November 1st, 2018
October continued 2018’s phenomenal box office run, for the most part. There were a couple of films that missed expectations by $10 million or more, but on the other hand, Vemon and Halloween were smash hits and are now the first and second biggest October debuts of all time. Furthermore, 2018’s lead over 2017 is, as I’m writing this, just shy of $1 billion and if 2018 can maintain this lead, it will be one of the biggest year-over-year increases of all time. It won’t. The fun times end now. Why is that? Last November was amazing. There were only eight wide releases, but six of them earned more than $100 million. Three of those hit $200 million, including Thor: Ragnarok, which earned over $300 million. This year, there are a lot more movies opening in November, but it is a case of quantity over quality. No movie is expected to come close to $300 million and it would take a bit of luck just to have five $100 million hits. The film I’m looking forward to the most is Ralph Breaks the Internet, while it, Dr. Seuss’ The Grinch, and Fantastic Beasts: The Crimes of Grindelwald are all aiming for $200 million this month. Fortunately, even if 2018 is behind 2017’s pace by around $300 million, 2018 has built up such a large lead that it should still go into December with an insurmountable lead at the box office.
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October 1st, 2016
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September is over and we should all be glad about that. Unless the final weekend brings a surprise $100 million hit or two, 2016’s lead over 2015 will shrink over the month. There were some bright spots, most notably Sully, which will be the biggest hit of the month. On the other hand, we had more outright bombs than even midlevel hits. Sadly, October isn’t much better. There are a couple of films that could be $100 million hits, but most of the films will struggle to become midlevel hits. Both Inferno and The Girl on the Train are aiming for $100 million. One of them might get there too. If both get there, then October will be seen as a success. By comparison, last October was led by The Martian; however, because of a misalignment in the calendar, The Martian’s opening weekend actually lines up with the final weekend in September. It had great legs, so that will help 2015 early in the month, but the rest of the month was terrible last year and I think 2016 will come out ahead as a result.
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