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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending March 27, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
- (-) Lord of the Rings - The Motion Picture Trilogy 149,914 +58% 768,806 $11,234,555 $52,806,512 328
1 new The Tourist 67,680   67,680 $1,575,590 $1,575,590 1
2 new Yogi Bear 57,954   57,954 $1,765,870 $1,765,870 1
3 (-) Skyline 31,119   31,119 $730,992 $730,992 2
4 (1) The Fighter 30,591 -84% 224,684 $647,619 $5,038,003 2
5 (2) Bambi 22,876 -59% 887,866 $617,419 $20,677,992 317
6 new How Do You Know 13,482   13,482 $258,986 $258,986 1
7 (5) Megamind 12,798 -54% 512,307 $445,636 $13,198,264 5
8 (3) Hereafter 10,660 -78% 59,532 $222,359 $1,395,302 2
9 (8) Due Date 10,064 -49% 357,932 $251,500 $8,000,628 5
10 (15) Despicable Me 9,056 -4% 1,904,182 $191,978 $48,445,904 15
11 (4) Jackass 3D 8,785 -70% 164,329 $194,409 $3,709,658 3
12 (10) Inception 7,621 -47% 2,896,009 $195,244 $63,641,997 16
13 (6) The Walking Dead: Season One 6,971 -74% 122,309 $167,235 $2,882,946 3
14 (11) Burlesque 5,631 -59% 137,216 $120,221 $3,129,865 4
15 (17) Unstoppable 5,279 -39% 383,783 $115,822 $8,417,751 6
16 (9) The Next Three Days 5,238 -70% 76,119 $120,065 $1,703,143 3
17 (16) The Expendables 5,096 -46% 1,178,669 $71,297 $20,798,877 18
18 (12) Faster 4,853 -56% 130,052 $97,344 $2,640,606 4
- (-) Toy Story 3 4,712 -9% 2,193,654 $137,595 $53,711,379 21

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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