Thursday Night Previews: Skywalker’s Box Office Chances Rise
December 20, 2019
Expectations for Star Wars: The Rise of Skywalker’s previews had a rather large range, but most were between $30 million and $40 million. It earned $40 million on Thursday. Granted, it’s just the previews and a film like this can be hard to judge, because the hype is just so ubiquitous, but Disney has to be at least a little optimistic after this start. Assuming general audiences like the movie more than the average critic did, it could have similar legs as The Last Jedi had, meaning $200 million during its opening weekend isn’t out of the question. We will know more this time tomorrow when the Friday estimates come out.
On the other hand, Cats only managed $550,000 during its previews. The film also has tragic reviews and if audiences think it is bombing, they will be less likely to give it a chance. The film also reportedly cost $100 million to make. There’s really no good news to talk about.
- Weekend Predictions
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- Theater Counts
- Thursday Box Office Chart
Filed under: Midnight Previews, Star Wars: The Rise of Skywalker, Cats