Weekend Wrap-Up: Amazing Start to July
July 9, 2012
The Amazing Spider-Man started faster than expected, but stumbled a little bit over the weekend. Additionally, the other two wide releases, Savages and Katy Perry: Part of Me, were mixed and weak respectively. This left the overall box office down 6.5% from last weekend to $196 million. However, this was 26% higher than the same weekend last year. 2012 increased its lead over 2011 to 8% at $5.78 billion to $5.36 billion, so even if the rest of the year is completely flat compared to last year, it would still be a solid win.
While The Amazing Spider-Man opened better than expected on Tuesday, it wasn't able to maintain its fast pace during the rest of the week and by the weekend it had slipped below Tuesday's predictions with $62.00 million. Since Tuesday, the film has pulled in $137.02 million, which means if the film merely pulls in that much for the rest of its run, it will make more than it cost to make and possibly more than it cost to make and advertise. (Reports vary on how much it cost to make with $215 million and $230 million being numbers I've seen floated around. Considering the film's original budget was under $200 million, I think the lower number might be more likely.) With its reviews it should have better legs than that and getting to $300 million is a solid target. The film has already earned more internationally than it has domestically, which means it is well on its way to reaching a profit.
Ted held on well down 41% to $32.20 million over the weekend for a total of $119.85 million after two. It became the 14th film released in 2012 to get to the century mark, while it might last long enough to get to $200 million. That's an excellent run for a film that cost $50 million to make.
As expected, Brave added $19.61 million over the weekend for a total of $173.97 million after three. By this time next week, it will have made more domestically than it cost to make, while it should break even sometime during its home market run.
Savages opened in fourth place with $16.02 million, which is inline with original expectations, more or less. The film's reviews, on the other hand, have slipped to barely more than 50% positive, so I don't think it will have the legs I was expecting. Its going to have a hard time matching its $45 million budget, but if it can do well internationally, it should break even sometime during its home market run.
Magic Mike fell hard despite its reviews, so this confirms the Fan Girl effect. It still managed $15.64 million over the past three days for a total of $72.83 million after two. It might get to $100 million, if it recovers somewhat over the next weekend, but it is no longer a sure thing.
Tyler Perry's Madea's Witness Protection also tumbled down 60% to $10.18 million over the weekend for a total of $45.82 million after two. That's a little better than average for the director.
Katy Perry: Part of Me missed expectations with $7.14 million over the weekend for a total opening of $10.24 million. Its reviews could help its legs, but unless the P&A budget was tiny, it will struggle to break even any time soon.
People Like Us remained in 11th place during its sophomore stint with $2.19 million. It now has $9.19 million after ten days of release, but that's a bomb any way you slice it. The only good news is that it didn't cost a lot of money to make.
Filed under: Weekend Estimates, Brave, The Amazing Spider-Man, People Like Us, Ted, Savages, Magic Mike, Katy Perry: Part of Me, Tyler Perry's Madea's Witness Protection