Thursday Night Previews: House Wins Previews with $840,000
September 21, 2018
The House with a Clock in its Walls opened with $840,000 in previews on Thursday, which sounds terrible for a wide release, but it is actually quite good, all things considered. It is a family film that had previews on a school night, so it is no surprise it couldn’t crack $1 million. By comparison, Goosebumps opened with $600,000, before earning $23.62 million during its opening weekend and if this film has similar legs, it will open with more than $30 million. On the other hand, Miss Peregrine’s Home for Peculiar Children opened with $1.2 million before earning $28.87 million, which would give this film barely more than $20 million. House’s reviews are closer to Miss Peregrine’s reviews than Goosebumps’ reviews, so its legs will likely be similar. That said, I’m happy with our $20 million prediction for now, but I could have to adjust it tomorrow when Friday’s numbers show up.
Michael Moore’s Fahrenheit 11/9 opened with $275,000 in previews last night. There are simply not enough similar movies released during the era of previews to really judge this number. That said, this is not exactly a bullish number and our prediction of between $7 million and $8 million could be just a little too high. We will know more tomorrow when Friday’s numbers arrive.
Assassination Nation managed $120,000 during its previews. The film was always going to be a hard sell to the general public, but a start like this is still disappointing. Maybe its reviews will help it over the weekend, but I wouldn’t bet on it.
Finally there’s Life Itself, which only managed $100,000. Granted, its target audience is more mature than the average film has, so that could help its legs. However, its reviews are abysmal, so it could just disappear over the weekend.
- The House with a Clock in its Walls Comparisons
- Fahrenheit 11/9 Comparisons
- Life Itself Comparisons
- Assassination Nation Comparisons
Filed under: Midnight Previews, Fahrenheit 11/9, The House with a Clock in its Walls, Life Itself, Assassination Nation, Michael Moore