Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Weekend Estimates: Midway Overcomes the Odds to Come out on Top

November 10th, 2019

Midway wasn’t supposed to be a major hit, and it won’t be, but, sadly for all the other new films, it is opening in first place at the box office. In fact, its weekend estimate is $17.49 million, which is less than 10% above our prediction, but it was able to earn first place with relative ease. The film only managed mixed reviews, but it did earn an A-rating from CinemaScore. Additionally, there are holidays coming up, so it could have surprisingly long legs. The film also opened in China with $4.48 million. It’s hard to use this result as a guide for other markets, as there haven’t been enough American-centric war movies released in China to compare against. More...