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DVD Sales - Shopping Season is Officially Over

January 14th, 2008

Not a single DVD sold a million units or more this week, but there were three new releases to reach the top five on this week's sales chart. This includes Resident Evil: Extinction, which sold 856,000 units to place first with opening week revenue of $16.03 million. War opened in sixth place with 520,000 units sold for revenue of $10.36 million. Rush Hour 3 and The Kingdom were neck and neck with the former selling 290,000 units and the latter selling 272,000 units. Both films were able to top 1 million units in total sales. Shoot 'Em Up was the final new release to chart with 267,000 units, for sales of $5.07 million.

No other new releases charted this week, but Superbad and Knocked Up both reached $100 million in total sales.

This week, Blu-Ray's advantage grew to 65% to 35%. This is not surprising given the top three new releases on DVD were all Blu-Ray exclusive. Warner Bros.' announcement to go Blu-Ray exclusive was too late in the week to have a substantial effect, but that won't be true next week.


Filed under: Video Sales, Knocked Up, Rush Hour 3, Superbad, Resident Evil: Extinction, The Kingdom, War, Shoot 'Em Up