How Do You Know? (2010)

How Do You Know? poster
Theatrical Performance
Domestic Box Office $30,212,620Details
International Box Office $19,415,557Details
Worldwide Box Office $49,628,177
Home Market Performance
Est. Domestic DVD Sales $10,671,001 Details
Est. Domestic Blu-ray Sales $707,094 Details
Total Est. Domestic Video Sales $11,378,095
Further financial details...

Synopsis

Lisa, a lifelong athlete, is devastated when she is cut from her team. While struggling to adjust to a life without sports, she starts dating Matty, a narcissistic major league pitcher. Before the relationship becomes too serious, she meets George, an honest businessman who has been wrongly accused of a financial crime. While everything around them seems to be falling apart, they discover what it means to have something wonderful happen.

Metrics

Opening Weekend:$7,484,696 (24.8% of total gross)
Legs:4.04 (domestic box office/biggest weekend)
Domestic Share:60.9% (domestic box office/worldwide)
Production Budget:$120,000,000 (worldwide box office is 0.4 times production budget)
Theater counts:2,483 opening theaters/2,483 max. theaters, 4.1 weeks average run per theater
Infl. Adj. Dom. BO $41,243,450

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix, Netflix

Movie Details

Domestic Releases: December 17th, 2010 (Wide) by Sony Pictures
Video Release: March 22nd, 2011 by Sony Pictures Home Entertainment, released as How Do You Know
MPAA Rating: R for some language.
(Rating bulletin 2145, 11/3/2010)
PG-13 for sexual content and some strong language.
(Rating bulletin 2148, 11/24/2010)
Running Time: 121 minutes
Comparisons: vs. The Holiday
Create your own comparison chart…
Keywords: Romance, Baseball, Dysfunctional Family, Miscellaneous Sports
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Gracie Films
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
New Year's Day (All Movies, 3-Day, Inflation Adjusted) 409 $6,512,778 Dec 31, 2010 17
Christmas (All Movies, 3-Day, Inflation Adjusted) 449 $5,082,797 Dec 24, 2010 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 17, 2010 8 $7,484,696   2,483 $3,014   $7,484,696 1
Dec 24, 2010 12 $3,548,965 -53% 2,483 $1,429   $15,001,587 2
Dec 31, 2010 13 $4,547,420 +28% 2,483 $1,831   $25,040,894 3
Jan 7, 2011 15 $1,876,869 -59% 1,902 $987   $28,833,657 4
Jan 14, 2011 21 $399,617 -79% 615 $650   $29,940,256 5
Jan 21, 2011 35 $114,471 -71% 261 $439   $30,212,620 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Dec 17, 2010 5 $2,572,546     2,483 $1,036   $2,572,546 1
Dec 18, 2010 8 $2,941,837 +14%   2,483 $1,185   $5,514,383 2
Dec 19, 2010 8 $1,970,313 -33%   2,483 $794   $7,484,696 3
Dec 20, 2010 8 $1,061,974 -46%   2,483 $428   $8,546,670 4
Dec 21, 2010 8 $1,197,326 +13%   2,483 $482   $9,743,996 5
Dec 22, 2010 11 $856,190 -28%   2,483 $345   $10,600,186 6
Dec 23, 2010 11 $852,436 n/c   2,483 $343   $11,452,622 7
Dec 24, 2010 11 $521,029 -39% -80% 2,483 $210   $11,973,651 8
Dec 25, 2010 12 $1,539,279 +195% -48% 2,483 $620   $13,512,930 9
Dec 26, 2010 12 $1,488,657 -3% -24% 2,483 $600   $15,001,587 10
Dec 27, 2010 13 $1,362,536 -8% +28% 2,483 $549   $16,364,123 11
Dec 28, 2010 13 $1,372,412 +1% +15% 2,483 $553   $17,736,535 12
Dec 29, 2010 13 $1,356,133 -1% +58% 2,483 $546   $19,092,668 13
Dec 30, 2010 13 $1,400,806 +3% +64% 2,483 $564   $20,493,474 14
Dec 31, 2010 13 $1,315,417 -6% +152% 2,483 $530   $21,808,891 15
Jan 1, 2011 12 $1,982,235 +51% +29% 2,483 $798   $23,791,126 16
Jan 2, 2011 13 $1,249,768 -37% -16% 2,483 $503   $25,040,894 17
Jan 3, 2011 13 $541,509 -57% -60% 2,483 $218   $25,582,403 18
Jan 4, 2011 12 $526,274 -3% -62% 2,483 $212   $26,108,677 19
Jan 5, 2011 12 $423,799 -19% -69% 2,483 $171   $26,532,476 20
Jan 6, 2011 11 $424,312 n/c -70% 2,483 $171   $26,956,788 21
Jan 7, 2011 15 $620,730 +46% -53% 1,902 $326   $27,577,518 22
Jan 8, 2011 15 $839,583 +35% -58% 1,902 $441   $28,417,101 23
Jan 9, 2011 15 $416,556 -50% -67% 1,902 $219   $28,833,657 24
Jan 10, 2011 15 $148,588 -64% -73% 1,902 $78   $28,982,245 25
Jan 11, 2011 15 $180,954 +22% -66% 1,902 $95   $29,163,199 26
Jan 12, 2011 14 $187,298 +4% -56% 1,902 $98   $29,350,497 27
Jan 13, 2011 15 $190,142 +2% -55% 1,902 $100   $29,540,639 28
Jan 14, 2011 - $126,429 -34% -80% 615 $206   $29,667,068 29
Jan 15, 2011 - $162,405 +28% -81% 615 $264   $29,829,473 30
Jan 16, 2011 - $110,783 -32% -73% 615 $180   $29,940,256 31
Jan 17, 2011 22 $70,076 -37% -53% 615 $114   $30,010,332 32
Jan 18, 2011 22 $29,931 -57% -83% 615 $49   $30,040,263 33
Jan 19, 2011 21 $27,765 -7% -85% 615 $45   $30,068,028 34
Jan 20, 2011 21 $30,121 +8% -84% 615 $49   $30,098,149 35
Jan 21, 2011 - $39,927 +33% -68% 261 $153   $30,138,076 36
Jan 22, 2011 - $53,043 +33% -67% 261 $203   $30,191,119 37
Jan 23, 2011 - $21,501 -59% -81% 261 $82   $30,212,620 38

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 17, 2010 9 $11,452,622   2,483 $4,612   $11,452,622 1
Dec 24, 2010 13 $9,040,852 -21% 2,483 $3,641   $20,493,474 2
Dec 31, 2010 12 $6,463,314 -29% 2,483 $2,603   $29,956,788 3
Jan 7, 2011 15 $2,583,851 -60% 1,902 $1,358   $29,540,639 4
Jan 14, 2011 23 $557,510 -78% 615 $907   $30,098,149 5
Jan 21, 2011 38 $114,471 -79% 261 $439   $30,212,620 6

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 27, 20113226,818 226,818$3,756,106$3,756,1061
Apr 3, 20117114,019-50% 340,837$2,165,221$5,921,3272
Apr 10, 20111371,923-37% 412,760$1,057,268$6,978,5953
Apr 17, 20111441,972-42% 454,732$587,188$7,565,7834
Apr 24, 20112737,917-10% 492,649$530,459$8,096,2425
May 1, 20112819,610-48% 512,259$316,309$8,412,5516
May 15, 20113018,869 548,007$258,505$8,854,1938

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 27, 2011613,482 13,482$258,986$258,9861

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Reese Witherspoon    Lisa
Paul Rudd    George
Owen Wilson    Matty
Jack Nicholson    Charles Madison

Supporting Cast

Kathryn Hahn    Annie
Teyonah Parris    Riva

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

James L. Brooks    Producer
Julie Ansell    Producer
Paula Weinstein    Producer
Laurence Mark    Producer
John D. Schofield    Executive Producer
Richard Sakai    Executive Producer
Richard Marks    Co-Producer
Aldric La'auli Porter    Co-Producer
Francine Maisler    Co-Producer
James L. Brooks    Director
James L. Brooks    Screenwriter
Janusz Kaminski    Director of Photography
Brett Robinson    Third Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Yogi Outsmarts the Competition, Barely

April 5th, 2011

Like last week, four new releases reached the top 30 on this week's sales chart and all four landed in the top five. It was a close race for top spot with Yogi Bear leading The Tourist 685,000 units to 609,000 units. In terms of dollars it was even closer at $10.27 million to $9.99 million. More...

DVD and Blu-ray Releases for March 22nd, 2011

March 21st, 2011

It's a deceptively slow week when it comes to DVD and Blu-ray releases. Have I mentioned how much I love the word, "deceptively"? It is worse than meaningless and actually reduces the amount of information given in any sentence it appears in. In this case, the first sentence could mean the week appears to be slow, but it is actually quite busy. Or it could mean the week appears busy, but is quite slow. Unfortunately, it's the latter. There are four first run releases coming out on the home market, which is more than most weeks, but all four missed expectations to one degree or another. Additionally, there's only one new release that I'm seriously considering for Pick of the Week, The Venture Bros.: Season Four on Blu-ray. In fact, there are a couple Blu-ray catalog titles that are more interesting than any of the first run releases. Leading the way there is Stand By Me, which is not only a great movie, but the Blu-ray isn't shovelware and includes Blu-ray exclusive extras like a Picture-in-Picture track. So which release is the Pick of the Week? I can't decide, so let's call it a tie. More...

Christmas Gifts Include a Major Milestone plus a Lump of Coal or Two

December 27th, 2010

It was a good news, really bad news weekend. Let's start with the good news. The overall box office for the year reached $10 billion for only the second time in history. Bad news, the box office this past weekend was so bad that 2010 lost its lead over 2009. It did rise from last weekend by 8% to $145 million, but that's 47% lower than the same weekend last year. Granted, Christmas Eve landing on a Friday did have a lot to do with that, but this is still a terrible result. Year-to-date, 2010 has now earned $10.33 billion, which is about $50 million behind last year's pace. It won't get better next weekend, so 2010 won't be setting the record. More...

Tron Scores Easy Win Over Weak Competition

December 20th, 2010

The weekend numbers were mixed with only one film performing really well and a few more pulling in middling numbers for this time of year. Overall the box office was up 47% from last weekend adding $135 million to its running tally, meaning it crossed the $10 billion mark over the weekend. The good news is this was a weekend faster than that milestone was reached last year and the second highest in history. The bad news is that it was down 2% from last year, while the year-to-date race now has 2010 up by just 1.2% at $10.07 billion to $9.94 billion. There is a chance that by this time next week, 2010 will have surrendered its lead. More...

Weekend Estimates: Ordinary Opening for Tron Leads Lacklustre Weekend

December 19th, 2010

The weekend before Christmas brought little cheer to the movie industry, with Tron: Legacy posting a fairly ordinary $43.6 million opening, and the weekend's two other wide openers and one wide expansion missing the mark. Since Avatar was released this weekend last year, the year-on-year comparisons look bad for the industry as a whole, and 2010 looks certain to lag 2009 in tickets sold, and possibly in total revenue. More...

Can Tron Save the Win?

December 16th, 2010

Early in the year, after the fantastic success of Avatar and Alice in Wonderland, it looked like 2010 would see more tickets sold than 2009, and it could crush the total box office record. That seems like a long, long time ago. Memorial Day was a disaster and, despite a few bright spots here and there, the box office has never regained its early shine. Now the question is not whether 2010 will see more tickets sold; it won't. The question is whether or not 2010's total box office can remain above 2009's pace. If Tron: Legacy is a monster hit, it could go along way to helping save a win for 2010. It's going to need to be a monster hit to keep pace with last year and the only shred of good news I can think of for 2010 is that Avatar was a relatively slow starter, when compared to its eventual run. More...

2010 Preview: December

December 1st, 2010

It's the end of the year and there are certainly some question marks that will be answered over the next 31 days. Are there any monster hits left for 2010? Will 2010 manage to stay ahead of 2009? Will it actually start winning again at the box office? Unfortunately, the answer to all three of those questions might be no. First of all, of the November wide releases, only two will really match expectations, with a couple of others coming close. So December starts on the weak side. Additionally, last December saw the release of Avatar, the biggest box office hit of all time. There's no film coming out this month that will match that movie. In fact, there's a chance no movie coming out this month will match last December's second place film, Alvin and the Chipmunks: The Squeakquel. This means that even though 2010 had a $300 million lead over 2009 just a few weeks ago, by the end of the year, 2010 might fail to break last year's record. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Lisa, a lifelong athlete, is devastated when she is cut from her team. While struggling to adjust to a life without sports, she starts dating Matty, a narcissistic major league pitcher. Before the relationship becomes too serious, she meets George, an honest businessman who has been wrongly accused of a financial crime. While everything around them seems to be falling apart, they discover what it means to have something wonderful happen.

Metrics

Opening Weekend:$7,484,696 (24.8% of total gross)
Legs:4.04 (domestic box office/biggest weekend)
Domestic Share:60.9% (domestic box office/worldwide)
Production Budget:$120,000,000 (worldwide box office is 0.4 times production budget)
Theater counts:2,483 opening theaters/2,483 max. theaters, 4.1 weeks average run per theater
Infl. Adj. Dom. BO $41,243,450

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix, Netflix

Movie Details

Domestic Releases: December 17th, 2010 (Wide) by Sony Pictures
Video Release: March 22nd, 2011 by Sony Pictures Home Entertainment, released as How Do You Know
MPAA Rating: R for some language.
(Rating bulletin 2145, 11/3/2010)
PG-13 for sexual content and some strong language.
(Rating bulletin 2148, 11/24/2010)
Running Time: 121 minutes
Comparisons: vs. The Holiday
Create your own comparison chart…
Keywords: Romance, Baseball, Dysfunctional Family, Miscellaneous Sports
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Gracie Films
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
New Year's Day (All Movies, 3-Day, Inflation Adjusted) 409 $6,512,778 Dec 31, 2010 17
Christmas (All Movies, 3-Day, Inflation Adjusted) 449 $5,082,797 Dec 24, 2010 10

Leading Cast

Reese Witherspoon    Lisa
Paul Rudd    George
Owen Wilson    Matty
Jack Nicholson    Charles Madison

Supporting Cast

Kathryn Hahn    Annie
Teyonah Parris    Riva

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

James L. Brooks    Producer
Julie Ansell    Producer
Paula Weinstein    Producer
Laurence Mark    Producer
John D. Schofield    Executive Producer
Richard Sakai    Executive Producer
Richard Marks    Co-Producer
Aldric La'auli Porter    Co-Producer
Francine Maisler    Co-Producer
James L. Brooks    Director
James L. Brooks    Screenwriter
Janusz Kaminski    Director of Photography
Brett Robinson    Third Assistant Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Yogi Outsmarts the Competition, Barely

April 5th, 2011

Like last week, four new releases reached the top 30 on this week's sales chart and all four landed in the top five. It was a close race for top spot with Yogi Bear leading The Tourist 685,000 units to 609,000 units. In terms of dollars it was even closer at $10.27 million to $9.99 million. More...

DVD and Blu-ray Releases for March 22nd, 2011

March 21st, 2011

It's a deceptively slow week when it comes to DVD and Blu-ray releases. Have I mentioned how much I love the word, "deceptively"? It is worse than meaningless and actually reduces the amount of information given in any sentence it appears in. In this case, the first sentence could mean the week appears to be slow, but it is actually quite busy. Or it could mean the week appears busy, but is quite slow. Unfortunately, it's the latter. There are four first run releases coming out on the home market, which is more than most weeks, but all four missed expectations to one degree or another. Additionally, there's only one new release that I'm seriously considering for Pick of the Week, The Venture Bros.: Season Four on Blu-ray. In fact, there are a couple Blu-ray catalog titles that are more interesting than any of the first run releases. Leading the way there is Stand By Me, which is not only a great movie, but the Blu-ray isn't shovelware and includes Blu-ray exclusive extras like a Picture-in-Picture track. So which release is the Pick of the Week? I can't decide, so let's call it a tie. More...

Christmas Gifts Include a Major Milestone plus a Lump of Coal or Two

December 27th, 2010

It was a good news, really bad news weekend. Let's start with the good news. The overall box office for the year reached $10 billion for only the second time in history. Bad news, the box office this past weekend was so bad that 2010 lost its lead over 2009. It did rise from last weekend by 8% to $145 million, but that's 47% lower than the same weekend last year. Granted, Christmas Eve landing on a Friday did have a lot to do with that, but this is still a terrible result. Year-to-date, 2010 has now earned $10.33 billion, which is about $50 million behind last year's pace. It won't get better next weekend, so 2010 won't be setting the record. More...

Tron Scores Easy Win Over Weak Competition

December 20th, 2010

The weekend numbers were mixed with only one film performing really well and a few more pulling in middling numbers for this time of year. Overall the box office was up 47% from last weekend adding $135 million to its running tally, meaning it crossed the $10 billion mark over the weekend. The good news is this was a weekend faster than that milestone was reached last year and the second highest in history. The bad news is that it was down 2% from last year, while the year-to-date race now has 2010 up by just 1.2% at $10.07 billion to $9.94 billion. There is a chance that by this time next week, 2010 will have surrendered its lead. More...

Weekend Estimates: Ordinary Opening for Tron Leads Lacklustre Weekend

December 19th, 2010

The weekend before Christmas brought little cheer to the movie industry, with Tron: Legacy posting a fairly ordinary $43.6 million opening, and the weekend's two other wide openers and one wide expansion missing the mark. Since Avatar was released this weekend last year, the year-on-year comparisons look bad for the industry as a whole, and 2010 looks certain to lag 2009 in tickets sold, and possibly in total revenue. More...

Can Tron Save the Win?

December 16th, 2010

Early in the year, after the fantastic success of Avatar and Alice in Wonderland, it looked like 2010 would see more tickets sold than 2009, and it could crush the total box office record. That seems like a long, long time ago. Memorial Day was a disaster and, despite a few bright spots here and there, the box office has never regained its early shine. Now the question is not whether 2010 will see more tickets sold; it won't. The question is whether or not 2010's total box office can remain above 2009's pace. If Tron: Legacy is a monster hit, it could go along way to helping save a win for 2010. It's going to need to be a monster hit to keep pace with last year and the only shred of good news I can think of for 2010 is that Avatar was a relatively slow starter, when compared to its eventual run. More...

2010 Preview: December

December 1st, 2010

It's the end of the year and there are certainly some question marks that will be answered over the next 31 days. Are there any monster hits left for 2010? Will 2010 manage to stay ahead of 2009? Will it actually start winning again at the box office? Unfortunately, the answer to all three of those questions might be no. First of all, of the November wide releases, only two will really match expectations, with a couple of others coming close. So December starts on the weak side. Additionally, last December saw the release of Avatar, the biggest box office hit of all time. There's no film coming out this month that will match that movie. In fact, there's a chance no movie coming out this month will match last December's second place film, Alvin and the Chipmunks: The Squeakquel. This means that even though 2010 had a $300 million lead over 2009 just a few weeks ago, by the end of the year, 2010 might fail to break last year's record. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 17, 2010 8 $7,484,696   2,483 $3,014   $7,484,696 1
Dec 24, 2010 12 $3,548,965 -53% 2,483 $1,429   $15,001,587 2
Dec 31, 2010 13 $4,547,420 +28% 2,483 $1,831   $25,040,894 3
Jan 7, 2011 15 $1,876,869 -59% 1,902 $987   $28,833,657 4
Jan 14, 2011 21 $399,617 -79% 615 $650   $29,940,256 5
Jan 21, 2011 35 $114,471 -71% 261 $439   $30,212,620 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Dec 17, 2010 5 $2,572,546     2,483 $1,036   $2,572,546 1
Dec 18, 2010 8 $2,941,837 +14%   2,483 $1,185   $5,514,383 2
Dec 19, 2010 8 $1,970,313 -33%   2,483 $794   $7,484,696 3
Dec 20, 2010 8 $1,061,974 -46%   2,483 $428   $8,546,670 4
Dec 21, 2010 8 $1,197,326 +13%   2,483 $482   $9,743,996 5
Dec 22, 2010 11 $856,190 -28%   2,483 $345   $10,600,186 6
Dec 23, 2010 11 $852,436 n/c   2,483 $343   $11,452,622 7
Dec 24, 2010 11 $521,029 -39% -80% 2,483 $210   $11,973,651 8
Dec 25, 2010 12 $1,539,279 +195% -48% 2,483 $620   $13,512,930 9
Dec 26, 2010 12 $1,488,657 -3% -24% 2,483 $600   $15,001,587 10
Dec 27, 2010 13 $1,362,536 -8% +28% 2,483 $549   $16,364,123 11
Dec 28, 2010 13 $1,372,412 +1% +15% 2,483 $553   $17,736,535 12
Dec 29, 2010 13 $1,356,133 -1% +58% 2,483 $546   $19,092,668 13
Dec 30, 2010 13 $1,400,806 +3% +64% 2,483 $564   $20,493,474 14
Dec 31, 2010 13 $1,315,417 -6% +152% 2,483 $530   $21,808,891 15
Jan 1, 2011 12 $1,982,235 +51% +29% 2,483 $798   $23,791,126 16
Jan 2, 2011 13 $1,249,768 -37% -16% 2,483 $503   $25,040,894 17
Jan 3, 2011 13 $541,509 -57% -60% 2,483 $218   $25,582,403 18
Jan 4, 2011 12 $526,274 -3% -62% 2,483 $212   $26,108,677 19
Jan 5, 2011 12 $423,799 -19% -69% 2,483 $171   $26,532,476 20
Jan 6, 2011 11 $424,312 n/c -70% 2,483 $171   $26,956,788 21
Jan 7, 2011 15 $620,730 +46% -53% 1,902 $326   $27,577,518 22
Jan 8, 2011 15 $839,583 +35% -58% 1,902 $441   $28,417,101 23
Jan 9, 2011 15 $416,556 -50% -67% 1,902 $219   $28,833,657 24
Jan 10, 2011 15 $148,588 -64% -73% 1,902 $78   $28,982,245 25
Jan 11, 2011 15 $180,954 +22% -66% 1,902 $95   $29,163,199 26
Jan 12, 2011 14 $187,298 +4% -56% 1,902 $98   $29,350,497 27
Jan 13, 2011 15 $190,142 +2% -55% 1,902 $100   $29,540,639 28
Jan 14, 2011 - $126,429 -34% -80% 615 $206   $29,667,068 29
Jan 15, 2011 - $162,405 +28% -81% 615 $264   $29,829,473 30
Jan 16, 2011 - $110,783 -32% -73% 615 $180   $29,940,256 31
Jan 17, 2011 22 $70,076 -37% -53% 615 $114   $30,010,332 32
Jan 18, 2011 22 $29,931 -57% -83% 615 $49   $30,040,263 33
Jan 19, 2011 21 $27,765 -7% -85% 615 $45   $30,068,028 34
Jan 20, 2011 21 $30,121 +8% -84% 615 $49   $30,098,149 35
Jan 21, 2011 - $39,927 +33% -68% 261 $153   $30,138,076 36
Jan 22, 2011 - $53,043 +33% -67% 261 $203   $30,191,119 37
Jan 23, 2011 - $21,501 -59% -81% 261 $82   $30,212,620 38

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 17, 2010 9 $11,452,622   2,483 $4,612   $11,452,622 1
Dec 24, 2010 13 $9,040,852 -21% 2,483 $3,641   $20,493,474 2
Dec 31, 2010 12 $6,463,314 -29% 2,483 $2,603   $29,956,788 3
Jan 7, 2011 15 $2,583,851 -60% 1,902 $1,358   $29,540,639 4
Jan 14, 2011 23 $557,510 -78% 615 $907   $30,098,149 5
Jan 21, 2011 38 $114,471 -79% 261 $439   $30,212,620 6

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 27, 20113226,818 226,818$3,756,106$3,756,1061
Apr 3, 20117114,019-50% 340,837$2,165,221$5,921,3272
Apr 10, 20111371,923-37% 412,760$1,057,268$6,978,5953
Apr 17, 20111441,972-42% 454,732$587,188$7,565,7834
Apr 24, 20112737,917-10% 492,649$530,459$8,096,2425
May 1, 20112819,610-48% 512,259$316,309$8,412,5516
May 15, 20113018,869 548,007$258,505$8,854,1938

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 27, 2011613,482 13,482$258,986$258,9861

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.