourth with 25,000 units / $452,000 over the week for two-week totals of 100,000 units / $1.71 million. Big Hero 6 climbed back into the fifth place with 19,000 units / $405,000 for the week giving it totals of 2.49 million units / $47.51 million.

There were two other new releases to chart this week. Everly managed 13th place with 11,000 units / $144,000 for an opening week Blu-ray share of 25%. That's bad for an action film, even one that was a limited release. The Marine 4: Moving Target only managed 19th place with 8,500 units / $127,000 during its first week of release. Its opening week Blu-ray share was a mere 16%, again, this is terrible for an action film, even one that was Direct-to-DVD.


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Filed under: Video Sales, Interstellar, The Hobbit: The Battle of the Five Armies, Big Hero 6, The Marine 4, Taken 3, Everly, Batman vs. Robin, Taken