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DVD Sales: Mission Disavowed on DVD

May 2nd, 2012

There were not a lot of new releases to reach the top 30 on the DVD sales chart this week and only one of them reached the top five. We did have a new number one film, as Mission: Impossible - Ghost Protocol easily topped the chart with 661,000 units / $10.24 million. This is a disappointing start for a film that made $200 million in theaters. Fortunately, it did better on Blu-ray. War Horse placed second with 219,000 units / $4.38 million for the week giving it totals of 1.06 million units / $19.12 million after three. Alvin and the Chipmunks: Chip-Wrecked remained in third place with 151,000 units / $2.71 million for the week. After roughly a month on the home market, the film has sold 1.98 million units and generated $32.91 million in sales. We Bought a Zoo remained in fourth place 128,000 units / $2.24 million for three-week totals of 859,000 units / $14.86 million. This is good, but not great. The Iron Lady fell from second to fifth with 91,000 units / $1.37 million for the week. It has now sold 325,000 units and earned $4.87 million after two weeks of release.

The best of the rest of the new releases was Frozen Planet, which placed ninth with 65,000 units / $1.81 million. Another nature documentary, Born to be Wild, was right behind in tenth place with 53,000 units / $811,000 units.


Filed under: Video Sales, War Horse, Mission: Impossible—Ghost Protocol, We Bought a Zoo, The Iron Lady, Alvin and the Chipmunks: Chipwrecked, Born to be Wild 3D