See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending September 19, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Prince of Persia: The Sands of Time 244,321   244,321  $6,611,326  $6,611,326 1
2 new Letters to Juliet 29,416   29,416  $590,678  $590,678 1
3 new Glee: The Complete First Season 17,982   17,982  $755,065  $755,065 1
4 new Fringe: The Complete Second Season 17,102   19,310  $772,519  $851,991 1
5 (1) Killers 14,391 -69% 60,542  $274,139  $1,212,850 2
6 (-) The Big Bang Theory: Season 3 13,291   13,291  $491,636  $491,636 52
7 (-) Seven 12,802   12,802  $332,735  $332,735 704
8 (11) The Dark Knight 12,118 +19% 852,245  $109,240  $12,756,351 93
9 (-) Firefly - The Complete Series 11,410 +88% 51,563  $447,606  $1,853,196 354
10 new Just Wright 10,946   10,946  $284,476  $284,476 1
11 (5) Avatar 10,872 -29% 4,930,598  $390,873  $156,729,720 22
12 (12) 3:10 to Yuma 9,015 -7% 30,898  $72,755  $307,647 141
13 new It's Always Sunny in Philadelphia: Season Five 8,307   8,307  $312,174  $312,174 1
14 (13) Kick-Ass 6,059 -32% 388,655  $139,482  $9,027,298 7
15 (-) Lord of the Rings, The: The Return of the King 5,913   5,913  $94,542  $94,542 301
- (-) The Forbidden Kingdom 5,838 -17% 23,058  $73,209  $289,150 106
16 (-) The Lord of the Rings: The Fellowship of the Ring 5,815   5,815  $90,072  $90,072 424
17 (-) Batman Begins 5,668 +202% 225,744  $73,631  $2,873,579 257
- (-) Monsters, Inc. 5,668 -24% 458,184  $169,983  $12,419,897 418
18 (-) Resident Evil - The High Definition Trilogy 5,497   5,497  $138,970  $138,970 142

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.