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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending January 31, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Michael Jackson's This Is It 1,445,672   1,445,672 $23,116,295 $23,116,295 1
2 new Surrogates 295,206   295,206 $5,015,550 $5,015,550 1
3 new Saw VI 210,056   210,056 $3,568,851 $3,568,851 1
4 new Whip It 146,736   146,736 $2,639,781 $2,639,781 1
5 (3) The Hangover 134,303 -20% 7,498,187 $2,452,024 $141,857,229 7
6 (2) Cloudy With a Chance of Meatballs 118,834 -36% 1,698,996 $2,018,134 $30,315,203 4
7 (1) Gamer 93,824 -64% 356,673 $1,500,246 $5,889,824 2
8 (6) The Hurt Locker 68,669 -43% 471,064 $1,304,024 $8,526,239 3
9 (12) Up 67,079 -6% 8,879,862 $1,150,707 $152,400,810 12
10 (5) I Can Do Bad All By Myself 65,634 -49% 740,276 $1,246,390 $14,057,841 3
11 (11) Inglourious Basterds 50,599 -42% 2,891,236 $680,374 $51,757,948 7
12 (4) Weeds: Season Five 50,309 -65% 193,641 $1,350,797 $4,441,035 2
13 (-) The Office - Season Five 42,936 +761% 1,091,560 $763,402 $33,489,651 21
14 (15) Harry Potter and the Half-Blood Prince 42,358 -24% 7,250,035 $719,518 $97,484,763 8
15 (13) Jillian Michaels: 30 Day Shred 39,322 -37% 258,065 $353,505 $2,320,004 98
16 (17) District 9 37,443 -26% 1,517,049 $735,871 $25,660,774 6
17 (7) Pandorum 36,142 -67% 146,775 $650,195 $1,866,051 2
18 (-) Night at the Museum: Battle of the Smithsonian 35,419 +12% 3,204,449 $490,458 $42,575,622 9
19 (8) The Invention of Lying 33,973 -67% 136,116 $543,228 $2,249,016 2
20 (10) Whiteout 32,961 -63% 122,146 $527,046 $1,953,115 2
21 (24) Julie & Julia 32,817 -22% 2,096,619 $560,843 $35,721,462 8
22 (30) Dr. Seuss' The Cat in the Hat 29,203 -16% 162,586 $350,144 $1,702,057 307
23 (18) Paranormal Activity 29,064 -40% 721,162 $471,918 $11,896,265 5
24 (23) Star Trek 28,191 -36% 6,308,038 $394,040 $93,167,687 11
25 (20) Fame 26,167 -43% 238,426 $424,690 $3,818,712 3
26 (9) Smokin' Aces 2: Assassins' Ball 25,944 -72% 116,995 $466,733 $2,104,740 2
27 (-) Snow White and the Seven Dwarfs 25,094 -6% 1,247,083 $415,263 $21,058,182 434
28 (-) Public Enemies 23,998 -11% 1,807,779 $385,115 $32,422,678 8
29 (-) 30 Rock: Season Three 23,973 +728% 321,331 $451,891 $10,925,851 19
30 (21) G-Force 23,279 -48% 1,924,581 $471,623 $38,973,057 7

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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