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Friday Estimates: Bodyguard Hits Its Target with $8.0 million

August 19th, 2017

The Hitman’s Bodyguard

The Hitman’s Bodyguard is giving the late summer box office a bit of a boost, earning $8.0 million on Friday. This is far from a monster opening, but assuming it has average legs, it will become a midlevel hit by the end. This assumption seems safe, as its reviews are only 40% positive, while it earned a B plus from CinemaScore, both of which suggest below average legs; however, the next two weeks are particularly bad when it comes to new releases, so the lack of competition should help out. The film has a better than 50/50 shot at over $20 million over the weekend, but even if it just misses that mark, it is still great for this time of year and Lionsgate should be happy with this result.

On the other hand, it looks like Logan Lucky will miss the low end of expectations with just $2.8 million on Friday. Its reviews suggest long legs, but the film only managed a B from CinemaScore. Clearly the critics liked the movie a lot more than the average moviegoer did. Look for between $7 million and $8 million over the weekend.

Annabelle: Creation is holding up better than expected with $5.0 million on Friday. This is 67% lower than its opening Friday putting it on pace for between $15 million and $16 million. There’s not a lot of competition until It opens early in September, so that could help the film reach $100 million domestically. Even then, it would likely need a push from Warner Bros. to get there.

- Friday Box Office Chart

- The Hitman’s Bodyguard Comparisons
- Logan Lucky Comparisons

Filed under: Friday Estimates, The Hitman’s Bodyguard, Annabelle: Creation, Logan Lucky