Box Offices Falls
September 8th, 2003
The autumn season started much slower than predicted. Not only did the two new movies fail to deliver at the box office (or critically), none of the holdovers managed to perform well either. Not only was the weekend the weakest of the year so far, it was arguably the weakest in the past several years. The total box office was down 35% from last week and 7% from last year.
Dickie Roberts: Former Child Star was in a close battle to win top spot at the box office this week. It did come in a bit lower than expected with only $6.7 million, and with very poor reviews don't expect much more than that for the rest of its run. On the positive side, with a production budget believed to be under $20 million it could show a profit from the home market.
While a drop of 57% is massive no matter how you look at it, it wasn't as massive as predicted. Combined with the poor showing of the rest of the holdovers, that led to Jeepers Creepers 2 dropping only one spot to second place with $6.6 million.
With the best drop-off in the top five, Pirates of the Caribbean: Curse of the Black Pearl climbed two places into the top three. Its 9th weekend grab of $5.3 million was also enough to vault it over The Matrix Reloaded into second place for the year and 19th on the all time chart.
Still one weekend away from the coveted $100 million club, Freaky Friday earned another $5.0 million at the box office.
S.W.A.T. managed one last weekend in the top five adding another $4.6 million to its total.
Both the early reviews and the box office for The Order were a little better than expected. Reviews were at one time at 28% positive, nothing to brag about, but not the complete disaster. However, they have since come down and are now at 10% including 0% from the Cream of the Crop. And its opening weekend take of $4.4 million is better than expected. But when compared to an estimated production budget of $35 million, a few hundred thousand more at the box office is essentially meaningless.
American Wedding dropped out of the top ten this week, but it was able to cross the $100 million mark. That's enough to cover the production budget and a bit of the advertising. Add in its international run, which has barely started, and you have a profitable performance.
Submitted by: C.S.Strowbridge
Filed under: Pirates of the Caribbean: The Curse of the Black Pearl, The Matrix Reloaded, S.W.A.T., Freaky Friday, American Wedding, Jeepers Creepers II, Dickie Roberts: Former Child Star, The Order