The Numbers Weekend Preview News Articles
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January 11th, 2018
It is the first long weekend of 2018 and we have four films trying to take advantage of the MLK holiday. However, only Paddington 2 and The Post have a real shot at box office success. The Commuter’s buzz is so quiet that its box office chances have taken a real hit. Worse still, Sony’s treatment of Proud Mary is almost bizarre. I’ve seen limited releases with more marketing push than Proud Mary is getting. Jumanji: Welcome to the Jungle’s legs will likely remain really long, helping it repeat as box office champion. More importantly, it should help the 2018 box office get a sizable win in the year-over-year comparison. This weekend last year, there were seven films that earned more than $10 million over the long weekend, but only one film, Hidden Figures, earned more than $20 million. This year, not only will we match that number of $10 million films, Jumanji: Welcome to the Jungle should top $30 million, while Paddington 2 and The Post should top $20 million.
January 4th, 2018
It is the first weekend of 2018 and Insidious: The Last Key is the only true wide release, although Molly’s Game is expanding semi-wide. The Last Key isn’t expected to compete with Jumanji: Welcome to the Jungle or Star Wars: The Last Jedi for first place, but if it can open with more than $15 million, it should at least help the year get off to a good start. This weekend last year, Underworld: Blood Wars opened in fourth place, while Hidden Figures expanded into first place. Both Jumanji: Welcome to the Jungle and Star Wars: The Last Jedi should top Hidden Figures and while 2018 won’t have the same depth, it should still earn a victory in the year-over-year comparison.