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Weekend Estimates: Eagle Eye Wins Big, Fireproof Surprises

September 28th, 2008

As expected, the weekend belonged to Shia LaBeouf and Eagle Eye. The thriller posted a strong $29.2 million debut, according to studio estimates on Sunday, giving it the fourth-biggest September weekend (see list). Nights in Rodanthe also opened solidly, as it picked up an estimated $13.57 million.

The surprise of the weekend was Fireproof, which earned an estimated $6.5 million in just 839 theaters -- the best return for a movie playing in under 1,000 theaters since Hannah Montana back in February. The performance was a triumph of grassroots marketing to religious communities, which is something several studios have tried in the past with mixed results. This time, it paid off spectacularly for Samuel Goldwyn.

- Weekend Estimates

Filed under: Weekend Box Office, Eagle Eye, Nights in Rodanthe, Fireproof