VOD Releases: There’s a Large Gap Between Quality and Quantity

July 8th, 2020

There are a ton of new releases on VOD this week. Unfortunately, most are rather weak and almost none are going to find a significant audience. The War of the Worlds is the best release, but the Criterion Collection Blu-ray is the better deal. On the other hand, Sometimes Always Never is perfect for VOD, but you have to wait until Friday to get it. More...

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.