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Home Market Numbers: Insurgent Leads, but Home Market is not very Diverse

September 3rd, 2015


Only two and a half new releases from August 2nd reached the combined DVD and Blu-ray chart for August 9th chart. Insurgent led the way with 904,000 units and $14.71 million during its first week of release for a Blu-ray share of 54%. This is substantially lower than Divergent's opening week, which is a troubling sign for the franchise. Speaking of the franchise, there was also a Double-Feature, which placed third with 130,000 units / $2.98 million for an opening week Blu-ray share of 48%.

Home was sandwiched in-between the two franchise releases with 436,000 units / $7.75 million for the week giving it totals of 1.62 million units / $30.35 million after two weeks of release. Descendants rose to fourth place with 119,000 units / $1.76 million during its first full week of release. Adding in its shortened previous week (it was a Friday release, not a Tuesday release) and the film has sold 187,000 units and generated $2.78 million, all on DVD. Quite frankly, this is a more interesting result than the number one film. Rounding out the top five was Do You Believe? with 104,000 units / $1.50 million. Its opening week Blu-ray share was 31%; this is low for the format as a whole, but high compared to most faith-based films.

No other new releases charted this week.

The overall Blu-ray market was stronger when compared to last week, with 26% more units sold and 5.0% higher total revenue. However, it was also weaker when compared to last year. There were 24% fewer units sold resulting in a 30% decline in revenue. A lot of this was due to Insurgent's decline compared to Divergent's opening week sales. Blu-ray did hold up better than DVD and thanks to that the overall Blu-ray share rose to 41%, compared to 36% for last week and 39% for last year. That's a great result for this time of year.

DVD sales were mixed compared to last week with 3.0% more units sold, but 0.2% lower revenue. Last year, there were 28% fewer DVDs sold and the total revenue was 35% lower. Again, a lot of the year-over-year decline was a direct result of the Insurgent vs. Divergent decline.

Next week's new releases are not as strong as this week's were, as there was really only one first-run release, Unfriended. On the plus side, this week last year, was not particularly strong. Muppets Most Wanted was the best new release, but it only managed third place on the combined chart. Strangely, it did better on Blu-ray than it did on DVD. It is usually the reverse for a kids movie. Maybe this is why ABC is coming out with a Muppets TV show that seems more aimed at adults than kids. On a side note, The Muppets is one of only three new shows I'm excited to see. Scream Queens and Looking Glass are the other two. On the other hand, I just looked over a list of the new releases for this fall and I didn't recognize the vast majority of them.


Filed under: Video Sales, Home, The Divergent Series: Insurgent, Unfriended, Do You Believe?, Descendants, The Divergent Series