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Per Theater Chart: Proud Result for Not Cool

October 1st, 2014

Not Cool poster

There were only three films in the $10,000 club and it was a holdover leading the way. Not Cool pulled in $24,964 in one theater for a two-weekend total of $35,688. The best new release was Pride with an average of $13,662 in six theaters. The final film in the $10,000 club was also the number one film on the overall box office, The Equalizer, with an average of $10,549.

The best of the rest of the new limited releases was The Two Faces of January with an average of $7,186 in six theaters. That's really good for a film already playing on Video on Demand. Advanced Style was next with $6,500 in one theater, while Days and Nights was close behind with $6,003, also in one theater. Two Night Stand was well back with an average of $3,120 in five theaters, just ahead of Darker than Night's average of $3,033 in 178. The Little Bedroom was next with $2,981. On the other hand, Jimi: All is By My Side was playing in 34 theaters earning an average of $2,853. The Song opened on the low end of expectations and below the Mendoza Line with an average of $1,672. Granted, it was playing in 340 theaters, but the whole point of the Mendoza Line is that it is impossible to spin it as a positive. Finally there was Lilting, which only managed $1,567 in one theater.

This past week also saw milestones reached for a few Per Theater Chart alumni:

  • Tusk reached $1 million before the weekend. However, given its opening theater count, it really should have earned $2 million over the first three days of release.
  • The Skeleton Twins also reached $1 million before the weekend; however, unlike the previous film, it earned another $1 million during the weekend getting to $2 million in the process. Its per theater average is low enough that I don't think it will expand significantly further. In fact, it might start losing theaters soon. That said, I wouldn't be shocked it if reached $5 million before too long.


Filed under: Weekend Box Office, Theater Averages, The Equalizer, Tusk, The Skeleton Twins, Jimi: All is By My Side, The Two Faces of January, Two Night Stand, The Song, Pride, Lilting, Más negro que la noche, Not Cool, Advanced Style, Days and Nights, La petite chambre