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Home Market Numbers: Life's A Beach

July 14th, 2015

Teen Beach 2

The list of new releases for June 23rd was not good and the best DVD release, Teen Beach 2, wasn't even released on Blu-ray. This left holdovers on top of the DVD and Blu-ray chart for June 28th and The Kingsman: Secret Service claimed top spot with 198,000 units / $3.41 million units for the week for totals of 1.11 million units / $17.84 million after three weeks of release.

American Sniper slipped to second place with 144,000 units / $2.30 million for the week and 2.88 million units / $51.28 million after six weeks of release. The film has climbed into third place on the 2015 combined chart. Chappie slipped to third place with 126,000 units / $2.26 million for the week, giving it totals of 382,000 units / $6.96 million after two weeks of release. This is no better than expected. Run All Night remained in fourth place with 105,000 units / $1.89 million for the week for totals of 288,000 units / $5.10 million. The best new release of the week was Survivor with 99,000 units / $1.10 million. That's actually very good for a limited release, which opened on VOD. Its opening week Blu-ray share was just 34%, which is low for this genre, but not shockingly low.

An American Girl: Grace Stirs Up Success opened in eighth place with 80,000 units / $1.13 million during its debut. Its opening week Blu-ray share was 24%, which is low for the format, but high for the genre. Live action films aimed at preteen girls usually have really weak Blu-ray shares, so much so that many don't even bother with Blu-ray releases. Speaking of which... Teen Beach 2 opened in tenth place with 71,000 units / $1.03 million, all of which came from its DVD release. The Forger earned 13th place during its opening week selling 53,000 units and generating $319,000 in revenue. Its opening week Blu-ray share was 40%, which is much better than the other new releases this week. Despicable Me 2: 3 Mini-Movie Collection opened in 20th place with 44,000 units / $208,000, all on DVD.

Speaking of Despicable Me, the two films are both in the top 30 on the DVD sales chart, helping them extend their lead on the most weeks spent in the top 30 all-time chart.

Since there were no first run releases this week, it should come as no surprise that the overall home market was weaker than it was last week. Worse still, two of the new releases that did chart only came out on DVD, so the overall Blu-ray sales market was down 41% compared to last week. That's a disaster. Things were not as grim when compared to last year, but still terrible. It fell 28% in terms of units sold and 38% in terms of revenue. DVD sales also fell, but not as sharply, leaving the overall Blu-ray share down to 34% compared to 41% last week and 37% last year. Hopefully things will bounce back soon.

The overall DVD market was down 20% from last week, both in terms of units and revenue. Compared to last year, there were 19% fewer units sold, while the revenue was 29% lower. I knew things would be bad, but I was hoping they wouldn't be this bad.

Next week's new releases are slightly better with the release of Get Hard, which will likely sell more units than all of the new releases that charted this week did. It is also miles ahead of the best new releases from last year, which was Legend of Korra: Book Two, Spirits, which was the best new release on Blu-ray, but missed the top five. It also missed the top ten on DVD. 2015 should bounce back in the year-over-year comparison.


Filed under: Video Sales, Kingsman: The Secret Service, Chappie, Run All Night, Get Hard, American Sniper, The Forger, Survivor, An American Girl: Grace Stirs Up Success, Teen Beach Movie 2, Despicable Me