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See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States DVD Sales Chart for Week Ending November 7, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Toy Story 3 3,859,736   3,859,736 $73,096,452 $73,096,452 1
2 new The Pacific 292,954   292,954 $12,594,092 $12,594,092 1
3 (2) How to Train Your Dragon 225,409 -32% 3,847,166 $4,863,177 $81,931,201 4
4 (1) Sex and the City 2 200,320 -73% 947,366 $3,403,437 $16,095,748 2
5 new Cars Toons: Mater's Tall Tales 135,477   135,477 $2,166,277 $2,166,277 1
6 (3) Predators 86,458 -45% 924,771 $1,296,005 $15,538,943 3
7 (7) The Karate Kid (2010) 86,072 n/c 2,011,311 $1,579,421 $35,007,034 5
8 (5) Iron Man 2 63,300 -36% 4,506,021 $1,683,217 $101,835,457 6
9 (10) Tinker Bell and the Great Fairy Rescue 49,791 -19% 1,900,395 $932,934 $35,375,965 7
10 (4) The Girl Who Played with Fire 47,861 -56% 157,751 $621,714 $2,143,691 2
11 (9) The Hangover 45,931 -31% 9,390,206 $641,169 $168,872,076 47
12 (-) Toy Story 2 44,773 +113% 2,001,547 $733,525 $38,826,638 503
13 (-) Toy Story 42,071 +111% 1,134,666 $693,044 $22,671,681 732
14 (8) The Blind Side 40,913 -40% 5,540,763 $429,177 $88,669,585 33
15 (12) Robin Hood 35,510 -36% 1,574,805 $735,057 $36,309,368 7
16 new Centurion 30,106   30,106 $631,925 $631,925 1
17 (-) Modern Family: The Complete First Season 25,474 +49% 286,871 $702,063 $9,397,612 7
18 (21) Get Him to the Greek 23,544 -25% 853,542 $443,866 $15,808,688 6
19 (-) Alvin and the Chipmunks 23,525 +6,224% 8,494,560 $172,909 $137,684,993 136
20 (6) Star Wars: The Clone Wars: The Complete Season Two 23,158 -74% 111,160 $671,350 $3,222,528 2
21 (-) Barbie Fairytopia: Mermaidia 21,229 +4,747% 1,558,420 $140,748 $18,296,350 243
22 (18) Prince of Persia: The Sands of Time 20,843 -52% 1,269,025 $413,423 $28,365,791 8
23 new V: The Complete First Season 20,457   20,457 $552,134 $552,134 1
24 (-) Barbie: A Fashion Fairytale 19,685 -19% 701,661 $245,866 $9,614,144 8
25 (-) Diary of a Wimpy Kid 19,006 +5% 1,488,731 $341,918 $26,154,448 14
26 (14) It’s Complicated 18,527 -61% 1,812,030 $219,545 $30,469,946 28
27 (-) Marmaduke 16,365 +20% 643,805 $276,896 $11,294,150 10
28 (13) A Nightmare on Elm Street 16,211 -70% 513,858 $263,915 $8,432,772 5
29 (-) Bones: The Complete Fifth Season 16,176 -35% 330,683 $642,187 $12,911,982 5
31 (20) Letters to Juliet 15,825 -57% 942,948 $248,452 $16,073,420 8

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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