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DVD Sales: Contraband Smuggled to the Top

May 8th, 2012

Contraband benefited from a really weak slate of new releases and this helped it earn first place on the DVD sales chart. During its first week of release, it sold 470,000 units and generated $7.52 million, which is good given its box office numbers. Mission: Impossible - Ghost Protocol was pushed into second place with 256,000 units / $3.86 million for the week and $875,000 units / $13.45 million after two. It is not doing well on DVD, but it is much stronger Blu-ray. Alvin and the Chipmunks: Chip-Wrecked remained in third place with 111,000 units / $1.99 million for the week. After just over a month of release, the film has sold 2.08 million units and generated $34.73 million in sales. Only three other films have sold more than 2 million units in 2012. War Horse added $187 million from 94,000 units sold giving it $20.71 million in total revenue from 1.13 million units sold. Given the scope of the movie, one has to assume the studio was hoping for more. We Bought a Zoo added 92,000 units / $1.66 million over the week for a month-long total of 943,000 units / $16.37 million.

The only other new release to chart was Dark Tide, which placed 13th with 40,000 units / $714,000.


Filed under: Video Sales, Dark Tide, War Horse, Mission: Impossible—Ghost Protocol, We Bought a Zoo, Alvin and the Chipmunks: Chipwrecked, Contraband