See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending July 11, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Brooklyn's Finest 62,249   62,249  $1,294,779  $1,294,779 1
2 (1) Percy Jackson & The Olympians: The Lightning Thief 48,498 -75% 241,175  $1,308,966  $6,401,419 2
3 (2) Hot Tub Time Machine 38,532 -67% 154,967  $962,918  $4,034,466 2
4 (5) Avatar 35,781 -11% 4,727,068  $1,033,228  $149,990,300 12
5 (4) The Book of Eli 28,753 -46% 470,302  $718,533  $11,752,846 4
6 new The Girl with the Dragon Tattoo 26,232   26,232  $563,458  $563,458 1
7 (7) Alice in Wonderland 21,246 -30% 836,781  $702,139  $22,869,868 6
8 (3) The Crazies 17,336 -77% 93,964  $368,397  $1,996,734 2
9 (6) Green Zone 14,591 -56% 124,751  $379,224  $3,238,906 3
10 (8) Toy Story 2 13,751 -33% 495,415  $278,300  $12,434,465 486
11 (9) Toy Story 13,296 -34% 548,639  $268,791  $13,788,964 715
12 (10) Shutter Island 13,172 -23% 264,166  $262,911  $5,777,041 5
13 new A Single Man 9,686   9,686  $227,910  $227,910 1
14 (15) Life 9,375 -5% 117,639  $446,892  $5,876,971 6
15 (-) Predator 9,095 +371% 222,774  $130,740  $3,069,337 498
16 (11) The Twilight Saga: New Moon 8,852 -32% 689,604  $190,845  $14,366,114 17
17 (-) 2001: A Space Odyssey 7,868 +1,938% 145,386  $149,104  $2,755,039 889
- (-) 2012 7,253 +307% 944,398  $144,985  $21,193,498 19
18 (-) Dark City 7,208   7,208  $72,012  $72,012 624
19 (13) The Wolfman 7,084 -33% 175,388  $169,944  $4,630,151 6

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.