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DVD Sales: Rio Finds its Way Home

August 16th, 2011

It has been more than three months since any DVD has sold more than 1 million units during any given week, but finally that streak is over this week. It should come as no surprise that Rio led all new releases, as it was for a time the biggest hit of 2011. However, the fact that it sold 1.77 million units and generated $26.58 million during its opening week is better than expected. Likewise, Soul Surfer did better than expected, selling 401,000 units and earning $6.41 million during its first week on the home market. Source Code fell to third place, but held on better than most, down 44% to 198,000 units for the week and 548,000 units after two. Rango sold an additional 166,000 units / $2.54 million for the week for total sales of 1.48 million units / $25.18 million after a month of release. Eastbound & Down: Season Two grabbed the final spot in the top five with 101,000 units / $1.51 million. That's a solid debut for a TV on DVD release.

The only other new release to chart was Jesse Stone: Innocents Lost, which placed seventh with 68,000 units / $1.06 million. That's better than most TV movies manage on the home market.


Filed under: Video Sales, Rio, Rango, Soul Surfer, Source Code, Jesse Stone: Innocents Lost