DVD Sales: 21 Jump Street has Serious Hang Time

July 18, 2012

New releases were nearly absent from the DVD sales chart this week with none in the top ten. This left the top five pretty much the same as last week. 21 Jump Street remained in top spot with 280,000 units / $5.03 million for the week giving it totals of 1.01 million units / $17.47 million. Mirror Mirror remained in second pace with 206,000 units / $3.90 million for the week. After two weeks of release, it has sold 775,000 units / $12.75 million, which is a good running tally for a film that was just a midlevel hit theatrically. Wrath of the Titans was stuck in third place with 173,000 units / $2.58 million for a two-week total of 732,000 units / $10.95 million. This is weak compared to its production budget and it will likely end up costing the studio a lot of money. Sherlock Holmes: A Game of Shadows remained in fourth place during its fourth weekend of release with 156,000 units / $1.67 million for the week for totals of 2.11 million units / $30.94 million. Journey 2: Mysterious Island rose from tenth to fifth place with 95,000 units / $1.46 million for the week. After a month on the home market, the film has sold 1.05 million units and generated $15.97 million in revenue.

The only new release to chart this week was Mac and Devin Go To High School, which placed 15th with 47,000 units / $491,000.


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Filed under: Video Sales, 21 Jump Street, Wrath of the Titans, Sherlock Holmes: A Game of Shadows, Mirror Mirror, Journey 2: The Mysterious Island, Mac & Devin Go To High School