The Numbers Monthly Preview News Articles - December 2017
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2017 Preview: December
December 1, 2017
The box office was mostly as expected during November. Granted, Thor: Ragnarok over-performed and Justice League underperformed, but overall there were no real surprises. This means the month started slow, but we got a couple of wins in the end and that bodes well going into the final month of the year. That said, December is a weird month. There are five weekends, but only seven films that I’m sure are opening truly wide. Additionally, five of those seven films are opening Christmas weekend. I’ve never seen a month this lop-sided. There are no real wide releases the first two weeks of the month, so we will likely start slow again, but when The Last Jedi debuts, we should see explosive growth at the box office. It will open with more than any film last December made and that should help 2017 cut into 2016’s lead. 2017 won’t be able to close the gap entirely, but the month could do well enough to cut 2016’s lead to under $250 million. That’s my goal. If that happens, I will be happy.
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