The Switch (2010)

The Switch poster
Theatrical Performance
Domestic Box Office $27,758,465Details
International Box Office $22,100,000Details
Worldwide Box Office $49,858,465
Home Market Performance
Est. Domestic DVD Sales $8,833,414 Details
Est. Domestic Blu-ray Sales $988,974 Details
Total Est. Domestic Video Sales $9,822,388
Further financial details...

Synopsis

A 40-year-old unmarried woman decides to become pregnant by inseminating herself with a turkey baster. What she doesn't know is that the sperm is from her best friend, who must live with the secret that the child is his.

Metrics

Opening Weekend:$8,436,713 (30.4% of total gross)
Legs:3.29 (domestic box office/biggest weekend)
Domestic Share:55.7% (domestic box office/worldwide)
Production Budget:$19,000,000 (worldwide box office is 2.6 times production budget)
Theater counts:2,012 opening theaters/2,017 max. theaters, 4.9 weeks average run per theater
Infl. Adj. Dom. BO $37,926,013

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,101-3,200) 3,122 $27,758,465
All Time International Box Office (Rank 3,201-3,300) 3,300 $22,100,000
All Time Worldwide Box Office (Rank 3,001-3,100) 3,082 $49,858,465

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Vudu:Vudu, Vudu

Movie Details

Domestic Releases: August 20th, 2010 (Wide) by Miramax
Video Release: March 15th, 2011 by Lionsgate Home Entertainment
MPAA Rating: PG-13 for mature thematic content, sexual material including dialogue, some nudity, drug use and language
(Rating bulletin 2109, 2/24/2010)
Running Time: 101 minutes
Comparisons: vs. The Hundred-Foot Journey
Create your own comparison chart…
Keywords: Romance, Unexpected Families, Unconventional Pregnancies
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Miramax Films, Mandate Pictures, Bona Fide, Echo Films
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 283 $5,609,987 Sep 3, 2010 17

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 20, 2010 7 $8,436,713   2,012 $4,193   $8,436,713 1
Aug 27, 2010 9 $4,583,481 -46% 2,017 $2,272   $14,831,771 2
Sep 3, 2010 12 $3,119,557 -32% 1,885 $1,655   $21,494,557 3
Sep 10, 2010 12 $2,001,103 -36% 1,595 $1,255   $25,005,832 4
Sep 17, 2010 16 $930,037 -54% 1,158 $803   $26,600,152 5
Sep 24, 2010 24 $293,433 -68% 511 $574   $27,207,766 6
Oct 1, 2010 41 $98,190 -67% 242 $406   $27,422,357 7
Oct 8, 2010 54 $36,446 -63% 103 $354   $27,505,693 8
Oct 15, 2010 57 $21,071 -42% 58 $363   $27,544,132 9
Oct 22, 2010 69 $11,189 -47% 26 $430   $27,565,184 10
Oct 29, 2010 77 $6,634 -41% 17 $390   $27,576,134 11
Nov 5, 2010 37 $82,162 +1,138% 120 $685   $27,661,927 12
Nov 12, 2010 39 $57,438 -30% 118 $487   $27,758,465 13

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 20, 2010 7 $2,701,800     2,012 $1,343   $2,701,800 1
Aug 21, 2010 7 $3,331,873 +23%   2,012 $1,656   $6,033,673 2
Aug 22, 2010 9 $2,403,040 -28%   2,012 $1,194   $8,436,713 3
Aug 23, 2010 8 $888,502 -63%   2,012 $442   $9,325,215 4
Aug 24, 2010 7 $1,027,654 +16%   2,012 $511   $10,352,869 5
Aug 25, 2010 8 $789,301 -23%   2,012 $392   $11,142,170 6
Aug 26, 2010 7 $684,358 -13%   2,012 $340   $11,826,528 7
Aug 27, 2010 7 $1,459,576 +113% -46% 2,017 $724   $13,286,104 8
Aug 28, 2010 9 $1,950,867 +34% -41% 2,017 $967   $15,236,971 9
Aug 29, 2010 11 $1,173,038 -40% -51% 2,017 $582   $16,410,009 10
Aug 30, 2010 8 $450,807 -62% -49% 2,017 $224   $16,860,816 11
Aug 31, 2010 6 $623,238 +38% -39% 2,017 $309   $17,484,054 12
Sep 1, 2010 8 $447,179 -28% -43% 2,017 $222   $17,931,233 13
Sep 2, 2010 8 $443,907 -1% -35% 2,017 $220   $18,375,140 14
Sep 3, 2010 11 $851,645 +92% -42% 1,885 $452   $19,226,785 15
Sep 4, 2010 13 $1,151,107 +35% -41% 1,885 $611   $20,377,892 16
Sep 5, 2010 12 $1,116,805 -3% -5% 1,885 $592   $21,494,697 17
Sep 6, 2010 12 $797,504 -29% +77% 1,885 $423   $22,292,201 18
Sep 7, 2010 10 $253,262 -68% -59% 1,885 $134   $22,545,463 19
Sep 8, 2010 10 $221,728 -12% -50% 1,885 $118   $22,767,191 20
Sep 9, 2010 10 $237,538 +7% -46% 1,885 $126   $23,004,729 21
Sep 10, 2010 11 $632,693 +166% -26% 1,595 $397   $23,637,422 22
Sep 11, 2010 12 $920,529 +45% -20% 1,595 $577   $24,557,951 23
Sep 12, 2010 13 $447,881 -51% -60% 1,595 $281   $25,005,832 24
Sep 13, 2010 11 $135,329 -70% -83% 1,595 $85   $25,141,161 25
Sep 14, 2010 11 $192,942 +43% -24% 1,595 $121   $25,334,103 26
Sep 15, 2010 11 $162,225 -16% -27% 1,595 $102   $25,496,328 27
Sep 16, 2010 11 $173,787 +7% -27% 1,595 $109   $25,670,115 28
Sep 17, 2010 15 $297,296 +71% -53% 1,158 $257   $25,967,411 29
Sep 18, 2010 17 $418,144 +41% -55% 1,158 $361   $26,385,555 30
Sep 19, 2010 17 $214,597 -49% -52% 1,158 $185   $26,600,152 31
Sep 20, 2010 - $67,185 -69% -50% 1,158 $58   $26,667,337 32
Sep 21, 2010 - $86,709 +29% -55% 1,158 $75   $26,754,046 33
Sep 22, 2010 - $78,676 -9% -52% 1,158 $68   $26,832,722 34
Sep 23, 2010 - $81,611 +4% -53% 1,158 $70   $26,914,333 35

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 20, 2010 9 $10,248,290   2,012 $5,094   $10,248,290 1
Aug 27, 2010 6 $8,126,710 -21% 2,017 $4,029   $18,375,000 2
Sep 3, 2010 11 $4,629,729 -43% 1,885 $2,456   $23,004,729 3
Sep 10, 2010 11 $2,665,386 -42% 1,595 $1,671   $25,670,115 4
Sep 17, 2010 15 $1,244,218 -53% 1,158 $1,074   $26,914,333 5
Sep 24, 2010 24 $409,834 -67% 511 $802   $27,324,167 6
Oct 1, 2010 41 $145,080 -65% 242 $600   $27,469,247 7
Oct 8, 2010 54 $53,814 -63% 103 $522   $27,523,061 8
Oct 15, 2010 63 $25,698 -52% 58 $443   $27,548,759 9
Oct 22, 2010 66 $20,741 -19% 26 $798   $27,569,500 10
Oct 29, 2010 75 $10,265 -51% 17 $604   $27,579,765 11
Nov 5, 2010 39 $121,262 +1,081% 120 $1,011   $27,701,027 12

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 20, 20114250,658 250,658$3,757,363$3,757,3631
Mar 27, 2011879,073-68% 329,731$1,185,304$4,942,6672
Apr 3, 20112238,311-52% 368,042$596,119$5,538,7863

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 20, 2011721,913 21,913$409,337$409,3371

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Jason Bateman    Wally Marrs

Supporting Cast

Patrick Wilson    Roland
Juliette Lewis    Debbie
Jeff Goldblum    Leonard
Jennifer Aniston    Cassie Larson

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Josh Gordon    Director
Will Speck    Director
Albert Berger    Producer
Ron Yerxa    Producer
Kristin Hahn    Executive Producer
Jennifer Aniston    Executive Producer
Nathan Kahane    Executive Producer
Brian Bell    Co-Producer
Kelli Konop    Co-Producer
Mary Lee    Co-Producer
Allan Loeb    Co-Producer
Steven Pearl    Co-Producer
Allan Loeb    Screenwriter
Jeffrey Eugenides    Story Creator

DVD Sales: The Fighter Knocks Out the Competition

March 30th, 2011

Only four new releases reached the top 30 on this week's sales chart; however, all four landed on the top of the chart. Leading the was way The Fighter with 880,000 units and $13.20 million during its first week on the home market. Barbie: A Fairy Secret was fairly close behind with 630,000 / $7.86 million. Hereafter was a ways back with 309,000 units / $4.32 million. The final new release to chart was The Switch in fourth place, which was very close behind, especially in terms of dollars, at 288,000 units / $4.32 million. Megamind fell from second to fifth with 267,000 units / $4.00 million for the week and 2.31 million units / $32.66 million after four. More...

DVD and Blu-ray Releases for March 15th, 2011

March 14th, 2011

Another exhaustingly slow week. It seems like forever since there was a week with two or more top-tier releases. There is one film that was a hit both at the box office and with critics, The Fighter, while most of the rest failed to succeed in both areas and during a normal week many would have not even been worth mentioning. That said, The Fighter would have been a contender for Pick of the Week even if the competition was stronger than average and the DVD or the Blu-ray / DVD Combo Pack is worth grabbing. More...

Takers Take Top Spot

August 30th, 2010

There was an upset at the box office with Takers pulling out a last minute win. However, it wasn't enough for the overall box office, as that sunk 12% from last weekend to $113 million. More importantly, it was down nearly 10% from last year. 2010 still has a $300 million lead over 2009 at $7.53 billion to $7.23 billion and I'm not concerned about the big picture, yet. More...

Expendables are Indispensable

August 23rd, 2010

If it wasn't for The Expendables, there would be very little good news to report this weekend. None of the five new releases were major hits at the box office, but on the other hand, none were complete bombs either and even the weakest of them had some reason for optimism. The overall box office was down 11% from last weekend to $128 million, but that was close to 1% higher than the same weekend last year. Year-to-date, 2010 has a $300 million lead on 2009 at $7.36 billion to $7.05 billion. More...

Weekend Estimates: Expendables Beats Five Openers to Stay Top

August 22nd, 2010

Five openers with a decidedly end-of-Summer feel to them all posted so-so numbers this weekend, according to studio estimates released on Sunday morning, which left The Expendables as the weekend winner. The ensemble action movie was down 53% in its second weekend to $16.5 million and has now earned a respectable $64.89 million. Vampires Suck topped the openers with $12.2 million Friday to Sunday. The spoof movie is projected to finish the weekend with $18.56 million since its opening on Wednesday. Perhaps surprisingly, none of the openers has completely disastrous weekends. More...

Will Summer End With a Bang?

August 19th, 2010

Five new releases should enter the top ten this weekend, including a few that at least have a reasonable chance at top spot. But there's also a reasonable chance that The Expendables will squeak out another win. Regardless, there's almost no chance the box office will keep up with last year's pace when Inglourious Basterds opened with nearly $40 million. We will be lucky if any film makes half of that this weekend. More...

2010 Preview: August

August 1st, 2010

July started out rather well, and while there was a little weakness in the end, four films surpassed $100 million, and another could join them soon. That said, there don't appear to be any $100 million movies opening in August; in fact, there is a chance none will come close. Worse still, August of last year saw three $100 million movies open in the first three weeks. There's almost no chance that will happen this year, so 2010 will likely lose ground to 2009 in the yearly box office race. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

A 40-year-old unmarried woman decides to become pregnant by inseminating herself with a turkey baster. What she doesn't know is that the sperm is from her best friend, who must live with the secret that the child is his.

Metrics

Opening Weekend:$8,436,713 (30.4% of total gross)
Legs:3.29 (domestic box office/biggest weekend)
Domestic Share:55.7% (domestic box office/worldwide)
Production Budget:$19,000,000 (worldwide box office is 2.6 times production budget)
Theater counts:2,012 opening theaters/2,017 max. theaters, 4.9 weeks average run per theater
Infl. Adj. Dom. BO $37,926,013

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,101-3,200) 3,122 $27,758,465
All Time International Box Office (Rank 3,201-3,300) 3,300 $22,100,000
All Time Worldwide Box Office (Rank 3,001-3,100) 3,082 $49,858,465

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Vudu:Vudu, Vudu

Movie Details

Domestic Releases: August 20th, 2010 (Wide) by Miramax
Video Release: March 15th, 2011 by Lionsgate Home Entertainment
MPAA Rating: PG-13 for mature thematic content, sexual material including dialogue, some nudity, drug use and language
(Rating bulletin 2109, 2/24/2010)
Running Time: 101 minutes
Comparisons: vs. The Hundred-Foot Journey
Create your own comparison chart…
Keywords: Romance, Unexpected Families, Unconventional Pregnancies
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Miramax Films, Mandate Pictures, Bona Fide, Echo Films
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 283 $5,609,987 Sep 3, 2010 17

Leading Cast

Jason Bateman    Wally Marrs

Supporting Cast

Patrick Wilson    Roland
Juliette Lewis    Debbie
Jeff Goldblum    Leonard
Jennifer Aniston    Cassie Larson

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Josh Gordon    Director
Will Speck    Director
Albert Berger    Producer
Ron Yerxa    Producer
Kristin Hahn    Executive Producer
Jennifer Aniston    Executive Producer
Nathan Kahane    Executive Producer
Brian Bell    Co-Producer
Kelli Konop    Co-Producer
Mary Lee    Co-Producer
Allan Loeb    Co-Producer
Steven Pearl    Co-Producer
Allan Loeb    Screenwriter
Jeffrey Eugenides    Story Creator

DVD Sales: The Fighter Knocks Out the Competition

March 30th, 2011

Only four new releases reached the top 30 on this week's sales chart; however, all four landed on the top of the chart. Leading the was way The Fighter with 880,000 units and $13.20 million during its first week on the home market. Barbie: A Fairy Secret was fairly close behind with 630,000 / $7.86 million. Hereafter was a ways back with 309,000 units / $4.32 million. The final new release to chart was The Switch in fourth place, which was very close behind, especially in terms of dollars, at 288,000 units / $4.32 million. Megamind fell from second to fifth with 267,000 units / $4.00 million for the week and 2.31 million units / $32.66 million after four. More...

DVD and Blu-ray Releases for March 15th, 2011

March 14th, 2011

Another exhaustingly slow week. It seems like forever since there was a week with two or more top-tier releases. There is one film that was a hit both at the box office and with critics, The Fighter, while most of the rest failed to succeed in both areas and during a normal week many would have not even been worth mentioning. That said, The Fighter would have been a contender for Pick of the Week even if the competition was stronger than average and the DVD or the Blu-ray / DVD Combo Pack is worth grabbing. More...

Takers Take Top Spot

August 30th, 2010

There was an upset at the box office with Takers pulling out a last minute win. However, it wasn't enough for the overall box office, as that sunk 12% from last weekend to $113 million. More importantly, it was down nearly 10% from last year. 2010 still has a $300 million lead over 2009 at $7.53 billion to $7.23 billion and I'm not concerned about the big picture, yet. More...

Expendables are Indispensable

August 23rd, 2010

If it wasn't for The Expendables, there would be very little good news to report this weekend. None of the five new releases were major hits at the box office, but on the other hand, none were complete bombs either and even the weakest of them had some reason for optimism. The overall box office was down 11% from last weekend to $128 million, but that was close to 1% higher than the same weekend last year. Year-to-date, 2010 has a $300 million lead on 2009 at $7.36 billion to $7.05 billion. More...

Weekend Estimates: Expendables Beats Five Openers to Stay Top

August 22nd, 2010

Five openers with a decidedly end-of-Summer feel to them all posted so-so numbers this weekend, according to studio estimates released on Sunday morning, which left The Expendables as the weekend winner. The ensemble action movie was down 53% in its second weekend to $16.5 million and has now earned a respectable $64.89 million. Vampires Suck topped the openers with $12.2 million Friday to Sunday. The spoof movie is projected to finish the weekend with $18.56 million since its opening on Wednesday. Perhaps surprisingly, none of the openers has completely disastrous weekends. More...

Will Summer End With a Bang?

August 19th, 2010

Five new releases should enter the top ten this weekend, including a few that at least have a reasonable chance at top spot. But there's also a reasonable chance that The Expendables will squeak out another win. Regardless, there's almost no chance the box office will keep up with last year's pace when Inglourious Basterds opened with nearly $40 million. We will be lucky if any film makes half of that this weekend. More...

2010 Preview: August

August 1st, 2010

July started out rather well, and while there was a little weakness in the end, four films surpassed $100 million, and another could join them soon. That said, there don't appear to be any $100 million movies opening in August; in fact, there is a chance none will come close. Worse still, August of last year saw three $100 million movies open in the first three weeks. There's almost no chance that will happen this year, so 2010 will likely lose ground to 2009 in the yearly box office race. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 20, 2010 7 $8,436,713   2,012 $4,193   $8,436,713 1
Aug 27, 2010 9 $4,583,481 -46% 2,017 $2,272   $14,831,771 2
Sep 3, 2010 12 $3,119,557 -32% 1,885 $1,655   $21,494,557 3
Sep 10, 2010 12 $2,001,103 -36% 1,595 $1,255   $25,005,832 4
Sep 17, 2010 16 $930,037 -54% 1,158 $803   $26,600,152 5
Sep 24, 2010 24 $293,433 -68% 511 $574   $27,207,766 6
Oct 1, 2010 41 $98,190 -67% 242 $406   $27,422,357 7
Oct 8, 2010 54 $36,446 -63% 103 $354   $27,505,693 8
Oct 15, 2010 57 $21,071 -42% 58 $363   $27,544,132 9
Oct 22, 2010 69 $11,189 -47% 26 $430   $27,565,184 10
Oct 29, 2010 77 $6,634 -41% 17 $390   $27,576,134 11
Nov 5, 2010 37 $82,162 +1,138% 120 $685   $27,661,927 12
Nov 12, 2010 39 $57,438 -30% 118 $487   $27,758,465 13

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 20, 2010 7 $2,701,800     2,012 $1,343   $2,701,800 1
Aug 21, 2010 7 $3,331,873 +23%   2,012 $1,656   $6,033,673 2
Aug 22, 2010 9 $2,403,040 -28%   2,012 $1,194   $8,436,713 3
Aug 23, 2010 8 $888,502 -63%   2,012 $442   $9,325,215 4
Aug 24, 2010 7 $1,027,654 +16%   2,012 $511   $10,352,869 5
Aug 25, 2010 8 $789,301 -23%   2,012 $392   $11,142,170 6
Aug 26, 2010 7 $684,358 -13%   2,012 $340   $11,826,528 7
Aug 27, 2010 7 $1,459,576 +113% -46% 2,017 $724   $13,286,104 8
Aug 28, 2010 9 $1,950,867 +34% -41% 2,017 $967   $15,236,971 9
Aug 29, 2010 11 $1,173,038 -40% -51% 2,017 $582   $16,410,009 10
Aug 30, 2010 8 $450,807 -62% -49% 2,017 $224   $16,860,816 11
Aug 31, 2010 6 $623,238 +38% -39% 2,017 $309   $17,484,054 12
Sep 1, 2010 8 $447,179 -28% -43% 2,017 $222   $17,931,233 13
Sep 2, 2010 8 $443,907 -1% -35% 2,017 $220   $18,375,140 14
Sep 3, 2010 11 $851,645 +92% -42% 1,885 $452   $19,226,785 15
Sep 4, 2010 13 $1,151,107 +35% -41% 1,885 $611   $20,377,892 16
Sep 5, 2010 12 $1,116,805 -3% -5% 1,885 $592   $21,494,697 17
Sep 6, 2010 12 $797,504 -29% +77% 1,885 $423   $22,292,201 18
Sep 7, 2010 10 $253,262 -68% -59% 1,885 $134   $22,545,463 19
Sep 8, 2010 10 $221,728 -12% -50% 1,885 $118   $22,767,191 20
Sep 9, 2010 10 $237,538 +7% -46% 1,885 $126   $23,004,729 21
Sep 10, 2010 11 $632,693 +166% -26% 1,595 $397   $23,637,422 22
Sep 11, 2010 12 $920,529 +45% -20% 1,595 $577   $24,557,951 23
Sep 12, 2010 13 $447,881 -51% -60% 1,595 $281   $25,005,832 24
Sep 13, 2010 11 $135,329 -70% -83% 1,595 $85   $25,141,161 25
Sep 14, 2010 11 $192,942 +43% -24% 1,595 $121   $25,334,103 26
Sep 15, 2010 11 $162,225 -16% -27% 1,595 $102   $25,496,328 27
Sep 16, 2010 11 $173,787 +7% -27% 1,595 $109   $25,670,115 28
Sep 17, 2010 15 $297,296 +71% -53% 1,158 $257   $25,967,411 29
Sep 18, 2010 17 $418,144 +41% -55% 1,158 $361   $26,385,555 30
Sep 19, 2010 17 $214,597 -49% -52% 1,158 $185   $26,600,152 31
Sep 20, 2010 - $67,185 -69% -50% 1,158 $58   $26,667,337 32
Sep 21, 2010 - $86,709 +29% -55% 1,158 $75   $26,754,046 33
Sep 22, 2010 - $78,676 -9% -52% 1,158 $68   $26,832,722 34
Sep 23, 2010 - $81,611 +4% -53% 1,158 $70   $26,914,333 35

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 20, 2010 9 $10,248,290   2,012 $5,094   $10,248,290 1
Aug 27, 2010 6 $8,126,710 -21% 2,017 $4,029   $18,375,000 2
Sep 3, 2010 11 $4,629,729 -43% 1,885 $2,456   $23,004,729 3
Sep 10, 2010 11 $2,665,386 -42% 1,595 $1,671   $25,670,115 4
Sep 17, 2010 15 $1,244,218 -53% 1,158 $1,074   $26,914,333 5
Sep 24, 2010 24 $409,834 -67% 511 $802   $27,324,167 6
Oct 1, 2010 41 $145,080 -65% 242 $600   $27,469,247 7
Oct 8, 2010 54 $53,814 -63% 103 $522   $27,523,061 8
Oct 15, 2010 63 $25,698 -52% 58 $443   $27,548,759 9
Oct 22, 2010 66 $20,741 -19% 26 $798   $27,569,500 10
Oct 29, 2010 75 $10,265 -51% 17 $604   $27,579,765 11
Nov 5, 2010 39 $121,262 +1,081% 120 $1,011   $27,701,027 12

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 20, 20114250,658 250,658$3,757,363$3,757,3631
Mar 27, 2011879,073-68% 329,731$1,185,304$4,942,6672
Apr 3, 20112238,311-52% 368,042$596,119$5,538,7863

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 20, 2011721,913 21,913$409,337$409,3371

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.