See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending April 11, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 (-) Lord of the Rings - The Motion Picture Trilogy 122,582   122,582  $5,882,710  $5,882,710 278
2 (1) Sherlock Holmes 95,491 -78% 527,804  $2,256,461  $12,329,354 2
3 (3) The Blind Side 35,794 -69% 349,230  $822,903  $8,160,778 3
4 (5) Toy Story 31,577 -44% 292,807  $741,234  $7,844,431 702
5 new Bad Lieutenant: Port of Call New Orleans 28,451   28,451  $466,886  $466,886 1
6 (2) Alvin and the Chipmunks: The Squeakquel 27,704 -85% 214,290  $636,904  $4,926,523 2
7 (6) Toy Story 2 26,870 -43% 261,579  $632,366  $7,012,757 473
8 (4) The Twilight Saga: New Moon 21,942 -68% 563,643  $438,624  $11,702,334 4
9 (8) The Princess and the Frog 15,323 -65% 264,921  $413,561  $7,274,696 4
10 (25) 2012 13,889 +14% 780,413  $315,659  $17,919,343 6
11 (-) The Lord of the Rings (1978 Animated Film) 13,619   13,619  $285,860  $285,860 448
12 (9) Pandorum 12,552 -45% 108,263  $125,398  $1,560,168 12
13 (10) The Hurt Locker 11,780 -41% 455,245  $294,385  $10,796,523 13
14 (11) Ninja Assassin 10,701 -46% 153,606  $267,428  $3,908,769 4
15 (14) Boondock Saints II: All Saints Day 9,659 -36% 225,079  $125,476  $4,083,521 5
16 (-) Forgetting Sarah Marshall 9,353   9,353  $101,421  $101,421 80
17 new The Collector 9,108   9,108  $163,850  $163,850 1
18 (-) Gladiator 8,985 +155% 446,711  $165,149  $9,162,566 490
19 (-) The Thing 8,777   8,777  $94,264  $94,264 605
- (-) Mad Men: Season Three 8,641 +251% 22,001  $260,089  $707,682 3

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.