May 15th, 2007
Brand Upon the Brain! was the top dog on the per theater chart this week, scoring an impressive $46,412 in its one theater over the weekend and $63,837 since Wednesday.
In most cases this would be clear evidence that the film was destined for mainstream success. However, given the nature of the movie, it should have a successful tour of art house theaters in major cities, but it will never play in multiplexes.
The second place film was Brooklyn Rules with $41,811 an exclusive engagement ahead of this Friday's opening.
Paris, je t'aime remained in third place while its average rose to $20,247.
The overall number one film, Spider-man 3, earned an average of $13,680, which was more than the four new wide releases combined.
Finally, Waitress just maintained a $10,000 average, earning an average of $10,108 in 65 theaters.
There is little doubt the film will earn some measure of mainstream success at this point.
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May 11th, 2007
There's another massive list of limited releases this week, including several that are in more than a couple of dozen theaters.
However, this could be a serious problem as the market can only handle two movies opening that wide and maybe a few smaller releases.
With this many films trying to squeeze into a tight weekend, at least half will fail to meet expectations.
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