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DVD Sales - New Releases Not Playing Around

September 15th, 2009

Eight new releases reached the top 30 on the sales chart this week, and six of them finished in the top seven. The new top-selling DVD was State of Play with 345,000 units sold, which was enough to generate $5.51 million in consumer spending at retail. Heroes - Season Three placed second in terms of units sold with 296,000, but thanks to its TV on DVD pricing, it was clearly the highest grossing DVD of the week with $11.10 million in sales. Hannah Montana the Movie fell to third place with 269,000 units and $4.71 million in spending to lift its totals to 1.96 million units and $33.24 million. Bring it On - Fight to the Finish landed in fourth place, which was a surprisingly strong start, and the film sold 254,000 units for $4.32 million. Supernatural - Season Four opened in fifth place in terms of units sold with 238,000, but was second in terms of dollars at $8.67 million.

Earth opened in sixth place with 206,000 units / $3.50 million, which is less than the original TV mini-series made. Two and a Half Men was right behind in seventh place with 100,000 units sold and $2.36 million. Desperate Housewives Season Five was well back in 14th place with 78,000 units sold, but thanks to its hefty price, which is common to TV on DVD releases, it generated $2.93 million in sales. The final new release to chart this week was Terry Fator - Live from Las Vegas, which placed 23rd with 53,000 units / $541,000.

Blu-rays bounced back this week, up nearly 50% to $15.8 million for the week, which was 93% higher than the same week last year. Compared to DVD, Blu-ray represented 11.3% of total sales and 11% of the top 20 comparison. That's quite a turnaround from last week, which saw Blu-ray nearly hit the low for the year. This is even more impressive when you note that there wasn't a marquee release this week and the two best-selling Blu-rays were catalogue titles. Granted, Gladiator and Braveheart are not your typical catalogue releases, and both films sold more than 100,000 units on High Definition, but it was still a relatively slow week for blockbuster releases. Earth did sell 70,000 units while State of Play sold 50,000.


Filed under: Video Sales, Hannah Montana the Movie, State of Play, Earth, Bring It On: Fight to the Finish