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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending July 31, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Source Code 170,488   170,488 $3,097,767 $3,097,767 1
2 (1) Rango 64,683 -73% 520,394 $1,356,406 $10,466,068 3
3 (2) Limitless 55,920 -63% 207,467 $1,285,602 $4,846,947 2
4 (4) Harry Potter and the Deathly Hallows, Part I 29,511 -23% 2,197,615 $648,957 $48,835,218 16
5 (15) Harry Potter and the Order of the Phoenix 24,959 +80% 206,313 $280,544 $2,251,196 190
6 (-) Harry Potter and the Chamber of Secrets 23,783 +1,090% 75,819 $263,041 $818,585 434
7 (-) Harry Potter and the Prisoner of Azkaban 23,442 +896% 189,698 $726,471 $6,370,371 349
8 (-) Harry Potter and the Goblet of Fire 23,084 +369% 131,064 $715,375 $3,551,354 282
9 (3) The Lincoln Lawyer 21,925 -45% 183,880 $435,206 $3,508,300 3
10 new Dylan Dog: Dead of Night 19,743   19,743 $414,395 $414,395 1
11 (-) The Dark Knight 19,572 +365% 1,374,513 $213,726 $18,926,256 138
12 (-) National Lampoon's Animal House 18,924   18,924 $378,294 $378,294 414
13 (-) Ultimate Matrix Collection, The 18,310   18,310 $776,728 $776,728 347
14 (12) Lord of the Rings - The Motion Picture Trilogy 18,191 +7% 1,310,121 $1,455,104 $90,825,832 346
15 (10) Sucker Punch 16,486 -7% 261,439 $379,017 $5,775,189 5
16 (8) Harry Potter and the Half-Blood Prince 16,435 -12% 2,387,489 $166,323 $36,865,416 86
17 (13) Battle: Los Angeles 15,838 +7% 462,702 $386,772 $11,106,254 7
18 (5) Insidious 14,918 -44% 123,548 $325,653 $2,516,136 3
19 (22) Harry Potter and the Sorcerer’s Stone 12,275 +15% 114,248 $374,637 $3,565,452 479
- (-) Take Me Home Tonight 11,260 -58% 37,802 $261,798 $878,907 2

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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