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DVD Sales: DVD is in the Twilight on its Run

February 22nd, 2012

Despite being released on Saturday, The Twilight Saga: Breaking Dawn, Part 1 led all new releases scoring an easy first place finish on the DVD sales chart. In just two days, the DVD sold 2.36 million units and generated $42.74 million. This is on par with the previous film's opening week. Downton Abbey: Season Two opened well back in second place with 265,000 units / $4.93 million. This is very good for a TV on DVD release, especially for an import. A Very Harold and Kumar Christmas was very close behind with 232,000 units / $3.48 million. By comparison, Escape from Guantanamo Bay sold 409,000 units / $9.12 million during its first week of release. Treasure Buddies fell from first to fourth with 195,000 units / $3.32 million for the week and 702,000 units / $11.92 million after two. The Twilight Saga: Eclipse popped back into the top five with 113,000 units / $1.04 million for the week. After more than a year of release, the film has sold 9.29 million units and generated $163.51 million in sales.

While there were no other new release to chart this week; two other Twilight films returned to the chart. New Moon placed ninth with 78,000 units / $738,000 for the week and after nearly two years on the home market has sold 8.84 million units and generated $184.92 million. Finally, the original Twilight film placed 12th with 72,000 units / $597,000 for the week lifting its totals to 11.24 million units and $201.19 million. Not many films have sold that many DVDs.


Filed under: Video Sales, Twilight, The Twilight Saga: New Moon, The Twilight Saga: Eclipse, The Twilight Saga: Breaking Dawn, Part 1, A Very Harold & Kumar 3D Christmas, Treasure Buddies